We are excited to announce that you are now a VIP member and have access to check out new Steve Madden shoes. As a valued customer, we want to offer you first access to the latest styles from Steve Madden. Please browse our selection of new Steve Madden designs now available exclusively for VIP members.
Many small business owners rush out to get as many 'likes' as possible on their business page and yet most never really ask WHY. This presentation seeks to answer that question and show ways to get something else besides fans.
3CMA A Social Media Blueprint for Multicultural CommunicationsRosie Taylor
The document provides a blueprint for effective multicultural communications on social media. It outlines 4 key steps:
1) Identify the target communities - Know their culture, preferred information sources, influencers. Look at demographic data and surveys.
2) Choose appropriate social media channels - Decide which channels fit the community's preferred formats and technologies. Focus content for specific groups.
3) Adapt content for cultural relevance - Consider how the community will view messages and ensure visuals/references are clear. Relate content to cultural celebrations and values.
4) Measure success against goals - Set goals like growing followers or reducing calls. Track key metrics on dashboards to measure performance and continue improving outreach.
Social media platforms like Instagram, YouTube, and TikTok have become popular places for beauty consultants to share advice and recommendations on products, techniques, and trends. These consultants build large followings by posting reviews, tutorials, and tips related to makeup, skincare, haircare, and other beauty topics. Their social media presence allows consultants to connect directly with consumers and potentially gain income through sponsorships, affiliate marketing, or selling their own beauty brands.
Many small business owners rush out to get as many 'likes' as possible on their business page and yet most never really ask WHY. This presentation seeks to answer that question and show ways to get something else besides fans.
3CMA A Social Media Blueprint for Multicultural CommunicationsRosie Taylor
The document provides a blueprint for effective multicultural communications on social media. It outlines 4 key steps:
1) Identify the target communities - Know their culture, preferred information sources, influencers. Look at demographic data and surveys.
2) Choose appropriate social media channels - Decide which channels fit the community's preferred formats and technologies. Focus content for specific groups.
3) Adapt content for cultural relevance - Consider how the community will view messages and ensure visuals/references are clear. Relate content to cultural celebrations and values.
4) Measure success against goals - Set goals like growing followers or reducing calls. Track key metrics on dashboards to measure performance and continue improving outreach.
Social media platforms like Instagram, YouTube, and TikTok have become popular places for beauty consultants to share advice and recommendations on products, techniques, and trends. These consultants build large followings by posting reviews, tutorials, and tips related to makeup, skincare, haircare, and other beauty topics. Their social media presence allows consultants to connect directly with consumers and potentially gain income through sponsorships, affiliate marketing, or selling their own beauty brands.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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Get Your Email Opened & Email Eye Candy
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Editor's Notes
Getting your email delivered is one thing easily solved by using an email service provider. But getting the email opened is all on you! One thing to remember is the “from” field. Be sure it’s recognizable by your audience, your name, your brand or both even. I use Rosie Taylor of Rosiemedia because I’m known both ways.But the biggest thing people look for when scanning their inbox to make a decision to open or not is the subject line.
This is important and care should be taken to write it well. After all, if they don’t open the email, they’ll never get to the good stuff that DJ is going to show you later in his session.
Now back to the subject line. The subject line is important. It gets the email opened. Don’t treat as an afterthought as you’re figuring out when to send it. Create it as part of writing the message. It deserves the attention and you’ll have greater success when you craft it with care. Think of it as a “headline”. Remember those from newspapers and magazines. They’re short, grab your attention and entice you to read further. Think about the supermarket check out. You know all those National Enquirer and Star headlines? Admit it. You do read them while you’re standing there. Some may even prompt you to pick it up and read it while you wait. Of course, you put it back before someone sees you.
Now think about your subject line among all the other subject lines competing for attention in your reader’s inbox. An average day can mean hundreds of new email messages in someone’s inbox. So what’s a small business owner to do? Well, that’s why you’re here right? To get those pearls of wisdom. So here we go…
Raise your flag! If you send out regular emails consider a short ‘flag’ that identifies your brand or organization and put it in brackets like ….
[Rosiemedia] [Nat’l Knitters] [LeadingWomen]. By using this same tag in your subject, you will be instantly recognizable and it supports what they see in the “From” field.
Give the reader the exact benefit or reason to open the email. Be specific. If it’s time sensitive then say so. If it isn’t then don’t. Crying wolf is a bad way to build trust. Remember you’re asking them to open it so tell them exactly why they should take the time to read it.
Keep it to the least amount of words possible and a good rule is 5 – 8 words. Wait! I can’t say ‘Rule”. DJ is the Email Rebel. Let’s say that your 5 – 8 words should take up between 30 – 40 characters. And that’s a good thing. Most email clients won’t go past 55 characters so keeping it shorter gives your reader the whole story while they’re scanning the inbox.
Some clients allow people to decide how wide their inbox is so get your message into the first 30 and they’ll always see it. You can see here, the Gmail Client reads straight across, but Outlook lets me change the width of the pane. Remember it’s the catchy headline so the first few words need to tell the story. Anything else is extra. It’s ok to use all 50+ characters, but don’t count on the last 20 to be seen as part of the message. Like the subject line from Melanie Dickinson “South Florida Morning Edition: Romney’s ‘47 percent’ video shot at home…” What’s the point of the email? Don’t really know and couldn’t they have said 47 with a percent sign instead and leave off the ‘quotes’?
Speaking of catchy subject lines, there are a few examples of breaking the rules that can really work, just be sure to that they make sense to the actual email. I got one recently that said, “Have You Seen Ruby?” I immediately saw it as missing person or dog headline. I quickly looked over and saw it was from Dress Barn. I shop there so I immediately opened it. I could instantly see it was going to be another adorable promotion involving another plushie pal (they love to do that) and it got me excited to see the next email. They are in touch with their audience of 30 – 50 year old career minded women. Notice how many words are in there? Just 4.
Symbols have been showing up in subject lines recently, but I think the jury’s out about whether they work. One thing is for sure, you want to make sure you’re using them with some thought. Use them sparingly and when they make sense. Hearts on Valentine’s Day or to say “We [heart] our customers!” for a thank you email is a good way to stand out. But to put an ace, stars and hearts to ‘decorate’ your subject just looks random and cheesy. You can hear the reader thinking, “Oh, I see you there trying to stand out in my inbox.”
If you use them, don’t rely on them to replace words. Check it Out needs to say “Check it Out”. The Checkmark may not show up on certain clients and the message will be lost. It’s also a good idea not to overuse them. Like a new pop song. It’s a toe tapper when it first comes out and once the radio stations play it six times a day, it’s just a snore. Lots of people are trying this tactic out, so be aware when it becomes mainstream. You won’t really stand out as often. Do they work? Try them out and test them on your audience. Your reader’s responses are the only true way to know. Be aware also that with mobile mail clients between iPhone, Android and Blackberry your symbols may not even come through at all. And all you’ll be thinking is… curses! Foiled again!
Use brackets for brand identification.Get to the immediate benefit of opening the email in the first 30 characters.Keep your subject short and clear. 5 - 8 wordsBe catchy, but not pitchy and spammy. Use symbols sparingly and with some thought.
Creating content can feel daunting and although we’ve promised ourselves we would send regular email newsletters and promotions to our list, we shrink when it comes down to putting words together. The truth is, you have terrific content all around your company.Your Blog [example]Your Outbox (those pesky questions you answer all the time)Your Staff (Ask them… what questions do you get every day?)Your Print Collaterals (Are there great pieces of marketing materials that you can repurpose?)FB/TWITTER/YOU TUBE – Are there some great questions laying around in your sm stream? Some testimonials or downright awesome reactions to your brand that can be shared and expanded?Customer stories & successes – Let’s face it. We all love a good story and putting that in your newsletter is worth as much as a Super Bowl ad and a lot less controversial. You may even find that some stories can be broken up and shared in different ways tieing together your email and social efforts within your overall online presence.InfographicsIndustry reports/stats: What does it mean to your brand? Edelman Trust Report
Your newsletter can show the first paragraph and continue on by linking to your website. The main body of your work should really reside on your website as a ‘home base’ for all your content. By keeping your email short, you have a better chance of the reader getting all the way through it to the Call to Action. Stay tuned because DJ will be sharing some really good stuff on that… Your links can also go to downloadable documents and my all time favorite, a dedicated landing page for the rest of your content.Just remember, you have content all around you already. What you need to do is organize it and then repurpose it for your email and social media. Once you’ve written great content, it’s easy share!
Q&A Time! If you’re listening to the recorded version of this program, you missed your chance to ask questions…. No, I’m kidding. You can email your questions to me… rtaylor@rosiemedia.com.
Now that we’ve figured out the subject line, our next mission is how to create a layout that is a feast for the eyes and an experience for the mind. Your email layout is very important. Not just for the pleasing look, but for the function of getting the whole darn thing read! What’s the point of creating an awesome call to action if they can’t get past the first few lines or if they have to scroll through four screens?!
Apple is the epitome of design so it’s only fitting that I start this design discussion with an infographic featuring Apple. It’s from Flowtown because they make awesome infographics and I didn’t have an Apple email handy. http://www.flowtown.com/blog/anatomy-ofan-apple-email?display=wide
The lazy “Z” is a well known layout principle in the western world…. We go….. And end up at the bottom right.Apple uses whitespace and images to repeat those curves and keep you scrolling through more than the first screen. They start with the important information or the featured product and then they move down. Almost the same way you treat content in an article. You go from the lead down to the secondary details. They make sure the tip of the next product is peeking through enough to keep you going. And they’re not the only ones who employ this…
Wow… they got this to go 3 screens! Notice the tilt of the graphics. The last thing we see is their Pinterest page link. Elegant!
Radio Shack does the same thing in a more linear way ignoring the curve but keeping the next product close enough so you know there’s more.
Weight Watcher’s uses text in this example to keep you scrolling….
Until you get to the coupon as your final ‘look’. A perfect placement for your call to action.
And WW Smart Ones are a prime example of consistent branding from email to website. There’s no question that it’s immediately recognizable.
Alt tags are important. Some email clients like Gmail turn off images by default. Having the alt tag lets the reader know what you intended to show and encourages them to turn on the graphics to get the full impact.
Here’s what the Threadless email looks like with the graphics turned on. Much more impact, but the tags let me know that the pillows were on sale before I even did that.
Promotional emails should simply be laid out to fit totally above the fold in one screen. Why? Because your promo emails are usually hyperfocused on ONE offer with a single compelling CTA. I would even dare say this is relational because they’re doing me the courtesy of reminding me about that expiring coupon… plus it’s a great way to get me back into the store.
Make sure your layout makes sense for your message. If you’re introducing your mobile app, make sure your layout is mobile friendly. I won’t go into the pixel sizes unless you want to see me get all nerdy, but it should be narrow and use enough white space so you can click on buttons and fields with your finger and still be accurate. Graphics can be used to guide the person down for scrolling.
Another example of a mobile friendly layout introducing their mobile app… get an appetizer for downloading the app. And you’ll notice they used the permission reminder area to tease the content/benefit of opening the email. This is a great way to encourage opening from the inbox as the person scans all their messages.
The dreaded, ever loving newsletter… I chose this example because it really doesn’t look much like a newsletter. It looks more like a Pinterest Board and I think that’s ok. Remember that layout still plays a role in newsletters just like all your promo and relationship building emails. What I like about this example and want to point out is the relevant photos for each topic. The photos are size properly to look proportional. Often times I see graphics used in emails and the person didn’t take the time to resize them or took a small image and stretched it out. This one has several calls to action. Above the fold we have the AAA Vacations….
Then below the fold we have few pictures and specific information on local events personalized for me. Again… lower right just before the edge.
Header space…. Be mindful of templates that have large header space. Treat the top real estate of your emails like sacred ground. It is likely that your reader will not scroll down unless they are given a clue that there’s more to see and that it is interesting. The example on the left is using almost a complete third of the email for an image and the title alone. It’s ½ a screen before you get to any content. The example on the right isn’t as bad since there’s some text but it isn’t saying much in the first third and if I add my company logo on top it’s probably over 1/3 of the total email. Have different versions of your logo that is appropriate for vertical horizontal and different aspects so you can minimize the top space before the content.Pro tip: when choosing templates for your email stay away from the ‘end of the list’. Those tend to be older designs and less suitable.
Newsletters can be longer than promo emails and relationship building emails like Thank you or Happy Birthday. Try and keep your newsletters down to a letter sized page by posting the bulk of your content on your website so you can keep the overall feel clean and concise. Just remember that even with different layouts, you want to keep branding consistent by using the same color palette and standard logos for your business.
Q&A Time! If you’re listening to the recorded version of this program, you missed your chance to ask questions…. No, I’m kidding. You can email your questions to me… rtaylor@rosiemedia.com.
Ok, now to give away a copy of the Rebel’s Guide to Email Marketing by DJ Waldow and Jason Falls…. We’ll be sending that out to you directly from Amazon so watch for it.If you didn’t win, I encourage to go visit Amazon.com or your local bookstore and pick up a copy. If you thought you learned a lot from DJ today, just think what you’ll learn from his book.
Before we go, I want to DJ for joining me today and thank you for joining the webinar. We hope you learned how to bring these ideas together and create the BEST email ever. Rosiemedia are offering $50 off a brand new program developed by Duct Tape Marketing called Total Online Presence. In the meantime you’ll receive a link to download the free companion eBook along with a link to the slides for today’s presentations.This program is built for small business owners like you in mind. In six weeks we guide you through the creation of a Total Online Presence. This means much more than just a website and in particular we cover an entire session on Email Marketing. We dig in on how to build a responsive list of people who want to hear from you and even how to get those precious leads. Now go out and send some awesome emails!