Leadership has gotten dusty. With power dynamics shifting and structures crumbling, the majority of the roughly 68,600,000 search results for “how to be a leader” could use some updating. Leadership has escaped its onenote, top-down confines, and its rules are being redefined. It has become less relative (how you compare) and more instinctual (who you are). Presented June 18, 2018 at the Cannes Lions Academy, this interactive session applied Wolf & Wilhelmine's philosophy of BRAND INSTINCT to personal leadership. We outlined the shift from old to new leadership and how a new generation can embody a new form of leadership that is vulnerable as it is powerful, as authentic as it is dynamic.

1. WOLF & WILHELMINE
INSTINCTUAL LEADERSHIP
REDEFINING LEADERSHIP — AND OWNING IT
CANNES 2018 VALERIE NGUYEN & AMBIKA PAI
Partners & Co-Heads of Strategy

2. WE ARE WOLF & WILHELMINE
We are a brand strategy and insights consultancy
We connect the truth of the world with the truth of brands
We create purpose with teeth and push brands to do more
We’re women-led and diversity-powered

3. VALERIE NGUYEN
@valeriewins
AMBIKA PAI
@ambikagp
@wolfwilhelmine

4. There are 68,600,000 search results for
“how to be a leader.”
Everybody wants in on this game: CEOs,
coaches, baristas, PTA parents… and brands
But brands could learn a thing or two from
how individuals are redefining leadership
from top-down to bottom-up,
from masculinity dominated to diversity
powered, from rigid to flexible...

5. REAL TALK
LEADERSHIP IS
F*CKING HARD

6. When we have to rebuild our industry’s culture...
When we have to rethink who we hire...
ESPECIALLY NOW…
WOLF & WILHELMINE
When we all have an increasing responsibility
to move the world in the right direction...

7. … AND WHEN WE’RE LIVING IN AN AGE
WHEN EVERYTHING CHANGES AND
YOU HAVE TO MAKE MOVES — FAST

8. TO SURVIVE AND THRIVE
THROUGH IT, LEADERSHIP
MUST COME FROM A
DEEP-IN-YOUR-GUT KNOWLEDGE
OF WHO YOU ARE AND
WHERE YOU WANT TO GO
WOLF & WILHELMINE

9. 9
REGARDLESS OF WHERE YOU ARE IN YOUR CAREER
AND WHERE YOU SIT IN YOUR ORGANIZATION
WOLF & WILHELMINE
BECAUSE LEADERSHIP IS AN ACTION, NOT A POSITION

10. WE CALL THIS
INSTINCTUAL
LEADERSHIP
WOLF & WILHELMINE

11. 11
INSTINCTUAL LEADERSHIP
HAS THREE ELEMENTS
INTUITION
A deep knowledge of
who you are, and where
you want to go
RESONANCE
An understanding of
how your values
connect and ripple out
to others in your
community, team or
organization.
REVERBERATION
A commitment to
bringing values to life
through action
WOLF & WILHELMINE

12. WOLF & WILHELMINE
Track your energy & learn how to
use it better
Do a love/love/hate/hate
Invest in crafting your vision
INTUITION

13. WOLF & WILHELMINE
Listen more than talk
Rise to the top, don’t race to the top
Be generous with your talents,
energy and ideas
RESONANCE

14. WOLF & WILHELMINE
Treat leadership as an action,
not a position
60% is better than 0%
Flip the script on setbacks
REVERBERATION

15. NOW IT’S YOUR TURN.
LET’S SET SOME INTENTIONS.
How will you build resonance with your team and org?
How will you get to know yourself and tap into your intuition?
How will you reverberate into the world with your leadership?

16. WANT TO GET INSTINCTUAL?
LET’S CHAT MORE
valerie@wolfwilhelmine.com
ambika@wolfwilhelmine.com

17. THANK YOU.