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Welcome eComm Day attendees!
15 Ecommerce Conversion Mistakes
(and how to fix ‘em)
Rich Page
CEO/Founder
Who is Rich Page?





Bad ecommerce news…
 Average cart abandonment is 67% = 7/10 visitors!
 You have more competitors than ever before
 Comp...
Your ecommerce mistakes
Discontent/unhappy visitors
Comparison shopping
Lower conversion rates
Many lost potential sales
The great news for you?
 You’ll learn fixes for common conversion mistakes
 Your competitors probably aren’t doing CRO
...
Mistake 1: Not clearly showing UVP on all entry pages
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Mistake 2: Presuming visitors will convert first time
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Mistake 3: Lack of good filters on browse pages
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Mistake 4: Not promoting shipping & returns incentives
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Mistake 5: Showing a prominent discount code box
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Mistake 6: Not knowing your visitors real issues
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Mistake 7: Being too trendy without best practices
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Mistake 8: A poor mobile/tablet optimized website
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Mistake 9: Few signs of credibility and trust
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Mistake 10: Not having a guest checkout option
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Mistake 11: Neglecting the power of social proof
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Mistake 12: Not showing key product details clearly
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Mistake 13: Having poor/few images for your products
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Mistake 14: Untrustworthy exit-inducing checkout flow
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Mistake 15: Guessing at what needs improving first
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Thanks! Questions?
Don’t forget:
Grab my free conversion optimization toolbox
http://bit.ly/CROtoolbox
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
The 15 Biggest Ecommerce Website Conversion Killers
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The 15 Biggest Ecommerce Website Conversion Killers

Download to read offline

Discover the biggest website conversion mistakes that ecommerce websites often make. These conversion killers cause high percentages of visitors to bounce needlessly from websites and result in $1000's of lost potential sales every day - even on your very own ecommerce website. You will also learn how to remedy these issues and transform to become a high converting ecommerce website.

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The 15 Biggest Ecommerce Website Conversion Killers

  1. 1. Welcome eComm Day attendees! 15 Ecommerce Conversion Mistakes (and how to fix ‘em) Rich Page CEO/Founder
  2. 2. Who is Rich Page?     
  3. 3. Bad ecommerce news…  Average cart abandonment is 67% = 7/10 visitors!  You have more competitors than ever before  Comparison shopping now happens ALL THE TIME  Visitors have become VERY picky and demanding
  4. 4. Your ecommerce mistakes Discontent/unhappy visitors Comparison shopping Lower conversion rates Many lost potential sales
  5. 5. The great news for you?  You’ll learn fixes for common conversion mistakes  Your competitors probably aren’t doing CRO  These fixes act as a great CRO foundation  You’ll make many more sales (from existing traffic)
  6. 6. Mistake 1: Not clearly showing UVP on all entry pages        
  7. 7. Mistake 2: Presuming visitors will convert first time        
  8. 8. Mistake 3: Lack of good filters on browse pages        
  9. 9. Mistake 4: Not promoting shipping & returns incentives        
  10. 10. Mistake 5: Showing a prominent discount code box       
  11. 11. Mistake 6: Not knowing your visitors real issues        
  12. 12. Mistake 7: Being too trendy without best practices       
  13. 13. Mistake 8: A poor mobile/tablet optimized website        
  14. 14. Mistake 9: Few signs of credibility and trust        
  15. 15. Mistake 10: Not having a guest checkout option       
  16. 16. Mistake 11: Neglecting the power of social proof        
  17. 17. Mistake 12: Not showing key product details clearly       
  18. 18. Mistake 13: Having poor/few images for your products        
  19. 19. Mistake 14: Untrustworthy exit-inducing checkout flow        
  20. 20. Mistake 15: Guessing at what needs improving first        
  21. 21. Thanks! Questions? Don’t forget: Grab my free conversion optimization toolbox http://bit.ly/CROtoolbox
  • repuvietnam

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  • avangate

    Jan. 6, 2017
  • NoamNGGordon

    Oct. 10, 2016
  • pjl1985

    Aug. 1, 2016
  • AndrewMcDuff3

    Jun. 11, 2016
  • rosariotoscano

    May. 20, 2016

Discover the biggest website conversion mistakes that ecommerce websites often make. These conversion killers cause high percentages of visitors to bounce needlessly from websites and result in $1000's of lost potential sales every day - even on your very own ecommerce website. You will also learn how to remedy these issues and transform to become a high converting ecommerce website.

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