This document contains summaries of graphic design work for various clients, including: 1) A magazine promoting sustainable architecture in the Kitchener-Waterloo region using dynamic photography and geometric fonts. 2) A potting soil brand that uses a limited color palette and weathered illustrations to appeal to men and women. 3) A poster showcasing Norman Foster's architecture using a triangular grid and radial type to reflect his organic design approach. 4) A family restaurant's new menu capturing a retro diner aesthetic through illustrations depicting the food.

1. graphic designer

2. graphic designer
ECO BUILD MAGAZINE
This magazine features sustainable structures in the KW and Cambridge regions.
Dynamic photography and geometric fonts emulate the architectural aspect of
the piece, while the colour offers an organic aesthetic

4. BLOOM POTTING SOIL
The Bloom potting soil series appeals to both men and women and provides
visual interest by using a limited colour palette and weathered type and illustra-
tions. The product window displaying the soil interacts with the illustration to
quickly identify the product to the consumer.

5. NORMAN FOSTER ARCHITECTURE POSTER
This double-sided poster showcases the Art of Architecture, featuring Norman
Foster at the Vitra Design Museum. The triangular grid in the background emu-
lates the prominence of triangles in Foster’s architecture. The radial type and
bright teal colour palette captures the essence of organic and sustainable de-
sign, Foster’s main focus when faced with projects.

6. COUNTRY BOY RESTAURANT
Country Boy has the highest breakfast sales out of any family restaurant in KW
region. The appearance of its new menu reflects a diner aesthetic of the interior
of the restaurant. Since Country Boy is family oriented, the retro style illustra-
tions provide interest, as well as accurate depictions of the food served there.

7. KEURIG SUSTAINABLE PACKAGE
The design for Keurig’s single-cup coffee packages features a warm and bold
colour palette, meant to emulate the feel of freshly ground coffee. The newly
designed cups are 100% biodegradable and made completely of coffee filters,
rather than the non-recyclable plastic cups of the original design.

8. BIOMIMICRY INSITITUTE
The Biomimicry Institute provides resources for researchers, teachers, stu-
dents and engineers interested in emulating nature in technology. The new
brand identity demonstrates adaptation and flexibility through the “morphing”
of the “O” to the dot of the “I.” Its simplicity and playfulness appeals to both
professionals and students.

10. TELUS FINANCIAL REPORT
The 2011 financial report for Telus captures a friendly feel of the existing brand.
The Operation results and other statistics are formatted to both the English and
French typographic conventions, allowing the reader to quickly and easily access
pertinent information.

11. MAKE-A-FACE ACTIVITY BOOK
This activity book offers repeatability and complete user interaction, instead of
a maze or colouring book that is discarded after use. The quirky writing and il-
lustration style appeals to both younger and older youth. The various games and
adaptability of the book encourages creativity in the user.

12. THE SKETCHBOOK PROJECT
The Sketchbook Project gives artists across the globe the opportunity to have
their work showcased in museums around the world. A variety of figures were
used in the branding to demonstrate the different people and artists who will
be viewing the sketchbooks, rather than using illustrations, which will vary
between artists.

13. ASIA PACIFIC PACKAGING DIRECT MAILER
With Asia Pacific Packaging’s direct mailer, the main objective was to provide
a memorable promotional piece to entice the receiver into visiting APP’s booth
at Pack Expo. The mailer, in the shape of the logo, reads the initials “APP” as
the receiver interacts with it.

14. ASIA PACIFIC PACKAGING STATIONERY
The logo developed for APP reflects the innovation and quality of the brand’s
cost effective and quality machinery. In order to stand out amongst it’s com-
petitors, the logo has a memorable icon that can be used in a variety of ways.

15. ASIA PACIFIC PACKAGING WEBSITE
The website layout for APP follows the brand guidelines outlined in the Brand
Communications Manual. Bold, red hued imagery in the background, as well
as the use of red key lines allows the website to match the aesthetic of other
APP marketing material.

16. Country Boy