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Wipro Summer Internship
                            WiSE 2012


Presented by:
Jishnu Roychaudhuri
VGSOM, IIT Kharagpur




© 2008 Wipro Ltd - Confidential
Agenda


     About Wipro - description about its business & financials


   Perceived project title Options
      Probable Solution and description


      Ideas on alternative project descriptions


      List of references
                   Perceived        Solution Options




                        © 2008 Wipro Ltd - Confidential
Wipro Timeline




                 © 2008 Wipro Ltd - Confidential
Wipro Businesses
                                                          Consumer & Institutional        Infrastructure & Ecological
    IT, BPO, R&D Services, Consulting Services
                                                                Products                          Engineering

                                                            Wipro Consumer Care &
   Wipro Technologies          Wipro Infotech                                           Wipro Infrastructure Engineering
                                                                   Lighting



                                                         Personal Care, Baby Care &      Hydraulic Cylinders & Products;
                             India, Middle East,        Wellness Products; Domestic &      Ultra Pure Water Treatment
   US, Europe & Japan                                                                   Systems & Solutions; Clean Energy
                          Australia, South East Asia        Institutional Lighting;
                                                             Furniture & Switches              Systems & Solutions



     Revenue : 66%             Revenue : 19 %                     Revenue : 9%                   Revenue : 6 %




Wipro GE Healthcare - JV with General Electric. Healthcare Equipment and Solutions. Leader in
South Asia. Global COE for Engineering and Manufacturing for GE Healthcare.
                                            © 2008 Wipro Ltd - Confidential
Wipro Financial Results




                  © 2008 Wipro Ltd - Confidential
Wipro Financial Results

• Wipro Ltd has grown revenue at a 27% CAGR and Net
  Income at a 27% CAGR for the last 7 years



Highlights of Wipro’s Financials this year:
 Wipro Corporation revenue at Rs.311 Billion for 2011 -15%
  YoY
 IT Services contribute 76% of Revenue and 93% of PBIT –
  Revenue growth of 16% and PBIT growth of 12%
 IT Products account for 12% of Revenue and 3% of PBIT
 Consumer Care and Lighting business contribute 9% of
  Revenue and 6% of PBIT
                       © 2008 Wipro Ltd - Confidential
Wipro in News!!

 30th March: Wipro Appoints new BFSI Head. Wipro's current chief
 marketing officer (CMO), Rajan Kohli, will take over as the global
 head of banking from Sriram Srinivasan.

 9th April: Wipro to focus on Healthcare Vertical - Wipro Infotech
 will form a new vertical to offer technology solutions to the
 healthcare segment.

 29th Feb: Wipro Establishes Strategic Partnership with Eucalyptus,
 creators of the most widely deployed open source on-premise
 infrastructure as a service (IaaS) cloud platform.

 16th March: Wipro Named by Ethisphere Institute as One of the
 World’s Most Ethical Companies in the world
                          © 2008 Wipro Ltd - Confidential
Services Diversity
Wipro Verticals
                             Enterprise
                             Telecom
                             BFSI
                             Government

                             Consult      Architect Integrate    Manage       Sustain

                                  Partner for the complete IT Lifecycle


Consulting                                                        Infrastructure Products
 Six Sigma and HR Process, Enterprise                             Networking, Personal, Enterprise, HPC,
 Architecture, IT Governance, e-Governance,                       Storage, Call centre, Software, Enterprise
 Security Governance, Strategic Cost Reduction                    Management and Security

Business Solutions                                               Professional Services
 Business Applications, E-Enabling, Third Party                  System Integration, Manage IT- Data Centre, End-
 Testing, DW/BI, Application Maintenance,                        user, Help Desk, Telecom Management, Application
                                                                 Support

                                              Total Outsourcing

                                IT, Process Strategy formulation and
                                alignment to business

                                            © 2008 Wipro Ltd - Confidential
Overview of WiSE 2012




                 © 2008 Wipro Ltd - Confidential
WiSE Programme Schedule (8 Weeks)




                © 2008 Wipro Ltd - Confidential
Probable Project Descriptions
  Study the market potential, Wipro's Play and business application
   ideas for one of the key trends in Advanced Web Sciences, for e.g.
   Multi Touch Computing, Emersive Computing, Gesture Based
   Computing etc.
  To study the latest movements across Telecom service providers ,
   suggest solution offerings based on trend changes in the APAC market
  Survey of Infrastructure companies with respect to their IT initiatives
   & investments and the resulting impact (correlation analysis with
   financial performance) on the company
  Competitor Analysis/ Strategy assessment for a domain/ practice
  New Geography Identification
  Research and analysis on various solutions/offerings in the Smart Grid
   Space. Benchmarking and visibility of competition strategy and
   solutions
                            © 2008 Wipro Ltd - Confidential
Process
                     improvement




  Competitor
   Analysis/      Project                              Market
                                                   Research and
                 Selection
   Strategy
assessment for                                        Business
  a domain/                                         Intelligence
   practice
                    ???
                      Strategy for
                      growth and
                      Integrating
                       processes

                 © 2008 Wipro Ltd - Confidential
Alternate Projects

                        • Rationalizes processes for better cross-
                          functional interaction.
  Integrated business
                        • Articulate KPIs.
 process improvement
                        • Articulate a Technology road-map which can
                          consolidate processes and KPIs.




                        • Standardization of processes in line with
                          growth
   Business Process
                        • IT strategy & roadmap for implementation in
 Standardization and      shortest possible time
          IT            • Develop measures to monitor and control
                          process performance



                        © 2008 Wipro Ltd - Confidential
Alternate Projects


      Strategic CRM        • Mapping As-Is business processes impacted by
                             CRM systems.
 Initiative for reducing
                           • Performing Gap-Analysis.
     Elite Customer
                           • Designing To-be processes for all the CRM
         Attrition           impacted processes.




 Competitor Analysis/      • Mapping As-Is business processes impacted by
                             CRM systems.
 Strategy assessment
                           • Performing Gap-Analysis.
    for a domain/
                           • Designing To-be processes for all the CRM
       practice              impacted processes.



                           © 2008 Wipro Ltd - Confidential
Research Papers Referred

 Are You Ready for Performance and Measurement
  Improvement?
  By BY LARRY DRIBIN, Ph.D. Pearl Street Group, Inc.
   Many IT performance improvement programs fail to
  produce the improvement results promised. These failures
  may be due to the organization NOT being ready for an
  improvement program.

 Implementing IT Service Management: A case study
  focusing on critical success factors
  By Wui-gee tan, Aileen Cater –Steel and Mark Toleman
  Univ. of Southern Queensland, Toowoomba, Australia
  Research Question –”What factors influence the success of
                       © 2008 Wipro Ltd - Confidential
Other References

 • http://www.wipro.com/
 • http://www.ebscohost.com/
 • http://www.jstor.org/
 • Wipro summer internship presentation on WiSE – “Wipro
   Summer Internship Experience” 2012
 • Bergen, M., & Peteraf, M. A. (2002). Competitor
   Identification and Competitor Analysis: A Broad-Based
   Managerial Approach. Managerial & Decision Economics,
   23(4/5), 157-169. Retrieved from EBSCOhost.
 • Robert A. Pitts & David Lei, South-Western Cengage
   Learning(4th edition), Strategic Management


                       © 2008 Wipro Ltd - Confidential
Thank You




© 2008 Wipro Ltd - Confidential

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Wipro summer internship_2012_vgsom

  • 1. Wipro Summer Internship WiSE 2012 Presented by: Jishnu Roychaudhuri VGSOM, IIT Kharagpur © 2008 Wipro Ltd - Confidential
  • 2. Agenda About Wipro - description about its business & financials Perceived project title Options Probable Solution and description Ideas on alternative project descriptions List of references Perceived Solution Options © 2008 Wipro Ltd - Confidential
  • 3. Wipro Timeline © 2008 Wipro Ltd - Confidential
  • 4. Wipro Businesses Consumer & Institutional Infrastructure & Ecological IT, BPO, R&D Services, Consulting Services Products Engineering Wipro Consumer Care & Wipro Technologies Wipro Infotech Wipro Infrastructure Engineering Lighting Personal Care, Baby Care & Hydraulic Cylinders & Products; India, Middle East, Wellness Products; Domestic & Ultra Pure Water Treatment US, Europe & Japan Systems & Solutions; Clean Energy Australia, South East Asia Institutional Lighting; Furniture & Switches Systems & Solutions Revenue : 66% Revenue : 19 % Revenue : 9% Revenue : 6 % Wipro GE Healthcare - JV with General Electric. Healthcare Equipment and Solutions. Leader in South Asia. Global COE for Engineering and Manufacturing for GE Healthcare. © 2008 Wipro Ltd - Confidential
  • 5. Wipro Financial Results © 2008 Wipro Ltd - Confidential
  • 6. Wipro Financial Results • Wipro Ltd has grown revenue at a 27% CAGR and Net Income at a 27% CAGR for the last 7 years Highlights of Wipro’s Financials this year:  Wipro Corporation revenue at Rs.311 Billion for 2011 -15% YoY  IT Services contribute 76% of Revenue and 93% of PBIT – Revenue growth of 16% and PBIT growth of 12%  IT Products account for 12% of Revenue and 3% of PBIT  Consumer Care and Lighting business contribute 9% of Revenue and 6% of PBIT © 2008 Wipro Ltd - Confidential
  • 7. Wipro in News!! 30th March: Wipro Appoints new BFSI Head. Wipro's current chief marketing officer (CMO), Rajan Kohli, will take over as the global head of banking from Sriram Srinivasan. 9th April: Wipro to focus on Healthcare Vertical - Wipro Infotech will form a new vertical to offer technology solutions to the healthcare segment. 29th Feb: Wipro Establishes Strategic Partnership with Eucalyptus, creators of the most widely deployed open source on-premise infrastructure as a service (IaaS) cloud platform. 16th March: Wipro Named by Ethisphere Institute as One of the World’s Most Ethical Companies in the world © 2008 Wipro Ltd - Confidential
  • 8. Services Diversity Wipro Verticals Enterprise Telecom BFSI Government Consult Architect Integrate Manage Sustain Partner for the complete IT Lifecycle Consulting Infrastructure Products Six Sigma and HR Process, Enterprise Networking, Personal, Enterprise, HPC, Architecture, IT Governance, e-Governance, Storage, Call centre, Software, Enterprise Security Governance, Strategic Cost Reduction Management and Security Business Solutions Professional Services Business Applications, E-Enabling, Third Party System Integration, Manage IT- Data Centre, End- Testing, DW/BI, Application Maintenance, user, Help Desk, Telecom Management, Application Support Total Outsourcing IT, Process Strategy formulation and alignment to business © 2008 Wipro Ltd - Confidential
  • 9. Overview of WiSE 2012 © 2008 Wipro Ltd - Confidential
  • 10. WiSE Programme Schedule (8 Weeks) © 2008 Wipro Ltd - Confidential
  • 11. Probable Project Descriptions  Study the market potential, Wipro's Play and business application ideas for one of the key trends in Advanced Web Sciences, for e.g. Multi Touch Computing, Emersive Computing, Gesture Based Computing etc.  To study the latest movements across Telecom service providers , suggest solution offerings based on trend changes in the APAC market  Survey of Infrastructure companies with respect to their IT initiatives & investments and the resulting impact (correlation analysis with financial performance) on the company  Competitor Analysis/ Strategy assessment for a domain/ practice  New Geography Identification  Research and analysis on various solutions/offerings in the Smart Grid Space. Benchmarking and visibility of competition strategy and solutions © 2008 Wipro Ltd - Confidential
  • 12. Process improvement Competitor Analysis/ Project Market Research and Selection Strategy assessment for Business a domain/ Intelligence practice ??? Strategy for growth and Integrating processes © 2008 Wipro Ltd - Confidential
  • 13. Alternate Projects • Rationalizes processes for better cross- functional interaction. Integrated business • Articulate KPIs. process improvement • Articulate a Technology road-map which can consolidate processes and KPIs. • Standardization of processes in line with growth Business Process • IT strategy & roadmap for implementation in Standardization and shortest possible time IT • Develop measures to monitor and control process performance © 2008 Wipro Ltd - Confidential
  • 14. Alternate Projects Strategic CRM • Mapping As-Is business processes impacted by CRM systems. Initiative for reducing • Performing Gap-Analysis. Elite Customer • Designing To-be processes for all the CRM Attrition impacted processes. Competitor Analysis/ • Mapping As-Is business processes impacted by CRM systems. Strategy assessment • Performing Gap-Analysis. for a domain/ • Designing To-be processes for all the CRM practice impacted processes. © 2008 Wipro Ltd - Confidential
  • 15. Research Papers Referred  Are You Ready for Performance and Measurement Improvement? By BY LARRY DRIBIN, Ph.D. Pearl Street Group, Inc. Many IT performance improvement programs fail to produce the improvement results promised. These failures may be due to the organization NOT being ready for an improvement program.  Implementing IT Service Management: A case study focusing on critical success factors By Wui-gee tan, Aileen Cater –Steel and Mark Toleman Univ. of Southern Queensland, Toowoomba, Australia Research Question –”What factors influence the success of © 2008 Wipro Ltd - Confidential
  • 16. Other References • http://www.wipro.com/ • http://www.ebscohost.com/ • http://www.jstor.org/ • Wipro summer internship presentation on WiSE – “Wipro Summer Internship Experience” 2012 • Bergen, M., & Peteraf, M. A. (2002). Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach. Managerial & Decision Economics, 23(4/5), 157-169. Retrieved from EBSCOhost. • Robert A. Pitts & David Lei, South-Western Cengage Learning(4th edition), Strategic Management © 2008 Wipro Ltd - Confidential
  • 17. Thank You © 2008 Wipro Ltd - Confidential