Word of Mouth Creationists and Word of Mouth Evolutionists
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The document discusses two perspectives on word-of-mouth (WOM) marketing: creationists and evolutionists. Creationists believe that WOM can be artificially amplified through marketing efforts, while evolutionists view WOM as a naturally occurring phenomenon. The core difference is whether WOM is something that can be controlled or is outside of a marketer's control. Both sides aim to garner attention or intention, but creationists do so by making remarkable marketing activities, while evolutionists let the product or business stand out on its own.
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Word of Mouth Creationists and Word of Mouth Evolutionists
- 1. BSI Word of Mouth Creationists and Word of Mouth Evolutionists Marketing 2.0 Conference, Barcelona 2006
- 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
- 3. johnmoore BRAND AUTOPSY Marketing Practice
- 5. Which came first? Marketing, Word-of- Worthy of OR Mouth WOM Marketing
- 6. Creationist Evolutionist WOM WOM
- 7. Creationist WOM CORE BELIEF Creationist WOM
- 8. Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM
- 9. Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE Creationist ATTENTION WOM
- 11. CAPTURE ATTENTION Creationist Marfa, TX | population 2,121 WOM
- 19. Evolutionist WOM CORE BELIEF Evolutionist WOM
- 20. Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM
- 21. Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM
- 22. GARNER INTENTION Evolutionist WOM
- 23. GARNER INTENTION Evolutionist WOM
- 24. GARNER INTENTION Evolutionist WOM
- 25. GARNER INTENTION Evolutionist WOM
- 26. GARNER INTENTION method Evolutionist WOM
- 27. GARNER INTENTION Evolutionist WOM
- 28. GARNER INTENTION Evolutionist WOM
- 29. GARNER INTENTION Evolutionist WOM
- 30. Creationist Evolutionist WOM WOM
- 31. Creating awareness versus building preference Creationist Evolutionist WOM WOM
- 32. A matter of what a business did versus what a business does Creationist Evolutionist WOM WOM
- 33. Making the WOM activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM
- 34. Making up a story versus telling the story Creationist Evolutionist WOM WOM
- 35. WOM is just a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM
- 36. DOT THE LINE
- 38. DOT THE LINE Creationist Evolutionist WOM WOM
- 39. Creationist Evolutionist WOM WOM
- 40. www.brandautopsy.com john@brandautopsy.com