Sprout is a branding agency that specializes in health, wellness, and sustainability brands. The document introduces Sprout's founders and approach, which focuses on understanding customers through human perspectives. It describes Sprout's services such as research, strategy, and idea creation. Sprout works collaboratively with clients to develop brands that improve people's lives.
Brand strategy, when untethered from direct creative execution, has tremendous potential to set the agenda for companies, leading to greater retention, operational efficiency, and audience love. The trick is taking the brave step to think of the power of brand differently.
Attraction is a Beautiful Thing
Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty.
To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.
Brand strategy, when untethered from direct creative execution, has tremendous potential to set the agenda for companies, leading to greater retention, operational efficiency, and audience love. The trick is taking the brave step to think of the power of brand differently.
Attraction is a Beautiful Thing
Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty.
To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.
When BlackDog refers to brand, the brand, or branding, you can be sure that we’re not talking about your logo. When we talk brand we’re talking about a much bigger inspiration: The Big Idea.
The Big Idea that possesses the psyche and triggers the zeal of a working community. The Big Idea that inspires change, grabs hold of an opportunity, and purposes to do what no one else had the courage to do. The sort of Big Idea that wins over the last skeptic, pushes the limits, makes something bold happen, and escalates enthusiasm to a visceral level. The kind of Big Idea that has the power to turn heads, change minds, and re-order the hierarchy from who has the business to a more just system of who deserves the business. The kind of Big Idea that’s deserving of a little attention, please.
The Big Idea isn’t hype, spin, or hoopla.
The Big Idea very often begins with a question. “What do we want this company to look like when it grows up”, or “What organizational flaws are clues to my true strengths”, or “Given our expertise and proximity to other area businesses what need can we meet (locally, regionally, nationally, or internationally)” While explanations get bogged down with details, the Big Idea, vividly painted in clear strokes of purpose and outcomes, has the power to clarify. The Big Idea is easily understood, passed on and carried forth. The Big Idea is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
Gizmos, gadgets, and thingamabobs a-plenty! After a decade of experts vying for the "next big thing" in social media, it turns out your greatest tools are ones you've had all along.
Since the rise of social media, communications professionals have tried to solve the ultimate question, "How do you work this thing?" The digital world can be terrifying to the uninitiated and present constant challenges to the most seasoned professional. Although the terrain may be peculiar, there's no fix-all gidget, widget, or whatchamacallit.
By applying old school public relations techniques to the ever-evolving world of social, brands can reign supreme over their digital domains. Join us as we explore the traditional PR process and how it applies to social strategy.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
Evolution of new age branding and marketingManish Behl
The combined energy of your Brand, Service and organisation is the perceptive value (brand equity) what your consumer will connect and perceive. The true spirit your product and brand is such a force which forms value, deliver awareness, build identity and create loyalty.
When BlackDog refers to brand, the brand, or branding, you can be sure that we’re not talking about your logo. When we talk brand we’re talking about a much bigger inspiration: The Big Idea.
The Big Idea that possesses the psyche and triggers the zeal of a working community. The Big Idea that inspires change, grabs hold of an opportunity, and purposes to do what no one else had the courage to do. The sort of Big Idea that wins over the last skeptic, pushes the limits, makes something bold happen, and escalates enthusiasm to a visceral level. The kind of Big Idea that has the power to turn heads, change minds, and re-order the hierarchy from who has the business to a more just system of who deserves the business. The kind of Big Idea that’s deserving of a little attention, please.
The Big Idea isn’t hype, spin, or hoopla.
The Big Idea very often begins with a question. “What do we want this company to look like when it grows up”, or “What organizational flaws are clues to my true strengths”, or “Given our expertise and proximity to other area businesses what need can we meet (locally, regionally, nationally, or internationally)” While explanations get bogged down with details, the Big Idea, vividly painted in clear strokes of purpose and outcomes, has the power to clarify. The Big Idea is easily understood, passed on and carried forth. The Big Idea is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
Gizmos, gadgets, and thingamabobs a-plenty! After a decade of experts vying for the "next big thing" in social media, it turns out your greatest tools are ones you've had all along.
Since the rise of social media, communications professionals have tried to solve the ultimate question, "How do you work this thing?" The digital world can be terrifying to the uninitiated and present constant challenges to the most seasoned professional. Although the terrain may be peculiar, there's no fix-all gidget, widget, or whatchamacallit.
By applying old school public relations techniques to the ever-evolving world of social, brands can reign supreme over their digital domains. Join us as we explore the traditional PR process and how it applies to social strategy.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
Evolution of new age branding and marketingManish Behl
The combined energy of your Brand, Service and organisation is the perceptive value (brand equity) what your consumer will connect and perceive. The true spirit your product and brand is such a force which forms value, deliver awareness, build identity and create loyalty.
J. Barnhill*, G. Cardon, M. Pace, C. Israelsen, C Miner, L. Greenhalgh, S. Banks, M. Shao, D. Rothlisberger, and S. Olsen
Utah State University Extension
This presentation is about Probiotic and prebiotic and the role of them in our body and their benefits .
kindly if you have any inquiry contact me anytime .
Best wishes
This is a new type for curing hypercholesterolemia by Alfalfa , it was discussed in faculty of Agriculture in Cairo university , i hope that this study be useful for anyone interested and kindly if you have any inquiry please don't hesitate and contact me .
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In order to shed light on the entrepreneurs’ inspiring approaches, Insights Success has curated a list of "The 30 Most Inspiring Entrepreneurs of 2019", who are revolutionizing the business concepts and consumer standards.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Diversity, Equity & Inclusion - my perspectiveSimon Court
This is a topline view of how I approach DEI in today's world. My breadth of experience and creative strategy ensures the ability to create a true business strategy with DEI focused programs
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Brands That Do: Building Enterprise BusinessS_HIFT
Over 75 percent of brands are so meaningless to consumers that they may as well not be there. They are brands that are of no consequence — just names on products or services.
There is hope. Our research found that brands around the world matter in different ways than they did before. People want brands that act, that help, that do. Consumers are sending a very clear message that challenges every part of a business — from finances to operations to marketing. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers.
Out this fall, Great Mondays provides a proven methodology for designing and managing workplace culture. See a sample of what's inside before anyone else. Sign up to get more pre-release content and more. https://mailchi.mp/greatmonday/get-the-book
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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2. A glimpse at what’s inside
A little place called Sprout pg. 3
Here you’ll find out a little bit about why we created Sprout and our
belief system
A peek inside Sprout pg. 10
Meet the people that make Sprout, Sprout; and get a glimpse into who
we’ve been working with and what we’ve been doing lately
Working with Sprout pg. 22
The highlights of Sprout’s approach to brand cultivation
2
4. A little place called Sprout
Sprout is a BrandGrowth Boutique specializing in brands
committed to making people’s lives better through health,
wellness and sustainability.
4
5. A little place that cultivates brands
We believe that great businesses blossom and grow from well cultivated brands.
Approaching every brand and business opportunity from a very human perspective
can make the difference between a brand that just survives, and a brand that
thrives. From recruiting to research to brand strategy development to ideation and
communication planning, each project starts by respecting and understanding the
people who are going to make the biggest decision in whether your brand lives or
dies - your buyer/consumer/shopper/customer…
. . .because after all, it’s people -- their perceptions, values and behaviors -- that help
create meaningful brands, not businesses.
5
6. A little place built on human sense
We believe brands are born and grow from the passion, care and attention that can
only come from what we call, human sense. Unfortunately, it’s all too often we forget
about the impact people and their human sense can have on a business and its
success, so we work particularly hard to ensure every aspect of what we do employs
a human perspective, working to actually touch people, and learn from them on a
“human” level.
Through our 25 collective years of experience, working on a wide variety of business
problems with clients such as P&G, Wrigley, Dial, White Wave Foods, Nintendo,
PetSmart, The US Army, Unilever (Promise), Nike, Peet’s Coffee, and Coors, we’ve
come to realize it’s people’s passions, and the tensions those passions create in our
daily lives, that are the real drivers turning smart businesses into revered brands. And
because this metamorphosis is so inextricably linked to the ever-changing dynamic of
human sense, we believe it’s more important than ever to utilize creativity and
ingenuity in order to uncover those important insights that can help us understand
and navigate the volatile competitive and consumer landscape.
6
7. A place where human sense starts with our clients
It means you will always get what we consider to be the three most important
requirements for new ideas and insights: collaboration, creativity, and humility.
You’ll find our approach and process is far from traditional, and even further from the
expected “consultant” experience. We see consultants as those that pride
themselves on giving you the answer. You know the ones. They walk into the room
believing they’re the smartest one in it. This will never be the case with Sprout.
Through years of working in many different ways with clients of all levels and a variety
of different backgrounds, we’ve come to understand the best way to create the
most motivating ideas for consumers requires a more collaborative relationship, one
in which we all sit down and roll up our sleeves, one where we work to inspire and
motivate each other, uncovering the answer together.
So we think It’s probably best to think of us as coaches working side-by-side with you
in an atmosphere that’s designed to cultivate inspiration and ideas for you, your
team, your company, your brand, and most importantly, your consumers.
In other words, we’re not churning out cookie-cutter focus groups or ‘fill-in the blank’
Brand Blueprints. With Sprout you’re getting dedication bubbling with creativity and a
true desire to work with you to make a difference and help people live their best
possible lives.
7
8. human sense permeates everything we do
You’ll find this idea of human sense doesn’t just apply to what we believe, it drives
everything we do with you, and for you…
From how we run our business
To how we build our teams
To how we interact with research respondents
To how we uncover insights and build strategies
To how we develop BIG Ideas
And how all that results in what a brand says to its consumers and what it does to
create a lasting relationship
8
9. When all is said and done, Sprout is a little place that exists for
one thing, and one thing only…
to help people live their best possible lives
9
11. Let us introduce the core team
Melissa Wilhelm Carrie Dolan Alison Billingsley
Creator & Chief Cultivator CPO & Sr. Cultivator CRO & Assoc. Cultivator
12. The human sense within Sprout
Melissa Wilhelm, Creator & Chief Brand Cultivator
“Ever since I was a little girl I wanted to be a private investigator like Charlie’s Angels,
but my career path took me in the direction of marketing and advertising, getting my
start with KBCO Radio and The Colorado Lottery. Not until I went to the Miami Ad
School to get my Strategic Account Planning Certificate did I realize there was an
opportunity to actually realize my dreams. As a Senior Account Planner at Leo Burnett
and the Integer Group, and a VP Account Planner at BBDO I worked to uncover the
mysteries of why consumers do what they do and how brands can form stronger
relationships with them for companies such as Coors, Nintendo, Airwalk, LifeSavers,
Nike, Dial, P&G, and Unilever. Upon returning to Denver in 2007 I knew I needed and
wanted more, I wanted take my creativity and innate ability to understand
consumers and turn that into something that truly made a difference in peoples lives.
At that point I knew it was time to try my hand at owning my own “Charlie Townsend
& Associates” and Sprout began to take root.”
12
13. The human sense within Sprout
Carrie Dolan, CPO & Senior Brand Cultivator
“After 13 years in the advertising industry and reading one book, Marketing That
Matters, I realized I want to be about more than great advertising, I want to help
make (support) GREAT companies, companies that people actually love! Great
companies whose values drive, and are at the forefront of, everything they do. I want
to infuse my marketing know-how with greater purpose. And lucky for me, Melissa
wants the same thing for Sprout… and she just so happened to be VERY open to the
idea of having a “Chief Purpose Officer” come onboard to help her continue to
further her vision. With Sprout I’m able to take the knowledge I’ve gained at the
Integer Group and Gardner as an Account Manager and Director on Coors,
WhiteWave Foods, and as Integer’s corporate liason for social responsibility and
sustainability, and fuse that with my passion to bring clients solutions that go beyond
their pocketbook and actually make a deep and meaningful impact in their lives.”
13
14. The human sense within Sprout
Alison Billingsley, CRO & Associate Brand Cultivator
Melissa invited Alison to join Sprout, not because of her marketing experience, but
because she’s great at engaging people and getting them to talk to her about their
most sacred secrets within minutes, which is exactly what Sprout needed in a Chief
Recruiting Officer.
“After 15 years of retail management I realized that running a successful business was
really about the people who worked for me. I loved the challenge of finding the right
people. Along the way I realized that sometimes it wasn’t necessarily those who were
the most qualified that would be the best, but rather those who had the passion,
those who wanted to do something a little more meaningful, those who believed
they could make a difference. I apply this philosophy to every recruit we recommend
to our clients, because most of the time it doesn’t matter how many times a week
they use a certain brand, but rather the relationship they have with that brand and
how they articulate their feelings about their relationship. Becoming a member of
Sprout has meant I can continue this crusade of finding great people, those who can
truly help us inform our clients and their brands. I’m proud to work for a company that
implements a more human and real way of doing business.”
14
15. Our core competencies
STRATEGY
A collaborative approach to cultivating brand and marketing strategies
Brand Blueprint, Portfolio Strategy, Big Idea, Creative & Contact Strategy
Gem™ RESEARCH TRENDS IDEATION/
RECRUITING
Non-traditional
TRAINING Sprout
Proprietary methodologies
focused on Uncovering Applying Core
process that finds cultural and innovative
real people not illuminating approaches to
respondent’s category insights
professional focus through dialogue drive the creation
group ‘human sense’ to of ideas and
uncover honest, and observation
respondents teams that make
actionable insights a difference
CONSUMER ENGAGEMENT PLAN
BRAND IDENTITY
Sprout
+ Partners
CONSUMER ENGAGEMENT EXECUTION
(Website, collateral, traditional & non-
traditional communication, media buying,
etc.)
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19. Our approach: Five distinct phases
PARTICIPANT
RECRUITMENT
INSIGHT
While the phases always remain
MINING consistent, it’s the breadth, depth
and techniques applied that
BUSINESS/BRAND change based on the situation and
STRATEGY opportunities facing the brand, the
category, the consumer, or the
company.
BIG IDEA
ACTIVATION
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20. That does it!
From all of us here at Sprout…
Thank you for your desire to get to know us
We look forward to the chance to be your Brand Cultivators,
and the opportunity to help your consumers live their best possible lives.
Melissa Wilhelm :: Creator :: 949/351.6559
melissa@sproutstrategy.com
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