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Location Based Salad - Future of Web Applications - Las Vegas 2011

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Location Based Salad - Future of Web Applications - Las Vegas 2011

  1. 1. LBS: Location Based Salad Luke Pilon | Mobiah
  2. 2. eMarketer estimates that there were 63 million location-based services (LBS) users worldwide in 2008, and expects this number to reach 486 million in 2012 YEAR LBS Users, millions % Change 2007 18.9 - 2009 61.3 224.1% 2009 134.0 118.8% 2010 215.3 60.7% 2011 329.0 52.8% 2012 486.0 47.7%
  3. 3. 80% of purchases are made 10 miles from home
  4. 4. <ul><li>Ad Targeting </li></ul>Digital Right Management Localizing Content Fraud Prevention
  5. 5. <ul><li>Making a Delicious Location Based Salad </li></ul><ul><ul><li>Ingredients and their Attributes - IP Intel, HTML5 and Your Data </li></ul></ul><ul><ul><li>Preparation: Slicing your Sources and Cutting your Data </li></ul></ul><ul><ul><li>How to Serve: Toss With Flare and Best Practices </li></ul></ul>
  6. 6. IP Geolocation
  7. 8. <?php echo do_shortcode( ‘[geocity]’); ?>
  8. 9. HTML 5 is Amazing
  9. 10. Not all at once, not even on your birthday. #sorry
  10. 11. % of Usage 24.90% 42.40% 25.90% 4.00% 2.40% IE Supported
  11. 12. <ul><li>Every browser </li></ul>Each with different stripes
  12. 13. <ul><li>Function get_location() { navigator.geolocation.getCurrentPosition(showmap); } </li></ul><ul><li>//callback function once location has been granted </li></ul><ul><li>Function show_map(position) { var latitiude = position.coords.latitude; var longitude = position.coords.longitude; </li></ul><ul><li>//let ’s add some value! } </li></ul>
  13. 14. 1. IP Intel 2. HTML5 Permission 3. A mix of both is best
  14. 15. Too much flare = good, Too much geo = bad
  15. 16. Structure page content so a user can modify it
  16. 17. <ul><li>Give users a way out, or options to change </li></ul>
  17. 18. Privacy Policy FTW
  18. 19. Allow feedback
  19. 20. Thank You Questions?
  20. 21. <ul><li>@LukePilon </li></ul><ul><ul><li>Software Architect </li></ul></ul><ul><ul><li>Wordpress software designer </li></ul></ul><ul><ul><li>AC/DC, LOLcats and 80s Movies </li></ul></ul><ul><li>www.quova.com/developer </li></ul><ul><li>www.geoposty.com </li></ul>

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