The document discusses the principles of collaborative design used by the Jira team at Atlassian, emphasizing the importance of involving multiple perspectives to enhance ownership, alignment, and shared knowledge. It highlights techniques such as workshops and design spikes, and stresses the necessity of continuous communication with customers. The overarching message is to design with users rather than for them, advocating for regular engagement with the entire team.

1. #atlassian

2. Collaborative design
How we do design on the JIRA team
DEAN HUDSON • UX DESIGNER • ATLASSIAN • @DEANHUDSON

4. COLLABORATIVE
DESIGN
TALK TO YOUR
CUSTOMERS
COLLABORATIVE
TECHNIQUES

5. Collaborative
design

6. Collaborative
design

7. COLLABORATIVE DESIGN

8. COLLABORATIVE DESIGN

9. COLLABORATIVE DESIGN
Problems with this
approach:
NO OWNERSHIP
NO COMMUNICATION
SINGLE PERSPECTIVE

10. #atlassian
COLLABORATIVE DESIGN
Collaborative design is all about getting
multiple perspectives on a problem.

11. COLLABORATIVE DESIGN

12. COLLABORATIVE DESIGN

13. COLLABORATIVE DESIGN

14. COLLABORATIVE DESIGN
Three benefits:
OWNERSHIP
ALIGNMENT
KNOWLEDGE

15. COLLABORATIVE DESIGN
Three benefits:
OWNERSHIP
ALIGNMENT
KNOWLEDGE

16. COLLABORATIVE DESIGN
Three benefits:
OWNERSHIP
ALIGNMENT
KNOWLEDGE

17. COLLABORATIVE DESIGN
Three benefits:
OWNERSHIP
ALIGNMENT
KNOWLEDGE

18. COLLABORATIVE DESIGN

19. Collaborative
design
≠
Design by
committee
COLLABORATIVE DESIGN

20. Don’t ship @#$%&!
up horses! ”
“
JURGEN SPANGL, HEAD OF DESIGN
COLLABORATIVE DESIGN

21. COLLABORATIVE DESIGN ∞
Design choices

22. Collaborative
techniques

23. Collaborative
techniques

24. Collaborative
techniques
WORKSHOPS
DESIGN SPIKES
MAKE WORK VISIBLE

25. COLLABORATIVE TECHNIQUES
Workshops

26. COLLABORATIVE TECHNIQUES
Who should you
invite?

27. COLLABORATIVE TECHNIQUES

28. COLLABORATIVE TECHNIQUES
Visualise your ideas

29. COLLABORATIVE TECHNIQUES

30. COLLABORATIVE TECHNIQUES

32. COLLABORATIVE TECHNIQUES
Design spike

33. COLLABORATIVE TECHNIQUES

34. COLLABORATIVE TECHNIQUES

35. COLLABORATIVE TECHNIQUES

36. COLLABORATIVE TECHNIQUES
Make work visible

37. COLLABORATIVE TECHNIQUES

38. COLLABORATIVE TECHNIQUES

39. COLLABORATIVE TECHNIQUES

40. Talk to your
customers

41. Talk to your
customers

42. TALK TO YOUR CUSTOMERS
Business Customer

43. TALK TO YOUR CUSTOMERS
UX
Business Customer

45. TALK TO YOUR CUSTOMERS
When should you
be talking with
your customers?

46. TALK TO YOUR CUSTOMERS
All the time.

47. TALK TO YOUR CUSTOMERS
Continuous discovery

48. TALK TO YOUR CUSTOMERS
Continuous discovery
Research Research Research Research
Product design

49. TALK TO YOUR CUSTOMERS

50. TALK TO YOUR CUSTOMERS

51. TALK TO YOUR CUSTOMERS

52. TALK TO YOUR CUSTOMERS

53. TALK TO YOUR CUSTOMERS

54. Summary

55. Summary

57. Collaborative design
• Better understanding of the problem
• Ownership & alignment
• Shared knowledge

59. Collaboration tools
• Workshops
• Design spikes
• Sharing work

61. Talk to your customers
• Design with your users, not for your users
• Set up a regular cadence
• Involve the whole team

62. Thank you!
DEAN HUDSON • UX DESIGNER • ATLASSIAN • @DEANHUDSON