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Representation of 
gender in media
Gender is perhaps the basic category we 
use for sorting human beings, and it is a 
key issue when discussing representat...
The Norm… 
Male Female 
• Muscular • Object of desire 
• More authoritive • Minimal clothing 
• Supports family in terms o...
…The Other 
Male Female 
• Geeky • Femme fatal 
• Scrawny • Kills of male (but dies herself) 
• Homosexual • Homosexual
Muscularity
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Representation of gender in media

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Representation of gender in media

  1. 1. Representation of gender in media
  2. 2. Gender is perhaps the basic category we use for sorting human beings, and it is a key issue when discussing representation. Essential elements of our own identity, and the identities we assume other people to have, come from concepts of gender - what does it mean to be a boy or a girl? Many objects, not just humans, are represented by the media as being particularly masculine or feminine - particularly in advertising - and we grow up with an awareness of what constitutes 'appropriate' characteristics
  3. 3. The Norm… Male Female • Muscular • Object of desire • More authoritive • Minimal clothing • Supports family in terms of money • Vulnerable (in most genres) • Aggressive • Mother figure • Heterosexual • Heterosexual • Lacks emotion • Very emotional
  4. 4. …The Other Male Female • Geeky • Femme fatal • Scrawny • Kills of male (but dies herself) • Homosexual • Homosexual
  5. 5. Muscularity

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