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Reclaiming Words 
Madison Olive
QUESTIONS 
• How do we, as people, learn that words can 
be “bad”? 
• How does the reception of bad words vary 
based on different gender identities? 
• Why do words have such an impact on us? 
• Can words, such as “bitch” and “slut” be 
reclaimed? Or will bad words always be bad?
“BAD WORDS” 
• “Slurs are, in general, considered emotionally 
charged derogatory terms that target certain 
group members on the basis of a despcriptive 
feature such as their race or sex.” 
- How To Do Things With Slurs, 2013
WHERE DO WE LEARN THEM? 
• https://www.youtube.com/watch?v=K_t-arkQO7k
NEGATIVE TIES TO WORDS 
• “… And still modern puritans, perhaps not yet 
ready to deal with the frightening prospect of 
truly free sexual and romantic choice, attempt 
to enforce the nuclear family and 
monogamous marriage by teaching sexual 
shame.” 
- The Ethical Slut: 2nd Edition, 2009
RECEPTION BASED ON GENDER: 
FEMALE 
• https://www.youtube.com/watch?v=t9qsdK61 
Fa8
RECEPTION BASED ON GENDER: 
MALE 
• https://www.youtube.com/watch?v=fehR4BfU 
DBc
WHY THEY MATTER TO US 
• https://www.youtube.com/watch?v=wDYcgP0l 
32Q
WHY THEY MATTER TO US 
• From a young age, we are taught that we 
should not say “bad” words and we should 
not call people names that would offend them 
• “Respect and positive face have even been 
characterized as a kind of social currency or 
“social capital.” As it is the case with money, 
you can get more things done with the more 
respect and positive face you have.” 
- How To Do Things With Slurs, 2013
WHY THEY MATTER TO US 
• At the heart of the code [of the street] is the 
issue of respect – loosely defined as being treated 
“right”… In the street culture, especially among 
young people, respect is viewed as almost an 
external entity, one that is hard-won but easily 
lost – and so must constantly be guarded. The 
rules of the code [of the street] in fact provide a 
framework for negotiating respect… 
- Code of the Street, 1999
RECLAIMING WORDS: WHY? 
• By giving “bad” words power, our culture is 
manifesting and enforcing social barriers 
based on race, class and gender 
• “When we judge ourselves by cultural values 
imposed from the outside… This is internalized 
oppression” 
- The Ethical Slut: 2nd Edition, 2009
CAN WORDS REALLY BE RECLAIMED? 
• “You will probably find some of these 
judgments in your own brain, burrowed in 
deeper than you ever realized. We believe 
that they say a lot more about the culture that 
promotes them than they do about any actual 
person, including you.” 
- The Ethical Slut: 2nd Edition, 2009
CAN WORDS REALLY BE RECLAIMED? 
• https://www.youtube.com/watch?v=VsK0AKJ 
hn0g
CAN WORDS REALLY BE RECLAIMED? 
• “Feminist language reform consists of 
eliminating the gender bias found in the 
structure, content, and usage of language and 
providing linguistic alternatives such as novel 
expressions, phrases, grammatical forms and 
word coinage” 
- Handbook of the Psychology of Women and 
Gender, 2004
CAN WORDS REALLY BE RECLAIMED? 
• Can we eliminate the gender bias in language? 
• Can we undo generations of social barriers 
embedded into our youth? 
• Once a word is reclaimed, what purpose will it 
serve?

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WMST 490 FINAL

  • 2. QUESTIONS • How do we, as people, learn that words can be “bad”? • How does the reception of bad words vary based on different gender identities? • Why do words have such an impact on us? • Can words, such as “bitch” and “slut” be reclaimed? Or will bad words always be bad?
  • 3. “BAD WORDS” • “Slurs are, in general, considered emotionally charged derogatory terms that target certain group members on the basis of a despcriptive feature such as their race or sex.” - How To Do Things With Slurs, 2013
  • 4. WHERE DO WE LEARN THEM? • https://www.youtube.com/watch?v=K_t-arkQO7k
  • 5. NEGATIVE TIES TO WORDS • “… And still modern puritans, perhaps not yet ready to deal with the frightening prospect of truly free sexual and romantic choice, attempt to enforce the nuclear family and monogamous marriage by teaching sexual shame.” - The Ethical Slut: 2nd Edition, 2009
  • 6. RECEPTION BASED ON GENDER: FEMALE • https://www.youtube.com/watch?v=t9qsdK61 Fa8
  • 7. RECEPTION BASED ON GENDER: MALE • https://www.youtube.com/watch?v=fehR4BfU DBc
  • 8. WHY THEY MATTER TO US • https://www.youtube.com/watch?v=wDYcgP0l 32Q
  • 9. WHY THEY MATTER TO US • From a young age, we are taught that we should not say “bad” words and we should not call people names that would offend them • “Respect and positive face have even been characterized as a kind of social currency or “social capital.” As it is the case with money, you can get more things done with the more respect and positive face you have.” - How To Do Things With Slurs, 2013
  • 10. WHY THEY MATTER TO US • At the heart of the code [of the street] is the issue of respect – loosely defined as being treated “right”… In the street culture, especially among young people, respect is viewed as almost an external entity, one that is hard-won but easily lost – and so must constantly be guarded. The rules of the code [of the street] in fact provide a framework for negotiating respect… - Code of the Street, 1999
  • 11. RECLAIMING WORDS: WHY? • By giving “bad” words power, our culture is manifesting and enforcing social barriers based on race, class and gender • “When we judge ourselves by cultural values imposed from the outside… This is internalized oppression” - The Ethical Slut: 2nd Edition, 2009
  • 12. CAN WORDS REALLY BE RECLAIMED? • “You will probably find some of these judgments in your own brain, burrowed in deeper than you ever realized. We believe that they say a lot more about the culture that promotes them than they do about any actual person, including you.” - The Ethical Slut: 2nd Edition, 2009
  • 13. CAN WORDS REALLY BE RECLAIMED? • https://www.youtube.com/watch?v=VsK0AKJ hn0g
  • 14. CAN WORDS REALLY BE RECLAIMED? • “Feminist language reform consists of eliminating the gender bias found in the structure, content, and usage of language and providing linguistic alternatives such as novel expressions, phrases, grammatical forms and word coinage” - Handbook of the Psychology of Women and Gender, 2004
  • 15. CAN WORDS REALLY BE RECLAIMED? • Can we eliminate the gender bias in language? • Can we undo generations of social barriers embedded into our youth? • Once a word is reclaimed, what purpose will it serve?