The Why of Facebook Likes

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Many small business owners rush out to get as many 'likes' as possible on their business page and yet most never really ask WHY. This presentation seeks to answer that question and show ways to get something else besides fans.

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  • Varied Apps and content influence a wider range of user interactions. People want to get their information on their terms; not yours. Note the separate link for ‘formal complaints’. Less likely to see those directly on the wall since they made it clear that they have a dedicated space.
  • Talk about incentive! Points FTW!
  • Brand Goals – Visibility, Awareness, Better customer service, improved brand perception, quality…
  • Marketing works in a system; not a silo
  • Keep it simple and relevant. If it truly helps or just helps a person reflect their personality and be part of something bigger, then it’s right for sharing!
  • Sending a Social Campaign Planner & Case Studies for More FB Campaigns from Constant Contact
  • The Why of Facebook Likes

    1. 1. Top 10% Brands Brand Share 17%Superbrands 39%
    2. 2. Run Multiple engagement appsGive a variety of cool things to doClear CTAsAsk people to like, share or commentInclude ImagesThey stand out in the feedMake interaction timely & relevantMix Up Campaign TypesExpand across multiple platforms…yes, you can use Pinterest &Twitter too
    3. 3. Show Us!480 pxSquare
    4. 4. Ideal: Use Text Sparingly; Size 851px. X 315px.; No direct promos – No“Like Here”IKEA went for engagement!
    5. 5. • 111 new fans in two months• 132 new email subscribers• Shared 23 times on FB & Twitter• More Class Enrollments
    6. 6. • 300 new fans from email; 600 fans later with ads & campaigns• 96 clickthroughs to online order form• More Awareness; more orders!
    7. 7. Engagement = Share Bottom-Line Value

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