India, with a 7517 km coastline, is the fifth largest producer of wind energy, primarily in states like Tamil Nadu and Gujarat. The wind energy sector is attractive due to short construction periods and low operational costs, but faces competition from other renewable sources and requires substantial investment. Regulatory support and technological advancements further enhance the industry's potential while promoting green energy solutions and job creation.

2. INTRODUCTION
 India is blessed with 7517 km of
coastline and territory up to 12
nm into the sea. This is where lies
the potential of sustained energy
growth.
 India is 5th largest producer of
wind energy in the world, with
16078 MW of installed.
 Tamil Nadu, Maharashtra,
Gujarat, Karnataka are leading
wind energy producers in India.
 Short construction period and
low O&M cost makes it an
attractive proposition.

3. PORTER’S FIVE RULE

4. THREAT OF SUBSTITUTE
 geothermal aquifers
 Tidal &Wave Energy
 Solar energy,
 Hydrothermal energy
 Coal,
THREATS OF NEW ENTRANTS
•Risk of new entrant is low.
•Performance requirement.
•Enormous Investment to be
competitive.
•Turbine must be able to
compete.
•Reduce Cost with logistic
• land availability (wind must
be greater than 7meter per
second)

5. BARGAINING POWER OF
SUPPLIER
 High Cost is involved
 Raw material
 Vertical- backward
integration
BARGAINING POWER OF
BUYER
bargaining power of customers
is little more complicated
No. of buyers decreased
Wind farm is purchased by either
utility co, local govt. or a pension
fund, Big co.
RIVALARY
(MEDIUM)

6. PEST ANALYSIS
 Legal Factor
 Regulations regarding heights (thumb rule).
 National Electricity Policy, 2005 Aims at accelerated development of
power sector, providing supply of electricity to all areas.
 No clearance is required from Central Electricity Authority (CEA) for
power generation projects up to Rs 1,000 million.
 Excise duty on a number of capital goods and instruments in the RE sector
has been reduced or exempted.
 Concession Under Income Tax-
 Industrial undertakings set up in any part of India for the generation or
distribution of power, a 100% deduction is allowable from profits and gains
for first five years then after 30% of the profits and gains.
 The Budget has also proposed a 10-year tax holiday for the generation and
distribution of power, to be availed during the initial 15 years.

7.  Technological Factor
 Size of 250 KW going to multi megawatt. i.e. Up to 2.1 MW in turbine size
 Class of wind turbine upgraded which produce at low speed..
 Height of hub increased from 50 meters to 120 meters.
 Internationally turbines have the rotor diameter is 120 -130. In India it would be
same in 2016-17.
 Economic Factor
 jobs created per year (30% More jobs than a coal Plant, 66% more job than a
nuclear power plant)
 Per capita income
 GDP
 Growth of economy.
 No use of fuel
 Promotes Cost-Effective Energy Production

8.  Social Factor
Population
Electricity supply increased
 Central pollution control board categorized wind project into
green category.
Energy Independence
Support agriculture
Negligible Greenhouse Gases
Conserves and Keeps Water Clean

9. INDUSTRY ATTRACTIVENESS
 With modern technology we can capture wind efficiently.
 Once the wind turbine builds the energy is produces does not cause
green house gases, or other pollutants.
 Free, renewable resource
 No harmful emissions
 Minimal land use
 Remote areas that are not connected to the electricity power grid can
use wind energy We can use our own supply
 Wind turbines are available in a range of sizes which means a vast
range of people and businessman can used.
 Single households to small to small town and villages can make good
use of range of wind turbines available today.

10. CONCLUSION
 Wind mill = connect- invest- jobs