Amazon is evolving beyond a retail platform to become a primary search engine for consumers, with customers often browsing for reviews and deals online. A significant increase in mobile transactions during Cyber Monday highlights the shift in consumer behavior, prompting marketers to reassess their strategies to cater to this trend. Businesses must leverage consumer intent and optimize their approaches to stay competitive in this changing landscape.

1. by
SEAN
MUZZY
THE MEGA-RETAILER
IS NOT ONLY SELLING,
IT’S ALSO BECOME CONSUMERS’
FAVORITE SEARCH ENGINE.
ARE YOU PREPARED TO
MAKE THE MOST OF IT?
Customers aren’t just buying on Amazon—they’re also searching for reviews on the site and “showrooming,” too (viewing a product in store while looking for deals online). Meanwhile, IBM recently reported
that 17% of Cyber Monday transactions occurred through a mobile device—a 55% spike over last year.
Here’s what marketers and sellers should be asking themselves in the face of all this.
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ContinuousCommerce.ogilvydo.com