Tonight we will cover 14 checkout page optimisation ideas to reduce some of the friction in your visitor’s purchasing journey, and help you maximise those conversions – thus driving more revenue and customers.

1. WOOCOMMERCE
CHECKOUT OPTIMISATION

2. WHAT ARE WE TALKING ABOUT?
Tonight we will cover 14 checkout page optimisation ideas to
reduce some of the friction in your visitor’s purchasing
journey, and help you maximise those conversions – thus
driving more revenue and customers.

3. 1. HIDE UNNECESSARY FIELDS
About 26% of shoppers abandon their potential purchase
due to multiple checkout form fields.
Shoppers are usually frustrated and confused when seeing a
high amount of form fields and selections for them to
complete the checkout process.

6. LOW HANGING FRUIT
a) Hide Unnecessary Fields
a) Hide ‘Company Name’
b) Hide phone number field
c) Hide unnecessary address field

7. 2. USE ‘SHIPPING ADDRESS’ AS
‘BILLING ADDRESS’ BY DEFAULT
The fewer form fields you show your visitors the faster they
complete the checkout process and sooner they become
your customers.
The primary reason e-commerce merchants ask for billing
address is to match the payment/credit card information and
reduce the risk.

9. 3. USE INLINE ERROR VALIDATION
Another WooCommerce Checkout page default – it displays
all the error messages at the top of the page.
Now the user has to search for the appropriate field and
make the necessary changes one-by-one.

12. 4. REMOVE ANY PAGE DISTRACTIONS
What is your ultimate goal from your checkout page?
More conversions, more sales, and more customers, right?
If that’s the goal – then do not display anything that does not
need to be shown.

14. 5. AUTO-DETECT THEIR COUNTRY
(USING IP ADDRESS)
If your visitors are from different parts of the world – then
your payment options, shipping options, currency, etc. will
have to change based on their location.
To solve this problem – use auto-detection of their IP
addresses.

16. 6. AUTO-DETECT ADDRESS BASED ON
POST CODE
Shipping errors are caused by about 4.7% of consumers.
In the long run, this definitely adds up and affects your profit
margin.
There are WooCommerce extensions that will help you with
this problem.

18. 7. INCLUDE MULTIPLE PAYMENT
OPTIONS
6% of users abandon their carts because of not having
enough payment options.
Another 4% abandon because their credit card was declined.
Consumers today have more payment options than ever, and
they want more choices when making purchases

20. 8. HIGHLIGHT SECURITY AND TRUST
SEALS
As many as 61% of participants said they had decided not to
purchase a product from a store because it was missing a
trust seal or was not SSL encrypted.
17% of shopping carts are abandoned because customers
didn’t feel safe.

22. 9. REASSURE CUSTOMERS THEIR
CARD DETAILS ARE SAFE
About 18% of customers or consumers would leave a cart if
they are not sure of their credit card safety.

25. 10. HIGHLIGHT CUSTOMER REVIEWS
A large number of your site visitors are not ready to buy yet.
You can’t convert all of them but you can definitely influence
a few by displaying some social proof.
Studies have shown that just showing 5 reviews increases the
purchase likelihood by 270% than for a product with no
reviews.

27. 11. SEND ABANDONMENT EMAILS
Email marketing is still one of the most effective marketing
channels – for every $1 spent on email marketing it generates
$32 in ROI.
A study by GetElastic found that nearly 50% of all
abandonment cart emails are opened, and over 1 in 3 of
them who click back to the site ends up in a purchase. Every
single cart abandonment email generates $5 in revenue.

29. 12. ADD EXIT INTENT POPUP
A simple and easy to implement a solution to reduce your
cart abandonment is to offer an exit intent. It is definitely a
last-ditch effort to save a customer before leaving the site.
An additional benefit of exit intents is that it helps you
capture their email addresses (at the least), which you can
later use to nurture them.

31. 13. ADD A FLASHING BROWSER TAB
In the middle of their checkout process – your visitors might
go to a competitor site or Amazon to compare prices.
You can get their attention back to your site by using a
flashing browser tab.

33. 14. ADD AN ORDER BUMP
Not to be confused with cross-sells or upsells – order bumps
are an effective checkout optimisation idea to maximise your
AOV (Average Order Value) from an individual customer.
It could be a complementary product or an add-on to
something they are ready to purchase.

35. CONCULSION
I hope this talk helped you learn how to use user-generated
content in WordPress to grow your business

36. ig: chillybindesign
tw: @chillybindesign
fb: chillybin
chillybin.com.sg
QUESTIONS?