We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Gamification in customer engagement - 10 compelling case studies - Manu Melw...manumelwin
UNTAPPD Success Story
Verizon Insider
Steam Trading Cards
Tcabs Case Study
#Nwplyng
Viggle
All eyes on S4
Star Player Game
The Apocalypse Trigger
Undiscovered Territory
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody?
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Gamification in customer engagement - 10 compelling case studies - Manu Melw...manumelwin
UNTAPPD Success Story
Verizon Insider
Steam Trading Cards
Tcabs Case Study
#Nwplyng
Viggle
All eyes on S4
Star Player Game
The Apocalypse Trigger
Undiscovered Territory
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody?
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
A Miami ad School/ESPM em parceria com a Ogilvy realizou o II Pocket Seminário Internacional Ogilvy de Planejamento Estratégico, no dia 18 de maio às 19h30, no auditório Philip Kotler, em São Paulo.
Para falar especialmente sobre como funciona a propaganda em suas diversas linhas, que vão do marketing a psicologia, foi convidado o presidente de Planejamento da Ogilvy para Ásia e Pacífico, Tim Broadbent.
O objetivo dessa segunda edição do evento é manter os participantes atualizados sobre as tendências, e planejamento estratégico voltados para o mercado de publicidade. Para isso, Broadbent fez uma análise sobre como novos aprendizados em disciplinas como in-marketing effectiveness, neurociência e psicologia sugerem a necessidade de que o mercado, mais uma vez, repense em como funciona a propaganda.
Tim Broadbent é formado em Filosofia e Metafísica, tem uma carreira consistente em propaganda, tendo passado por agências como Y&R e Saatch & Saatchi. Único profissional no mundo a receber dois Grand Prix no IPA Effectiveness Awards, atualmente trabalha no escritório que fica em Pequim, China, e é engajado em vários grupos de planejamento em diferentes países.
Product Managers Need to Know Things No One Else Knows. How?Jeremy Horn
Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Rock star product managers need to know things about their company & product no one else in the company knows. This requires some serious research and then leveraging this research into game-changing knowledge. This presentation will discuss why this is so important, how to performing the research, and analyzing the research. This positions any PM to be a hero!
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The hole in Agile and how to build products customers want to buy by Donato M...Codemotion
We have shipped. Everything works as intended, but…customers don’t like our product. They won’t buy it. “We have well executed a plan to achieve failure.” (Eric Ries, the Lean Startup)
This too-often real example ignites this seminar’s topic, which is aimed to inspire product organizations to connect to the business. In other words, market-driven. Despite the fantastic growth of the Agile movement, there is often still a gap between successfully building software and commercial success in the market. Pragmatic methodologies, Buyer, User Personas and and real examples will be used.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this session, I’ll explore how to get your team focused on delivering customer value instead by:
• asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks
• building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories
• creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features
This session directly addresses some common problems tech leads face in managing and estimating product backlogs. We’re giving specific methods that tech leads can take back to their teams to start dealing with those problems. More people are having to manage “non technical” discussions about customer value and this session offers a framework to help with those discussions.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built? In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
* Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
* Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
* You’ll take home practices that will help your team start talking about customer value first.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
You’ll take home practices that will help your team start talking about customer value first.
Culture mapping, Agile & Sustainability ScienceAdrian Howard
Anybody who has introduced agile into an organisation knows that cultural change is hard. One of the reasons is that culture is mostly invisible — fish don’t see the water they swim in. Culture mapping is a practice that helps you visualise and talk about your organisational culture. It’s an effective tool to help bring hidden cultural issues that hinder agile adoption to the surface.
To build great teams you need to understand people. One of your core skills as a leader should be the ability to have effective conversations with your team, the rest of your organisation, and your customers.
Unfortunately the ability to have an effective conversation is often seen as an innate skill that cannot be improved — and I see people making the same easily fixed mistakes again and again.
This session will help you get the most from your conversations. We’ll demonstrate common mistakes, and introduce you to simple proven techniques used by user researchers, therapists, salespeople, and others.
You’ll come away with a new way to look at conversations, along with practices you can use everywhere from retrospectives to interviewing job candidates.
Do you feel like you've been thrown in at the deep end as a new design manager?
Management and leadership are often treated as innate skills - which results in people making the same easily fixed mistakes again and again. One of your core skills as a leader should be the ability to have effective conversations with your reports and the rest of your organisation. To build great teams you need to understand people.
Fortunately many of the skills we apply as UX practitioners to understand our users and customers can also be applied to better understand our organisations.
Come and learn how to look at management through a UX lens. Discover how to become a better leader by repurposing and expanding the skills you already have.
At its core user experience work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
How do you get everybody in your team to understand who is using your product — especially if you're not 100% certain yourself? You get out of the building and talk to your customers, but how do you communicate what you've learned when you get back?
Persona are research-based examples of the people who use your product. They help teams understand customers and deliver the features that they really need. However persona have traditionally been produced by specialist researchers in up-front research phases that don’t fit in well with agile and lean product development.
This talk shows you how to get the whole team involved in user research. You’ll work through an example scenario showing you how to learn about your customers by building persona incrementally. You'll experience how to get rapid alignment on your customer within the team, how to refine customer models over time, and how this lets you work with persona in a changing marketplace. Helping the whole team gain customer empathy and generate new product ideas.
You'll come away with practical techniques for integrating persona with agile & lean approaches to product strategy and development.
Lean personas: discover your real customersAdrian Howard
How can you get everyone in the team to understand your customers - especially if you're not 100% certain yourself?
Personas - research-based examples of the people who use your product - can help. Unfortunately in agile contexts traditional persona development often doesn't work well.
How do we use personas when our understanding of the product and market is still evolving? What happens when we lack the resources for extended up-front research? How do teams manage changes to existing personas? How should we communicate personas? How do we keep the value of long-term research in an environment of rapid iteration or continuous delivery?
We'll show you how to incrementally build models of your customer with the whole team. We'll be demonstrating practical techniques for documenting personas, communicating ongoing research, and integrating it with agile approaches to product vision and strategy.
Effective Customer Interviewing: How to use interviews to discover business v...Adrian Howard
To build the right product you need to understand the people who use it. Agile values direct customer collaboration — but how do we get the best out of our time with the people who use our products?
This workshop will show you how to get the most from your conversations with customers. In a series of mock interviews you’ll learn basic techniques, mistakes to avoid, and lightweight analysis techniques & synthesis techniques that work well with agile team.
Experimenting with the Ethics of Experimentation, Spark the Change 2015Adrian Howard
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
User Story Mapping, UX Lisbon, June 2015Adrian Howard
Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?
In this half day workshop you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.
You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focussed on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
The Failure Swapshop helps people share and reflect on failure in a safe way. I've found it a fun and effective tool for teams to use in retrospectives.
"We need to talk about failure. We really do. It’s an important part of growing as a person to be able to acknowledge and learn from your failures." — Luke Williams
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
This talks shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Presented at Leanconf 2014 http://leanconf.co.uk.
To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator. Yet I see people making the same mistakes again and again when they go and talk to customers.
This talk will help folk get the most from conversations with customers — by showing you how not to do it. I’ll walk through a series of examples of how I’ve seen people do it wrong, and advice on how to avoid their mistakes.
How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.
Incremental Persona, Lean UX Festival 2014Adrian Howard
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself?
You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
We’ll show how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
3. name, term, design, symbol, or any other
feature that identifies one seller's good or
service as distinct from those of other sellers
- American Marketing Association Dictionary
4. If you are not a brand, you are a commodity.
- Philip Kotler
5. Brand is what people say about you after you
have left the room.
- Dharmesh Shah
6. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
7. A brand is not what we say it is, but what
they say it is.
- Marty Neumeier
8. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
A brand is not what we say it is, but what
they say it is.
- Marty Neumeier
40. “Every advertisement should be thought of
as a contribution to the complex symbol
which is the brand image.”
- David Ogilvy
41. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
A brand is not what we say it is, but what
they say it is.
- Marty Neumeier