Airwaves gum is advertised through posters and TV commercials with a focus on diverse people from different cultures playing musical instruments in various settings to appeal to a varied audience. The brand aims to portray a hygienic and clean image through its use of fresh, pure colors like green, blue and white. While not a serious advert, it uses a strange approach to target mainly adults and young teenagers who are able to chew gum.

1. NAME:AIRWAVES
SLOGAN:KICK UP A GEAR
A PRINT ADVERTISEMENT FOR AIRWAVES

2. ▫Consider how they are advertised and marketed- Airwaves is
advertised on posters and TV commercials.
▫What is their image?
▫Think about the colours they use? They use mainly green and
blue and whites which are fresh, pure colours, and make us feel
as though the product is hygienic and clean.
▫Are the adverts Serious? Funny? Cool? The advert is strange and
isn't a serious advert and everyone is playing trumpets and
didgeridoos and they show lots of diverse people in different
settings and cultures, in order to appeal to a varied audience.
▫Who are the products aimed at? Mainly adults or young
teenagers, anyone who is able to chew gum , not young children.