Once again, The Candidate are extremely excited to announce our latest piece of research. Following on from the Women in Digital research we wanted to further our knowledge of the digital sector by researching the current state of management in the ever growing digital sector.
Our report looks into how managers are ranked for their own abilities and then comparing this to how managers are ranked from an employee’s perspective. To do this we spoke to 150 managers and 150 employees to cover specific areas and from this we’ve picked up on the following results:
- Only 53% of managers in the digital sector ranked their own abilities as ‘good’, ‘really good’, or ‘excellent’, with the rest ranking their abilities as ‘average’ or ‘below average’ – suggesting a lack of confidence in their managerial skills
- Good communication is the quality that both managers and employees working in digital cited as the most important. Approachability was highly valued by 46% of employees, but just 24% of managers agreed
- 27% of employees cited that being highly skilled, was a in the top 3 qualities of being a manger
- Surprisingly 3% of employees started that having a bad manager would have no effect on the team whereas every manager agreed that being a bad manager would affect the whole team
Our very own Brian Matthews states why this research is important for the development of the industry.
‘The industry now employs 1.46m people across the country, and is estimated to grow by 5.4% by 2020. In order to develop the industry successfully and help it grow at its expected pace, we need the help of good managers who can nature the talent’
We’re hoping that our report helps to reveal some issues which may have an effect on the digital sector.
Relocation in the digital industry - The Candidate TheCandidateLtd
This report looks at the relocation landscape in the digital industry at the moment, to see if more candidates are relocating as a result of sector growth.
The Candidate announce the launch of their latest piece of research, ‘Women in Digital’, a study into the gender representation in today’s thriving digital industry.
The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies.
By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women.
The Candidate found that ‘soft skill’ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more ‘technical’ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.
New research from Accenture and Girls Who Code shows that the gender gap in computing is getting worse and has severe implications for the U.S. economy. If we act now, we can triple the number of women in computing by 2025. Let’s #CrackTheCode. Learn more at www.accenture.com/CrackingTheGenderCode.
Closing the gender pay gap in Singapore_ IWD'17 researchAccenture ASEAN
Globally, for every $100 a woman makes, a man makes $258. Our research identifies three powerful ways to help close this pay gap if business, government and academia provide critical support—and their combined impact is extraordinary.
Spotlight On The Employee Engagement ProfessionEmma Bridger
We recently launched our Spotlight on the Employee Engagement Profession 2015 survey.
Today we release the results, and we would love you to join us as we discuss our findings, and find out how they could help your organisation. Follow us on Twitter, @peoplelab_ and #spotlighton to join in the discussion.
We conducted this research to better understand the gap between an increased focus on employee engagement and the subsequent slow rate of improvement of employee engagement:
HR Review reported that HR elite spend 15% of their time on employee engagement a week.
CIPD Employee Engagement Index for 2015 in the UK is at 39%, only up 1% point from 2014.
Deloitte’s 2015 Global Human Capital Trends Report states ‘culture and engagement were rated the most important challenge of 2015.
Some of our findings include:
– Less than 50% of organisations have an employee engagement strategy
– 26% have no budget for employee engagement
– Only 25% have a company wide definition of employee engagement
Emma Bridger says: “The indications are that there is a gap between a focus on employee engagement, and subsequent implementation and measurement. It seems that companies are still unsure what needs to be done to improve employee engagement. The results so far show a lack of understanding of what we mean by employee engagement, coupled with, little investment and development in this area. Less than half have an employee engagement strategy, and, or, believe the impact of employee engagement is well measured. We still have a long way to go.”
Relocation in the digital industry - The Candidate TheCandidateLtd
This report looks at the relocation landscape in the digital industry at the moment, to see if more candidates are relocating as a result of sector growth.
The Candidate announce the launch of their latest piece of research, ‘Women in Digital’, a study into the gender representation in today’s thriving digital industry.
The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies.
By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women.
The Candidate found that ‘soft skill’ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more ‘technical’ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.
New research from Accenture and Girls Who Code shows that the gender gap in computing is getting worse and has severe implications for the U.S. economy. If we act now, we can triple the number of women in computing by 2025. Let’s #CrackTheCode. Learn more at www.accenture.com/CrackingTheGenderCode.
Closing the gender pay gap in Singapore_ IWD'17 researchAccenture ASEAN
Globally, for every $100 a woman makes, a man makes $258. Our research identifies three powerful ways to help close this pay gap if business, government and academia provide critical support—and their combined impact is extraordinary.
Spotlight On The Employee Engagement ProfessionEmma Bridger
We recently launched our Spotlight on the Employee Engagement Profession 2015 survey.
Today we release the results, and we would love you to join us as we discuss our findings, and find out how they could help your organisation. Follow us on Twitter, @peoplelab_ and #spotlighton to join in the discussion.
We conducted this research to better understand the gap between an increased focus on employee engagement and the subsequent slow rate of improvement of employee engagement:
HR Review reported that HR elite spend 15% of their time on employee engagement a week.
CIPD Employee Engagement Index for 2015 in the UK is at 39%, only up 1% point from 2014.
Deloitte’s 2015 Global Human Capital Trends Report states ‘culture and engagement were rated the most important challenge of 2015.
Some of our findings include:
– Less than 50% of organisations have an employee engagement strategy
– 26% have no budget for employee engagement
– Only 25% have a company wide definition of employee engagement
Emma Bridger says: “The indications are that there is a gap between a focus on employee engagement, and subsequent implementation and measurement. It seems that companies are still unsure what needs to be done to improve employee engagement. The results so far show a lack of understanding of what we mean by employee engagement, coupled with, little investment and development in this area. Less than half have an employee engagement strategy, and, or, believe the impact of employee engagement is well measured. We still have a long way to go.”
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
Riding the Waves of Change: Talent in Our VUCA World Cielo
Kevin Wheeler, globally-known speaker, author and columnist, shares fresh insight into the leading trends that are changing work as we know it. From primary research, to extensive work with HR leaders around the world, Kevin is on the forefront of what is to come.
This webinar discusses the five future talent trends you need to prepare for now.
Baby Boomers, Generation X and Millennials on the Manufacturing Skills Gap an...Thomas For Industry
ThomasNet's Linda Rigano leads a discussion at ISM2015 with a panel of Baby Boomers, Generation X and Millennials — covering next-gen hiring issues and attracting the "younger" crowd into manufacturing and supply chain careers. Hosted by ThomasNet's Executive Director of Media Relations, Linda Rigano.
Manufacturers are experiencing major growth — nearly 2/3 expected business increases in 2014. So why should they be concerned? This closer look at the state of the industry reveals some concerns about how to sustain this success.
Without a pipeline of new talent, today’s growth may become tomorrow’s downturn. Manufacturers must look to new sources to avoid this fate.
Data for this presentation comes from ThomasNet’s Industry Market Barometer, a comprehensive survey of nearly 500 North American manufacturers.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
For the full video of this presentation, please visit:
http://www.embedded-vision.com/industry-analysis/video-interviews-demos/overcoming-barriers-consumer-adoption-vision-enabled-produc
For more information about embedded vision, please visit:
http://www.embedded-vision.com
John Feland, CEO and Founder of Argus Insights, presents the "Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services" tutorial at the May 2015 Embedded Vision Summit.
Visual intelligence is being deployed in a growing range of consumer products, including smartphones, tablets, security cameras, laptops (especially with Intel’s RealSense push), and even smartwatches. The demos are always cool. But does vision work for regular consumers? Do consumers see vision as a value add or just another feature to be ignored?
In this talk, John investigates the best and worst of consumer product embedded vision implementations as told by real consumers, based on Argus Insights’ extensive portfolio of consumer data. John examines where current products fall short of consumers’ needs. And, he illuminates successful implementations to show how their vision capabilities create value in the lives of consumers. Case studies will include examples from Dropcam, Intel RealSense, HTC’s M8, and vision-enabled drones such as the DJI Phantom 2 Vision+.
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
Riding the Waves of Change: Talent in Our VUCA World Cielo
Kevin Wheeler, globally-known speaker, author and columnist, shares fresh insight into the leading trends that are changing work as we know it. From primary research, to extensive work with HR leaders around the world, Kevin is on the forefront of what is to come.
This webinar discusses the five future talent trends you need to prepare for now.
Baby Boomers, Generation X and Millennials on the Manufacturing Skills Gap an...Thomas For Industry
ThomasNet's Linda Rigano leads a discussion at ISM2015 with a panel of Baby Boomers, Generation X and Millennials — covering next-gen hiring issues and attracting the "younger" crowd into manufacturing and supply chain careers. Hosted by ThomasNet's Executive Director of Media Relations, Linda Rigano.
Manufacturers are experiencing major growth — nearly 2/3 expected business increases in 2014. So why should they be concerned? This closer look at the state of the industry reveals some concerns about how to sustain this success.
Without a pipeline of new talent, today’s growth may become tomorrow’s downturn. Manufacturers must look to new sources to avoid this fate.
Data for this presentation comes from ThomasNet’s Industry Market Barometer, a comprehensive survey of nearly 500 North American manufacturers.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
For the full video of this presentation, please visit:
http://www.embedded-vision.com/industry-analysis/video-interviews-demos/overcoming-barriers-consumer-adoption-vision-enabled-produc
For more information about embedded vision, please visit:
http://www.embedded-vision.com
John Feland, CEO and Founder of Argus Insights, presents the "Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services" tutorial at the May 2015 Embedded Vision Summit.
Visual intelligence is being deployed in a growing range of consumer products, including smartphones, tablets, security cameras, laptops (especially with Intel’s RealSense push), and even smartwatches. The demos are always cool. But does vision work for regular consumers? Do consumers see vision as a value add or just another feature to be ignored?
In this talk, John investigates the best and worst of consumer product embedded vision implementations as told by real consumers, based on Argus Insights’ extensive portfolio of consumer data. John examines where current products fall short of consumers’ needs. And, he illuminates successful implementations to show how their vision capabilities create value in the lives of consumers. Case studies will include examples from Dropcam, Intel RealSense, HTC’s M8, and vision-enabled drones such as the DJI Phantom 2 Vision+.
Understanding Enterprise Quality Management Systems (EQMS)Sparta Systems
The quality software landscape has progressed to become enterprise-level solutions, whose integrated systems enable organizations to implement automated quality processes tailored to align with each of their specific products and business practices. This presentation from Sparta Systems explains the concept of Enterprise Quality Management Systems (EQMS).
As companies build and deploy digital experiences on multiple engagement platforms, the challenge of managing all those touchpoints becomes more and more complex. And costly.
The solution? SaaS Digital Quality Management.
Executive Level Recruitment Insights In Marketing TheCandidateLtd
This area investigates key areas surrounding current Executive Level Recruitment Trends. These aspects include the number of Executive Level roles that exist in industries, traits and skills needed, what recruiters are looking for, and how the roles are being filled in an internal and external context.
Séptima Encuesta Mundial del Coeficiente Digital de las empresasPwC España
La Séptima Encuesta Mundial sobre el Coeficiente Digital en las empresas se ha realizado a partir de entrevistas a casi 2.000 directivos y líderes de IT de empresas de diez sectores en 51 países (entre las que se encuentran 70 compañías españolas). El informe mide el grado de digitalización de las compañías entendido por cómo estas afrontan, valoran e integran las tecnologías digitales en su organización -lo que hemos denominado el coeficiente digital- a partir de diez comportamientos digitales clave.
What actions can leaders take to confirm their digital investments deliver and sustain value? The practices and performance of global companies, drawn from the experience of nearly 2,000 business and technology executives.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
The Digital Talent Gap: Are Companies Doing Enough?Capgemini
The challenge of the digital talent gap is no longer just an HR issue; it is an organization-wide phenomenon that affects all areas of the business.
We undertook a worldwide, cross-sector research program in collaboration with LinkedIn to analyze the demand and supply of digital talent. We surveyed over 1,200 people to gain the perspectives of both employees and leadership teams and we interviewed human resource and talent executives within organizations as well as digital and technology recruiters. In parallel, we worked with LinkedIn to understand demand and supply for specific digital skills and digital roles.
Driving digital transformation new skills for leaders, new role for the cioPeerasak C.
EXECUTIVE SUMMARY
Digital acumen is essential for business leaders in today’s hyper-competitive, technologyenabled
world. But most companies lack the knowledge and skills needed to succeed in the digital
aspects of their business, according to a new survey of 436 business leaders by Harvard Business
Review Analytic Services.
The global survey found that while CEOs generally understand the strategic opportunities and
threats of digital business, many have yet to build and communicate a vision for their companies
or to develop a strategy to make that vision a reality. And most organizations’ functional leaders
lack the skills and knowledge they need to execute a digital strategy, even if there’s one in place.
Digital technologies are having a pervasive impact on businesses and yet many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Some insights from Capgemini on the importance, structure, and value of a #DigitalT vision.
UK Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
Click through excerpts of LinkedIn's report on recruiting trends across Spain.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Quels dirigeants pour répondre aux défis de la transformation numérique ?
C’est désormais la direction générale qui doit avoir une vue claire des enjeux de la transformation numérique, ses modalités et ses conséquences pour prendre les décisions pertinentes. Cela implique une évolution majeure de leurs compétences, de leur vision même de la gouvernance de l’entreprise mais aussi de leur manière de décider.
Kienbaum a mené une étude auprès de plus de 100 dirigeants français issus d’industries différentes pour évaluer transversalement les nouveaux critères prévalant dans la recherche de dirigeants à l’heure de la transformation numérique.
Première conclusion : Le digital est un challenge avant tout humain. A l’ère de la transformation digitale, le bagage académique et le parcours professionnel comptent moins qu’un certain nombre de qualités « entrepreneuriales », notamment dans la prise de décision. Les critères qui désormais arrivent en premier rang sont nettement d’ordre comportemental et relèvent du capital humain. Le dirigeant à l’ère digitale présente des qualités spécifiques : « Preneur de risque, audacieux », « orienté client », « Ouvert, à l’écoute, humble et auto-apprenant », « Personnalité inspirante et fédératrice »
Le digital et l’innovation touchant directement au business model de l’entreprise, il y a un appel et une nécessité claire d’une volonté infaillible au plus haut niveau de l’entreprise.
Deuxième conclusion : Le changement est au cœur de la transformation digitale. C’est pourquoi les profils recherchés sont avant tout des profils vecteurs de changement. L’initiation, l’accompagnement et l’itération du changement sont les vrais moteurs en termes de discipline de cette transition/révolution numérique.
Troisième conclusion : Les compétences techniques ne sont pas premières. Les compétences ou traits de leadership primordiaux dans cet environnement de changement appartiennent plutôt à la famille des "soft skills" ou aptitudes interpersonnelles.
Quatrième conclusion : émergence d’un « leadership digital ». En phase avec ce que pense le marché aujourd’hui et ce qu’il attendra de ses leaders dans un avenir proche, Kienbaum a dégagé 4 dimensions de leadership qui semblent régir les enjeux des entreprises et des CEO dans ce nouveau paradigme digital.
Si les premières dimensions « réflexion stratégique & exécution » et « leadership & vision » sont les fondamentaux d’hier et d’aujourd’hui du profil type du leader recherché, l’association des dimensions « orientation humaine » et « conscience de soi & remise en cause » au même niveau de considération et d’impératif représentent une évolution qui redéfinit les exigences et attentes au plus haut niveau.
Ces conclusions réorientent de manière significative la recherche des leaders d’entreprise de demain.
The Digital Transformation Skills Guide - Brainlabs PPC Chat Live - Septembe...Clark Boyd
Digital Transformation Skills Guide:
Clark Boyd of ClickZ has recently released a report illustrating that 64% of senior-level marketers say their role has changed considerably in the last 5 years, with only 35% ensured that there is a plan in place to help them develop the skills they need.
With as many as 72% of employees dissatisfied with the digital training they receive, we’re bringing you representatives from the companies most committed to staying ahead of the curve when it comes to equipping marketers with the technological skills they need to thrive.
This presentation dives into the key findings from the digital transformation skills guide.
Get Ahead of Your Competition: 10 Global Human Capital Trends You Must KnowIdeal | AI for Recruiting
Sponsored by Ideal.com, Carolyn Lawrence, Leader of Gender Diversity and Inclusion at Deloitte, presents the 10 global human capital trends currently transforming the workplace including diversity, culture and engagement, and people analytics. Learn more: http://bit.ly/2dC9Nv1
What Works Where 2016 - Is integration the key to digital success?Omobono
In conjunction with Winmark Global, we have canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.
Their insights uncover painful truths and serious questions that professionals on both sides need to urgently respond to, if they are to ensure that their organisations thrive and their teams maintain relevance.
Similar to Management in Digital - The Candidate (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. www.thecandidate.co.uk
This report looks into the strengths and weaknesses of managers in the digital industry.
• 1.46m people are currently employed in digital companies – Tech Nation Report, 2015.
• Overall, of all of the companies created in the UK during 2013-14, 15% were digital businesses – Tech City
UK, 2015.
Through doing this research we have found:
• Only 53% of managers in the digital sector ranked their own abilities as ‘good’, ‘really good’, or ‘excellent’,
with the rest ranking their abilities as ‘average’ or ‘below average’ – suggesting a lack of confidence in their
managerial skills.
• 1 in 10 digital managers ranked their managerial abilities as ‘below average’.
• 51% of employees in the digital sector ranked their manager’s abilities as ‘good’, ‘really good’, or ‘excellent’,
with the rest ranking their abilities as ‘average’ or ‘below average’.
• Only 5% of those surveyed said their manager’s abilities wouldn’t have an impact on how well a team works.
• Nearly all respondents stated they have, or would, leave a job they liked if they had a bad manager.
• Soft skills such as good communication and approachability are ranked the most important qualities in
a digital manager according to both managers and employees.
• 34% of employees and 25% of managers in the digital industry stated that they believe the quality of
management in the sector is suffering because the majority of training is being saved for technical roles
and not necessarily management roles.
• Just over half of respondents said the digital industry is suffering as a result of the state of management
in the sector.
5. www.thecandidate.co.uk
To develop a comprehensive account of management in the digital
sector, we set out to answer the following questions:
1. What qualities and skills do digital managers feel are most
and least important for their role?
2. What qualities and skills do digital employees feel are
most and least important in their managers?
3. How strong do managers in the digital sector feel their
skills are overall, and how does this correlate with what
their employees think?
4. Are management skills in digital lagging behind? And if so,
what effect is this having on the industry as a whole?
Our research produced some interesting findings –
we hope you enjoy reading!
8. www.thecandidate.co.uk
Manager
Good communication (65%)
Good motivator (31%)
Cares about personal
development (30%)
Teamwork (30%)
Delegating responsibility (29%)
Passing on knowledge (25%)
Approachable (24%)
Being highly skilled (23%)
Showing empathy (22%)
Patience (18%)
Employee
Good communication (69%)
Approachable (46%)
Good motivator (38%)
Cares about personal
development (28%)
Being highly skilled (27%)
Passing on knowledge (22%)
Delegating responsibility (19%)
Showing empathy (18%)
Teamwork (16%)
Patience (15%)
46%
24
16. www.thecandidate.co.uk
• The majority of training is being saved for
technical roles and not necessarily
management roles –
Employees 34% Managers 25%
• Because of the fast-paced nature of the digital
industry there isn’t time for training –
Employees 27% Managers 19%
• The shortage of talent and how new the industry
is means people become managers before
they’re ready –
Employees 22% Managers 0%
• Due to the pace of the industry, it’s difficult
for managers to keep up with necessary
skills, as well as applying standard
management practices –
Employees 8% Managers 19%
• Management just isn’t prioritised as much
as in other industries –
Employees 8% Managers 3%
34 25
27 19%
19%
22 0
8
8 3%