This document provides tips on how to identify leaks in a business's sales funnel that are preventing prospects from becoming customers. It discusses examining each stage of the sales funnel, from discovering the business online to becoming a customer. Some common leaks include not advertising on all search engines, not optimizing online listings and reviews, and not following up with leads in a timely manner. Implementing strategies like paid search and social media advertising, optimizing websites and online profiles, and promptly following up with leads can help businesses understand where prospects are lost and gain more customers.
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
The one thing everyone seems to want these days is to start their own business. Many new business owners believe that the only thing they need to be successful is a website that will bring in automated profits around the clock.
1-Click Software Creates Profitable Mobile Apps
https://warriorplus.com/o2/a/b5fm04/0
It is an awesome book about affiliate marketing.
Top Affiliate Tactics
“Discover Over 8 Powerful Wealth-Generating Methods You Can Use To Make A Living From Selling Products You DON’T Have To Create!”
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
The one thing everyone seems to want these days is to start their own business. Many new business owners believe that the only thing they need to be successful is a website that will bring in automated profits around the clock.
1-Click Software Creates Profitable Mobile Apps
https://warriorplus.com/o2/a/b5fm04/0
It is an awesome book about affiliate marketing.
Top Affiliate Tactics
“Discover Over 8 Powerful Wealth-Generating Methods You Can Use To Make A Living From Selling Products You DON’T Have To Create!”
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
Introducing Affiliate gold digging for affiliate marketing gold in 2021and Beyond! Inside this ebook you will discover the topics about the reason super affiliates make so much more than others these regular Affiliate program which to join getting paid the highest rates pay per lead programs PPC: get paid for sending visitors to a website recurring income how to get paid for the same sale over and over again and so much more!
Hi and welcome to Top Affiliate Tactics, where you will discover over 8 powerful methods which you can use to offer a boost to your affiliate commissions
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
Affiliate Marketing Guide - What Is Affiliate MarketingIlya Bilbao
# People searched for...
1 companies who offer affiliate marketing
2 companies who use affiliate marketing
3 do affiliate marketing
4 do affiliate marketing programs work
5 do i need a business license for affiliate marketing
6 do i need a website for affiliate marketing
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8 do you have to pay for affiliate marketing
9 do you pay tax on affiliate marketing
10 do's and don'ts affiliate marketing
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22 how much can you make from affiliate marketing
23 how much commission affiliate marketing
24 how much does affiliate marketing cost
25 how much earn affiliate marketing
26 how much is affiliate marketing worth
27 how much money can be made from affiliate marketing
28 how much money does affiliate marketing make
29 how much to start affiliate marketing
30 how much traffic affiliate marketing
31 how to affiliate marketing
32 how to do affiliate marketing
33 how to do affiliate marketing on facebook
34 how to do affiliate marketing without a website
35 how to learn affiliate marketing
36 how to make money with affiliate marketing for beginners
37 how to make money with affiliate marketing on facebook
38 how to make money with affiliate marketing without a website
39 how to start affiliate marketing
40 how to start affiliate marketing for beginners
41 how to start affiliate marketing with amazon
42 how to start an affiliate marketing business
43 should i do affiliate marketing
44 should i get into affiliate marketing
45 should i use affiliate marketing
46 what are the best affiliate marketing programs
47 what is affiliate marketing
48 what is affiliate marketing and how does it work
49 what is affiliate marketing for dummies
50 what is affiliate marketing india
Introducing best marketing strategies- advanced marketing for big time results. Inside this E book, you will discover the topics about right into strategies, marketing tips, few good markets, free publicity and pay per click strategies, affiliate strategies, website words of kingdom, budgeting basics, more on traffic, most common mistakes, mistakes of recurring signup, to charge or not to charge, free subscriptions and many more!
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Making Money With Affiliate Marketing.marketing, entrepreneur, affiliate marketing, business, digital marketing, affiliate marketer, affiliate, advertising, money, youtube, marketer, seo, social media, network marketer, social media marketer, e commerce, entrepreneurship, marketers, influencer, marketing digital, billionaire, internet, facebook, ecommerce, social network, expert, killer, web entrepreneur, web, ceo
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
Introducing Affiliate gold digging for affiliate marketing gold in 2021and Beyond! Inside this ebook you will discover the topics about the reason super affiliates make so much more than others these regular Affiliate program which to join getting paid the highest rates pay per lead programs PPC: get paid for sending visitors to a website recurring income how to get paid for the same sale over and over again and so much more!
Hi and welcome to Top Affiliate Tactics, where you will discover over 8 powerful methods which you can use to offer a boost to your affiliate commissions
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
Affiliate Marketing Guide - What Is Affiliate MarketingIlya Bilbao
# People searched for...
1 companies who offer affiliate marketing
2 companies who use affiliate marketing
3 do affiliate marketing
4 do affiliate marketing programs work
5 do i need a business license for affiliate marketing
6 do i need a website for affiliate marketing
7 do it yourself affiliate marketing
8 do you have to pay for affiliate marketing
9 do you pay tax on affiliate marketing
10 do's and don'ts affiliate marketing
11 how can affiliate marketing help my business
12 how can i affiliate marketing
13 how can i do affiliate marketing
14 how can i earn from affiliate marketing
15 how can i get into affiliate marketing
16 how can i learn affiliate marketing
17 how can i make money from affiliate marketing
18 how can i start affiliate marketing
19 how does affiliate marketing work
20 how much affiliate marketing
21 how much can we earn from affiliate marketing
22 how much can you make from affiliate marketing
23 how much commission affiliate marketing
24 how much does affiliate marketing cost
25 how much earn affiliate marketing
26 how much is affiliate marketing worth
27 how much money can be made from affiliate marketing
28 how much money does affiliate marketing make
29 how much to start affiliate marketing
30 how much traffic affiliate marketing
31 how to affiliate marketing
32 how to do affiliate marketing
33 how to do affiliate marketing on facebook
34 how to do affiliate marketing without a website
35 how to learn affiliate marketing
36 how to make money with affiliate marketing for beginners
37 how to make money with affiliate marketing on facebook
38 how to make money with affiliate marketing without a website
39 how to start affiliate marketing
40 how to start affiliate marketing for beginners
41 how to start affiliate marketing with amazon
42 how to start an affiliate marketing business
43 should i do affiliate marketing
44 should i get into affiliate marketing
45 should i use affiliate marketing
46 what are the best affiliate marketing programs
47 what is affiliate marketing
48 what is affiliate marketing and how does it work
49 what is affiliate marketing for dummies
50 what is affiliate marketing india
Introducing best marketing strategies- advanced marketing for big time results. Inside this E book, you will discover the topics about right into strategies, marketing tips, few good markets, free publicity and pay per click strategies, affiliate strategies, website words of kingdom, budgeting basics, more on traffic, most common mistakes, mistakes of recurring signup, to charge or not to charge, free subscriptions and many more!
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Making Money With Affiliate Marketing.marketing, entrepreneur, affiliate marketing, business, digital marketing, affiliate marketer, affiliate, advertising, money, youtube, marketer, seo, social media, network marketer, social media marketer, e commerce, entrepreneurship, marketers, influencer, marketing digital, billionaire, internet, facebook, ecommerce, social network, expert, killer, web entrepreneur, web, ceo
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
This is Part IV of Fixing the Leaks, a 4 Part Workshop on Improving Profitability in small and medium sized businesses and not-for-profits. How Can You Fix the Leaks explains how to move forward once you have made the decision to address profitability issues in your organization.
Section II of the Fixing The Leaks Workshop Series reviews the first Steps in the Fixing The Leaks Process and how your organization will benefit from the process.
Section III the four part Fixing The Leaks Workshop covers the major customer touch in both for-profit and not-for-profit organizations, and identifies typical problem areas that often cause customer an donor attrition. The presentation also reviews briefly best practices for addressing these issues.
Lead Conversions: 6 Steps to Patching the Profit Leaks in Your Marketing Funnel Christopher Marentis
Triple your leads in the next 30 days or less when you watch this webinar with Surefire Social and MarketSharp.
Throughout the webinar, learn...
- What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success.
- Why you might be looking for leads in all the wrong places.
- How you can achieve crystal clear visibility into your website traffic (what's working and what's not).
- How to tag advertising campaign traffic so you can absolutely know where it came from and how it worked.
- Specific strategies to turn your unsold leads into profitable business.
- Proactive methods to consistently get profitable referrals.
If at the end, you'd like to still learn more and get a consultation on your entire digital footprint, send an email to Lauren.M@surefiresocial.com
Enjoy!
Customer Comments: “The highlight of our New England vacation!” -Ian. Deerfield, IL. “Thought the naturalist was very knowledgeable and gave some info I've ...
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
We present you mandate reason why SMBs need a website. We know the needed person always thinks how to start, which one the best, don’t think negative. We won’t say we are the best or your last station. Do you know what? Today every 2nd guy is using smartphone in the world and 90% peoples active on the social media platforms.
Leads are those visitors who share their contact information with your company because they show interest in your products or services. Here, you will learn more about different types of leads and how you can generate leads for your business. Sometimes, business owners cannot handle everything on their own. They need an expert for generating leads. Hire search engine marketing services for your business.
For more information please visit our site : https://www.usawebdzines.com/
Leads are those visitors who share their contact information with your company because they show interest in your products or services. Here, you will learn more about different types of leads and how you can generate leads for your business. Sometimes, business owners cannot handle everything on their own. They need an expert for generating leads. Hire search engine marketing services for your business.
For more information please visit our site : https://www.usawebdzines.com/
8 best inbound marketing tips for law firms | Best Attorney Law Firm in Anken...Searchable Design
There are more than eight ways to make your inbound marketing approach a success. Get in touch with Mark Gray Law, an attorney law firm in Ankeny, to understand how they used inbound marketing to become a prominent law firm. Mark Gray Law Firm works closely with Searchable Design LLC, the best digital marketing agency in the US.
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
This is a presentation on leadership traits that doesn't take itself too seriously - i.e. each trait illustrated through a meme. It is my view on the top 20 leadership traits of great leaders I've worked for. I kept the slides simple but have many stories and talking points behind them so feel free to ping me for the deeper explanation. And/or let me know your thoughts from your own experiences.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
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How To Identify Leaks & Get More Customers
Don’t Leak Leads
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Our Mantra:
“Don’t Leak Leads”
In the perfect world, getting every prospect to
become a customer would be a snap.From the second
consumers go online to look for your types of products
or services, they would always discover your business,
visit your website, contact you, and choose to become
your customer.In reality, it doesn’t work this way;only
some prospects will turn into customers.But what
if you could find the problems where you are losing
prospects and then fix these“leaks”?What would
those extra customers mean to your bottom line?
It all starts with identifying the leaks in your
sales funnel.Then, it’s just a matter of applying
some simple adjustments to stop those leaks –
so that you get more customers.
3. Don’t Leak Leads: How To Identify Leaks & Get More Customers
3Introduction 3
Most businesses haven’t taken the time to study the journey consumers take to become customers making it
difficult to spot where they might be losing prospects along the way. This journey can often be complex, but
we’ve broken it down into three stages of the sales funnel. The top of the funnel is where many consumers look
online for products and services like yours and discover you. Some of those consumers move to the middle of the
funnel where they visit your website, contact you, and become leads. And at the bottom of the funnel a few of
those leads choose to become your customer.
Business is competitive today, so it’s not realistic to think that every prospect will become a customer. In other words,
some leaks are inevitable. But there are many leaks that you can keep from happening just by following marketing and
business best practices. Here’s a list of some of the most common places you should check for leaks in your marketing
and how to fix them so that you keep more prospects in your funnel and drive more business.
“Where Am I Leaking Leads?”
Prospects discover you
Leads contact you
Customers choose you
For a detailed look at the buying funnel, download our ebook, “How Consumers
Buy Today: Harnessing the Buying Journey to Get More Customers.” learn More
The Consumer Buying Journey
4. 4Discover 4
75%of searchers
don’t scroll past
page one of the
search results.2
££ Advertise on all major search
engines, not just Google.
Although Google may be the primary search engine for many consumers,
Bing and Yahoo! are popular as well with over a third of searches. If you
don’t run search ads on Bing and Yahoo!, you are losing the consumers
who use these sites to competitors who are advertising there. Make sure
this doesn’t happen by advertising on all major search engines.
££ Always bid on your business name in
your search advertising campaigns.
Your competitors are likely to run ads on your business name. That means
when consumers search for your business by name they will see your
competitor’s ad before yours and may visit their site instead. Don’t let this
happen. Instead, advertise on your own business name, including variations
and misspellings, in order to help you show up first and get more visitors.
££ Optimize search campaigns with
keywords that drive the most ROI.
If you run search ads with keywords that don’t drive results, you will
sacrifice money, time, and potential customers. Use an advertising service
that will help you identify the keywords driving the most leads so you can
optimize your budget around those keywords to drive better results.
££ Create relevant content that gets you
to the top of organic search results.
Consumers pay attention to results at the top of search results pages.
If your business doesn’t rank well in organic search, or if there are
negative results showing up, you’re losing a lot of searchers looking for
trustworthy, quality businesses like yours. Help your website, blog, and
other content rank higher by creating informative, useful, and interesting
content that contains relevant product and service, geographic, and
business keywords.
35%of Internet
users use Bing
or Yahoo! to
search online.1
DON’T LEAK VISITORS
5. Don’t Leak Leads: How To Identify Leaks & Get More Customers
5Discover 5
50%
of business owners
have seen wrong
information, which
causes consumer
frustration, on their
business listings.3
££ Claim and optimize your business
listing on Google+ Local.
If you haven’t claimed your Google+ Local listing, you’re throwing
away a golden opportunity to appear on page one of local
search results and making it difficult for consumers to find you. Take
advantage of your Google+ Local page, because it not only helps
you rank higher in local search, but it also fuels results in Google
Maps. Also, once you claim your page, make sure to fill it with useful
information, like your phone number, website, and images, to help
persuade consumers to contact you.
££ Claim and manage your business
listings on local directories and
review sites.
There are many other local directories and review sites similar to Google+
Local that consumers pay attention to when searching for a local business.
If your business isn’t listed there, you may lose customers to competitors
that are. Claim your business pages on the sites relevant to your business
and geographic location, and optimize them with your website URL,
physical address or service area, hours of operation, contact information,
and images to get consumers’ interest.
££ Get positive reviews
from happy customers.
Claiming and optimizing listings and review sites won’t mean much
if the ratings and reviews attached to them paint your business in a
poor light and drive away prospects. Boost your online reputation
and get more contacts by asking your satisfied customers to leave you
positive reviews and comments. More importantly, you should always
provide excellent customer service and provide value that makes
customers want to leave you 5-star rating.
90%
of consumers
reported that a
positive review
online influenced
their decision
to purchase.4
6. Don’t Leak Leads: How To Identify Leaks & Get More Customers
6Discover 6
££ Use site retargeting to remind past
website visitors about your business.
Some people leave your website without contacting you but still may be
interested in your business. If you don’t remind them about your business, you
will likely lose them as a lead. By using site retargeting, you can get your display
ads in front of these interested consumers and drive them back to your website
where you can turn them into contacts.
££ Set up and actively manage your
business social media pages.
More consumers are connecting with local businesses on social media sites like
Facebook, Twitter, Google+, Pinterest, LinkedIn, and YouTube. If you aren’t using
these places to engage with consumers, you are missing out on opportunities to
build loyalty and drive awareness with prospects that value a business’ social
media presence. Plus, by promoting your content across these social sharing
sites, you can help boost your ranking on organic search results.
££ Respond to questions and comments
on social media pages.
Consumers expect businesses on social media to monitor and respond to
questions and comments and will notice your interaction when researching
you online. If you don’t respond to or acknowledge comments (especially
the negative ones) on your social media pages you may miss the chance
to win repeat business and new business. Establish a plan to monitor and
follow up in a timely manner so your fans and followers know you care and
so you don’t lose potential business.
££ Include your phone number and
website on your offline advertising.
If you are spending money on offline advertising and not including
important information like your phone number and website, you miss the
chance to convert prospects into leads. Consumers may not take the extra
steps to find this information and contact you, so make sure you provide
them with what they need to move from a prospect to a lead. Better yet,
use a tracking phone number in offline advertising so you can track the
effectiveness of these ads at driving calls.
Retargeting
is an effective
way to remind
consumers
about you after
they leave your
website without
converting.
42%
of consumers who
contact a brand
on social media
expect a response
within an hour.5
1within hour
7. 7Contact 7
££ Build a great looking website that
keeps visitors from bouncing.
If a consumer visits your website and sees unsightly, unprofessional, or outdated
design, they may leave your site without even seeing if your business is right for
them. Invest in a well-designed website that suits your brand and gets visitors to
stay, learn about you, and contact you.
££ List details about products,
services, prices, and availability
on your website.
Consumers visit business websites to find information they need to help them
make a purchasing decision, and if they can’t find that information quickly,
they will leave. Make sure your website answers questions consumers have
about why they should call your business instead of your competitor.
££ Place your phone number at
the top of your website.
If you get consumers to visit your website but don’t make it easy for
them to call you, they probably won’t. Visitors shouldn’t have to study
your website to find your contact information, especially your phone
number. Include it at the top of every page to make it as easy as
possible for consumers to find it and call you.
££ Use landing pages to boost
conversions from your online ads.
When your online ads drive to a page that doesn’t relate directly to the ad,
visitors will have to search for that information themselves and may give up
quickly. Your ads should always drive visitors to a specific landing page –
like a product page or special offer page – with consistent messaging and
a clear call to action that drives them to contact you.
49%of SMB websites
do not list a phone
number on the
home page.8
85%of consumers will
leave a website if it
is poorly designed.6
50%
of potential sales
are lost because
consumers can’t find
information they
are looking for on a
business’website.7
DON’T LEAK CONTACTS
8. Don’t Leak Leads: How To Identify Leaks & Get More Customers
8Contact 8
££ Make sure your website is
mobile friendly.
If your site is not optimized for mobile, visitors will have trouble finding the
information they are looking for. For example, Flash animation will not show
up on iOS devices like iPhones and iPads. Also, sites with a lot of dropdown
menus in the navigation may be difficult to operate with a fingertip. Invest in
a mobile-friendly website with easy-to-read content and contact information
so that you don’t lose interested mobile visitors to a bad experience.
££ Make it easy for contacts to call you
from your mobile website.
If consumers find your number on a mobile device, they shouldn’t have to
write the number down and dial it manually. If you find it annoying when it
happens to you, your prospects will as well. Make sure your phone number
is enabled for click-to-call and not embedded in an image so consumers
can call you with one touch.
££ Offer additional contact methods, like
email, Web forms, and live chat.
There are many times when consumers may not be able to call your
business while visiting your website, like if they are at work or in a
public area. Often times, these people would rather chat online with a
representative or email your business. If you don’t offer alternative contact
options like email, Web forms, and live chat then they will contact another
business that does. Include these types of contact options on every page to
ensure that you don’t lose consumers who are interested in your business.
££ Check that all phone numbers, email
addresses, andWeb forms are active.
A prospect can’t do business with you if they reach an out-of-service phone
number, an email address that bounces back, or a Web form that is broken.
Make sure that you frequently check that all of your contact methods work
so that you don’t leak valuable leads.
45%
of consumers
looking for local
products or
services search for
them via a mobile
device first.9
90%
of consumers ranked
having live chat on
a website extremely
useful when making a
purchasing decision.10
h
9. Don’t Leak Leads: How To Identify Leaks & Get More Customers
9Contact 9
Emailing a
new contact
within 20
minutes boosts
conversion rates
by 49%.12
££ Answer your phone!
It’s simple. If you spend time and effort getting consumers to
find your business and call you, but you don’t answer your phone,
your efforts are wasted. Make sure you quickly answer every call,
and when you can’t answer the phone immediately, check your
voicemail every hour and respond to messages promptly.
££ Call back new contacts within
an hour.
You and your staff can be busy, and sometimes a call has to
go voicemail. But letting a voice mailbox fill up with calls that
you never return is just as silly as forwarding all your calls to
your competitor. Consumers are most likely to do business
with the company that calls them back first. So, make sure
your team calls each contact back within an hour to get
more leads.
££ Reply to emails and Web form
submissions within an hour.
When someone contacts you via email or Web form, you
should follow up as if it were phone call – as soon as possible
– so that they don’t lose interest in your business. Ensure that
you or someone on your staff checks emails and form
submissions and replies within at least an hour.
50%
of consumers
will choose to do
business with the
company that calls
them back first.11
20
10. 10Choose 10
55%
of companies don’t
respond to new
sales leads at all.13
££ Make a great impression when you
follow up with prospects.
When you are on the phone with a prospect, they should feel like their
business matters more than anything to you – and it should – or else they
may seek out a competitor. Make sure that your staff handles every phone
call in a professional and helpful manner. Not only should they be able to
answer common questions about your products or services, they should
also have good sales skills like offering to set up an appointment and
mentioning special offers to entice prospects to become customers.
££ Collect and store contact information
from every prospect.
If you don’t collect contact information from potential customers, you can’t
follow up with them while they are deciding which business to choose.
Have your staff ask for their phone number and email address and store it
in an organized system so that you can easily use it to follow up and drive
more leads to choose you.
££ Listen to incoming calls to understand
how well your staff is handling the phone.
Breakdowns in communication between your staff and prospects can be a
major reason leads don’t choose your business. Conversely, you may have
certain employees who know exactly what to say over the phone to win
over customers. By using call recording software to listen to your incoming
calls, you can greatly improve the quality of a caller’s experience, which will
boost the chances they do business with you.
DON’T LEAK CUSTOMERS
11. Don’t Leak Leads: How To Identify Leaks & Get More Customers
11Choose 11
Businesses that
nurture their
leads see up to
45%more in ROI than
those that don’t.14
££ Nurture leads that aren’t
yet ready to buy.
Some prospects may seek information from you but may not
yet be ready to buy. However, if you don’t stay in front of these
contacts, they may forget about you or go with the company
who follows up with them regularly. Nurture all of your leads by
sending them emails containing product or service information,
special discounts, or testimonials to keep these prospects interested
in your business.
££ Pay extra attention to
your “hot” leads.
If a lead gets to the point where they are talking to you about
product or service options, getting a quote, or setting up an
appointment, chances are they are seriously interested in choosing
to do business with you. If you don’t follow up with these leads,
you miss a major opportunity to drive new business from people
who are ready to buy now. Follow up regularly with phone calls
or emails to make sure each hot lead knows you value them as a
potential customer.
££ Track your customers’
purchasing paths to see what
works and what doesn’t.
If you don’t understand the buying journey of your typical customer,
you can easily spend time, money, and effort on things that don’t
perform very well for your business. By investing in a smart system
that identifies the paths consumers take to discover you, visit your
website, and call your business, you can adjust your marketing
practices and budgets to drive more customers and ROI.
12. Don’t Leak Leads: How To Identify Leaks & Get More Customers
12Introduction 12
Don’t Leak Leads!
These are just a few examples of places you could be
leaking leads.And while identifying and fixing these
leaks takes time and effort, you don’t have to do it
alone.At ReachLocal we provide you with the solutions
and expertise to fix any leaks in your marketing so that
you get more visits, calls, and customers.
Conclusion 12
A total marketing system
designed to fix the leaks in your sales funnel.
What You Get:
• A smart, mobile-friendly website that drives more calls and emails
• A powerful mobile app so you never miss new customer opportunity
• Automated lead management software that follows up with new leads
Contact us today to learn how ReachEdge can
get you more customers. 888-861-6378
13. Don’t Leak Leads: How To Identify Leaks & Get More Customers
1313Sources 13
1. comScore
http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Releases_April_2013_US_
Search_Engine_Rankings
2. Search Engine Journal
http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
3. Search Engine Land
http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459
4. Zendesk
http://www.zendesk.com/resources/customer-service-and-lifetime-customer-value
5. The Social Habit
http://socialhabit.com/uncategorized/customer-service-expectations/attachment/slide1/
6. Online Marketing Institute
http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
7. Online Marketing Institute
http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
8. vSplash
http://www.prweb.com/releases/vSplash/SMBDigitalScape/prweb10488495.htm
9. Telmetrics
http://www.telmetrics.com/2013/top-mobile-local-companies-xad-and-telmetrics-announce-results-from-
highly-anticipated-2nd-annual-u-s-mobile-path-to-purchase-study/
10. ReachLocal Proprietary Data
11. Inside Sales
http://www.insidesales.com/insider/lead-management/lead-response-management-infographic/
12. MarketingCharts
http://www.marketingcharts.com/wp/direct/calling-new-leads-in-under-a-minute-boosts-conversion-rates-
by-391-24755/
13. Inside Sales
http://www.insidesales.com/insider/lead-management/lead-response-management-infographic/
14. MarketingSherpa
http://www.marketingsherpa.com/data/public/reports/special-reports/SR-A-Tactical-Approach-to-
Content-Marketing.pdf
SOURCES