This document discusses strategies for a Bisto advertising campaign on ITV1, including targeting stay at home parents and older people. It analyzes options for airing the advert from 19:00-21:30 or 11:00-18:59, noting the latter time period could reach the target audience longer and cheaper. Effectiveness would be measured through increased sales and higher channel ratings when the advert airs. The document also covers advertising techniques, regulations from organizations like OFCOM, BCAP, Clearcast and ASA, and examples of ads that use techniques like social position and self-perception.