"My children like the chocolate croissants."
- Children's parties
- School lunches
- Children's preferences
Potential for children's packaging and products
NPD
CHILDREN
CHILDREN'S
PACKAGING
CHILDREN'S
PRODUCTS
NPD
SPECIALITI
- Local bakeries: focus on specialties
- Retail: limited specialty offer
- In-depth interviews: appreciation for specialties
- Survey: interest in specialties
2%
n = 241 15% Totally agree
Rather agree
Neutral
Rather disagree
Totally disagree
23% 60
1) O documento fornece orientações sobre a normalização de monografias de acordo com as normas da ABNT.
2) A estrutura sugerida inclui elementos pré-textuais como capa, folha de rosto, resumos e sumário, e elementos pós-textuais como referências e apêndices.
3) As seções internas discutem cada elemento da estrutura proposta, como os campos da capa e folha de rosto, formatação de citações e referências, e instruções sobre apresentação do trabalho finalizado.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
1) O documento fornece orientações sobre a normalização de monografias de acordo com as normas da ABNT.
2) A estrutura sugerida inclui elementos pré-textuais como capa, folha de rosto, resumos e sumário, e elementos pós-textuais como referências e apêndices.
3) As seções internas discutem cada elemento da estrutura proposta, como os campos da capa e folha de rosto, formatação de citações e referências, e instruções sobre apresentação do trabalho finalizado.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Creating added value for the Belgian
based retail customers of LU-Belgium in
order to build stronger and future proof
margins
2. TABLE
OF
- Methodology
CONTEN
-
-
Industry analysis
Recommendations LU & LU retail customers
T
1. Quality
2. In-store experience
3. New product development
4. Pricing
5. Categorisation
6. Competitiveness LU
7. Summary
15. QUALITY
- BDB: 90% chilled bake-off TASTE
- Gira 2010
- Even low-end players (polarisation)
- Taste as purchase criterion
n = 51 n = 100 n = 49 n = 22
Baguettes local bakery Viennoiserie local bakery Baguettes supermarket Viennoiserie supermarket
80 80
70 70
60
60
50
40 50
30 40
20 30
10
20
0
10
0
16. QUALITY
- 80% of viennoiserie @ local bakery TASTE
- In line with in-depth interviews
- Cherry picking
100%
80%
80
60% 64.8 Other
56.2 Carrefour
50
40% Delhaize
Local Bakery
20%
0%
Breads Baguettes Bread rolls Viennoiserie
n = 162 n = 102 n = 162 n = 125
18. QUALITY
- ‘Daily Fresh Bread’ FRESHNES
- Carrefour Hyper / Planet
n = 51 n = 100 n = 49 n = 22
Baguettes local bakery Viennoiserie local bakery Baguettes supermarket Viennoiserie supermarket
80 80
70 70
60
60
50
50
40
30 40
20 30
10
20
0
10
0
19. QUALITY
- ‘Daily Fresh Bread’ FRESHNES
- Carrefour Hyper / Planet
- Freshness on product level
Interest in the indication of baking hours?
5%
15% 22%
n = 108
Totally agree
Rather agree
16%
Neutral
Rather disagree
Totally disagree
42%
20. QUALITY
FRESHNES
Perceived baking method ISB Baguettes
12% 6%
n = 240
Homemade
Freshly delivered by
an industrial bakery
37%
Frozen delivered by
an industrial bakery
45% No idea
21. QUALITY
- Independent samples t-tests FRESHNES
Consumers VS non-consumers
Purchasers VS non-purchasers
Local Bakery VS retail purchasers
No significant differences
22. QUALITY
FRESHNES
Perceived baking method ISB viennoiserie
4%
13% n = 240
Homemade
Freshly delivered by
an industrial bakery
40%
Frozen delivered by
an industrial bakery
No idea
43%
23. QUALITY
- Independent samples t-tests FRESHNES
Consumers VS non-consumers
Purchasers VS non-purchasers
Local bakery VS retail purchasers
People that do not purchase
viennoiserie in retail more often hold the
perception that ISB-viennoiserie is
homemade compared to purchasers.
26. QUALITY
- Cause: Personnel LOOK
- Consistency is key
Do you find product consistency important?
6% 1%
15% 29% n = 241
Totally agree
Rather agree
Neutral
Rather disagree
Totally disagree
49%
27. QUALITY
- Packaging influences look LOOK
Observation:
Bag not always next to product
F2 users paper bags
In-depth interviews:
duality in responses bread bag OK but to large
plastic viennoiserie bag OK
for non-sticky viennoiserie
28. BLISTERS LOOK
THAT CAN
FILLED
BE
SHOPPER
BY
S
7
BREAD BAG
WITH
WINDOW
8 MOTIVATE
PERSONNEL
31. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
32. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
33. EXPERIENCE
INTERIO
- Neutral to negative perception
R
- Revamp of Carrefour Planet
- Independent samples t-test
comparison of interior
attractiveness retail / local bakery
People find the interior of local
bakeries more attractive
38. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
39. EXPERIENCE PRODUCT
INFORMATIO
Negative health perception (dieting)
Stress benefits of bread products (except viennoiserie)
Nutritional value versus cereals
Fiber
Energy supplier
Faster saturation
40. EXPERIENCE PRODUCT
INFORMATIO
- VS local bakery:
lower degree of social interaction
41. EXPERIENCE PRODUCT
INFORMATIO
- Appreciation of extra product information
Ingredients (allergies)
Baking method
Origin 5% 2%
26%
24%
n = 107
43%
42. EXPERIENCE PRODUCT
INFORMATIO
DISPLAY
PRODUCT
12
INFORMATION
43. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
44. EXPERIENCE BREAD
- Bread odour = No. 1 SCENT
- Stimulation of impulse purchase
- Enhance freshness perception
- Biggest reminiscent sense power
3% 1%1% n = 241
13%
82%
45. EXPERIENCE BREAD
SCENT
… But bread scent is less present in retail
Totally agree
Rather agree
Neutral Local bakeryn = 154
Supermarket n = 109
Rather disagree
Totally disagree
0.00 20.00 40.00 60.00
46. EXPERIENCE BREAD
SCENT
13 ISB
STRONGER
BREAD SCENT
IN
HOW
- Bread scent diffusers
- One oven in the middle of the ISB department
- Ventilation system which transfers bread scent
- Add scent to the bread packaging
47. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
48. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
49. EXPERIENCE PRODUCT
AVAILABILIT
- Respond to the more demanding shoppers:
Bake-off flexibility
In-store audits: some take advantage of bake-off
High labour cost
- In-depth interviews:
Neutral to annoying if no product availability
50. EXPERIENCE PRODUCT
AVAILABILIT
Lack of bread availability is most annoying (84%)
n = 185
Viennoiserie
Yes
Baguette
Neutral
No
Bread
0 10 20 30 40 50 60 70 80 90
51. EXPERIENCE PRODUCT
AVAILABILIT
Planning of baguette and viennoiserie purchases
Yes
n = 109
Neutral Local bakery
Supermarket
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
53. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
54. EXPERIENCE RECIPES O
- Spotted at local bakeries PACKAGING
- Increase packaging attractiveness
- Possibility for cross-promotions
6%
13%
13%
n = 106
35%
33%
55. EXPERIENCE RECIPES O
PACKAGING
15
INTRODUCE
PACKAGING
RECIPES
56. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
57. EXPERIENCE SELF
SCANNING
- Successfully launched
- In-store audits
Failures to recognize bar codes: printing quality
Lack of bar codes
- Self-payment issue Delhaize
Condition 1: only purchase non-barcoded goods
Condition 2: no loyalty card
Inconvenient screen overview when solved
58. EXPERIENCE SELF
SCANNING
Shoppers only buying bread products
when visiting supermarkets
1%
n = 109
25%
Daily
Weekly
53%
Monthly
Less than monthly/Never
21%
59. EXPERIENCE SELF
SCANNING
16
IMPROVE
SELF
SCANNING
- Better structure of the selection screens for bread products
- Updated picture catalogue
- Quality printers at each retailer
- Check barcode availability
60. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
61. EXPERIENCE
GRIPPERS
- In-store audits: no usage or struggling
- In-depth interviews: 2 extremes in opinion
- Survey: no usage for bread rolls
n = 18
44% 45%
Both viennoiserie and buns
Unused
Only for viennoiserie
Only for buns
11%
62. EXPERIENCE
GRIPPERS
17GRIPPERS
IMPROVING
- No abolishment
- Increase usability:
Hole in the packaging and hook at each shelf
Gripper with rubberized handle
- Increase hygiene: cleaning on a daily basis
- Look outside of the gripper-box:
Primary shoppers Delhaize and Carrefour: pensioners
63. IN-STORE EXPERIENCE
Interior
Baking hours
Self-scanning
Use of grippers
Product availability
Product information
Bread scent
Reservation of bread products
Recipes on packaging
64. EXPERIENCE
RESERVATIO
- Spotted at local bakeries and Panos
- No interest from interviewees
Difficult to mention pick-up time 3% 5%
Importance of autonomy
13%
42%
n = 108
37%
67. NPD
VARIETY
NEED
I like to try out new products
2% 12%
17%
n = 237
Totally agree
Rather agree
23% Neutral
46% Rather
disagree
68. NPD
VARIETY
For which products do you want NEED
more variety?
30% n = 141
20%
% of non consumers
wanting more variety
10%
% of consumers
0% wanting more variety
69. NPD
VARIETY
- Variety from a retail point of view
NEED
Baking instruction
PLU-number
Logistical adaptation
Low levels of in-store testing of new ISB-products
Monthly variation not possible
71. NPD
HEALTH
Importance of health
when buying products
Viennoiserie
Baguette
None
Bread rolls
Bread
n = 241 0% 20% 40% 60% 80% 100%
72. NPD
- White whole grain bread HEALTH
incredible for Belgian market
- Increase in the number of food allergies
- In-store personnel indicates growing demand for
functional bread products
74. NPD
- In-depth interviews indicate CHILDRE
children have an influence on ISB-
purchase behavior. N
In 2004, $330 billion was spend due to pester
Power (children 4-12)
Introduction of cute looking ISB-products
78. NPD
BAGUETTE
Purchase intention bread products?
% top-two box answers % top-box answers
Ciabatta with real olive oil
Baguette with dried tomatoes…
Roll with Provencal herbs
One person bread
Soft whole-wheat or multigrain…
Baguette with tigerdecoration
Fresh pannini roll n = 241
0 5 10 15 20 25 30 35 40 45 50
79. 22 1. Ciabatta
2. Dried tomato basil
3. One person bread
80. BAGUETTE
Custom tables:
Significant difference between
shopper demographics and purchase intentions:
One-person bread Singles, students
Baguette with dried tomatoes and basil Students, HH with kids
Ciabatta with real olive oil Students, singles, HH w kids
Roll with Provencal herbs Students
81. Purchase intention viennoiserie?
VIENNOISERI
Chocolate viennoiserie with more…
Croissant with richer butter taste
E
Chocolate viennoiserie with white…
Viennoiserie with apple-cinnamon
Croissant with yellow pudding
Viennoiserie with raspberry jam
Viennoiserie with banana
Viennoiserie with strawberry jam
Viennoiserie with honey
Viennoiserie with orange/chocolate
Viennoiserie with caramel
Viennoiserie with creme brulee
Viennoiserie with gingerbread
Viennoiserie with lemon
0 5 10 15 20 25 30 35 40 45 50
% top-two box answers % top-box answers
82. 23 1. With more
chocolate
2. Richer butter taste
3. White chocolate
83. VIENNOISER
E
Custom tables:
Significant difference between shopper
demographics and purchase intentions :
With more chocolate Singles, students, HH with kids
With richer butter taste Students and HH with kids
With white chocolate Singles, Students, HH with kids
85. PRICING
- Polarisation of the market; Economic downturn
- Retail price adjustments according to the competition:
Colruyt no viennoiserie
- Puratos: price is no purchase criterion
≈ survey
cherry-picking
- In-depth interviews:
Not price-conscious, only in local bakery
Conscious of price differences
Logic if price differences within viennoiserie
86. PRICING
Higher willingness to pay for filled viennoiserie
7% 14% 9% 1% 14%
6%
25%
29%
44%
51%
Filled viennoiserie is worth Logic if price difference
more than non-filled n = 71 within viennoiserie
87. PRICING
PRICING
… But does retailer want to increase price level?
- Retailer perspective:
Operational difficulties
Problem at cashier
Cross-promotional issue
Hard but feasible (BDB)
Requirement: quality increase
90. CATEGORISATION
- Retailer perspective Shopper perspective
- Puratos study: remodeling Wallmart ISB
- In-depth interviews:
Choice overload
Variety need
Mere categorisation effect
- ISB responsible people:
Undetailed planograms, both in F1 and F2
Gut feel or randomly chosen structure
91. CATEGORISATION
- Independent samples t-test:
People believe that the clarity of the product
offer is significantly lower in retail.
- Product labeling: sometimes unclear or wrong
- Need for better categorisation of the ISB offer
When comparing top answers (items which scored 4 & 5 out 5 most often) we can clearly see taste and freshness are the main purchase criteria driving people to the local bakery for their viennoiserie and baguettes purchases. Linking this information to the graph below, which shows us that 80% of the respondents still opt to go to the local bakery for their viennoiserie purchases, indicates that the current quality of the viennoiserie offer within ISB might benefit from an upgrade. When looking at baguettes, we can see that that taste is a smaller driver compared to viennoiserie at a local bakery. Furthermore, we notice that taste is a bigger purchase driver for baguettes than viennoiserie in a supermarket.
When comparing top answers (items which scored 4 & 5 out 5 most often) we can clearly see taste and freshness are the main purchase criteria driving people to the local bakery for their viennoiserie and baguettes purchases. Linking this information to the graph below, which shows us that 80% of the respondents still opt to go to the local bakery for their viennoiserie purchases, indicates that the current quality of the viennoiserie offer within ISB might benefit from an upgrade. When looking at baguettes, we can see that that taste is a smaller driver compared to viennoiserie at a local bakery. Furthermore, we notice that taste is a bigger purchase driver for baguettes than viennoiserie in a supermarket.
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
Purchasers van het product, nietvn product binnen retail
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
Over 60% of the respondents would welcome this form of 'freshness communication'. At first (during the first in-depth interviews) respondents were asked to give their opinion on the introduction of fixed baking hours in order to allow them plan their visit in accordance to these hours. Although reactions were positive (see quote below) we believed this would endanger the main asset of frozen bake-off: it’s flexibility. That is why the original idea was adapted towards a backing-hour indication. Due to the positive responses, the introduction of 'freshness-indicators' might be a good way to enhance the (freshness) perception of the ISB department.
We see that 58% of the bread consumers indicate they like to experiment with new products within the ISB-department. When asking more specifically if shoppers are looking for more variety within the supermarket's ISB department 44% of the supermarket shoppers reports to be looking for some kind of additional variety.
The graph below shows that on product level supermarket shoppers are especially looking for variety within the viennoiserie and bread category (approximately 26% and 19%). One other remarkable finding is that the percentages of ISB-shoppers that are non-consumers of a certain product seem to be looking for more variety within the baguettes. Enlarging the baguette range should therefore have the biggest impact in attracting new baguette purchasers.
SPECIALITY vs. LOCAL PRODUCT
SPECIALITY vs. LOCAL PRODUCT
SPECIALITY vs. LOCAL PRODUCTONE PERSON BREAD => LOWER AVERANGE => EXPLAIN
SPECIALITY vs. LOCAL PRODUCTONE PERSON BREAD => LOWER AVERANGE => EXPLAIN
: improve the overall performance of a group of products shopper decision tree
How?Categorisation exercise interviewees
Bread loaves: 1st level: Basic breads (white versus brown) Special breads (Bio-, grain- and sweet breads)2nd level: Shape (round, square, special)
Baguettes:1st level: basic versus special baguettes2nd level: white versus brown within the basic baguettes, ciabatta versus with herbs within the special baguettes.
Baguettes:1st level: basic versus special baguettes2nd level: white versus brown within the basic baguettes, ciabatta versus with herbs within the special baguettes.
Bread rolls:1st level: basic versus special bread rolls2nd level: shape (round, oval, square)
Bread rolls:1st level: basic versus special bread rolls2nd level: shape (round, oval, square)
Viennoiserie:1st level: Based on ingredientBasics: chocolate, raisins, butter, cream, mini viennoiserieSpecials: pecan nut, speculoos…Special sweets: cakes, donuts, beignets, muffins, etc.
Viennoiserie:1st level: Based on ingredientBasics: chocolate, raisins, butter, cream, mini viennoiserieSpecials: pecan nut, speculoos…Special sweets: cakes, donuts, beignets, muffins, etc.
Viennoiserie:1st level: Based on ingredientBasics: chocolate, raisins, butter, cream, mini viennoiserieSpecials: pecan nut, speculoos…Special sweets: cakes, donuts, beignets, muffins, etc.