The document discusses three myths about creativity and entrepreneurship. 1) The myth that creativity always leads to innovation and profit is debunked by the example of Crest toothpaste, which launched many new products that were not successful. 2) The myth that more creative ads equal more profits is debunked, as studies show ads are often filtered out by brains and not trusted. 3) The myth that money always wins over creativity is debunked using the example of how Steve Jobs' creative iPod captured the market from Sony's Walkman, despite a lower budget. The key is using creativity to solve important problems for consumers.

1. Three Myths ThatYou Need to Know About
Creativity and
entrepreneurship

2. Whenever people
start a company, they
always thought of
something BIG

3. Whenever people
start a company, they
always thought of
something BIG

6. “More Female
Employees!”

7. And then, they always end up
doing something common

8. LET’S BE
CREATIVE*!

9. LET’S BE
CREATIVE*!Innovation, new line-up of products, more Ads,
more budget allocation, and etc.

10. Unfortunately, most of them
During the process

11. Ever wondering why creativity
doesn’t drive up your business?

12. Ever wondering why creativity
doesn’t drive up your business?
P.S:We used to

13. Here are
THREE MYTHSabout creativity and entrepreneurship
that you might want to know

14. CREATIVITY
WORKS ALL
THE TIME
1
Like magic!

15. More creative = more innovation = more profit

16. WRONG!

17. Study Case:
Crest
Toothpaste

18. 1. Highest market share in US
2.Well known for it Cavity
Prevention Formula since 1955
3. Made one of the greatest
mistakes in history, which is
launching…

19. products
•Crest Maximum Strength Sensitivity Original Formula
•Soothing Whitening Paste.
•Crest Tartar Control Whitening Plus
•Scope Cool Peppermint Liquid Gel.
•Crest Baking Soda Peroxide Whitening
•with Tartar Protection.
•Crest Dentist Choice
•BLABLABLABLABLA

23. CREATIVE ADS
WORK LIKE
WONDERS
2
More ads = more profits

24. Everyday, we are
exposed to millions
of information

25. Our brains adapt to
this kind of situation
by filtering out all the
unnecessary
information

26. Our brains adapt to
this kind of situation
by filtering out all the
unnecessary
information
Ads ranked as the most filtered
objects, which is why Ads is now
being regarded as the most
untrusted media

27. But people keep spending more budget on it

28. But people keep spending more budget on it
Because they think it’s worth it!
But it wasn’t that good, trust me.

29. This man

30. This man
Was a second year student when he started a
multimillion company that beat IBM.

31. This man
Was a second year student when he started a
multimillion company that beat IBM.
His name is:

32. This man
Was a second year student when he started a
multimillion company that beat IBM.
His name is:
Michael

34. His trick?
DIRECT MARKETING!
HE SELLS HIS PRODUCT TO CORPORATION VIA TELEPHONE!

35. IT WORKS!

36. Why creative Ads doesn’t work on Young Company:
1. Expensive
2. A lot of people talking about your Ads
doesn’t mean that your sales will go up
3. There’s a cheaper way to build
publicity

37. creativity will
never win
against
money
3

38. iPod VS Sony Walkman Story

39. Sony Walkman used to have a
strong market, until Apple came
up with a very idea

40. Sony Walkman used to have a
strong market, until Apple came
up with a very idea

41. All that Steve Jobs do was
using his creativity to capture
his consumer by creating
Capacity MP3 Players known as iPod

42. All that Steve Jobs do was
using his creativity to capture
his consumer by creating
Capacity MP3 Players known as iPod
20 times Sony Walkman

43. Why he succeed?

44. Because he uses his creativity to
create something that matters
Even though there are a lot of MP3
Players, but there was none that could
surpassed the capacity of iPod

45. how to use creativity to
start up your business?

47. Present something
IMPORTANT

48. Understand your
CONSUMERnot everyone

49. Present your ideas in an
INTERESTINGway

51. Here’s a few more tricks on how to be a Creativepreneur
Worry not.

55. Thank You!