The document discusses various creative packaging and branding strategies for small businesses and individuals, highlighting how to use minicards and custom designs to enhance customer engagement. It provides examples from different artisans and brands who successfully incorporate unique marketing tools into their product presentation. The emphasis is on affordable, stylish solutions that resonate with consumers and create memorable experiences for special occasions.

1. Contents
2 14 32 54
packaging & promotion for occasions wonderful
branding for individuals & events & gifts weddings
retail small business

2. branding
branding
2 3
Packaging
and branding
for retail
Creative crafters
There’s something wonderful about receiving beautifully
wrapped packages in the post—whether they were
bought for yourself or as a gift. Crafter and online retailer
Melanie J Cook uses MiniCards simply tied with string to
brand each package she dispatches. The MOO Stickers
she also includes are the perfect extra touch!

3. branding
branding
4 5
Jewelry Designer Childrens’ Photographer »
Abigail A. Percy designs and creates jewelry from her One of the most exciting things about session photography
workshop in Scotland. She photographs her unique for customers, is the final package: beautiful prints and
designs, and uploads them to MOO to create stylish albums to treasure forever. Robyn Pollman creates unique
Business Cards and MiniCards. They showcase her work, packages for her clients by creatively customizing off-the-
acting as both portfolio and product catalogue, so she shelf products. Using MOO Stickers to seal packages and
never misses a chance to show off her work. bags, she ensures everything is fully branded.

4. branding
branding
6 7
Simply stylish Delicate detail »
Whether you’re preparing packages for customers or Tamar designs and makes delicate, romantic jewelry
gifts for friends, you can create something unique with and accessories for retail, both on and offline. Her colorful
the simplest of ingredients. Jessica Wilson has sewn MiniCards act as swing-tags for larger items or structural
these classic brown paper packages tied up with string, packaging for smaller ones. By adding brightly colored
and added extra color and a professional touch with a beads, her MiniCards feel extra special and are sure to
MiniCard featuring her own photography. Affordable, be kept as a bookmark or treasure. (Perfect for forgetful
recyclable, and bags of fun! customers as her contact details are at their fingertips!)

5. branding
branding
8 9
« Boxing Clever Mix and Match
It’s not difficult or expensive to get creative with If your products are bursting with color and texture,
packaging for clients. Off-the-shelf boxes can feel like why limit yourself to one-size-fits-all packaging?
a unique gift when tied simply with color coordinated Julie Fountain creates ‘Text MiniCards’ in a wide range
ribbon or thread. Jeweller Abigail A. Percy is sure of colors using MOO’s simple online tools. Matching up
to add a MiniCard with her contact details to every the cards with the beads she creates gives every item
package, it’s one way to make sure her customers a professional feel — and makes for an enticing display
know where to come for other pieces to match the set! at craft markets.

6. branding
branding
10 11
Limited Edition Handmade chic
Squink! Is a company selling limited edition t-shirts These colorful swing-tags by Joe McAllister show
online. MOO’s short-run Business Cards are the ideal the beautiful details on his hand-cranked sewing
thing to use for hang-tags, showing not just care machine. Creating interest in his story and a great
instructions but the exact number in the limited run talking point, he uses them to add color to his display
you’ve bought! Upload different designs for the front, at craft markets and fairs. The back of each MiniCard is
each with a unique number, and a standard message a standard design, enabling him to change prices with
for the reverse. Simple! each new product.

7. Sweet treats!
Ella Riley’s Traditional Sweet & Toffee Shop
might have an ‘old fashioned’ name, but they’re
bang-up-to-date with their marketing. Selling
traditional sweets online, these MiniCards are
included with each order, encouraging customers
to collect the cards in return for free rewards!
branding
branding
« Telling your story
Beth Hemmila uses MiniCards to tell
the unusual stories behind every item of
jewelry she makes. She adds clear sticky-
labels to the reverse of each card and
binds them simply into individual books.
12 13
Designs on you »
Designer and maker Claudia uses illustrations on her
MiniCards, to evoke the feeling and style of her complete
range of jewelry. Each little card has her name and shop
address on the reverse, so when the wearer receives a
compliment, they can pass on her details.

8. promotion
14
Promotion for
individuals and
small business
Small business start-up
Perch, an online content management system, uses
MiniCards to promote their business. By uploading 100
different ‘fronts’, they can hand out 100 promocodes to
new customers, cheaply and easily.
MOO’s short print runs means that for each conference or
tradeshow they attend, they make a new pack, with new
codes. By tracking which codes are used, they can see
which shows are the most successful.

9. promotion
promotion
16 17
Independent creative agency Independent illustrator & animator »
Dinnick & Howells are an innovative branding and design Lesley Barnes is a designer, illustrator and animator. Aside
company with a truly global outlook. Made up of a small, from working on a range of client projects Lesley also sells
‘modular’ team, MOO’s short print runs suit them perfectly. her artwork online. She keeps MiniCards on hand to show
Using a range of different colors for the front of their cards, new people she meets exactly what she does; it’s a mini
they’ve taken full advantage of the PDF upload for the portfolio for her pocket. The cards also act as useful swing-
reverse, keeping their strong corporate style. tags to brand the packages she sends to customers.

10. promotion
promotion
18 19
Writer and photographer Online retailer
Ilva Beretta is a freelance photographer. Although A fashion company that gives its customers the ability to
she specializes in food photography, her work takes personalize what they wear, Spreadshirt have been online
her in different directions, from art projects to her own since 2002. The Business Cards they’ve made with MOO
cookbook. Printing cards with MOO means she can show a range of their unique designs, giving potential
easily showcase the variety of work she produces. clients a real sense of what they’re all about.

11. promotion
promotion
20 21
The model Business Card Take me home! »
Katja Mathes knows talent spotters are everywhere. Photocharlie knows how to put on a show! With
She keeps Minicards featuring images from her his wonderful collection of Minicards and Postcards
latest shoot close to hand, so opportunities are never he can showcase a wide range of work without
missed. MiniCards fit neatly into any purse or bag. breaking the bank. There’s even enough to share!

12. promotion
promotion
22 23
Cakes? Crumbs! It’s not always about the photos… Graphic designer Theis William Dahl created a strong
London based cupcake bakers Crumbs and Doilies While a different photograph or illustration on every typographic design for his card, picking out his main
include a few MiniCards with each private order—like card in a MiniCard pack is perfect for photographers, areas of expertise. He made the most of MOO’s
a fun, collectable freebie for customers to keep and illustrators and online retailers, it’s not what appeals to ‘Printfinity’ option with subtle color changes on each
show their friends. They use a range of colorful product everyone. For some, a single well-crafted design can one. Uploading his logo for the reverse completes the
photos on one side of the card, and upload their unique say everything they need. look - a simple, effective, stylish design.
branding for the reverse.

13. promotion
promotion
24 25
Typography lover
David Boni is a young independent designer with a
passion for typography. Clients love his crisp, clean
design aesthetic and he’s carried this look into his
own Business Card design. Instead of using images
of his work — or stock photography — he’s used his
strong typographic logo to full effect with this smart
repeat pattern.
Getting back to basics You can quote me!
Independent designer Beth Chapleau knows the For designer, brand consultant and author, Jason
value of good design. Taking note of the old design VanLue, words are as important as pictures. He’s
,
saying ‘less is more’ Beth has stripped her details created an engaging pack of MiniCards with
back to the bare essentials, and gives only the details different conversation starters on every one. The bold
you really need: her url, housing her portfolio. The design and eye catching colors invite the recipients
result is a stylish card, free from clutter. It’s unusual to choose their favorite — and helps Jason learn a
and interesting, and always remarked on. little bit more about them at the same time.

14. « The location photographer
Top UK location photographer, Simon Warren has
long been using MOO to print standard sized Business
promotion
Cards. He really loves the easy option to show a
promotion
whole range of his work. Recently, he’s started adding
MiniCards to his pocket portfolio. When you’re on
location and your hands are full of cameras or lights,
pocket-sized MiniCards are the ideal way to share
your contact details!
26 27
The wedding photographer
Wedding photographer, Mike Kelly makes the most of
sharing his contact details at weddings and events.
He creates MiniCards appropriate to the day, inviting
guests to view all the images online. Not only does this
mean guests can purchase the images they love, but
should they need a photographer for their own event,
they know where to find him.

15. promotion
promotion
« Saying it with flowers
Like many small businesses, Arena Flowers find
budget is often a leading factor in marketing
decisions. MOO Business Cards were an ideal choice
for them, giving maximum flexibility at an affordable
price. Using each of the 50 cards to show a
28 different bouquet means these double up as a 29
product catalogue and Business Cards!
Creative, not common »
Creative Commons is a non-profit organization
Tell it like it is Pick a card… helping people navigate the choppy waters of
Software company TrakAx often hand out Business Rich Wells uses a range of designs on his MiniCards, copyright. Their cards showcase a range of CC
Cards at shows and events — just the time you need from typography to illustration. Handing out his licensed photography to open up conversations
to get a conversation started. With a range of quotes cards to friends and future colleagues has become about their mission.
about every aspect of their software, they can pick something of an event, as they sift through them all
the most appropriate card for each potential client. to find their favorites! They’ve uploaded a high-resolution JPEG for the
‘details’ side of their card, so these cards perfectly
match the brand guidelines of the organization.

16. promotion
promotion
30 31
Colorful company Multicolored and green all over
Illustrator, animator and dog lover, Lili Chin creates Jamba Juice use bright illustration for their Business
wonderful illustrated works of art for the SoCal Cards. Promoting an all natural, healthy lifestyle,
Boston terrier rescue, BostonBuddies. These they chose MOO’s 100% recycled, chlorine free,
Portfolio pieces
promotional postcards show off her work to great 100% biodegradable Green Business Cards. (They You can’t travel everywhere with your portfolio…
effect, helping to explain what she does and why. even come in a recycled and recyclable box!) Sometimes it has to go on ahead without you
to pave the way. Illustrator Jonny Wan created
these wonderful Business Cards and Postcards,
featuring his unique work. Packaged together with
information about his skills, work and experience
they’re a great mini-portfolio to send to creative
directors around the globe. The option to print a
different image on every card in the pack means he
can send out a variety of pieces to see which are the
most successful.

17. occasions
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Events,
gifts and
occasions
Stocking-stuffers!
For the young and young-at-heart, StickerBooks make a
great little stocking-filler for Christmas and the Holidays,
and are kinder to teeth than candy!

18. occasions
« Picture this
occasions
For parents and grandparents, framed
MiniCards make cute gifts, perfect
for cheering up a desk at work, or a
bookcase at home. With 100 different
Minicards per-pack, that’s a lot of gifts
for your money!
34 35
You’ve been framed »
MiniCard Mosaic Frames are designed
to hold 20 MiniCards—in any format you
choose! It doesn’t matter if your photos
are portrait or landscape, simply
re-arrange the smaller frames to suit
Personalized gift tags your style. You can even choose to hang
This holiday, make MiniCards with a photo of each person you’re the frame portrait or landscape too!
giving a gift to. Use them as a gift tag, and we bet they’ll be
treasured almost as much as the present itself! No photos?
Make Text MiniCards with everyone’s name, it’s easy and fun!

19. occasions
occasions
36 37
Personalized Holiday Cards Sticky fingers! »
Create beautiful, personalized Christmas Cards or Keep little hands busy this season! Print fun StickerBooks
Postcards for the Holiday season. Show off your talents full of photos taken over the year and use to make
with festive images professionally printed from your own personal Christmas cards. Add glitter and glue — and
art or photography. Remember, there’s the option of a some artistic magic — and there’s a wonderful card for
different image on every one! everyone in the family.

20. occasions
occasions
38 39
« Year-round gifts Easy gift-wrapping
There’s nothing like receiving stationery made just for you. For fast, fun gift wrapping, StickerBooks are perfect!
Make a mixed pack of Postcards or Greeting Cards to give Choose up to 90 different stickers using your own
as a gift, and ensure your friends are never stuck without photography or MOO’s designs. They arrive in a
an occasional card again! Use your own photography, or handy little book, so they wont get lost, and add an
choose a selection of MOO designs. impressive finishing touch. (Good for envelopes too!)

21. occasions
occasions
40 41
BOO!
Have some fun this Halloween! Use MiniCards to
create banners or trick-or-treat lucky dips. Give scary
StickerBooks instead of candy, or create the perfect party
invitations with your own images. Not scary enough? Use
images from MOO’s own spookily good designers.

22. occasions
occasions
42 43
« Guess who?! Gotcha!
Wrapping a Valentine’s gift with care and attention Create a sneaky StickerBook full of your favorite photos —
is a great way into your lover’s heart! Create a set of places you’ve been together, pictures of the two of you.
MiniCards to use as gift tags, with a special message Sneak them on to bags and books to remind your lover of
on each one. the special times you’ve had together.

23. Mom? Mum?!
You say ‘Mom’ we say ‘Mum’! However
,
you say it, help mothers keep in touch
with these stylish ‘Mom cards’.
Choose a beautiful Ready Made pack of
occasions
occasions
MiniCards and add your mother’s details
to the reverse. No more scribbled phone
number swaps at the school gates!
44 45
We’ve got your number It’s a wrap!
Bego Diaz created a set of MiniCards with the numbers With a wonderful eye for color, Jessica Wilson knows
0-9 and the letters of the alphabet. It makes creative gift how to make a gift look special every time. With colorful
wrapping much more fun — spell out the name of the tissue paper and brightly patterned ribbon, a MiniCard
recipient or the date of the birthday! A personal, unique featuring her own photography finishes off this enticing
way to package a parcel. package perfectly!

24. occasions
occasions
46 47
« I’m stuck on you Keep in touch
StickerBooks make a great little gift for children all year Create a pack of MiniCards for your children to share with
round. Use some of MOO’s designs, or create a book filled friends. Swap them, share them, stick them on the wall,
with your own photographs of friends and family. Does use them as bookmarks or for scrapbooking! This colorful
your child love drawing? Make stickers of their artwork! collection was chosen from designs by MOO.

25. occasions
occasions
48 49
Keep out! »
Create a collection of different MiniCards and thread them
together with ribbon. Perfect for birthday or Christmas
banners – or for decorating a bedroom all year round!

26. « I remember you!
occasions
occasions
This is a personalized memory game, created by designer
Benigna Iwasaki. Featuring her own photography on
the front of the cards, the trick is to remember where
each half of the pair is hiding. A fun game for children –
especially when you use their favorite family photos!
50 51
Teenage troubles »
It’s always hard finding gifts for teenagers. Try
a Postcard pack with a range of images from
MOO designers. With a variety of different styles Personalized flash cards
from traditional to modern, stylish to sweet, there’s
These wonderful flash cards were designed and created each letter of the alphabet. Printed on to Postcards they’re
something to suit all tastes.
by Jonathan Howells, as a gift for two of the younger a fun way to learn, and much more engaging than a
members of his family. With a bright, colorful design traditional flash card set! To finish off the gift, he spiral
he used family photographs and associated them with bound the cards into a neat, easy to carry book.

27. occasions
occasions
52 53
Hey, baby!
Create sweet little MiniCards to slip in with birth
announcements. They’re the perfect thing to keep
tucked into a photo album or wallet and are sure
to be treasured.
They’re also a great little extra for photographers
to offer their clients following a new born
photoshoot. Cost effective and very cute, they’re
an easy way to send out lots of different images
to excited friends and family.
Welcome to the world!
Create wonderful, personalized Greeting Cards for With the option of a different image on every one, the
yourself or your clients, featuring photos of the new difficult choice of deciding just which photo to use is
little one. Personalize the text inside and add an extra all taken care of. (Now all you need to worry about is
photo and message to the reverse of each card. which one you’ll send to who!)

28. wedding
54
Wonderful
weddings
Save the date!
Create a ‘save-the-date’ so lovely, people just can’t help but save it! Print MiniCards
with your own images on one side, and your details on the reverse. Hole-punch
the cards and tie several together with ribbon for a miniature photo album.
Are you a photographer? These are great to offer clients following an engagement
shoot, or to offer a couple right at the start of their wedding plans with you.

29. Saving in style
Elisabeth created these sweet save-
the-date Minicards to be included
with her more traditional wedding
invitations. They’re just the right size to
slip into a diary or pin to a noticeboard,
making sure your very important date
wedding
will never be forgotten!
57
A message from us to you It’s a wonderful wedding!
Create a simple wedding invitation with photographs With the wedding reception taking place in a
of the bride and groom to be. Use images from an theatre, Silva Sergenian decided to make the most
engagement shoot, or from the happy times you’ve appropriate of wedding cards. Adapting the original
spent together. Personalize the reverse of the cards poster from ‘It’s a Wonderful Life’ the names were
,
with your details, and they’re ready to send! changed to star the bride and groom!

30. Date saving superhero!
These gorgeous save-the-date cards
were made by MOO customer Kelly,
for her wedding to Terrell. She made
MiniCards with their baby photos
and tied them to a card printed with
the details of the day.
wedding
This cute idea was very well received
by the invitees, who’ve saved them
as special keepsakes!
59
Classic coordination
For her wedding, Sarah Duncan showed just how
creative you can be with Business Cards. She created
these stylish save-the-dates with a smart typographic
design featuring the major points and players of the
day. For her reception she made these fantastic quiz
cards to break the ice and get her guests talking! Each
card asks a different question about Sarah and her
new groom and one was left at the place setting for
every guest.

31. wedding
wedding
60 61
A heartfelt thank you
These thank you cards by Tania A. Chau are actually printed on MOO
Business Cards! With a selection of gorgeous photographs of the happy
couple on the front, they’ve uploaded a full design for the back. It’s a
wonderful way to make the most of your official photos, and sure to be
appreciated by friends and family as a memento of a special day.
A classic, with a twist!
For a more traditional approach to wedding favors,
the safest choice is always sugared almonds. But you
can still give them a personal touch by adding your
Stickin’ around » own little details. Make MiniCards with photos of your
You could also create a StickerBook with your wedding photos. Choose engagement, your wedding rings or some fun shots
up to ninety different images and add a sheet of six stickers to every of you together as a couple – we bet they’ll be kept
thank you note you send, or use them as individual seals for envelopes. long after the sweets have gone.

32. Favorite favors
Weddings can be tough events
for children—lots of keeping quiet
and trying hard to sit still. Take
your inspiration from the kindest of
grooms, Michael Scott, who created
these wonderful StickerBooks full of
his own photography. Handed to the
wedding
youngest guests instead of a more
traditional wedding favor, they’re
kinder to teeth than sweets and
much more fun!
63
A picture perfect day
Mosaic MiniCard Frames are a great way to show
off lots of photographs at once! A thoughtful gift with
a box of 100 MiniCards featuring images of the day,
newly-weds can pick 20 of their favourite images to
fill the frame – and share the rest! The frames work
portrait or landscape, and each of the 20 MiniCards
can be rearranged thousands of different ways.

33. Thanks to the members of the MOO Community for sharing their
images with us. Their creative ideas are always an inspiration!
2: Melanie J Cook 18. Ilva Beretta 31. Jonny Wan
www.etsy.com/shop/wiccked www.ilvaberetta.com www.jonnywan.com
4 & 8: Abigail Percy 19. www.spreadshirt.com 45. Bego Diaz
www.abigailpercy.com www.moo.com/link/gxfg
20. Katja Mathes
5. Robyn Pollman www.katjamathes.de 45. Jessica Wilson
www.buttonsandbowsphotography.com www.flickr.com/jek-a-go-go
21. Photocharlie
6. Jessica Wilson www.flickr.com/cjmphotos 50. Bcome
www.a-go-gos.blogspot.com www.biginjap.blogspot.com
22. Crumbs & Doilies
7. Tamar Schechner www.crumbsanddoilies.co.uk 56. Elisabeth
www.nestprettythings.com www.flickr.com/elisabeth85
23. Theis William Dahl
9. Julie Fountain www.theisdahl.com 57. Silva Sergenian
www.lushlampwork.co.uk www.postcardsandsnapshots.com
24. David Boni
10. Squink! www.davidboni.net 58. Kelly
www.squinky.co.uk www.flickr.com/kellyink
25. Beth Chapleau
11. Joe McAllister www.bethchapleau.com 59. Sarah Duncan
www.flickr.com/sarahphrase
12. Beth 25. Jason VanLue
www.hint.etsy.com www.jasonvanlue.com 60. Tania A. Chau
www.flickr.com/mikomiao
12. Claudia 26. Simon Warren
www.claudescreations.blogspot.com www.simonwarren.com 61: Michael Scott
13. Ella Riley’s Traditional Sweet & Toffee Shop 27. Mike Kelly
www.yorkshiretoffee.com www.northernlightimages.co.uk
14. Perch 28. www.trakax.com
www.grabaperch.com
28. Rich Wells
16. Jonathan Howells
www.dinnickandhowells.com 30. Lili Chin
www.doggiedrawings.net
17. Lesley Barnes
www.lesleytoast.etsy.com 30. www.jambajuice.com moo.com