Woof creates immersive brand experiences like promotional events, sampling campaigns, product launches, and exhibitions. Three examples are summarized: 1) A pop-up 19th century pub toured the UK to commemorate the Battle of Waterloo for the National Army Museum, engaging 3,350 people directly and 531,000 indirectly. 2) A vehicle was converted into a catering van that distributed 10,000 sandwiches from Waterloo Station for National Sandwich Day, engaging 350,000 indirectly. 3) An "Ames Room" was installed in stores and toured shopping centers to promote Cath Kidston bags, interacting with 4,750 people directly and 2.5 million indirectly.