LIME was the integrated and innovation arm of Kirshenbaum Bond. Examples of work for clients such as Lexus, HBO, Puma, Panasonic, SyFy, Universal Studios, Delta Airlines, Bravo, Old Navy, Timex and more.
The summary of my thesis at Solvay Business School, about the future of advertising.
The key approaches for today's and tomorrow's successful strategies?
- Innovate
- Be useful
- Entertain
- Incite the conversation
- ‘Transmediatise’
The summary of my thesis at Solvay Business School, about the future of advertising.
The key approaches for today's and tomorrow's successful strategies?
- Innovate
- Be useful
- Entertain
- Incite the conversation
- ‘Transmediatise’
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
America's #1 Customer Experience Conference is seeking sponsors. The Secret Service Summit is attended by over 500 CX executives from brands across industries, providing sponsors with unparalleled access to the most unique captive audience of decision makers, responsible for customer service operations and looking for tools necessary to solidify their competitive advantage.
Our presenters are a combination of authors, keynoters, consultants, motivational and brand executives. In the past our stage has been graced with leaders of companies like Zappos, Starbucks, Nestle, PricewaterhouseCoopers, The Ritz Carlton and professional experts like Verne Harnish, Dennis Snow, Lisa Ford, and John DiJulius.
Over 650 Customer Experience Business Leaders and decision makers, fully invested in providing a world-class experience for their customers, is one of the reasons why the Secret Service Summit is far more than a trade show. Learn the benefits of being a partner at the fastest-growing Customer experience conference in America. The opportunities are endless! Customer Experience Conference 2015 Sponsorship Opportunities
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
America's #1 Customer Experience Conference is seeking sponsors. The Secret Service Summit is attended by over 500 CX executives from brands across industries, providing sponsors with unparalleled access to the most unique captive audience of decision makers, responsible for customer service operations and looking for tools necessary to solidify their competitive advantage.
Our presenters are a combination of authors, keynoters, consultants, motivational and brand executives. In the past our stage has been graced with leaders of companies like Zappos, Starbucks, Nestle, PricewaterhouseCoopers, The Ritz Carlton and professional experts like Verne Harnish, Dennis Snow, Lisa Ford, and John DiJulius.
Over 650 Customer Experience Business Leaders and decision makers, fully invested in providing a world-class experience for their customers, is one of the reasons why the Secret Service Summit is far more than a trade show. Learn the benefits of being a partner at the fastest-growing Customer experience conference in America. The opportunities are endless! Customer Experience Conference 2015 Sponsorship Opportunities
Similar to LIME PR + Promotion work 2000 to 2007 (20)
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Challenge - To introduce Song, Delta’s new low cost
service, to the New York area
Solution - Create a retail/café/entertainment experience,
located in SoHo to highlight the brand’s focus: style,
wellness and entertainment
Results - over 36,000 vistors, over 50 private and public
events; significant guerrilla impressions/program;
fully integrated advertising and online campaign;
28mm press impressions. Delta re-positioned to
include all the learnings from Song
The First Pop Up Store
4. 460 Degree Gallery
Challenge - To contemporize the Lexus brand to appeal to
the younger BMW/Mercedes target audience
Solution – A series of temporary art galleries in Los Angeles,
New York, Miami and Chicago with multi-media exhibitions
curated by the Whitney Museum of American Art and
hosting gala VIP events, public seminars, premium tastings
and presentations by luxury brands for 2 weeks in each
location
Results - 10mm plus PR impressions and 30,000 sales
leads
4
5. The Boat
Challenge – getting press, VIPs and
influencers to understand Target’s
affordable fashion
Solution – Bring Target to New York
via a boat, docked in Chelsea piers,
offering shoppers Target merchandise
for the holidays.
- 100 million national and NY media
impressions
- Huge private party attendance by key
influencers and they shopped like
crazy
- Over 25,000 guests in less than 14
days
6. ENTOURAGE VIP CARD
Challenge – To grow the appeal of Entourage
Solution - To provide key influencers with show
experience via VIP card
•60,000 were distributed to key influencers in 6
cities
•All cardholders received email and text
information on free experiences
•Three hundred partners include the best clubs,
Absolut, Motorola, Jack Daniels, Scoop, PF Flyers,
top boutiques and clubs participated to give free
items to participants
•One cardholder spent weekend with cast at
Entourage Suite at Palms Hotel
•Results – 15mm+ PR impressions. Season 2
propelled Entourage success
Landing page with weekly offers
SMS Updates Retail window-clings
7. Entourage VIP Suite On-premise Event Entourage Poker Table and
Chips
Entourage Girls
Entourage VIP Suite
Cast of Entourage at Palms
Entourage VIP Suite
Launch Event at
Palms
Launch Event at
Palms
On-premise Event
Mercedes + Palms + Entourage
Branded Marquee at Palms
Entourage VIP Card and Suite
8. Challenge – Create affinity for Old Navy
Solution – On and offline grassroots search to
find the next canine mascot.
Mobile Tour results:
- thousands of direct consumer intercepts and
photos at each event
-Over 25 million consumer impressions
Website results:
-3mm+ Total visitors
- 325,517 Votes cast
- 379,431 Total registrants
- 125,757 Dog profiles submitted
Collateral distributed:
- 19,317 bowls distributed
- 88,423 bone collateral distributed
- 1,589 posters
The Search for the New Magic
9. Steven Spielberg’s Taken - Abducted on the
Road
Challenge – Promote Sci Fi Channels
blockbuster show
Solution - 8-market multimedia alien abduction
tour to create excitement. Advertisers and
cable affiliates were integrated into the local
market events and into the tour’s content.
As a result, SCI FI was rated the # 1 basic
cable network in primetime for the 2 weeks it
aired.
LIME won PMA, EMMA and Ex Awards for this
tour.
10. Challenge – Promote Polo Jeans to the 18-24
demographic
Solution - a 6-campus mobile tour in order to
highlight Polo Jeans Co’s G.I.V.E charity and to
activate volunteerism among college campuses.
•Partnership with Habitat for Humanity.
•Students donated old denim that would then be
recycle into insulation for Habitat for Humanity
home.
•At the end of the campaign tour 6,000 pairs of
jeans were donated, helping top insulate
hundreds of homes.
•Local TV and radio covered the events in
addition to campus press and television.
G.I.V.E Your Jeans a New Home
11. A Taste of Rome
To promote HBO’s second series of Rome,
LIME distributed over 10,000 bottles of wine via
influencer restaurants in New York, Los Angeles
and Chicago
12. Challenge – Promote Bravo’s new reality TV show
Top Design
Solution - transform the S train platform at Grand
Central with Top Design judge Jonathan Adler.
Results – MMs of PR and experiential
impressions
Bravo Subway build out
13. The Aquos Project
Challenge – Showing LCDs quality in action
Solution - The AQUOS Project, a concept and event
space which used Sharp’s AQUOS™ LCD-TVs to provide
a canvas for some of today’s cutting edge contemporary
artists, located in the heart of SoHo.
.
14. Challenge – Promote HBO’s launch of the complete
series DVD
Solution – Bring Sex and the City alive for one day
•Partnerships with 100+ venues from the show to
create window displays and a special offer
•Models handed out ‘hand-bag’ maps with venues
and offers at traffic hubs.
•A micro-site promoted each venue, its location and
the special one day promotion.
•Results – huge impressions from displays, PR on
and offline including morning shows.
Sex and the City
16. Challenge – tactical need for holiday campaign to reinforce idea of Look
Beneath the Surface’
Solution – partnership with designer Diane von Furstenberg, the Stoli logo
was transformed into a high-fashion print.
•Stoli sponsored DvF fashion show and premiered the Stoli print.
•The print was distributed nationally in magazines as gift wrap, complete
with Stoli recipes and holiday messages on the flip side.
•A building in Times Square was wrapped in Stoli.
•On and Off premise events were created to wrap gifts or bottles of Stoli
Wrapped in Style
17. World Cup Style
Challenge - To make the Japan/Korea World Cup relevant for US trend
setters
Solution – Partner with Iron Chef Morimoto to create the Shudoh sushi
roll served in Sushi restaurants across the US
•Various live soccer billboards outside key retail outlets such as the
Conran Shop in New York to model the Shudoh collection
•Launch event for 1,000 guests and to kick off the press interest
•Results - multiple consumer interactions via restaurants, events and
instores. Brand feature stories in Wall Street Journal and numerous
fashion and trendsetter placements
18. 150 Year Celebration
Challenge - to make watches relevant for
the cell phone masses and celebrate
the brand’s 150th Anniversary
Solution - partner with visionaries in
various creative fields to create the X
Factor Collection
Results - The xFactor Collection enabled
TIMEX to develop new, influencer
retail channels including Scoop and
Henri Bendels
Karim Rashid
Dave Kinsey
Matthew Williamson
19. Vroom Vroom: Puma and MINI Collide
Challenge – reinforce PUMA’s love for mixing the worlds of
sport, fashion and lifestyle in a tangible way
Solution - forge a partnership between PUMA and BMW’s
Mini for a limited edition driving shoe and limited edition car
for PUMA and Mini enthusiasts alike.
21. Challenge – To reinforce positioning as the ONLY Cat Centric Company
Solution – Create the first TV show for cats
Results - 120mm press impressions and series on Oxygen
Meow TV – TV for Cats
22. Challenge - To make HD relevant and engage consumers online
Solution – HD showcase of family interaction
- Four families were outfitted with HD suite and given monthly
Challenges to complete.
- The Magical Elves (Project Runway, Top Chef) created 3 minute
“web-isodes” around challenges
- The public could enter their own responses to the challenges and win
the chance to participate
- A nationwide road tour connected to retail and drove traffic
Results - No.1 selling HDTV brand in Q4 2007, +10 mm press
impressions, +5mm web impressions, strategic centerpiece for
Panasonic globally.
Microsite
Judges
Living In High Definition
Press
23. Challenge
– Promote Peter Jackson’s King Kong set in
the 1920s via brands
Solution
– Create non-traditional and creative
approaches to brand partnerships
– Alternative tactics included creation of
limited edition products, behind-the-scenes
footage, PR, online, dealer/trade/retailers
and in-store promotions
Results
- VW was regarded as the model of
successful brand integrations for all
Universal Studios releases
Partnering with the Beast
24. UndeniableTV
Challenge – make Plasma relevant for 18-24 demo.
Solution
- viral video with Jamie Kennedy called “How
to blow up on YouTube”. This received over
800,000
- top 10 undeniable/most engaging videos
each week which received over 260,000
views
- online video contest, offering 4 winners a
Panasonic plasma and a digital video
recorder which received over 300 custom
entries
25. SCI FI’s Legend of Earthsea - Wizard
Certification
Challenge – Promote tune into the series
Solution -the first ever Wizard Certification curriculum
-Created by Paul Kieve, magic expert from Harry
Potter
-online Wizard Certification course communicated via
a series of seminars/content
-PR blitz included radio and TV satellite tour with 17
radio interviews, 30 television interviews and several
online articles with a total of 15.5million impressions
Results – in addition to the PR, more than 250,000
consumers logged on to SCIFI.com to get their
certification.
26. Silver Screen Glamour
Challenge - To make Revlon relevant
for 30-49 year female demographic
Solution – partner with movie studios
including branded content, tie-ins,
promotions, premieres, talent selection
and a aggressive PR program
Results - The Bond Movie Die Another
Day elements included dedicated
make-up line, in-store displays,
influencer events, PR outreach and
online sweepstakes.
It became their biggest ever consumer
promotion and resulted in their largest
sell-in of promotional products
worldwide.