A conceptual brand exploration for proprietary line of home solution products.

1. Branding Exploration for
Hampton Place
Competitive Examination p. 2-8
Some Suggested Products p. 9
Brand Position p. 10
Brand Statement Exploration p. 11
Brand Visual Exploration p. 12-14

2. Tools for Efficient Living
“We all have daily tasks we want to do faster, things
that take up too much space, and projects we want
to organize. simplehuman is committed to designing
products that help efficiently achieve these goals.”
trash cans
soap pumps
trash bags
kitchen organizers
shower caddies
bathroom organization
laundry tools
recycling containers
cleaning accessories
coffee
2

3. designed to lead
Umbra has grown to become the world leader of innovative, modern, casual and af-
fordable design for the home. Over the past 31 years, Umbra has introduced products
that have broken the mold and has created entirely new categories in the homewares
market. Many products have won international awards while some have received the
acclaim of international celebrities like Oprah Winfrey!
* wall decor
* hooks & hardware
* drapery
* bathroom
* kitchen
* frames
* jewelry storage
* cans
* clocks
* office
* accessories
* furniture
* games
* mirrors
* albums
* foxy jewelry
* wallpaper
3

4. Tools you hold onto
OXO is dedicated to providing innovative consumer products that
make everyday living easier.
Universal Design - A philosophy of making products that are easy
to use for the widest possible spectrum of users.
Product Lines
* Cooking Tools
* Household Cleaning Tools
* Baby and Toddler Products
* Bath Cleaning Tools and Accessories
* Barware
* Garden Tools
* Storage and Organization Products
* Trash Cans
* Lighting
* Office Products
Parent Company:
Helen of Troy Limited Clarendon House,
Church Street, Hamilton, Bermuda
Brands. Helen of Troy is licensed to sell prod-
ucts under the trade names of:
* Health-o-Meter®
* Vidal Sassoon®
* Revlon®
* Dr. Scholl’s®
* Sunbeam®
* Sea Breeze®
* Vitapointe®
4

5. “I think I know how you fell. Numb... from the avalanche of cutesy picture frames,
the reek of bayberry, floormats in your choice of dog breed. I feel your interior
ennui, but what’s more... I’ve done something about it My crackerjack design team
and I have travelled the four corners of the globe in search of truth, justice, and
the ultimate in style. Stuff that works, puts a smile on your face, and doesn’t cost a
fortune. I’m Fred. Why not let me into your home? I promise to help out around the
house...” - Love Fred
tech helpers
desk
home
kids
table
kitchen
partyware
5

6. Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
original “how-to” information, inspiring and engaging consumers with unique
lifestyle content and beautifully designed, high-quality products. MSLO is
comprised of Publishing, Broadcasting and Merchandising businesses, the
combination of which enables the Company to cross-promote content and
products.
For the Home
* Bed & Bath
* Rugs
* Carpet Tiles
* Furniture
* Cleaning Supplies
* Kitchens
Cooking & Entertaining
* Cookware
* Bakeware
* Kitchen Gadgets & Textiles
* Dinning & Entertaining
* Knives & Cutting Boards
Crafts & Party Supplies
* Craft Tools & Punches
* Glitter
* Scrapbooking Supplies
* Stickers
* Scrapboxes
* Party Decorations
Pets
Paint
Books
6

7. For more than 70 years, the Rubbermaid® brand represents innova-
tive, high-quality products that help simplify life. Recognized as a
“Brand of the Century”, Rubbermaid is one of only 100 companies
named as having an impact on the American way of life.
Beverage
Cleaning
Configurations® Customizable
Closet Kits
Coolers & Jugs
Deck Boxes & Patio Benches
Food Storage Containers
Garage Organization
Kitchen
Non-Adjustable Closet Kits
Outdoor Sheds
Storage Boxes
7

8. Product line spin off of the magazine which reaches
over 8 million smart, busy women who welcome
creative solutions to their everyday challenges with
Real Simple. Whether
they’re entertaining, organizing, shopping,
Segments: working, connecting with friends, or making time
Real Simple Solutions Closet and for themselves, these women trust Real Simple to
Storage Organizing Products provide inspiring ideas and practical solutions to
available at Bed Bath & Beyond make their lives easier and better.
Real Simple Home-Office
Organizing Products available at
Target
Real Simple Solutions Cleaning
and Laundry Organizing Products
available at Bed Bath & Beyond
8

9. Hampton Place
Home Solutions
cleaning
organizing
Auto
organizing
On-the-Go
travel cases
totes
Kitchen
Pets
9

10. Hampton Place
Where we fit in the competitive landscape...
artful design
modern
fun
feminine
Hampton Place
every other generic
brand in the market
everyday designs
no-frills
inexpensive expensive
We’re getting into a very crowed competitive space!
How are we different from our closest competitors?
~ broader offerings!
~ better designs
How do we need to be the same?
~ unified branded look, including products AND packaging!
10

11. Hampton Place
possible brand statements...
Find Everyday Solutions Here.
Navigating through life has enough challenges, so we at Hampton Place
provide you with a wide range of discoveries to make your everyday
tasks a little easier.
The Home of Innovation.
Where economical and clever live together in harmony! Here it’s a little
bit cleaner, easier faster and better.
Welcome to Our World of Innovations.
Achieve a better life with our products that makes life easier, so you have
more time to do the things you love
11

12. Hampton Place
Find Everyday Solutions Here.
N
avigating through life has enough challenges, so we
at Hampton Place provide you with a wide range of
discoveries to make your everyday tasks a little easier.
theme:
maps
journey
discovery
destination
colors:
warm,
nurturing
with a splash of bright
12

13. Hampton Place
The Home of Innovation.
W
here economical and clever live together in harmony!
Here it’s a little bit cleaner, easier faster and better.
theme: future, peaceful, idyllic
iconography: balance, glowing, clear skies
colors: cool, calming, sophisticated
13

14. Hampton Place
Welcome to Our World of Innovations.
A
chieve a better life with our products that makes life
easier, so you have more time to do the things you love.
theme: blue skies, happiness, positive outlook
iconography: swirls, light bulbs, flight
colors: bright, vibrant, energetic
14