College interviews allow applicants to showcase themselves beyond just grades and test scores. Interviews vary in format - from one-on-one meetings with admissions officers to group sessions. While not required by all colleges, interviews provide benefits like demonstrating interest in the school and conveying what experiences and qualities make an applicant a strong candidate. Applicants should speak positively about themselves, discuss any relevant personal circumstances, ask thoughtful questions, and be prepared, polite and honest in their responses.