This document provides an overview of an internet marketing company called Dragonfly SEO. It describes their philosophy of using ethical search engine optimization practices like white hat optimization. The company offers various internet marketing services including SEO, social media optimization, paid advertising, and web design. It also outlines their process of identifying potential client needs through site audits and keyword research to find clients that could benefit from their services.

1. INTERNET MARKETING

2. Internet marketing is the process of gaining visibility for your site online.
The Dragonfly Difference:
• White Hat Optimization (should not result in penalties)
• Long-term results
• Ethical treatment of the optimization process
• Quality over Quantity (No automated processes)
Our Philosophy: Dragonfly SEO believes that internet marketing does not
need to be a shady, questionable practice, and we seek to gain visibility through
search-engine-accepted best practices.
WhatWe Do

3. Services Offered
• Web Design (Limited)
• Wordpress – Responsive (viewed differently on different screens) sites
• Search Engine Optimization (SEO)
• Keyword Research,Titles, Descriptions,ALTs
• Ongoing Link Building
• OngoingContent creation – Blogs,Guest blogs, and on-site pages
• Social Media Optimization (SMO)
• Facebook
• Google+
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Pay Per Click (PPC)
• GoogleAdwords

5. SERP – Search Engine Results Page

6. Methods to Improve Rankings
• Extensive Keyword Research
• On site optimization ofTitles
• Development of new Descriptions
• Editing of existing images to include keyword-rich ALT img tags
• Inclusion of keywords in existing content
• New content for site
• Blog development and monthly content creation
• Link Building (contact webmaster, guest posting, blog on site, etc.)
**We focus heavily on link building and content creation, the cornerstones of our
internet marketing campaigns

7. Acquisition Strategies:
• Book of Lists
• Indeed.com (Job Boards), Simplyhired.com,Careerbuilder.com, LinkedIn, Monster.com.
People hiring SEOs…maybe we can do cheaper. Good to get names.
• Google searches
• LinkedIn
ReachingOut
1. Phone
2. Email

8. Identifying Needs
• Does the site look nice?
• NO – Complete Redesign w/ SEO integration
• YES – Next section
• SEOAudit (http://mysiteauditor.com)
• Does site have uniqueTitle tags?
• Does site have unique descriptions?
• Is the content well written?
• Are all ALT tags filled out?
• How many backlinks do they have? (ahrefs.com)
Potential industries and keywords will be provided to the sales specialist, at which point
they may enter the keywords into Google and begin checking page 3 results for
potential clients. Poorly designed sites will qualify for redesign, but preferred clients
will have well-designed sites but poor keyword rankings.

9. Composed by Geoffrey Hoesch:
http://dragonflyseo.com
ghoesch@dragonflyseo.com
(800) 636-0347