This document provides examples of innovative experiential marketing campaigns from around the world. It summarizes global experiential activations in 2013, including campaigns for Crabbie's Alcoholic Ginger Beer, Bulla Creamy Classics ice cream, Evian water, Sunbites snacks, Radox shower gel, McDonald's Happy Meals, Electrolux kitchen appliances, and LEGO Star Wars toys. The document encourages clients to consider experiential ideas and contact Chieftain Communications for branding and activation strategies.
Cadbury World began in 1990 as a public relations initiative and educational attraction about Cadbury's history. Over time it has grown into a large, popular family attraction with over 500,000 annual visitors. In its early years, Cadbury World struggled with long queues and managing visitor flow through the exhibits. A timed ticket and reservation system was implemented to better control visitor numbers and smooth visitor movement. Cadbury World has continuously evolved and improved its exhibits, adding new features, upgrading rides and play areas, and refocusing content to broaden its appeal across all age groups.
The document provides information about Promarket, an Israeli marketing service group, and some of its clients and campaigns. Some key points:
- Promarket was established in 1990 and is fully owned by its CEO and President Yoni Saar. It is the largest marketing service group in Israel.
- Promarket provides consultancy, creative, strategy, and production services. It has approximately 120 permanent employees and an annual turnover of 30 million dollars.
- Promarket's clients include multi-national brands and companies. It has won over 60 prizes for its marketing efforts, including Effie, Promo, CLIO, Globes and more.
Cadbury is a British confectionery company established in Birmingham in 1824. It developed successful chocolate products like Dairy Milk and Creme Eggs. The company was known as Cadbury Schweppes from 1969 until 2008 when it separated its confectionery and beverage businesses. Cadbury World opened in 1990 as a visitor attraction about the company's history and chocolate making process and has since grown significantly. It aims to enhance consumers' perceptions of Cadbury and develop long-term brand loyalty while achieving business goals.
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
Cadbury World began in 1990 as a public relations initiative and educational attraction about Cadbury's history. Over time it has grown into a large, popular family attraction with over 500,000 annual visitors. In its early years, Cadbury World struggled with long queues and managing visitor flow through the exhibits. A timed ticket and reservation system was implemented to better control visitor numbers and smooth visitor movement. Cadbury World has continuously evolved and improved its exhibits, adding new features, upgrading rides and play areas, and refocusing content to broaden its appeal across all age groups.
The document provides information about Promarket, an Israeli marketing service group, and some of its clients and campaigns. Some key points:
- Promarket was established in 1990 and is fully owned by its CEO and President Yoni Saar. It is the largest marketing service group in Israel.
- Promarket provides consultancy, creative, strategy, and production services. It has approximately 120 permanent employees and an annual turnover of 30 million dollars.
- Promarket's clients include multi-national brands and companies. It has won over 60 prizes for its marketing efforts, including Effie, Promo, CLIO, Globes and more.
Cadbury is a British confectionery company established in Birmingham in 1824. It developed successful chocolate products like Dairy Milk and Creme Eggs. The company was known as Cadbury Schweppes from 1969 until 2008 when it separated its confectionery and beverage businesses. Cadbury World opened in 1990 as a visitor attraction about the company's history and chocolate making process and has since grown significantly. It aims to enhance consumers' perceptions of Cadbury and develop long-term brand loyalty while achieving business goals.
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
The document provides information about various roles in film production including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also discusses film schools in the UK, noting there are 21 film schools, many located in London to provide access to equipment and opportunities for work experience. The schools offer various film-related courses and are near entertainment companies that can help students and potentially employ graduates.
Marketing programs can only go so far without true investment from line-level employees. Here are three case studies of marketing programs that were rolled out from the line employees to the guest. Delivered at Marcus Evans Internal Branding & Employee Engagement Summit April 2012.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain
The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
The document provides examples of design and art direction work for various clients. It includes campaigns for Warburtons snacks and BMW vehicles, as well as identity design for the Armed Forces Covenant. Additional work shown includes illustrations for Seaworld parks and Purina pet food, as well as social media campaigns for movies and coffee brands. A range of styles and mediums are displayed including digital panels, outdoor advertising, packaging, and retail/point-of-sale design.
Ad ready webinar history of advertisingtony anderson
The document provides a history of advertising over 6000 years summarized in 5 slides. It discusses how smoking, drinking and advertising used to have closer ties. It notes that sometimes small, targeted advertising can be more effective than large campaigns. It also discusses how the band Van Halen insisted on having a bowl of M&Ms with the brown ones removed from their contract rider, showing attention to detail is important. The document then covers advertising milestones and examples of highly successful ad campaigns from the 20th century.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
A team of brand ambassadors hosted an immersive experience featuring large eyeball installations at music festivals to promote the Freederm brand. Over 1,000 people per day engaged with the eyeball experience and brand ambassadors. Branded buggies also transported over 2,000 people per day between festival areas.
Ontrac the best of experiential in 2010ontracagency
The document summarizes some of the most powerful and successful experiential marketing campaigns from 2011. It highlights campaigns by brands like Johnson's, Vimeo, H&M, Vodafone, Nike, T-Mobile, Asics, Mini, and Hoyts that engaged consumers through interactive experiences using touchable billboards, projection mapping, mobile games, flash mobs, and more. It emphasizes that experiential marketing allows more time with customers to inspire action at less cost and drives longer-term relationships and advocacy.
The document provides a summary of the April 2012 issue of the Cultural Fuel Trend Report newsletter. It includes sections on inspiration, trends, and insights/opinions. Under inspiration, it highlights creative marketing campaigns such as a button that adds drama, a pinball-themed parking challenge, and voice-controlled website navigation. Under trends, it discusses emerging technologies like Google Glass and crowdsourced vehicle design. The insights section examines the future of mobile and how images are central to social networking.
In this presentation we tried to develop brand content for APC, in order to develop the brand image and the way their are perceived. Through social media, and others aspects.
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
A snapshot of my work as a Senior Graphic Designer. This covers digital design, print design, illustration, infographics, branding, advertising and marketing. Now available for freelance design work.
View the hi-resolution version here: http://bit.ly/paulsbehance
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
This document provides an overview of the services offered by an advertising agency. It describes the agency as being post-digital and able to plan, conceptualize, create and implement campaigns across all channels in an integrated manner. It then lists and provides brief descriptions of the agency's capabilities in areas such as activation, promotion, events, retail, digital marketing, endomarketing and more. It also lists some of the agency's clients and provides examples of campaigns conducted for clients in industries like gaming, finance, consumer goods and more.
Here are the finished pieces for my Irn Bru ad campaign:
[TV ADVERT]
The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects.
In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.
This document discusses 10 innovative marketing campaigns that used smell to promote brands. Some key examples included a gas station that boosted coffee sales 300% using "scent cannons", a steak-scented billboard that generated national headlines, and Domino's Pizza covering DVDs with thermal ink that released the smell of pizza while watching movies at home. The document suggests that smell can trigger strong emotions and is harder to ignore than other senses, making it an effective marketing tool when used creatively in promotional campaigns.
Experiential Marketing, Old Rules No Longer ApplyAffiliate Summit
This document discusses experiential marketing and provides guidance on designing an experiential marketing strategy. It notes that experiential marketing is a return to community engagement. It advises understanding your target market, goals, and how to track progress. It then outlines questions to consider for different experiential marketing approaches like networking, meetups, webinars, workshops and events. The document concludes by assigning homework to define one strategy, document how it addresses common questions and roadblocks, and how progress will be tracked through goals.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
The document provides information about various roles in film production including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also discusses film schools in the UK, noting there are 21 film schools, many located in London to provide access to equipment and opportunities for work experience. The schools offer various film-related courses and are near entertainment companies that can help students and potentially employ graduates.
Marketing programs can only go so far without true investment from line-level employees. Here are three case studies of marketing programs that were rolled out from the line employees to the guest. Delivered at Marcus Evans Internal Branding & Employee Engagement Summit April 2012.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain
The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
The document provides examples of design and art direction work for various clients. It includes campaigns for Warburtons snacks and BMW vehicles, as well as identity design for the Armed Forces Covenant. Additional work shown includes illustrations for Seaworld parks and Purina pet food, as well as social media campaigns for movies and coffee brands. A range of styles and mediums are displayed including digital panels, outdoor advertising, packaging, and retail/point-of-sale design.
Ad ready webinar history of advertisingtony anderson
The document provides a history of advertising over 6000 years summarized in 5 slides. It discusses how smoking, drinking and advertising used to have closer ties. It notes that sometimes small, targeted advertising can be more effective than large campaigns. It also discusses how the band Van Halen insisted on having a bowl of M&Ms with the brown ones removed from their contract rider, showing attention to detail is important. The document then covers advertising milestones and examples of highly successful ad campaigns from the 20th century.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
A team of brand ambassadors hosted an immersive experience featuring large eyeball installations at music festivals to promote the Freederm brand. Over 1,000 people per day engaged with the eyeball experience and brand ambassadors. Branded buggies also transported over 2,000 people per day between festival areas.
Ontrac the best of experiential in 2010ontracagency
The document summarizes some of the most powerful and successful experiential marketing campaigns from 2011. It highlights campaigns by brands like Johnson's, Vimeo, H&M, Vodafone, Nike, T-Mobile, Asics, Mini, and Hoyts that engaged consumers through interactive experiences using touchable billboards, projection mapping, mobile games, flash mobs, and more. It emphasizes that experiential marketing allows more time with customers to inspire action at less cost and drives longer-term relationships and advocacy.
The document provides a summary of the April 2012 issue of the Cultural Fuel Trend Report newsletter. It includes sections on inspiration, trends, and insights/opinions. Under inspiration, it highlights creative marketing campaigns such as a button that adds drama, a pinball-themed parking challenge, and voice-controlled website navigation. Under trends, it discusses emerging technologies like Google Glass and crowdsourced vehicle design. The insights section examines the future of mobile and how images are central to social networking.
In this presentation we tried to develop brand content for APC, in order to develop the brand image and the way their are perceived. Through social media, and others aspects.
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
A snapshot of my work as a Senior Graphic Designer. This covers digital design, print design, illustration, infographics, branding, advertising and marketing. Now available for freelance design work.
View the hi-resolution version here: http://bit.ly/paulsbehance
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
This document provides an overview of the services offered by an advertising agency. It describes the agency as being post-digital and able to plan, conceptualize, create and implement campaigns across all channels in an integrated manner. It then lists and provides brief descriptions of the agency's capabilities in areas such as activation, promotion, events, retail, digital marketing, endomarketing and more. It also lists some of the agency's clients and provides examples of campaigns conducted for clients in industries like gaming, finance, consumer goods and more.
Here are the finished pieces for my Irn Bru ad campaign:
[TV ADVERT]
The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects.
In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.
This document discusses 10 innovative marketing campaigns that used smell to promote brands. Some key examples included a gas station that boosted coffee sales 300% using "scent cannons", a steak-scented billboard that generated national headlines, and Domino's Pizza covering DVDs with thermal ink that released the smell of pizza while watching movies at home. The document suggests that smell can trigger strong emotions and is harder to ignore than other senses, making it an effective marketing tool when used creatively in promotional campaigns.
Experiential Marketing, Old Rules No Longer ApplyAffiliate Summit
This document discusses experiential marketing and provides guidance on designing an experiential marketing strategy. It notes that experiential marketing is a return to community engagement. It advises understanding your target market, goals, and how to track progress. It then outlines questions to consider for different experiential marketing approaches like networking, meetups, webinars, workshops and events. The document concludes by assigning homework to define one strategy, document how it addresses common questions and roadblocks, and how progress will be tracked through goals.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Thoughts on Experiential Marketing by Rehan Haque - Nov 8, 2010Rehan Haque
I've uploaded a presentation (to slideshare.net) I recently made as a guest speaker, at the 'Activation Day' event managed by Headlion for the PK Unilever marketing team on November 5th, 2010. I did some research and compiled some of my thoughts on the current practice of Experiential Marketing, within the broader scope of Brand Activation.... It may make sense to some, but I just don't have the energy right now, to add explanation to it. Students of marketing may understand it.
So, as they say... Whatever!
This document discusses experiential marketing. It defines experiential marketing as creating experiences that integrate emotions and logic to connect with consumers. The objective is to establish a connection so consumers respond to offerings based on both emotional and rational responses. Experiential marketing uses striking visual displays and reminds people of enjoyable sensations to interrupt the traditional purchasing funnel. It is proven to deliver advocacy, change purchasing behavior, and positively influence brands.
This document is a Haiku Deck presentation that lists the names of 19 photographers who have contributed photos to the platform. It encourages the viewer to get started creating their own Haiku Deck presentation on SlideShare by providing the names of example photographers for inspiration.
The document discusses the relationship between emotions and marketing. It notes that the brain has two hemispheres - the left, which controls logical functions like numbers and reading, and the right, which controls creative and emotional functions like art and music. It then lists eight universal human emotions and argues that advertising should aim to target our emotions rather than just our logical thinking. The conclusion stresses the importance of considering people's emotions when creating marketing campaigns.
Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012.
In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
MindSight® in the Moment: Applied Neuroscience Meets Crowd Sourcing by David ...InsightInnovation
This session describes an innovative technique for uncovering the unique richness of consumers’ emotional experiences as they live their lives moment to moment. MindSight® in the Moment represents a new thrust in emotional research. Our past work has focused on uncovering the internal emotional forces of human motivation. This work moves our applied neuroscience approach to focus on the reactive, sensory-emotional experiences that consumers have as they move moment-to-moment through the passages of their lives.
We will begin the presentation with a brief discussion of the difference between the two different types of emotions, and the distinct business circumstances which call for studying each emotion type. Our presentation of work using MindSight Emotional Discovery Technology will illustrate how we “crowd source” the unique granularities of emotional experience in the moment. We will explain how we leverage applied neuroscience in the form of a rapid exposure / rapid response technique that gets data directly from the emotional brain, and describe the use of “big data” mathematical analytic procedures to process emotional data from thousands of respondents, viewing thousands of images, and reduce this data to key “themes” in emotional experience.
MindSight® Emotional Discovery will be illustrated with a range of the actual themes discovered in the emotional experience of living, in different lifestyle moments across diverse cultures, in our past work around the world.
The Future Of Immersive Experience Making, by Myles PeytonLike Minds
The document discusses augmented reality (AR) and its growing commercial applications. It provides an overview of Total Immersion, an AR company, including their vision, offices, team size, clients, and AR solutions. Examples are given of AR projects for various companies in industries like automotive, consumer goods, and entertainment that increased engagement and sales. Analyst predictions show strong growth in the AR market from 2010-2014 with increasing smartphone and mobile app adoption.
Women represent over half the population and influence or purchase 80% of products. They spend close to $3.5 trillion annually in the US. To be successful, companies can no longer ignore women as consumers. Women want brands that respect their intelligence, recognize their individuality beyond stereotypes, offer stress relief and solutions to daily tensions, connect personally to what the product means for them, and take sincere stands on issues to develop a relationship. Brands must understand that all women are diverse and not the same.
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. It is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea.
Explore more on this..!!
Brand advertisers should take a fresh hard look at TV advertising and hold it up to the same, high standards of measurability and ROI as digital; and they should be sure to synergize TV (pitching) and digital (catching).
How marketing helps form our emotional relationship with foodKaren Fewell
I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.
As part of SoCal BMA's 'The Leading Edge' executive signature series, "Making Stronger Connections with Your Customers: The Importance of Emotional Marketing" presentation event was held on April 28, 2016 in Long Beach, California. Our speaker, Glenn Sagon, shared insights on increasing customer response and engagement, resulting in the stronger connections your company seeks with customers.
At the FEPE 2015 56th Annual Congress entitled “Your Audience is Waiting” Robin Hall, MD of PSI, Posterscope’s international department, presented on People, Places….and Persuasion.
Experiential marketing best practises fluid@ICEEfest2014Fluid
Bridging the divide between the virtual and the physical - a look at experiential marketing best practises and the future of interactive digital media consumer experiences
We are living in a time, where new digital marketing tools & platforms emerge at an ever increasing rate, fueled by crowd funded startups and major corporations competing to develop the next new game changing device or technology.
At the same time, the online audience is becoming increasingly fragmented and ever harder to engage with.
Brands today tend to engage with audiences focusing on the volume of target audience impressions. Experiential marketing involves engaging with consumers in a manner that enables them to feel the brand versus just simply being exposed to it.
An experience has much more impact than exposure. We are used to pushing out messages and telling stories. Now we ask our audience, for the first time, to become part of those stories, enabling us to create a deeper and more genuine connection with them.
In a recent national US survey, eighty percent said they prefer brands that "do more to interact" with them over those that "just advertise" to them. Seven out of 10 shoppers say they'll share a brand experience through social media and other means of sharing. Four in 10 say they'd "like" a brand on Facebook, and one in four will post comments on a social networking site.
Welcome to the new world of experiential marketing, where the old rules no longer apply. When it comes to engaging with consumers, it’s becoming increasingly evident that there’s no substitute for a real experience.
This is a great time to be in interactive digital media. With such a wide array of tools at our disposal the possibilities are endless.
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
Presentation describing how full immersion is achieved by simultaneously focusing on the broader dimensions of visual quality, sound quality, and intuitive interactions. The optimal way to enhance these broader dimensions requires an end-to-end approach, heterogeneous computing, and utilizing cognitive technologies.
Check out the immersive experiences website for the latest information: https://www.qualcomm.com/invention/cognitive-technologies/immersive-experiences
Download the presentation at: https://www.qualcomm.com/documents/immersive-experiences-presentation
The document discusses different types of emotional marketing that appeal to customers' senses, including scent marketing, color marketing, music marketing, and cultural marketing. Sensitive marketing aims to engage the five senses of sight, hearing, touch, smell, and taste to create an impression and experience for customers. Emotional marketing strategies seen in the case of Lush include using scents and supporting local climate change initiatives to connect with customers on cultural and emotional levels.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
The best live events and experiences surprise and delight.
We ensure everyone attending goes home smiling.
To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.
That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.
It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.
The best live events and experiences surprise and delight.
We ensure everyone attending goes home smiling.
To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.
That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.
It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.
Creative Brand Strategist, Futurist and Entrepreneur with proven experience of innovation, brand development and execution. I bring a unique entrepreneurial perspective to brand strategy.
Entrepreneurial. Creative. Inquisitive. Collaborator. Influencer. Futurist. Tenacious. Challenger. Visionary. Disruptor. Strategic. Maker. Doer.
The best live events and experiences surprise and delight.
We ensure everyone attending goes home smiling.
To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.
That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.
It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.
SGA Real Imagination Credentials - LR CS copyMGA Group
Real Imagination is an event production company that has been operating since 2002. They have a solid core team of experts with experience in delivering unique, large-scale, and engaging events. Their goal is to create experiences that surprise and delight audiences through creativity and practical planning.
Exposure is a global communications agency that specializes in automotive and motorsport campaigns. They summarize four past campaigns: (1) For Martini Racing, they partnered with Porsche and events to celebrate Martini's 150th anniversary and heritage in racing. (2) For Nike FuelBand, they challenged influencers to track activity and held an event to launch the product. (3) For Umbro, they involved the England soccer team in designing their new kit and launched it through unique retail experiences. (4) For Diet Coke, they collaborated with fashion designers like Matthew Williamson to reconnect the brand with new audiences through fashion.
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
Love Creative Marketing is an experiential marketing agency that specializes in bringing brands to life through innovative face-to-face marketing solutions. It provides a wide range of services including pop-up shops and staffing, social media seeding, roadshows, ambient media, and event planning. The agency aims to create memorable brand experiences that drive word-of-mouth promotion and advocacy. It has worked with many major brands across industries to effectively launch new products and position its clients as thought leaders in their categories.
Social, digital campaign and agency partnership v2 Daniel Cheetham
This document provides information about a global brand activation company and the services it provides. It summarizes recent projects delivered for various brand clients across different industries. The company works with brands to develop creative digital solutions, social media campaigns, games, and other engaging content. It aims to ensure brand consistency across channels and territories while reducing costs and timescales for clients.
Sledge is a UK-based live experience agency founded in 1991 that specializes in creating engaging consumer-facing brand experiences and internal business events. The agency employs 40 people and has experience producing large public events and intimate team-building activities for clients in various industries. Sledge also offers video production, design, and strategic planning services to help evaluate and demonstrate the impact of live experiences.
This document provides summaries of various graphic design projects completed for The Health Lottery across multiple mediums and channels. Projects include isometric illustrations, 2D vector packaging mockups, mobile app UI design, print advertisements, storyboards for advertising campaigns, and more. All projects aimed to promote The Health Lottery brand and raise funds for health-related causes.
The document is an insight report from a creative agency highlighting various marketing trends in the restaurant and hospitality industry, including the use of technology in interactive dining experiences, innovative packaging and on-bottle communication, pop-up restaurants and shops, and the growth of mobile commerce options. The report also features a case study on visual trends seen in their work for food and beverage brands that incorporate modern heritage styles.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
Green Room are the UK's fastest growing retail and digital design agency for very good reason. Passionate, creative, instinctive and experts in working with the world's leading brands and retailers.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
True Story has shopped more than 100 brands and retailers this Summer. Here is a snapshot of the best of retail campaigns and initiatives for Summer 2015, that have engaged with customers and influenced spending.
The document describes the career path of an individual who started as a cabinet maker but then discovered advertising and design. They have worked in the advertising field for almost two decades across different countries and with talented people on various projects. The document notes that advertising and design act as a mirror to everyday life, taking things in to understand them and communicate what is seen. Ultimately, the work is about creating deeper relationships between brands and people.
Similar to Chieftain experiential activations_2013 (20)
2. Welcome to our world...
In November 2012 Chieftain created a list of some of the most innovative experiential campaigns from around the globe. Since then we have been asked
by many of our clients to put together another paper, showing additional product streams.
We have pulled together examples of great experiential campaigns from every corner of the globe - they transcend the advertising clutter to achieve the
positive engagement that we all desire.
If any of these ideas spark your imagination, be sure to let us know; the Chiefs are always brimming with ideas to help bring your brand to life.
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3. Crabbie’s runs men’s safe haven Christmas experiential
UK
Independent drinks manufacturer and distributor Halewood International ran an experiential campaign for
its Crabbie’s Alcoholic Ginger Beer brand, offering a ‘safe haven’ for men wanting to escape the stresses of
Christmas shopping.
The brand erected giant branded Crabbie’s garden sheds packed with gadgets in shopping centres across
the UK.
Aside from providing an intriguing talking point for consumers visiting shopping centres, the initiative
looked to drive trial of the Crabbie’s brand and reinforce its unique positioning in the marketplace.
The sheds featured a range of gadgets and entertainment and sampling took place in the adjoining ‘gardens’,
allowing consumers the chance to experience the taste of Crabbie’s in a relaxing and unique setting.
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4. Bulla Bring ’em Home
UK & US
Australian ice cream brand Bulla Creamy Classics is running a promotion offering Australian expats who may
have ‘gone native’ in the UK and the US the chance to win a trip home, via social media with experiential
support in both London and New York.
The ‘Bring ’em Home’ campaign focuses on searching for Aussie expats who have lost their accents.
The team will be out on the ground with roaming teams looking to reach as many home-sick Aussies as
possible. A recording booth will also be set up at London Victoria Station for two days so that Aussies can
record their videos and enter the competition.
The live campaign will be integrated with social media channels and participants will have to upload a
30-second story onto the competition page on Facebook (bringemhome.com.au) telling Bulla why they
deserve to win a return trip home. It will then be up to the public to vote, and the four stories with the most
votes will win a trip home
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5. Evian to turn London into giant playground
London
Evian installed giant snow-producing playground installations in two of London’s commuter hotspots as
part of its ‘31 ways to Live young’ campaign which runs in January 2013, which also included a consumer
competition to win a trip to Lapland.
Evian will install adult-sized ‘Live young’ swings in Canary Wharf, as well as a giant see-saw in Finsbury Avenue
Square. Both installations featured kinetically triggered snow machines which rewarded playful behaviour
with Alpine snow showers – the more participants that play, the more snow that falls. The campaign aims to
get the British public smiling by helping them rediscover their forgotten youth.
The campaign kicked off with PR and social media from January 1 2013, with the Evian playground running
throughout January.
It included an above the line campaign, transit media and a large social media campaign.
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6. An Exciting Sunbites Flavour Experience
UK
Sunbites invited its top 30 advocates to enjoy an exclusive cookery experience, in a move which was designed
to educate and promote trial of the wholegrain crispy snack.
The Sunbites Flavour Kitchen activity was promoted through a cookery experience that resulted in the first-ever
Sunbites cookbook. The thirty advocates comprised 20 of the brand’s most active fans on its Facebook page
facebook.com/WalkersSunbites. The remaining 10 advocates were selected via an online recipe competition
located on the Sunbites Facebook page, where members were invited to submit the title of a dish that included
Sunbites as an ingredient.
The advocates were then be invited to an all-expenses-paid cookery day in London where they rustled up a
five course Sunbites-inspired meal!
The 30 dish ideas were then constructed into full recipes by a food economist, prepared and photographed in
order to be published in the Sunbites cookery book. One winning recipe was selected to appear on the front
of the cookery book.
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7. Radox
UK
Toiletries brand Radox launched an experiential roadshow that has seen its ‘blast booth’ concept appear at
shopping centres around the country. The activity, part of the ‘Come to Life with Radox’ campaign, invites
shoppers to step into a wind tunnel and experience the “invigorating” impact of Radox shower gel
Cassie Shuttlewood, brand manager at parent company Unilever, explains: “Obviously you can’t get people
wet in shopping centres, so the idea was to create an experience that helps people ‘come to life’ and
experience how it feels after a Radox shower.”
The pop-up takes photos of people and encourages them to upload the pictures to Facebook for a chance
to win a five-year supply of Radox shower gel. It also allows the brand to capture customers’ details, for
future marketing.
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8. Electrolux
UK
The recession had a great effect on the London restaurant trade, but that did not stop kitchen appliance maker
Electrolux opening a pop-up luxury dining experience on the roof of the Royal Festival Hall.
The Cube, which opened at the start of June, offered spectacular views of London and a roster of six Michelin-
starred chefs worked out of a kitchen fitted with Electrolux appliances.
The restaurant’s single table catered for 18 diners at a time, who interacted with the chefs and even got
involved in the cooking too.
“It’s really a dinner party experience,” explained Graham Bremer, head of marketing at Electrolux UK. “People
often sit next to people they don’t know at dinner parties, and guests often end up in the kitchen, talking
around the food and the cooking. That’s all part of it.”
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9. McDonald’s rolls out digital play zones
UK
McDonald’s rolled out a digital interactive Happy Meals play zone in 150 UK restaurants in a bid to encourage
kids to be more active.
The fast food chain said it introduced the gesture controlled play zones to “enhance the Happy Meal experience”.
Children were encouraged to interact with Happy Meals characters and games through images projected
onto the floor. It uses overhead tracking cameras with infra-red technology to respond to children’s movement
and create an “immersive experience”.
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10. LEGO Kicks Up The Sonic Experience For Star Wars
Germany
This lovely LEGO music experience was created to promote their StarWars kits. It got people involved and
again showed that LEGO rules the world.
Composed of over 20,000 bricks, this barrel organ toured Germany for a month. The 3D premiere of Star Wars
Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga and the right time for LEGO to
explore a new dimension, too:
Sound: Together with certified LEGO professional Rene Hoffmeister, we developed and constructed a way
to turn LEGO bricks into music - using the basic concept of a barrel organ. We took the iconic Star Wars Main
Theme, rearranged it and translated it into a matrix - the constrution blueprint for the organ. Then, we took the
four most famous Star Wars worlds - Hoth, Tatooine, Endor and the Death Star - and built them on to the barrel,
accordingly to the musical composition. When the organ turned, the bricks touched mechanical sensors which
then struck the keys of a built-in keyboard and played the Star Wars main theme.
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