These Digital Marketing Fundamentals Will Help You Get More Customers Quickly

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This document provides tips for digital marketing fundamentals. It emphasizes the importance of having a clear goal or ROI for your marketing efforts. It recommends focusing on relevance, product quality, and customer experience. Additionally, it stresses the importance of branding, content creation, awareness strategies, engagement, trust building, and community development to attract subscribers and customers. The overall message is that digital marketing requires a multifaceted approach across various channels to successfully promote your business online.

These Digital Marketing Fundamentals Will Help
You Get More Customers Quickly

Rule 0
ROI/What Do You Want To Achieve? Newsletter
subscribers. Social media followers. Paid customers.

Marketing will work wonders when
1. People see you as relevant
2. Product quality is great.
3. Customer experience is positive.
Rule 1

Firm up your back-end,
From roles and processes, to
customer service and deliverables.

Online, traditional and media relations
Rule 2.

People will think of you ﬁrst when they
want to buy something you have.
Branding

Send a message about what do you
want people to remember you about.
Branding

It’s all about being memorable.
Branding

Poster. Infographic. Video. GIF.
Article. Quote. Podcast. Others.
Content

Clean. Clear. Easy to understand. Emotional.
Fear of loss, promise to gain.
Content

Online. Social media. Search engine optimisation.
Awareness

Social media. Pay to play. Daily work. Networking.
Awareness

SEO. Blogging. Authority. Ranking. Discoverability.
Awareness

Oﬄine. T-Shirts, Billboards, Stickers, Resellers.
Awareness

PR. Mass media. Sponsorship. Bloggers. Micro-inﬂuencers.
Awareness

Identifying target audience.
Baby Boomer. GenX. Millennial. GenZ
Awareness

80/20 rule when posting.
Storytelling/Call-to-Action
Awareness

Repeat. Repeat. Repeat.
This is a marathon, so just do it.
Awareness

Like. Comment. Share. Conversation
What is Engagement?

Active engagement means you’re building a
closer and better relationships, via
conversations.
Engagement

People starts to DM you with speciﬁc questions.
Trust Building

Bring them oﬄine. Email. IM. Meet Up. Gathering.
Trust Building.

A group of people who trust you. They
believe in what you’re standing for.
Community

You can convert community into paid customers, not
a stranger
Subscribers/Paid Customers

How they decide? Decision has been made long
time ago prior to the purchasing day. They will verify
you from your website, social media and friends.
Subscribers/Paid Customers.

Good Website. Clean. Easy to navigate. Good design.
Strategic Menu
Subscribers/Paid Customers

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These Digital Marketing Fundamentals Will Help You Get More Customers Quickly

1. These Digital Marketing Fundamentals Will Help You Get More Customers Quickly

2. Rule 0 ROI/What Do You Want To Achieve? Newsletter subscribers. Social media followers. Paid customers.

3. Marketing will work wonders when 1. People see you as relevant 2. Product quality is great. 3. Customer experience is positive. Rule 1

4. Firm up your back-end, From roles and processes, to customer service and deliverables.

5. Online, traditional and media relations Rule 2.

6. Don’t sell, make them buy. Rule 3.

7. Branding

8. People will think of you ﬁrst when they want to buy something you have. Branding

9. Name, logo, slogan and graphic elements Branding

10. Make them see what you see, feel what you feel about your brand. Branding

11. Send a message about what do you want people to remember you about. Branding

12. It’s all about being memorable. Branding

13. Content

14. Your brand message is being transmitted in multiple forms. Content

15. Poster. Infographic. Video. GIF. Article. Quote. Podcast. Others. Content

16. Poster

17. Video

18. Infographic

19. Clean. Clear. Easy to understand. Emotional. Fear of loss, promise to gain. Content

20. Awareness

21. Online. Social media. Search engine optimisation. Awareness

22. Social media. Pay to play. Daily work. Networking. Awareness

23. SEO. Blogging. Authority. Ranking. Discoverability. Awareness

24. Oﬄine. T-Shirts, Billboards, Stickers, Resellers. Awareness

25. PR. Mass media. Sponsorship. Bloggers. Micro-inﬂuencers. Awareness

26. Identifying target audience. Baby Boomer. GenX. Millennial. GenZ Awareness

27. Find the right eyeballs. Awareness

28. 80/20 rule when posting. Storytelling/Call-to-Action Awareness

29. Repeat. Repeat. Repeat. This is a marathon, so just do it. Awareness

30. Engagement

31. Like. Comment. Share. Conversation What is Engagement?

32. Active engagement means you’re building a closer and better relationships, via conversations. Engagement

33. Trust Building

34. People starts to DM you with speciﬁc questions. Trust Building

35. Bring them oﬄine. Email. IM. Meet Up. Gathering. Trust Building.

36. Community

37. A group of people who trust you. They believe in what you’re standing for. Community

38. Subscribers/Paid Customers

39. You can convert community into paid customers, not a stranger Subscribers/Paid Customers

40. How they decide? Decision has been made long time ago prior to the purchasing day. They will verify you from your website, social media and friends. Subscribers/Paid Customers.

41. Good Website. Clean. Easy to navigate. Good design. Strategic Menu Subscribers/Paid Customers

These Digital Marketing Fundamentals Will Help You Get More Customers Quickly

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