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Mobile & Geo Strategies
A survey of best practices, strategies

and the technology that makes it all happen.
Introductions

  I’m Luke Pilon

    Business & Software Architect

    WordPress Community Fanatic

    Founder of Mobiah, Inc – a WP Dev Co.
       Producer of GPL Compliant Mobile / Geo Plugins
Who are you?

  Developers | Marketers | Other

  CMS Loyalties

  Brand Reach
    Neighborhood
    City
    State
    Nation
    Worldwide
Why are you here?

  Understanding

  Ideas or Insights

  Technologies
What’s Ahead

  Attitude

  Geo
    Best Practices
    Strategies
    Technology

  Mobile
    Best Practices
    Strategies
    Technologies
Attitude

   Mobile and Geo Strategies are about your Tribes
      You need to take the lead
      Don’t dilute your message to please
      Boring doesn’t scale
      You need a finite amount of fans


“The easiest thing is to react. The second
easiest thing is to respond. But the hardest
thing is to initiate.”
How many raving fans do you need?
Location Matters
geo
Critical Geo Moments

  Authenticating Social Media


  Localizing Content


  Managing Digital Rights


  Targeting Advertising
Geo Best Practices

  Leverage Analytics

  Initiate and craft a unique user experience

  Bring relevant data to the surface based on location
       Localizing Products, Events, Store Locations, Posts

  Authenticate

  Allow opt-out and user selection of location if applicable

  Don’t Over Localize
Leverage Google Analytics
Geo Technologies

  Internet Protocol (IP) GeoLocation

  HTML5

  GPS

  Aggregation Services
IPGeo Plugin Technology for WP

  GeoPosty - 3,494 Downloads – 5 Stars
    Quova IP Technology

  IP2Location Tags – 468 Downloads – 5 Stars
    IP2Location IP Technology

  WP Gelocation – 1,005 Downloads – 3.5 Stars
    MaxMind IP Technology
Your GeoLocation Call to Action

1.  Look at your Analytics

2.  Think of a way you could specialize your offering

3.  Ask a friend, ask a customer, ask an expert

4.  Download a plugin

5.  Deploy with Best Practices
Mobile Matters
Critical Mobile Moments

  Deciding

  Notifying

  Referencing

  Sharing
Mobile Strategies

  Mobile Sites

  Mobile Applications

  SMS
    Shortcode response (TXT GO to 55345)
    Direct Engagement

  Direct Dial
Mobile Sites FTW

    Users Prefer Mobile Sites to Applications for
     “Most” Functions

    3+ out of 4 of you aren’t using one

    This makes me sad.




Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.
http://www.emarketer.com/Article.aspx?R=1008010#
Leverage Google Analytics
Mobile Site Technolgies for WP

  Mobify - 5,449 Downloads – 3 Stars

  MobilePosty – 420 Downloads – 3.3 Stars

  Wapple Architect - 42,322 Downloads – 4.1 Stars

  WordPress Mobile Pack - 185,132 Downloads – 4 Stars

  WPTouch - 1,953,928 Downloads – 3.6 Stars
Mobile Site Best Practices

  Simple layouts

  Optimize and remove unnecessary content

  Leverage phone features (Location, Linked Phone #, etc)

  Lower barrier to contact

  Remember the thumbs
Your Mobile Call to Action

1.  Look at your Analytics

2.  Think about what is critical to your mobile offering

3.  Ask a friend, ask a customer, ask an expert

4.  Download a plugin

5.  Deploy with Best Practices
Questions?

  Luke Pilon

  luke@mobiah.com

  @lukepilon

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WordCamp OC - Mobile and Geo Strategies

  • 1. Mobile & Geo Strategies A survey of best practices, strategies and the technology that makes it all happen.
  • 2. Introductions   I’m Luke Pilon   Business & Software Architect   WordPress Community Fanatic   Founder of Mobiah, Inc – a WP Dev Co.   Producer of GPL Compliant Mobile / Geo Plugins
  • 3. Who are you?   Developers | Marketers | Other   CMS Loyalties   Brand Reach   Neighborhood   City   State   Nation   Worldwide
  • 4. Why are you here?   Understanding   Ideas or Insights   Technologies
  • 5. What’s Ahead   Attitude   Geo   Best Practices   Strategies   Technology   Mobile   Best Practices   Strategies   Technologies
  • 6. Attitude   Mobile and Geo Strategies are about your Tribes   You need to take the lead   Don’t dilute your message to please   Boring doesn’t scale   You need a finite amount of fans “The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
  • 7. How many raving fans do you need?
  • 9. Critical Geo Moments   Authenticating Social Media   Localizing Content   Managing Digital Rights   Targeting Advertising
  • 10. Geo Best Practices   Leverage Analytics   Initiate and craft a unique user experience   Bring relevant data to the surface based on location   Localizing Products, Events, Store Locations, Posts   Authenticate   Allow opt-out and user selection of location if applicable   Don’t Over Localize
  • 12. Geo Technologies   Internet Protocol (IP) GeoLocation   HTML5   GPS   Aggregation Services
  • 13. IPGeo Plugin Technology for WP   GeoPosty - 3,494 Downloads – 5 Stars   Quova IP Technology   IP2Location Tags – 468 Downloads – 5 Stars   IP2Location IP Technology   WP Gelocation – 1,005 Downloads – 3.5 Stars   MaxMind IP Technology
  • 14. Your GeoLocation Call to Action 1.  Look at your Analytics 2.  Think of a way you could specialize your offering 3.  Ask a friend, ask a customer, ask an expert 4.  Download a plugin 5.  Deploy with Best Practices
  • 16. Critical Mobile Moments   Deciding   Notifying   Referencing   Sharing
  • 17. Mobile Strategies   Mobile Sites   Mobile Applications   SMS   Shortcode response (TXT GO to 55345)   Direct Engagement   Direct Dial
  • 18. Mobile Sites FTW   Users Prefer Mobile Sites to Applications for “Most” Functions   3+ out of 4 of you aren’t using one   This makes me sad. Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010. http://www.emarketer.com/Article.aspx?R=1008010#
  • 20. Mobile Site Technolgies for WP   Mobify - 5,449 Downloads – 3 Stars   MobilePosty – 420 Downloads – 3.3 Stars   Wapple Architect - 42,322 Downloads – 4.1 Stars   WordPress Mobile Pack - 185,132 Downloads – 4 Stars   WPTouch - 1,953,928 Downloads – 3.6 Stars
  • 21. Mobile Site Best Practices   Simple layouts   Optimize and remove unnecessary content   Leverage phone features (Location, Linked Phone #, etc)   Lower barrier to contact   Remember the thumbs
  • 22. Your Mobile Call to Action 1.  Look at your Analytics 2.  Think about what is critical to your mobile offering 3.  Ask a friend, ask a customer, ask an expert 4.  Download a plugin 5.  Deploy with Best Practices
  • 23. Questions?   Luke Pilon   luke@mobiah.com   @lukepilon