The Candidate's recruitment research shows that high attrition rates are holding back businesses in the North West's In-house Digital Marketing Industry.
The document provides an overview of hiring trends and salary expectations in 2021 for creative and marketing professionals in the United States and Canada, noting increased demand for digital skills as companies pivot more resources online and adopt hybrid remote/onsite models, while also discussing retention challenges and emerging jobs.
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Top 21 NextMapping Workplace Predictions for 2021 Cheryl Cran
Cheryl Cran founder of nextmapping.com a future of work consultancy shares the top 21 workplace predictions for 2021. She is the author "NextMapping - Anticipate, Navigate and Create The Future of Work" and has been named #1 future of work expert by GoCatalant. FREE infographics and resources can be found at nextmapping.com
Star Brand Consult provides business consulting services including market research, finance and accounting, digital marketing, social media management, and business planning. It aims to offer high-quality, tailored solutions to help clients make informed decisions and grow their businesses. The company targets both local and foreign investors, large corporations, and small businesses. It has expertise in various industries and seeks to establish itself as a reputable consulting provider through an experienced management team and competitive pricing.
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
The document discusses strategies for competing against tech giants for top talent, including standing out as a company by hosting hackathons and flexible work environments, engaging talent through communities and transparent employment branding, and standing out as a recruiter by having knowledgeable conversations about the company's technologies. It also notes that tech recruiting is unique in requiring an understanding of company culture and a personalized candidate experience.
In this issue of our magazine, “The 20 Most Innovative Companies to Watch”, we’ve presented those global organizations which are enriching their glory by creating newer horizons in their respective fields.
The document provides an overview of hiring trends and salary expectations in 2021 for creative and marketing professionals in the United States and Canada, noting increased demand for digital skills as companies pivot more resources online and adopt hybrid remote/onsite models, while also discussing retention challenges and emerging jobs.
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Top 21 NextMapping Workplace Predictions for 2021 Cheryl Cran
Cheryl Cran founder of nextmapping.com a future of work consultancy shares the top 21 workplace predictions for 2021. She is the author "NextMapping - Anticipate, Navigate and Create The Future of Work" and has been named #1 future of work expert by GoCatalant. FREE infographics and resources can be found at nextmapping.com
Star Brand Consult provides business consulting services including market research, finance and accounting, digital marketing, social media management, and business planning. It aims to offer high-quality, tailored solutions to help clients make informed decisions and grow their businesses. The company targets both local and foreign investors, large corporations, and small businesses. It has expertise in various industries and seeks to establish itself as a reputable consulting provider through an experienced management team and competitive pricing.
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
The document discusses strategies for competing against tech giants for top talent, including standing out as a company by hosting hackathons and flexible work environments, engaging talent through communities and transparent employment branding, and standing out as a recruiter by having knowledgeable conversations about the company's technologies. It also notes that tech recruiting is unique in requiring an understanding of company culture and a personalized candidate experience.
In this issue of our magazine, “The 20 Most Innovative Companies to Watch”, we’ve presented those global organizations which are enriching their glory by creating newer horizons in their respective fields.
The document appears to be an annual report or brochure from IMAP, a global M&A advisory firm, summarizing their deals and performance from 2011-2014. It includes statistics showing IMAP ranked 4th globally in number of deals under $200 million. The brochure then highlights representative M&A transactions IMAP completed over that period sorted by industry sectors such as consumer products, education, energy, and others. Deals spanned multiple countries and involved sales, acquisitions, and growth funding.
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn D-A-CH
presented by Karel Dörner (McKinsey) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
Insights Success presents its new edition - Top 10 Pioneering CEOs to Follow in 2021. Featuring at its cover is Chad Holmes – CEO of Kivu Consulting. Chad states that as the CEO, it is critical to developing a people-first culture by developing high-performing teams.
This document contains the results of ADLIB's first salary, benefits, and engagement survey of the creative, digital, marketing, e-commerce, and technology sectors in the South West region of the UK.
Some key findings include: over half of permanent employees feel secure in their roles, while financial gain and work-life balance are the top factors driving employees to consider new opportunities. Contractor day rates range from under £150 to over £500, with flexibility being their most enjoyed aspect of contracting. The majority of contractors would consider permanent roles as well.
Transformation Toolkit: Themes to support successful transformationsBirgitte Yttri
The Transformation Toolkit is developed in the Norwegian Project CUSTOMER CARE 2015. It is a cooperation project with the following partners: Telenor ASA, DNB BANK ASA, Norway Post, SINTEF, Norwegian School of Economics (NHH), The Oslo School of Architecture and Design (AHO), Bekk Management Consulting, The Norwegian Centre for Design and Architecture (DOGA) and Copenhagen Business School.
The Project is financed by the Norwegian Research Council.
The ambition of Customer Care 2015 is how to deliver excellent service experience to customers in the future. The transformation to digital touchpoints has been hampered by the silo-organisation. Corporate culture, incentive- and KPI-systems are Barriers for delivering the experience that customers expect.
To oblige this ambition, we present the Transformation Toolkit - that will contribute to successful transformations in the future.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
Trends & Future of Talent Generation (Networks, Communities) Sarah Brennan
This document summarizes a webinar on the latest trends and future of talent generation. The webinar features an expert panel discussion on trends like the consumerization of technology, adoption of marketing techniques, proactive sourcing, improving the candidate experience, and proving return on investment. The panel also discusses whether there is really a talent shortage and the secrets to finding, attracting, and engaging the right candidates. The webinar concludes with information on resources from the hosting company and contact details for the guest speakers.
Cathy Light is the founder and CEO of Lideranca Group, a business and workforce acceleration firm comprised of four strategic brands focused on people and culture. Lideranca Group helps clients worldwide exceed their goals by transforming workplace culture. Their DEInamics software platform measures an organization's diversity, equity, and inclusion health to identify gaps and prioritize action plans to create more equitable workplaces. Cathy is a distinguished thought leader focused on helping companies be better through organizational transformation and sustainable growth.
The document summarizes key statistics about LinkedIn membership in Germany, Austria and Switzerland (DACH region). It outlines that the most common industries for DACH members are IT, automotive manufacturing, research, and marketing/advertising. It also lists the top 8 companies in the DACH region by number of LinkedIn members and popular professional groups. Finally, it provides member counts over time and identifies the top cities in the DACH region by number of LinkedIn members.
In order to shed light on the novel approaches of the franchising organizations, Insights Success has curated a list of “The 10 Best Franchises to Open in 2018” which are revolutionizing the business concepts and consumer standards.
Linked in learning-workplace-learning-report-2021-enAcabizEducate
The report discusses the elevated role of learning and development (L&D) in organizations in 2021. It finds that L&D has secured a long-term, strategic role at the executive level following the shift to remote work during the pandemic. Nearly two-thirds of L&D professionals now report that they still have a seat at the C-suite table. CEOs are continuing to actively champion learning in their organizations to help employees adapt to ongoing changes. Case studies show how securing executive support has driven increased learner engagement in learning programs.
The document discusses the changing role of the CMO and challenges facing advertising agencies in a digital age. CMOs now expect integrated digital platforms, technology-driven innovation, and solutions rather than just campaigns. This is redrawing the relationship between clients and agencies. Traditional agencies need to transform and expand their digital capabilities, bringing in new skills and ways of working. A digital integrator can help agencies make this transformation by providing strategic digital skills and expertise in areas like technology, innovation, analytics, and agile processes. This would allow agencies to better meet CMOs' new expectations and bridge the gap between traditional and digital marketing approaches.
Businesses are striving hard to win the Google advantage by earning a Google Partner badge and benefits. Read more about the industry that is undergoing changes constantly and working for the benefit of businesses.
This document discusses four workforce trends to watch for in 2020:
1. Diversity and inclusion will become even more important for businesses as a strategic priority to drive innovation and customer connections. Companies that invest in strong D&I programs and cultures will pull ahead of competitors.
2. Artificial intelligence adoption will continue to grow, but businesses must have clear implementation strategies and the ability to gain insights from AI in order to derive real value from it.
3. Upskilling the workforce will remain a challenge as responsibilities for training are unclear, but engaging millennials and Gen Z with new opportunities can improve hiring and retention.
4. Employer branding is maturing with new technologies that allow companies to tell compelling
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
The State of Marketing—Talent, Tech and StrategyPR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
Step into one of the trendiest job roles of the decade – the Digital Marketer. Career seekers interested in the field of digital marketing, look no further. Explore essential skills required as a digital marketer, browse the latest digital marketing job listings, gain insight into the average salary and career progression of a digital marketer, and much more here.
Get a head-start to a high-growth industry of Digital Marketing with this handbook. It is a collection of digital marketing trivia and it reveals skills, salaries, career advancement and many others because you want to be successful.
The document appears to be an annual report or brochure from IMAP, a global M&A advisory firm, summarizing their deals and performance from 2011-2014. It includes statistics showing IMAP ranked 4th globally in number of deals under $200 million. The brochure then highlights representative M&A transactions IMAP completed over that period sorted by industry sectors such as consumer products, education, energy, and others. Deals spanned multiple countries and involved sales, acquisitions, and growth funding.
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn D-A-CH
presented by Karel Dörner (McKinsey) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
Insights Success presents its new edition - Top 10 Pioneering CEOs to Follow in 2021. Featuring at its cover is Chad Holmes – CEO of Kivu Consulting. Chad states that as the CEO, it is critical to developing a people-first culture by developing high-performing teams.
This document contains the results of ADLIB's first salary, benefits, and engagement survey of the creative, digital, marketing, e-commerce, and technology sectors in the South West region of the UK.
Some key findings include: over half of permanent employees feel secure in their roles, while financial gain and work-life balance are the top factors driving employees to consider new opportunities. Contractor day rates range from under £150 to over £500, with flexibility being their most enjoyed aspect of contracting. The majority of contractors would consider permanent roles as well.
Transformation Toolkit: Themes to support successful transformationsBirgitte Yttri
The Transformation Toolkit is developed in the Norwegian Project CUSTOMER CARE 2015. It is a cooperation project with the following partners: Telenor ASA, DNB BANK ASA, Norway Post, SINTEF, Norwegian School of Economics (NHH), The Oslo School of Architecture and Design (AHO), Bekk Management Consulting, The Norwegian Centre for Design and Architecture (DOGA) and Copenhagen Business School.
The Project is financed by the Norwegian Research Council.
The ambition of Customer Care 2015 is how to deliver excellent service experience to customers in the future. The transformation to digital touchpoints has been hampered by the silo-organisation. Corporate culture, incentive- and KPI-systems are Barriers for delivering the experience that customers expect.
To oblige this ambition, we present the Transformation Toolkit - that will contribute to successful transformations in the future.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
Trends & Future of Talent Generation (Networks, Communities) Sarah Brennan
This document summarizes a webinar on the latest trends and future of talent generation. The webinar features an expert panel discussion on trends like the consumerization of technology, adoption of marketing techniques, proactive sourcing, improving the candidate experience, and proving return on investment. The panel also discusses whether there is really a talent shortage and the secrets to finding, attracting, and engaging the right candidates. The webinar concludes with information on resources from the hosting company and contact details for the guest speakers.
Cathy Light is the founder and CEO of Lideranca Group, a business and workforce acceleration firm comprised of four strategic brands focused on people and culture. Lideranca Group helps clients worldwide exceed their goals by transforming workplace culture. Their DEInamics software platform measures an organization's diversity, equity, and inclusion health to identify gaps and prioritize action plans to create more equitable workplaces. Cathy is a distinguished thought leader focused on helping companies be better through organizational transformation and sustainable growth.
The document summarizes key statistics about LinkedIn membership in Germany, Austria and Switzerland (DACH region). It outlines that the most common industries for DACH members are IT, automotive manufacturing, research, and marketing/advertising. It also lists the top 8 companies in the DACH region by number of LinkedIn members and popular professional groups. Finally, it provides member counts over time and identifies the top cities in the DACH region by number of LinkedIn members.
In order to shed light on the novel approaches of the franchising organizations, Insights Success has curated a list of “The 10 Best Franchises to Open in 2018” which are revolutionizing the business concepts and consumer standards.
Linked in learning-workplace-learning-report-2021-enAcabizEducate
The report discusses the elevated role of learning and development (L&D) in organizations in 2021. It finds that L&D has secured a long-term, strategic role at the executive level following the shift to remote work during the pandemic. Nearly two-thirds of L&D professionals now report that they still have a seat at the C-suite table. CEOs are continuing to actively champion learning in their organizations to help employees adapt to ongoing changes. Case studies show how securing executive support has driven increased learner engagement in learning programs.
The document discusses the changing role of the CMO and challenges facing advertising agencies in a digital age. CMOs now expect integrated digital platforms, technology-driven innovation, and solutions rather than just campaigns. This is redrawing the relationship between clients and agencies. Traditional agencies need to transform and expand their digital capabilities, bringing in new skills and ways of working. A digital integrator can help agencies make this transformation by providing strategic digital skills and expertise in areas like technology, innovation, analytics, and agile processes. This would allow agencies to better meet CMOs' new expectations and bridge the gap between traditional and digital marketing approaches.
Businesses are striving hard to win the Google advantage by earning a Google Partner badge and benefits. Read more about the industry that is undergoing changes constantly and working for the benefit of businesses.
This document discusses four workforce trends to watch for in 2020:
1. Diversity and inclusion will become even more important for businesses as a strategic priority to drive innovation and customer connections. Companies that invest in strong D&I programs and cultures will pull ahead of competitors.
2. Artificial intelligence adoption will continue to grow, but businesses must have clear implementation strategies and the ability to gain insights from AI in order to derive real value from it.
3. Upskilling the workforce will remain a challenge as responsibilities for training are unclear, but engaging millennials and Gen Z with new opportunities can improve hiring and retention.
4. Employer branding is maturing with new technologies that allow companies to tell compelling
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
The State of Marketing—Talent, Tech and StrategyPR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
Step into one of the trendiest job roles of the decade – the Digital Marketer. Career seekers interested in the field of digital marketing, look no further. Explore essential skills required as a digital marketer, browse the latest digital marketing job listings, gain insight into the average salary and career progression of a digital marketer, and much more here.
Get a head-start to a high-growth industry of Digital Marketing with this handbook. It is a collection of digital marketing trivia and it reveals skills, salaries, career advancement and many others because you want to be successful.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
SEO is the most effective tool to generate leads and increase your brand awareness on search engines. Hiring an SEO specialist is good if you want more individuals to see your website. For SMEs, SEO is a very affordable digital marketing tool that has been shown to boost leads and sales.
Just Digital is a recruitment agency that specializes in sourcing digital, e-commerce, and marketing professionals for clients. They offer contingency search, retained search, and project recruitment services. Their expertise includes online marketing, e-commerce, mobile marketing, and other digital disciplines. They have experience recruiting for industries such as retail, FMCG, gaming, and more. Clients praise Just Digital for providing qualified candidates quickly and maintaining high standards in hiring.
Just Digital is a recruitment agency that specializes in sourcing digital, e-commerce, and marketing professionals for clients. They offer contingency search, retained search, and project recruitment services. Their expertise includes online marketing, e-commerce, mobile marketing, and other digital disciplines. They have experience recruiting for industries such as retail, FMCG, gaming, and more. Clients praise Just Digital for providing qualified candidates quickly and maintaining high standards in hiring.
This document provides an overview of the hottest jobs, skills, and trends in digital marketing for the next 12-18 months. It summarizes that data analytics, mobile/web development, social media, and content creation will be especially important. It also lists the top executive roles and other positions in high demand, along with average salary ranges. Freelance talent is expected to grow and companies need flexibility to manage resources effectively for projects. The document emphasizes the importance of recognition, perks, culture and professional development for retaining top talent.
In the ever-evolving landscape of modern business, digital marketing has emerged as a cornerstone for success. As companies across industries strive to expand their online presence and reach their target audiences, the demand for digital marketing services has skyrocketed. This surge in demand begs the question: Is a digital marketing agency a profitable business venture? Let's delve into this topic and uncover key insights for aspiring entrepreneurs in the field.
visit us - https://creationinfoways.blogspot.com/2024/02/is-digital-marketing-agency-profitable.html
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As marketing budgets have increased and the lines between technology and marketing have blurred, there is a growing need for professionals with both technical and creative skills. TEKsystems helps address this need by accessing a large pool of talented professionals and deploying them to clients through staff augmentation, project-based work, or outsourcing solutions.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As a division of the global IT staffing firm TEKsystems, they offer specialized expertise while also having the scale and resources of a large partner. They help clients achieve their goals through staff augmentation, project-based work, or fully outsourced solutions.
Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
#digitalmarketingmanager #DigitalMarketing #DigitalMarketingAssociationPakistan #DMAP #SocialMediaManager
Blu Digital is a digital recruitment specialist based in London. They recruit for various digital roles such as analytics, creative, marketing, product development, strategy, ecommerce, UX/UI, and web development. They work with both large companies and startups. Blu Digital prides itself on providing a high level of personalized service to both clients and candidates. They have experienced significant growth since being founded in 2013 and have established themselves as a market leader in digital recruitment.
This document provides information about Blu Digital, a digital recruitment specialist firm. It summarizes Blu Digital's services, sectors covered, and approach. Blu Digital specializes in recruiting for digital roles across analytics, creative, digital marketing, product/project management, strategy, ecommerce, UX/UI, and web development. It prides itself on being proactive, building long-term relationships, and providing transparent service to clients and candidates. The document provides details on Blu Digital's recruitment processes and success through ambitious growth since its founding in 2013.
This document provides information about Blu Digital, a digital recruitment specialist firm. It summarizes Blu Digital's services and approach. They specialize in recruiting for roles in digital marketing, analytics, creative, UX/UI, web development, digital strategy, and ecommerce. Blu Digital prides itself on providing a high level of personalized service to both clients and candidates. They have experienced significant growth since being founded in 2013 and have become a market leader in digital recruitment.
The 10 Most Innovative Retail Solution Providers, 2020.Merry D'souza
This latest issue - The 10 Most Innovative Retail Solution Providers, 2020 explores the importance of retail with technology & companies that are striking to implement the best in serving the needs of the customers.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
If you’re looking to transition to or build a career in digital marketing, there’s huge demand across industries right now. Plus, there are a lot of different careers in this area, each quite varied in terms of skills required, aptitude and natural abilities.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
few examples of learning sessions that provide digital marketing courses for beginners:
Google Digital Garage: Google Digital Garage offers a variety of free online and in-person courses on digital marketing topics, including SEO, social media marketing, and email marketing. Visit https://iibf.info/Seo
Similar to Digital Marketing In-house Recruitment Research (20)
WORKPL ACE BENEFITS Unlocking the Full Potential of Your Talent Package: A Co...TheCandidateLtd
This document provides a comprehensive guide for employers in the digital, marketing and tech sectors to unlock the full potential of their talent package in order to attract and retain top senior talent. It discusses the importance of offering benefits beyond salary to meet employees' evolving needs. The guide then outlines various benefits and perks across several categories including work-life balance, flexibility, financial, health, lifestyle and culture benefits that are meaningful to senior professionals. It emphasizes benefits like flexible working, professional development, remote options, insurance, bonuses, pension contributions and wellness programs. The conclusion encourages employers to implement these benefits to foster a culture of growth, innovation and well-being.
Executive Level Recruitment Insights In Marketing TheCandidateLtd
This area investigates key areas surrounding current Executive Level Recruitment Trends. These aspects include the number of Executive Level roles that exist in industries, traits and skills needed, what recruiters are looking for, and how the roles are being filled in an internal and external context.
Nearly 70% of digital businesses use or have used contractors. Software developers and content creators are the most common contracted roles. Businesses believe software developers and mobile/app developers will be the most common future contracted roles. Contractors make up half of digital teams in 75% of businesses using them. Most contractors are employed to cover skills gaps or specific project demands. Over 60% of businesses have had positive experiences with contractors.
Relocation in the digital industry - The Candidate TheCandidateLtd
This report looks at the relocation landscape in the digital industry at the moment, to see if more candidates are relocating as a result of sector growth.
Once again, The Candidate are extremely excited to announce our latest piece of research. Following on from the Women in Digital research we wanted to further our knowledge of the digital sector by researching the current state of management in the ever growing digital sector.
Our report looks into how managers are ranked for their own abilities and then comparing this to how managers are ranked from an employee’s perspective. To do this we spoke to 150 managers and 150 employees to cover specific areas and from this we’ve picked up on the following results:
- Only 53% of managers in the digital sector ranked their own abilities as ‘good’, ‘really good’, or ‘excellent’, with the rest ranking their abilities as ‘average’ or ‘below average’ – suggesting a lack of confidence in their managerial skills
- Good communication is the quality that both managers and employees working in digital cited as the most important. Approachability was highly valued by 46% of employees, but just 24% of managers agreed
- 27% of employees cited that being highly skilled, was a in the top 3 qualities of being a manger
- Surprisingly 3% of employees started that having a bad manager would have no effect on the team whereas every manager agreed that being a bad manager would affect the whole team
Our very own Brian Matthews states why this research is important for the development of the industry.
‘The industry now employs 1.46m people across the country, and is estimated to grow by 5.4% by 2020. In order to develop the industry successfully and help it grow at its expected pace, we need the help of good managers who can nature the talent’
We’re hoping that our report helps to reveal some issues which may have an effect on the digital sector.
The Candidate announce the launch of their latest piece of research, ‘Women in Digital’, a study into the gender representation in today’s thriving digital industry.
The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies.
By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women.
The Candidate found that ‘soft skill’ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more ‘technical’ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.
The candidate's relocation research reveals digital, media, marketing and e c...TheCandidateLtd
The Candidate are the leading digital, media, marketing and eCommerce recruitment agency in the North West.
The Relocation Research identifies candidates attitudes towards commuting & relocating for work, barriers to relocating, relocation packages and how to encourage candidates to move. We also address the debatable North-South divide and reveal how the North is just as attractive as the South for digital professionals.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Your Online Visibility - Fernando Angulo
Digital Marketing In-house Recruitment Research
1. Are High Staff Attrition Rates
Holding Back Online Businesses?
Research by:
www.thecandidate.co.uk
www.thecandidate.co.uk
2. The Candidate is a digital marketing recruitment company servicing the North West.
We match the right candidates with
the right positions. It’s that simple.
How do we do it?
Because our hard won expertise and years
of experience across both marketing and recruitment tells us the difference between the good,
the great and the best.
We specialise in identifying the best opportunities for candidates and the best candidates for
clients.
That we choose to work only with the best
defines us. It’s also the best way to align the
leading media, marketing and sales candidates
with the leading media, marketing and sales
positions.
www.thecandidate.co.uk
4. For many online businesses, recruiting the right mix of people to
their in-house digital marketing team can make all the difference to
their bottom line. As the opportunities for different online revenue
streams develop through mobile, search and social media, businesses looking to make significant sales online need an increasing
combination of different skills, from web development and PPC, to
SEO and social media.
Following on from previous research undertaken by The Candidate
into the recruitment processes for digital agencies, we canvassed
a range of 200 online businesses about their HR and recruitment
processes, in order to build up a detailed picture of recruitment for
in-house roles in the North West of England.
The study found that most online businesses, defined by us for
this report as businesses taking at least 20% of revenue via online
channels, recruit a specialist digital role to their in-house team at
least once a year. The majority of this recruitment is to replace outgoing members of staff who have stayed in their role for less than
two years.
In the following report, we investigate some of the challenges that
online businesses face in recruiting and retaining top digital marketing professionals to work in their in-house teams, and ask whether
high turnover rates are holding back growth in the digital industries.
www.thecandidate.co.uk
Brian Matthews,
Managing Partner,
The Candidate
Huge staff attrition rate
undermines performance
of North West online
businesses.
6. The digital sector is booming. In the North West, the industry is becoming a key player and is growing fast. Research by Manchester Digital highlights that digital content and ICT industries account for 45,800 jobs in the
Greater Manchester area and generate around £2bn
p.a. and this growth shows no sign of abating.
However, we also know that online businesses can face
a number of challenges when it comes to staffing an inhouse digital team:
Nationally, there are now more than 270,000 businesses
classed as ‘digital.’ It’s an exciting, dynamic and fastchanging sector, where new technologies and trends
can very quickly become game-changers.
• High turnover of staff and poor staff retention
Any business that seeks to drive revenue through online sales is likely to need either a digital agency, or an
in-house digital marketing team. The most successful
online businesses are those that understand the role of
digital marketing, value the creativity, skills and talents
of digital marketing professionals across a range of disciplines, and integrate their digital marketing planning
into strategy and business development.
www.thecandidate.co.uk
• An acute shortage of staff who are trained and capable in online marketing (SEO, PPC, affiliate, social
media and analytics)
• ‘Poor’ nationwide provision of training courses on
digital marketing
• A shortage of higher education degrees in digital and
computer science courses
7. On average, candidates who are being
recruited into in-house digital roles are
remaining in their role for less than two
years.
Our study confirmed that there are generally low retention levels for members of staff in digital marketing roles
in-house. Most businesses are recruiting for a specialist
digital role to their in house team at least once a year
– and the majority are replacing an outgoing staff member, not building a bigger team.
87% of recruitment is to service staff attrition, replacing
existing members of staff who leave.
So why are most digital professionals staying in these
in-house roles for less than two years?
•
•
•
•
Lack of professional development opportunities
Frustration with ‘slow-to-adapt’ businesses
Becoming ‘siloed’ in one particular sector
Desire to work at the cutting edge of developments
in digital marketing
• Quicker progression and better salaries elsewhere
www.thecandidate.co.uk
87% of recruitment is to service staff attrition, replacing
existing members of staff who leave.
The study also confirmed that while most employers use
recruitment agencies to source potential candidates,
very few are using specialist digital marketing recruiters
to find the right candidates for digital roles, relying on
larger more general agencies with a lack of real specialist
knowledge.
8. The Digital Trend Race
Most businesses feel that they are “fairly up to date” or “very up to date”
with the latest digital trends.Some organisations are very proactive in
staying ahead of the curve. As part of our research, we asked a range of
businesses how they ensure they stay on top of digital developments and
take advantage of new opportunities.
www.thecandidate.co.uk
9. Chris Dalrymple is
Head of eCommerce
at On The Beach
Describe your digital strategy in 3 words:
Agile, Mobile, Personalised.
Why would you say your digital strategy is ahead of the
curve in your sector?
At On the Beach, we’re able to move very quickly thanks to our
agile approach to marketing and technology. We can react to
industry changes, customer demands and market forces more
quickly than many businesses are able to.
We have a strong entrepreneurial culture, a lack of red tape or
politics, and a philosophy of embracing and testing new ideas.
Our focus on in-house technology means we can quickly develop
our ecommerce platform, without relying on external agencies.
www.thecandidate.co.uk
What do you think the most exciting developments are in
digital marketing at the moment?
The shift to mobile and the need to understand the changing ways
in which customers use a combination of devices is very exciting.
This is especially true in the context of booking a holiday, where
they may interact with a brand over a number of weeks before
transacting. We’re well placed to understand how our customers’
behaviours have changed, and how we can best adapt our offering to take advantage.
What does your company do to make your workplace
appealing to the digital job market?
I think our culture is one of the most appealing aspects of working for On the Beach. We have a strong technology focus and
our agile approach means we can innovate quickly – something
really important for attracting digital candidates. We have a flat
structure and a lack of ceremony as well as a philosophy of building internally, and adopting early. I genuinely believe we have a
framework here that can allow digital experts to thrive.
10. 71% per cent of the in-house recruiters we surveyed believe
that their business is up to date with the latest digital trends
– and we know from our experience that many businesses
have excellent strategies in place. But how accurate is this
perception of a notoriously fast-moving industry?
Feedback from the candidate marketplace shows that many
(67%) digital professionals do not agree that most businesses are
fully up to date with evolving developments in the digital industry
or have an up to date understanding of the different strands in
digital marketing. They are missing a trick, and this can be a problem when it comes to recruiting and retaining the best talent.
www.thecandidate.co.uk
Digital professionals working in-house want to develop and maintain a high-level of industry expertise, which they can then put to
use on behalf of their employers. However, sometimes they are
not given the freedom or resources to innovate, or their expertise
in a relatively new sector is still not fully recognised and used by
their employers.
The majority (73%) of candidates tell us that their perception is
that digital agencies are more up to date, and that working for an
agency with multiple clients in different sectors is the best way to
learn new insights and skills.
But for businesses which want to drive revenue through online
channels using an in-house team, attracting, developing and retaining the right digital professionals should be a significant part
of their strategy for growth.
12. Most employers (61%) believe that the salaries they offer
digital professionals are in-line or above the market value,
and that their employer brand is strong, making them attractive employers.
The reality is that salaries for in-house digital professionals are
often average compared to other roles, and while salaries are
often higher than agencies, they are not considered to be dramatically better or a great enough incentive to leave consultancy
style businesses.
Key roles and salary ranges:
SEO Executive
£18,000 - £24,000
Content Executive
£16,000 - £20,000
PPC Manager
£25,000 - £40,000
Social Media Manager
£24,000 - £28,000
Digital Marketing Manager
£25,000 - £35,000
Head of eCommerce
£40,000 - £60,000
However, the employer brand for many businesses is often
weaker than they think. There is still a perception among the
digital community that working in agency is the fastest way to
progress and learn new skills, and 67% of those surveyed said
that working in agency is more fun and social too.
www.thecandidate.co.uk
13. How Do Agencies Ensure Their Internal
Cultures Make Them Good Employers?
www.thecandidate.co.uk
14. We have a full-time member of staff, Lucy Barber, dubbed the
agency’s ‘director of love,’ whose role is to ensure theEword is a
comfortable and engaging environment for our team of 30 digital
specialists to work in. Benefits include monthly and annual bonus
schemes, free breakfast twice a week, weekly prize giveaways,
free cereal, fruit, coffee, tea and soft drinks every day, regular
company social events, games consoles in the breakout area
and the knowledge that the agency’s board and senior management are committed to employee happiness and wellbeing.
Daniel Nolan,
Managing Director
at theEword
Working within the MediaCom iLab means staff get to work at the forefront of the digital landscape.
Internal training programmes are individually tailored to ensure team members are constantly pushing their skill set onwards and the Group M Search University calls on the likes of Google and Yahoo,
amongst others, to deliver training and insight sessions purely for Group M employees.
Outside of training the MediaCom iLab is a vibrant and fun place to work. We appreciate the need for
a balance between working hard and having fun and have a culture and environment which strikes a
good balance. We want to push our staff to achieve their maximum potential, but most importantly, we
want to make MediaCom an enjoyable place to work.
Rob Weatherhead,
Board Director,
Digital Operations,
MediaCom iLab
www.thecandidate.co.uk
15. However, some online businesses are getting it right
To compete with the attractions of agencies like MediaCom and
theEword, the best online businesses also work hard to ensure
that they have a strong internal culture that makes them attractive
employers.
For example, Quintessential Finance in Macclesfield is a market
leading, technology-focused, finance solutions group who have
recently been awarded 3rd place in the Tech Track 100 for being
the 3rd fastest growing company in the North West.
They offer a range of employee benefits which include employee
of the month, free fruit, a social area with pool table, long service
awards, incentives for employee’s families, a discounted gym
scheme, and even brought an ice cream van on site last summer
to cool down their staff in the heat wave!
www.thecandidate.co.uk
17. Therefore, employers are finding it hard to locate, recruit
and retain the right candidates. And on average, the last
digital professional they recruited stayed in their role for
less than a year – a frustrating picture for HR managers.
The majority of businesses use advertising to recruit,
meaning that on the whole, candidates will be drawn from
those who are already job-hunting. Increasing numbers
are also turning to LinkedIn as an alternative method
of finding potential candidates. Few employers are currently taking advantage of proactive search and selection
to widen their recruitment processes to include potential
candidates who are employed elsewhere.
Trade shows are also under-utilised, but offer great networking opportunities, giving employers the chance to
meet and assess a wide range of potential candidates in
person, as well as increasing awareness of their business
brand among digital professionals.
Most of the businesses we surveyed indicated that it can
be challenging to find the right candidates for specialist
digital roles. A resounding 91 per cent of in-house employers think that skilled digital professionals are ‘scarce’ or
‘very scarce’ in the marketplace.
www.thecandidate.co.uk
91% of in-house employers think that
skilled digital professionals are scarce
19. Are HR Departments too slow to attract the best
candidates?
The speed of the recruitment process was highlighted by
many as a potential barrier to finding the right candidates,
with the majority (65%) of employers feeling that their HR
departments are too slow to react when roles become
available. The perception is that this leads organisations
to miss out on the top talent to smaller, more agile, digital
marketing agencies. However a number of other factors
in the process may be causing this slow perception which
must be addressed as part of the recruitment process.
All of those surveyed felt that specialist in-house digital
roles are missing out on the best candidates in this way.
While most of those surveyed used a recruitment agency,
only a very small minority used specialist digital marketing
recruiters to fill these specialist roles.
A majority of employers (67%) also felt that recruitment
agencies often failed to respond to their briefs for digital
roles accurately enough, perhaps indicating that some
non-specialist agencies lack the requisite industry knowledge to be able to locate and identify potential candidates.
Those who did use a specialist agency reported much
higher satisfaction levels with the candidates the agency
put forward. While it is good practice to brief one agency
per role, it makes sense for employers to have a portfolio
of recruiters who can be turned to when specialist roles
come up.
www.thecandidate.co.uk
21. The research undertaken by The Candidate into in-house
digital recruitment in the North West confirms a number
of challenges for online businesses when it comes to recruiting for an in house team. Factors that come into play
include too few suitable candidates, a perceived lack of
professional development opportunities, and slow internal
processes.
However, it is the high staff attrition rate which could have
the biggest impact, both on the long term development of
the digital industry as a whole, and on individual businesses which are losing skilled members of their workforce.
But the bigger picture isn’t all negative. Increasingly, inhouse employers are viewing digital marketing as an important strand within their business strategy. As technology
develops and eCommerce becomes a significant revenue
stream for greater numbers of businesses, more and more
employers realise how important it is to get digital right.
Ever more SME’s are adapting their entire business plan
based on digital marketing strategies and options.
www.thecandidate.co.uk
22. At The Candidate, we are working with growing numbers
of employers who are now building new in-house digital
marketing teams. Some are moving away from the agency model as this becomes a bigger part of their operations, whereas others are creating new digital teams from
scratch. To help employers through this process, we recently published a Digital Marketing Recruitment Guide,
which outlines the different roles which combine to create
an effective, integrated digital marketing team.
This growing demand means that currently there is a great
deal of scope for experienced candidates in roles with inhouse employers. If online businesses can work to ensure they keep up to date with industry developments, offer opportunities for digital professionals to keep personal
development on track and their skillset up-to-date, and
build a strong internal culture that attracts employees, they
will stand a greater chance of retaining staff members for
longer and building a highly skilled, motivated team that is
equipped to deliver the best results. And this can only be of
benefit to the digital industry as a whole.
www.thecandidate.co.uk