A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
The document discusses branding and its importance for the Girl Scouts of the USA (GSUSA) brand. It defines branding as representing an organization's values and keeping audiences in mind. The GSUSA brand is iconic with its unique green color and trefoil logo, instantly recognizable. All GSUSA products are meant to enhance the brand's voice of leadership, sisterhood and inclusion. Correct branding across platforms following guidelines regarding color, language, logo placement protects and strengthens the overall brand.
The document summarizes observations from visiting 6 kids stores. It notes both positive and negative aspects, including that some shops had a trendy or messy/Soviet feel, while others had comfortable seating, clean carpet playgrounds for babies, and staff who interacted with both kids and parents. Products were arranged categorically by type, brand, age, and purpose with some locations offering "cool stuff".
2015 Trends Impacting People at Work.
See the pop trends impacting organisational behaviour this year.
Get help asking the right questions about work culture.
Stimulate aspirations for 2015!
#HR #people #behavior #behaviour #trends #2015 #peopleatwork #megaconversation #conversation #dialogue #questions #jeffer #facilitation @jefferlondon
The document discusses Kevin Roberts' concept of a Lovemark, which is a brand that people love and respect on an emotional level. It explains that Lovemarks tap into people's dreams and emotions through their stories, sensory experiences, intimacy, commitment and passion. Several examples are given of brands that exemplify Lovemarks, such as Aveda, MINI, Camper and Ben & Jerry's. These brands start with respect for their customers, get close to consumers, and transform their industries with mystery, sensuality or intimacy in order to create passionate brand loyalty.
The document provides tips for effectively marketing to women. It emphasizes that women are not a monolithic group and stereotypes should be avoided. The tips encourage learning about the specific target customer, building relationships through personalization and loyalty, relying on word-of-mouth by ensuring positive experiences, gathering customer feedback, and staying attuned to trends. The overall message is that marketing to women requires understanding individual women's diverse interests rather than relying on assumptions.
The company has been in the retail business for 5 years, starting with a western wear store and expanding to shows and rodeos in Texas. They noticed boots were a top seller and launched their own premium custom boot brand, Diamond T Boots. The boots are handmade in Mexico using high quality materials and rigorous quality control standards. The document provides details on several boot styles like the Emma, Cathy Ann, Ms. Loretta, Deann, Miss Kitty, and a breast cancer awareness boot called Think Pink. It also outlines the company's exclusive retailer policy and contact information.
The document discusses the interests and activities of 13-14 year old girls. It notes that they enjoy shopping, talking with friends, using their iPods, social media like Bebo and MSN, fashion, makeup, celebrities and boys. It also outlines some of the digital brands and technologies popular within this demographic, including websites like Slide and ownership of devices that allow them access to the internet and games.
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
The document discusses branding and its importance for the Girl Scouts of the USA (GSUSA) brand. It defines branding as representing an organization's values and keeping audiences in mind. The GSUSA brand is iconic with its unique green color and trefoil logo, instantly recognizable. All GSUSA products are meant to enhance the brand's voice of leadership, sisterhood and inclusion. Correct branding across platforms following guidelines regarding color, language, logo placement protects and strengthens the overall brand.
The document summarizes observations from visiting 6 kids stores. It notes both positive and negative aspects, including that some shops had a trendy or messy/Soviet feel, while others had comfortable seating, clean carpet playgrounds for babies, and staff who interacted with both kids and parents. Products were arranged categorically by type, brand, age, and purpose with some locations offering "cool stuff".
2015 Trends Impacting People at Work.
See the pop trends impacting organisational behaviour this year.
Get help asking the right questions about work culture.
Stimulate aspirations for 2015!
#HR #people #behavior #behaviour #trends #2015 #peopleatwork #megaconversation #conversation #dialogue #questions #jeffer #facilitation @jefferlondon
The document discusses Kevin Roberts' concept of a Lovemark, which is a brand that people love and respect on an emotional level. It explains that Lovemarks tap into people's dreams and emotions through their stories, sensory experiences, intimacy, commitment and passion. Several examples are given of brands that exemplify Lovemarks, such as Aveda, MINI, Camper and Ben & Jerry's. These brands start with respect for their customers, get close to consumers, and transform their industries with mystery, sensuality or intimacy in order to create passionate brand loyalty.
The document provides tips for effectively marketing to women. It emphasizes that women are not a monolithic group and stereotypes should be avoided. The tips encourage learning about the specific target customer, building relationships through personalization and loyalty, relying on word-of-mouth by ensuring positive experiences, gathering customer feedback, and staying attuned to trends. The overall message is that marketing to women requires understanding individual women's diverse interests rather than relying on assumptions.
The company has been in the retail business for 5 years, starting with a western wear store and expanding to shows and rodeos in Texas. They noticed boots were a top seller and launched their own premium custom boot brand, Diamond T Boots. The boots are handmade in Mexico using high quality materials and rigorous quality control standards. The document provides details on several boot styles like the Emma, Cathy Ann, Ms. Loretta, Deann, Miss Kitty, and a breast cancer awareness boot called Think Pink. It also outlines the company's exclusive retailer policy and contact information.
The document discusses the interests and activities of 13-14 year old girls. It notes that they enjoy shopping, talking with friends, using their iPods, social media like Bebo and MSN, fashion, makeup, celebrities and boys. It also outlines some of the digital brands and technologies popular within this demographic, including websites like Slide and ownership of devices that allow them access to the internet and games.
The document is a proposal from the group "T. Virus" for funding of 50,000 for 30% equity in their company. Their proposed product is a navigation device for hikers and travelers that tells the user where to go when they input their location and destination. They interviewed family members about the idea and received mixed feedback. They plan to advertise the product in sporting goods, camping, and technology shops and market it as a cool device for adventurers.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is a public company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Apple's major products include the iPhone, iPad, Mac computers, iPod, Apple Watch, Apple TV, and iOS and macOS operating systems. As of 2009, Apple had over 34,000 full-time employees worldwide and annual sales of $42.91 billion.
The S1 Dragons Den Challenge introduces the J.S.K. project team consisting of Stuart, Jamie, and Kyle who are presenting a talking pencil that writes what the user says. They conducted market research by interviewing their parents who thought the idea had potential. The talking pencil works by writing what the user speaks into it, providing benefits such as helping those who have trouble writing or come up with ideas.
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA designs its own affordable, functional furniture and sells flat-packed to keep costs low. It has experienced rapid international expansion since the 1970s and now has over 300 stores in more than 35 countries. However, IKEA has faced pressures from the global housing downturn which has reduced sales growth in some markets. It will focus future expansion on emerging markets to mitigate challenges in the Western world.
The document summarizes a group's product idea called the Homework Dude, which is a machine that does homework for students. The group interviewed friends and family about the idea and most thought it was excellent. The Homework Dude is simple to use - students place their paper and homework details into the machine, select the subject, and press start to have their homework completed. The group hopes to advertise the Homework Dude on billboards and in schools to attract customers.
The Kan Den team proposes a new type of high heel shoe that addresses sore feet. The shoe heel can shrink in size with the press of a button. It also contains a pouch to hold crystal pads that provide a cooling and vibrating massage to the feet. The team interviewed various people between ages 12 to 60 who thought the idea was good. They believe dancers and partygoers would benefit from the feature to reduce foot pain without needing an extra pair of shoes. The team is requesting £25,000 to further develop and market the product.
This is a pupil presentation called the S1 Citizenship Challenge. 2010 the theme was Latin America. Pupils of S1 Hamilton Grammar were assigned a country to research and present back. The class winners progress to the Year Group Final. This was exemplified as good practice for Curriculum for Excellence when it was S1 African Adventure.
EasyJet is a British airline headquartered in London that carries more passengers than any other UK-based airline. It has seen rapid expansion since 1995 through acquisitions and new routes, and now operates over 180 aircraft across 20 European bases. In 2009 it carried over 45 million passengers, making it the second largest low-cost carrier in Europe behind Ryanair.
The Dominican Republic has a flag featuring a white cross on a blue and red background representing liberty, sacrifice, and independence. Baseball is a popular sport and many players go on to the major leagues in the US. The population is over 10 million consisting mainly of multiracial and white ethnic groups. The official language is Spanish although English is also widely spoken in tourism areas. The capital and largest city is Santo Domingo, located on the Caribbean coast. The current president is Lionel Fernandez who was elected in 2004 and previously lived in New York City as a child. The peso is the currency divided into 100 centavos.
The Dragons Den Challenge document summarizes a pitch for the Adidas Clipsolez, a new sports shoe that allows the sole to be changed to suit different sports. Market research with equal numbers of males and females thought the idea was good or great. The product aims to be a top of the range sports shoe and better than Adidas' predator boots by allowing the sole to be changed. The summary provides an overview of the key details about the product, market research, and goals of the pitch in under 3 sentences.
An entrepreneur is a person who takes on the risks of starting a new business venture. Famous entrepreneurs discussed include Duncan Bannatyne, known for his business in hotels and health clubs from Dragons' Den, Lord Alan Sugar who made his fortune from Amstrad, and Sir Richard Branson who founded Virgin Records and Virgin Atlantic Airways. Traits of successful entrepreneurs include taking their work seriously, enjoying what they do, planning effectively, managing finances wisely, focusing on customers, and building a strong team.
Why Standard Grade Administration Is Important!Marcus McGowan
A guide to why Standard Grade Administration is a valued and important subject and why it is different from ICT and Computing.
Administration is not just about working in an Office which is a common misconception!
This document provides information about planning business trips, including gathering information needed for trips, booking travel and accommodation, and choosing methods of transportation and lodging. It discusses collecting details about employees and trips, factors that influence travel decisions like distance and budget, and classifying hotels from 1 to 5 stars based on amenities. Payment methods like currency, traveler's checks, and expense forms are also outlined. The overall document offers guidance to administrative assistants on organizing domestic and international business travel for employees.
This document provides an overview of the key functional departments in a business organization, including admin tasks of a junior admin assistant, the sales, purchases, finance, and human resources departments. It describes the main roles and activities of each department, common documents used, and important concepts. The sections aim to educate someone new to these departments on their purpose and how they operate.
This document discusses defining a brand's voice and provides tips for doing so. It emphasizes speaking the language of customers, being authentic, consistent, and appropriate for the audience. The document outlines a process for determining a brand voice, including knowing the audience, why the brand exists, examining current materials, competitors, desired customer feelings, and admired brand voices. It provides examples of brand traits and writing guidelines to develop a distinctive yet fitting voice. The overall message is that an effective brand voice builds trust and connects with customers.
The LimbBo Foundation was formed in 2014 following the birth of Tommy D., who was born missing his right hand and forearm. The foundation aims to support other children born with limb differences and their families by promoting a positive view of limb difference and providing resources and a community. They create assistive devices, host activity days, and share stories to help children with limb differences feel capable and empowered.
Team Moonlight is seeking £3000 in funding to launch a night away kit for boys and girls aged 10 and older. The kits would include essential toiletries like shampoo, cream, and shower gel, as well as a neck pillow with speakers. They conducted market research by interviewing classmates ages 11-13, who responded positively to the idea with some suggested improvements. The kits are designed to provide everything needed for an overnight stay or holiday in an affordable and refillable bag. Team Moonlight plans to advertise the kits in health and beauty shops.
We are Base - Brand are like People
For people, we ask things like:
How do you dress?
Where are you from?
What are you like?
How do you behave?
What do you enjoy?
...and for brands we
can ask the same things.
1) Identity: Identity is unique. It’s who you are, after all.
2) Personality: How would you describe a person?
3) Experience: What was your best experience?
At White Stuff, they believe in putting people at the heart of what they do. They are a multi-channel brand established in 1985 that has grown to over 100 shops internationally selling women's and men's clothing as well as accessories and homeware. Their shops are unique locations that are warm, welcoming environments designed to feel like homely hangouts for customers.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. Their objectives were to raise RM4000 for the orphanage to buy football equipment. They analyzed potential customers, competitors, and promoted their products through social media and by visiting other schools. The main competitors sold drinks like Arizona and herbal jelly. The group promoted their products through discounts and sampling. They analyzed results to determine the best sellers and improve for next time. Overall, the charity drive was a success in meeting their fundraising goal through teamwork and communication.
The document is a proposal from the group "T. Virus" for funding of 50,000 for 30% equity in their company. Their proposed product is a navigation device for hikers and travelers that tells the user where to go when they input their location and destination. They interviewed family members about the idea and received mixed feedback. They plan to advertise the product in sporting goods, camping, and technology shops and market it as a cool device for adventurers.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is a public company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Apple's major products include the iPhone, iPad, Mac computers, iPod, Apple Watch, Apple TV, and iOS and macOS operating systems. As of 2009, Apple had over 34,000 full-time employees worldwide and annual sales of $42.91 billion.
The S1 Dragons Den Challenge introduces the J.S.K. project team consisting of Stuart, Jamie, and Kyle who are presenting a talking pencil that writes what the user says. They conducted market research by interviewing their parents who thought the idea had potential. The talking pencil works by writing what the user speaks into it, providing benefits such as helping those who have trouble writing or come up with ideas.
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA designs its own affordable, functional furniture and sells flat-packed to keep costs low. It has experienced rapid international expansion since the 1970s and now has over 300 stores in more than 35 countries. However, IKEA has faced pressures from the global housing downturn which has reduced sales growth in some markets. It will focus future expansion on emerging markets to mitigate challenges in the Western world.
The document summarizes a group's product idea called the Homework Dude, which is a machine that does homework for students. The group interviewed friends and family about the idea and most thought it was excellent. The Homework Dude is simple to use - students place their paper and homework details into the machine, select the subject, and press start to have their homework completed. The group hopes to advertise the Homework Dude on billboards and in schools to attract customers.
The Kan Den team proposes a new type of high heel shoe that addresses sore feet. The shoe heel can shrink in size with the press of a button. It also contains a pouch to hold crystal pads that provide a cooling and vibrating massage to the feet. The team interviewed various people between ages 12 to 60 who thought the idea was good. They believe dancers and partygoers would benefit from the feature to reduce foot pain without needing an extra pair of shoes. The team is requesting £25,000 to further develop and market the product.
This is a pupil presentation called the S1 Citizenship Challenge. 2010 the theme was Latin America. Pupils of S1 Hamilton Grammar were assigned a country to research and present back. The class winners progress to the Year Group Final. This was exemplified as good practice for Curriculum for Excellence when it was S1 African Adventure.
EasyJet is a British airline headquartered in London that carries more passengers than any other UK-based airline. It has seen rapid expansion since 1995 through acquisitions and new routes, and now operates over 180 aircraft across 20 European bases. In 2009 it carried over 45 million passengers, making it the second largest low-cost carrier in Europe behind Ryanair.
The Dominican Republic has a flag featuring a white cross on a blue and red background representing liberty, sacrifice, and independence. Baseball is a popular sport and many players go on to the major leagues in the US. The population is over 10 million consisting mainly of multiracial and white ethnic groups. The official language is Spanish although English is also widely spoken in tourism areas. The capital and largest city is Santo Domingo, located on the Caribbean coast. The current president is Lionel Fernandez who was elected in 2004 and previously lived in New York City as a child. The peso is the currency divided into 100 centavos.
The Dragons Den Challenge document summarizes a pitch for the Adidas Clipsolez, a new sports shoe that allows the sole to be changed to suit different sports. Market research with equal numbers of males and females thought the idea was good or great. The product aims to be a top of the range sports shoe and better than Adidas' predator boots by allowing the sole to be changed. The summary provides an overview of the key details about the product, market research, and goals of the pitch in under 3 sentences.
An entrepreneur is a person who takes on the risks of starting a new business venture. Famous entrepreneurs discussed include Duncan Bannatyne, known for his business in hotels and health clubs from Dragons' Den, Lord Alan Sugar who made his fortune from Amstrad, and Sir Richard Branson who founded Virgin Records and Virgin Atlantic Airways. Traits of successful entrepreneurs include taking their work seriously, enjoying what they do, planning effectively, managing finances wisely, focusing on customers, and building a strong team.
Why Standard Grade Administration Is Important!Marcus McGowan
A guide to why Standard Grade Administration is a valued and important subject and why it is different from ICT and Computing.
Administration is not just about working in an Office which is a common misconception!
This document provides information about planning business trips, including gathering information needed for trips, booking travel and accommodation, and choosing methods of transportation and lodging. It discusses collecting details about employees and trips, factors that influence travel decisions like distance and budget, and classifying hotels from 1 to 5 stars based on amenities. Payment methods like currency, traveler's checks, and expense forms are also outlined. The overall document offers guidance to administrative assistants on organizing domestic and international business travel for employees.
This document provides an overview of the key functional departments in a business organization, including admin tasks of a junior admin assistant, the sales, purchases, finance, and human resources departments. It describes the main roles and activities of each department, common documents used, and important concepts. The sections aim to educate someone new to these departments on their purpose and how they operate.
This document discusses defining a brand's voice and provides tips for doing so. It emphasizes speaking the language of customers, being authentic, consistent, and appropriate for the audience. The document outlines a process for determining a brand voice, including knowing the audience, why the brand exists, examining current materials, competitors, desired customer feelings, and admired brand voices. It provides examples of brand traits and writing guidelines to develop a distinctive yet fitting voice. The overall message is that an effective brand voice builds trust and connects with customers.
The LimbBo Foundation was formed in 2014 following the birth of Tommy D., who was born missing his right hand and forearm. The foundation aims to support other children born with limb differences and their families by promoting a positive view of limb difference and providing resources and a community. They create assistive devices, host activity days, and share stories to help children with limb differences feel capable and empowered.
Team Moonlight is seeking £3000 in funding to launch a night away kit for boys and girls aged 10 and older. The kits would include essential toiletries like shampoo, cream, and shower gel, as well as a neck pillow with speakers. They conducted market research by interviewing classmates ages 11-13, who responded positively to the idea with some suggested improvements. The kits are designed to provide everything needed for an overnight stay or holiday in an affordable and refillable bag. Team Moonlight plans to advertise the kits in health and beauty shops.
We are Base - Brand are like People
For people, we ask things like:
How do you dress?
Where are you from?
What are you like?
How do you behave?
What do you enjoy?
...and for brands we
can ask the same things.
1) Identity: Identity is unique. It’s who you are, after all.
2) Personality: How would you describe a person?
3) Experience: What was your best experience?
At White Stuff, they believe in putting people at the heart of what they do. They are a multi-channel brand established in 1985 that has grown to over 100 shops internationally selling women's and men's clothing as well as accessories and homeware. Their shops are unique locations that are warm, welcoming environments designed to feel like homely hangouts for customers.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. Their objectives were to raise RM4000 for the orphanage to buy football equipment. They analyzed potential customers, competitors, and promoted their products through social media and by visiting other schools. The main competitors sold drinks like Arizona and herbal jelly. The group promoted their products through discounts and sampling. They analyzed results to determine the best sellers and improve for next time. Overall, the charity drive was a success in meeting their fundraising goal through teamwork and communication.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. They set objectives to raise RM1500 in sales, RM200 in donations, and RM1500 in sponsorships. Their target market was primarily Taylor's University students. Key competitors sold similar products like Arizona drinks and cookies. The group analyzed their competitors' strengths and weaknesses. For their products, coconut jellies and drinks were supplied fresh daily while cookies were homemade. Packaging was not mentioned.
Elite Buttons is a company started by 6 students that creates customizable pin-back buttons. Their buttons allow self-expression through unique designs, quotes, and images. They will sell buttons locally at schools, neighborhoods, and events for $3 each. Their target market is teenagers aged 12-18 who want to express themselves through fashion. The company will donate 10% of profits to the ASPCA and use various promotion strategies like social media, flyers, and wearing buttons themselves.
Understanding the psychology of colors in branding is very important if you want to change the way people feel about your brand. In this presentation learn about how to choose brand colors for a new brand.
1) The document discusses moving from branding to bonding through storytelling.
2) It advocates using inspirational storytelling to build personal and business brands by providing role models, using high energy words, and asking readers to take action.
3) Bonding with customers requires attention to small acts like emails and phone calls to develop emotional connections beyond just networking.
The document summarizes a presentation by Diaper Change, a startup creating an app and website to help parents locate diaper changing stations. It discusses the company's launch in 2012, new features being added like user profiles and location tips, and upcoming plans to develop a native mobile app and add photo sharing and check-ins. The presentation thanks attendees and announces contest winners.
Succesvol storytelling begint met één belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
This is the full slidedeck of our Smartees Workshop on Co-Creative Innovation, hosted in London on Thursday 26 March 2015. The presentation elaborates on how to involve your consumers (or co-creators) in all stages of your innovation process,all of this illustrated with different client cases and followed by an interactive workshop session.
The body confidence campaign aims to help teenagers accept themselves and have a positive body image through various platforms. They will create posters, t-shirts, kindness cards, a mirror installation, short film, and website to spread their message of self-love and positivity. Their designs feature a lotus flower logo in teal and white colors to represent purity, beauty, and enlightenment. The mirror installation is meant to show that mirrors distort views of oneself and promote appreciating what you like about your appearance. The campaign overall seeks to encourage teenagers to feel confident in who they are rather than how they compare to celebrities on social media.
George Reedy is a service designer based in Wellington, New Zealand who helps organizations tell powerful stories that incite desired change. Reedy believes the most powerful story is an organization's service story, which describes what people say, do, think and feel when using its services. Reedy takes organizations on a journey from their current state to their goals, overcoming roadblocks in their service story. He advises organizations to answer five questions from a customer's perspective to unlock their powerful service story.
George Reedy is a service designer based in Wellington, New Zealand who helps organizations tell powerful stories through their services to incite desired changes. Reedy notes that organizations struggle to get people to do what they intend through their services, resulting in lower compliance, sales, trust, and acceptance. He takes organizations on a journey from their current state to their desired goals by overcoming roadblocks in their service story. Reedy helps uncover an organization's most powerful service story by having them answer five questions from a customer's perspective regarding function, value, emotion, identity, and meaning.
Ernő Rubik created the first prototype of the "Magic Cube" in 1974, which was renamed the Rubik's Cube when licensed to an American toy company in 1980. It became a global sensation, with one-fifth of the world's population estimated to have solved the puzzle at its peak popularity in the mid-1980s. With its bright colors, affordability, and difficulty level, the Rubik's Cube remains popular today.
New Coke was introduced to replace original Coke but was widely disliked by the public, forcing Coca-Cola to revert back to its original formula. Apple Maps was launched to replace Google Maps on iPhones but contained many errors and generated little revenue despite large investments, while the Nokia Lumia 900 was expected to sell well but its sales remained poor even after the price was dropped significantly with a contract.
Trunki, a ride-on suitcase company, has sold over 1.8 million units across 97 countries since 2006 due to its popularity among parents. Beats by Dr. Dre, established in 2008, is a major global success through strategic partnerships and popularity worldwide. In the 1980s, Coca-Cola faced competition and replaced its classic cola with New Coke, but public outrage forced its quick relaunch of the original formula. McDonald's "Arch Deluxe" burger targeting sophisticated tastes failed because that demographic does not typically choose McDonald's.
National 5 Business Management 2.2 OperationsMarcus McGowan
Operations involves ensuring the right resources are used to produce finished products. It includes purchasing, stock control, production, quality management, and distribution. Operations management aims to lower costs, improve quality, and increase customer satisfaction. There are three types of stock: raw materials, works in progress, and finished goods. Companies must balance holding too much versus too little stock. The document then discusses various operations management topics like purchasing, factors of production, production methods, quality, ethics, and distribution. Operations is influenced by internal factors like finance, labor, and technology, as well as external factors such as economic, political, social, technological, environmental, and competitive conditions.
National 5 Business Management 2.1 MarketingMarcus McGowan
Marketing involves identifying, anticipating, and satisfying customer needs profitably. It is not just about selling but understanding customers. There are various methods for researching customer needs including surveys, focus groups, and observation. The four Ps of marketing are product, price, place, and promotion. Firms must consider factors like competition, technology, and the economy that can impact marketing strategy.
National 5 Business Management 1.2 Influences on BusinessMarcus McGowan
The document discusses the key stakeholders that influence businesses and the external factors that impact businesses. The main stakeholders mentioned are owners/shareholders, customers, managers, government, employees, and community. It also outlines some of the main external factors, or PESTEC analysis, that affect businesses, including political, economic, social, technological, environmental, and competitive factors. It provides examples of each type of factor and how they can influence business operations and success.
National 5 Business Management 1.1 Business ActivityMarcus McGowan
A business is an organization that exists to satisfy needs and wants. A business produces goods or services to satisfy customer demand. There are three main sectors of the economy - private sector businesses that are driven by profit, public sector organizations run by the government, and third sector non-profit organizations. Businesses can differ in their size, objectives, ownership structure, and products/services offered. The key to business success is satisfying customer needs better than competitors.
The document provides information about Peru, including that Lima is the capital, the currency is the Nuevo Sol, and key exports include copper, gold, and fish meal. It discusses Peru's history as the home of the Inca Empire, and notes that conquistadors like Francisco Pizarro helped the Spanish conquer the Incas and seize their gold. Famous people and places from Peru are also mentioned, such as Paddington Bear, beauty queen Mara, the tourist site of Machu Picchu, and the Amazon River that runs through the country.
Panama was originally explored by Columbus in 1502 and Balboa in 1513. It joined Colombia after independence from Spain but attempted unsuccessfully to break away multiple times between 1850-1900. The US backed Panama's independence from Colombia in 1903 in order to build the Panama Canal. The Panama Canal connects the Atlantic and Pacific Oceans and was completed in 1914. Spanish is the main language and Roman Catholicism the dominant religion.
Here are the answers to the quiz questions:
1. The word Mexico means many things over time in the Nahua language, including symbols and double meanings that are difficult to directly translate.
2. The legendary beast of Mexico is called the Chupacabra.
3. The capital of Mexico is Mexico City.
4. Basic Spanish greetings and responses:
- Please - Por favor
- Thank you - Gracias
- Yes - Sí
- No - No
El documento describe un viaje a Costa Rica, incluyendo detalles sobre sus ciudades principales como San José, Puerto Limón y Saint Vincente, así como aspectos de su cultura como la religión católica, la historia colonial española y los principales cultivos de arroz y café. También menciona algunos lugares notables como el Parque Nacional Corcovado, el volcán Arenal y detalles sobre su himno nacional, población y vida silvestre.
The document outlines the process for handling incoming and outgoing mail at a business. Incoming mail is received through post, fax, or email and is sorted into categories before being opened and date stamped. Checks are recorded and items are bundled and sorted into departments. Outgoing mail is collected from departments, checked for signatures and enclosures, and sent via methods like Royal Mail, fax, or email.
Mail received into a business can come through postal mail, fax, or email and must be sorted into categories, stamped with the date, and distributed to the correct departments. Outgoing mail is collected from departments, prepared with signatures and enclosures, addressed, weighed, and dispatched via postal mail, fax, or email. Special situations that may occur include incorrectly addressed mail, lost items, heavy packages, unexpected mail, or mail that smells.
The document discusses various types and processes related to mail handling within a company. It describes incoming mail as mail coming into the company from outsiders, which needs to be carefully opened, date stamped, and sorted. Outgoing mail leaves the company for customers or suppliers and requires collecting, checking for signatures and enclosures, weighing, and dispatching. Internal mail is sent within the company by email, memo, or notes. The mail room uses equipment like a folding machine, photocopier, date stamp, and franking machine. A remittance book tracks any cheque enclosures. Potentially dangerous mail could have incorrect addresses, abnormal weight, unexpectedness, unknown senders, strange smells or sounds.
This document outlines mail handling procedures for a business. It describes receiving mail through delivery, fax, or email and scanning or sorting it. It also details sending mail by stamping, weighing, and dispatching outgoing mail. Various mailroom equipment is listed like a folding machine, photocopier, and franking machine. Remittance procedures and identifying suspicious mail are also summarized.
The document outlines the mail handling process for a business, including receiving incoming mail, sorting it into departments, preparing outgoing mail, and using various tools like a photocopier, date stamp, and franking machine. It also describes recording any payments received in envelopes in a remittance book and resolving any discrepancies with a supervisor.
The document discusses various factors related to mail handling in an organization. It covers how incoming mail from external sources and internal mail between branches are received and processed. It also outlines the steps for dealing with outgoing mail, including collecting, checking for enclosures and signatures, weighing, and dispatching mail. The document provides signs of potentially dangerous mail and the procedures for dealing with suspicious mail safely. It also lists common equipment found in a mail room, such as photocopiers, shredders, scales, and date stamps. Finally, it discusses electronic mail forms, using a remittance book to record payments, and types of visitors to a mail room.
The document describes the mail handling process for incoming and outgoing mail at a business. For incoming mail, it is sorted into categories, opened, date stamped, and sorted into departments. Outgoing mail is collected from departments, checked for signatures and enclosures, inserted into envelopes, weighed, franked, and dispatched. Various tools like a date stamp, letter opener, shredder, scales, and franking machine are used to process the mail. Remittances received in the mail are recorded and any discrepancies reported. Mail is checked if the address is incorrect, weight is abnormal, unexpected, sender cannot be identified, or if it smells.
The document outlines the mail processing procedures for a business. It describes sorting incoming mail into categories, opening envelopes, stamping items with a date, recording checks in a remittances book, and sorting mail into departments. Outgoing mail procedures include collecting mail from departments, checking for signatures and enclosures, inserting mail into envelopes, weighing and franking the mail, and dispatching it. A remittances book is used to keep records of incoming and outgoing mail amounts for different countries over several years.
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