The document discusses the branding and packaging design project for Kaffetrad, a Swedish coffee brand looking to enter the American market. It describes the simple, clean and minimal identity and packaging that reflects Sweden's modern design aesthetic. The coffee bags will feature a dimpled bag with a wrap-around sticker displaying the flavor. Each blend will have a color-coded label that gets darker or lighter depending on the intensity of the coffee.

1. READY TO WORK

3. Kaf feträd is a Swedish cof fee brand tr ying to break
IDENTIT Y into the A merican market . T he identit y and packaging
mus t be simple and clean to reflect Sweden’s modern
PACK AGING DESIGN PROJECT: K AFFETR ÄD and minimal design aes thetic.

4. It is impor tant that Kaf feträd’s cof fee bag design dimpled bag, with a wrap around s ticker that displays
be dif ferent from competitors. However, it mus t be the flavor of the cof fee. Having one bag s t yle with
IDENTIT Y
similar enough that it will look at home sit ting nex t to s tickers for each blend makes this packaging ver y
bigger A merican cof fee brands. Kaf feträd features a cos t ef fective.
PACK AGING DESIGN PROJECT: K AFFETR ÄD

5. IDENTIT Y
Each blend has a color coded label that gets darker or
PACK AGING DESIGN PROJECT: K AFFETR ÄD lighter depending on the intensit y of the cof fee.

6. ILLUSTRATION/
EDITORIAL DESIGN
ILLUSTR ATION
EDITORIAL DESIGN PROJECT: CHAR ACTER AND EDITORIAL ILLUSTR ATIONS

7. ILLUSTR ATION T his illus trates an ar ticle about “Daily Show ”
hos t , Jon S tewar t and his contribution to modern
EDITORIAL DESIGN PROJECT: CHAR ACTER ILLUSTR ATION journalism.

8. T his illus tration accompanies an ar ticle about behind
ILLUSTR ATION the scenes musicians and thier frus tration with the
lack of credit they receive for their contribution to the
EDITORIAL DESIGN PROJECT: EDITORIAL ILLUSTR ATION music indus tr y.

9. MACK DAWG PRODUCTIONS
ADVERTISING
USER INTERFACE Mack Dawg Productions is a Snowboard F ilm
FIRMS: SUPERBIG & META JIVE company. For this years new videos they needed add
ILLUSTR ATION PROJECT: WEBSITE AND ADVERTISING CLIENT: MACK DAWG PRODUCTIONS campaigns and a new website.

10. ADVERTISING
USER INTERFACE Assis ted with the production of this spread.
FIRMS: SUPERBIG & META JIVE It appeared in the October 2 0 0 7 issue of Transworld
ILLUSTR ATION PROJECT: WEBSITE AND ADVERTISING CLIENT: MACK DAWG PRODUCTIONS Snowboarding.

11. ADVERTISING
USER INTERFACE
FIRMS: SUPERBIG & META JIVE
ILLUSTR ATION PROJECT: WEBSITE AND ADVERTISING CLIENT: MACK DAWG PRODUCTIONS URL: W W W.MACKDAWGPRODUCTIONS.COM
Helped design and illus trate the user inter face.

12. NATURAL SELECTION
POSTER SHOW
As a way to promote Superbig Creative, a pos ter
exhibition / waf fle par t y was held at Evo in Seat tle.
Each designer at Superbig was asked to choose four
ILLUSTR ATION PROJECT: NATUR AL SELECTION SHOW FIRM: SUPERBIG words from which to design pos ters from.

13. Each pos ter is a 3 -color screenprint on paper with
ILLUSTR ATION PROJECT: NATUR AL SELECTION SHOW FIRM: SUPERBIG water-based ink and were printed in editions of 5 0.

14. IDENTIT Y
L ingua is a company that produces language
WEB DESIGN translation sof t ware. L ingua also aids businesses in
integrating non-English speaking people into thier
COL ATER AL PROJECT: LINGUA (CORPOR ATE BR ANDNG) corporation.

15. IDENTIT Y
WEB DESIGN T his sof t ware set comes with a tutorial DV D, a
sof t ware driver disc, learning sof t ware, and “get ting
COL ATER AL PROJECT: LINGUA (CORPOR ATE BR ANDNG) s tar ted” pamphlet .

16. Bernadette O’Toole
Partner / Principal
4605 PLATINUM DRIVE NE
4605 PLATINUM DR. NE RIO RANCHO, NM 87124
RIO R ANCO, NM 87124
ph 505.896.0578
fax 505.462.2775
www.lingua.com odette@lingua.com
December 17, 2007
Raymond Johnston
Red Wing Consulting Group Inc.
1801 Warner Street, 19th Floor
Denver, CO 80202
Greetings,
These are the guildlines for formating a letter correclty using the Lingua company letterhead. Font style is to
always be 8pts, black, and sans serif: preferably Arial Narrow; only acceptable alternative fonts are Arial,
Helvetica Neue, or Verdana. All copy including date, recipiant information, and signature must be justified left.
Left Margin is 2.5 inches, Right margin is .5 inches. Line spacing can be either 12pts or 1.5spaceing if
working in Microsoft Word. The date must be placed 2 inches down from the top of the page, followed by a
skipped line, then recipient information which includes: first line, recipient’s name, second line, company
name, third and fourth line, company address. The body is placed 4.25 inches down from the top. It begins
with a greeting, then skipping a space to start the body of the letter. The body of the letter will also skip lines
between paragraphs, with no indentation. The body of the first page of the the letter must end at 8.5 inches
down from the top of the page. The closing of the letter is one space down from the end of the body, and then
to leave a place for a hand signature skip down six more lines and conclude with your name.
At vero eos et assusam et justo odio dignissim qi blandit prasesent lupatum delenit aigue duos dolor et
molestais execeptur int occaecat cuidat non proviedent, sinil tempor sunt in culpa qui officia deserunt modit
anim id est laborun et dolor fugai. Et harumd dereudfacilis est er expedit distinct. Nam liber a tempor cum
solu nobis eligend optio comque nihil quod a impedit anim id est laborum et dolor fugai. Et harumd.assusam
et justo odio dignissim qi blandit prasesent lupatum delenit aigue duos dolor et molestais execeptur int
occaecat cuidat non proviedent, sinil tempor sunt.
Consectetur adipscing elit, seddiam nonumy eiusmod tempor incidunt ut labore et dolore magna aliquam
eratvolupat. Ut enim ad minimum veniami quis nostrud exercitation ullamcorpor susciplaboris nisi ut aliquip
ex ea commodo consequat. Duis 4605 PLATINUM DR. NE dolorin reprehendent in voluptate velit esse molestaie
autem vel eum irure
son sonsequat, vel illum dolor eu RIO R ANCO, NM 87124 At vero eos et assusam et justo odio dignissimqi
fuigat nilla pariature.
blandit prasesent lupatum delenit aigue duos dolor et molestais execeptur sint occaecat cuidat non provi
edent.sunt in culpa qui officia deserunt modit anim id est laborun et dolor fugai. Et har umd dereud facilis est
er expedit distinct. Nam liber a tempor cum soluta nobis eligend optio comque sinil tempor sunt in culpa qui
officia deserunt modit anim id est laborun et dolor fugai. Ethar umd dereudfacilis est er expedit distinct. Nam
liber a tempor cum soluta nobis eligend optiocomque nihil quod a impedit anim id est laborum et dolor fugai.
Respectfully,
Bernadette O’toole
IDENTIT Y
WEB DESIGN
COL ATER AL PROJECT: LINGUA (CORPOR ATE BR ANDNG) Business collateral

17. IDENTIT Y
L ingua of fers online resources for all cus tomers. For
WEB DESIGN bes t assitance, L ingua has an easy to use inter face
that allows the user to access any information from
COL ATER AL PROJECT: LINGUA (CORPOR ATE BR ANDNG) the homepage.

18. COVE BICYCLES 2008
PRODUCT CATALOG
Cove Bikes is an award winning mountain bike
company based in the Nor thwes t . T hey wanted
a catalog that both represented the region, and
BROCHURE DESIGN PROJECT: COVE BIKE CATALOG showcased the qualit y of their products.

19. FIRM: SUPERBIG
T he wood grain and brushy illus trations give the Cove
CLIENT: COVE BICYCLES
CATALOG DESIGN PROJECT: 2008 PRODUCT CATALOG catalog a Nor thwes t vibe.

20. JONES SODA CO.
VAN WRAP
Jones is the las t independent soda company in the
FIRM: SUPERBIG U.S.. T hey are growing fas t , and need graphics for
ILLUSTR ATION CLIENT: JONES SODA COMPANY
PROJECT: VAN GR APHICS their new van fleet .

21. FIRM: SUPERBIG Jones soda wanted bright and energetic van graphics
ILLUSTR ATION CLIENT: JONES SODA COMPANY
PROJECT: VAN GR APHICS to reflect their brand’s dedication to action spor ts.

22. FIRM: SUPERBIG
ILLUSTR ATION CLIENT: JONES SODA COMPANY
PROJECT: VAN GR APHICS

23. SKI/RIDE WASHINGTON
Ski Washington is an organization that links all ski of all Washington resor ts, daily park and pipe
USER INTERFACE areas and resor ts in Washington together in one updates, special events, and a showcase of local
FIRM: SUPERBIG website. T his site allows the user to ins tantly access snowboarders, skiers and photographers.
ILLUSTR ATION PROJECT: WEBSITE CLIENT: SKI WA SHINGTON current weather conditions, provides descriptions

24. USER INTERFACE
FIRM: SUPERBIG
ILLUSTR ATION PROJECT: WEBSITE CLIENT: SKI WA SHINGTON URL: W W W.SKIWA SHINGTON.COM
Helped designed user inter face and illus trations.

25. SET DESIGN
Ghos t Runner on T hird was ready to release their
ART DIRECTION firs t professionally recorded, mixed and mas tered
demo album. T hey wanted a unique design that
ILLUSTR ATION PROJECT: DESIGN FOR DEMO ALBUM CLIENT: GHOST RUNNER ON THIRD complimented their music.

26. SET DESIGN
ART DIRECTION
A diorama was used in the photograph on the front of
ILLUSTR ATION PROJECT: DESIGN FOR DEMO ALBUM CLIENT: GHOST RUNNER ON THIRD the album.

27. 2008
OCEANOGRAPHIC
CONFERENCE
IDENTIT Y Ocean 8 is a conference that takes place annually. T he primar y focus of the 2 0 0 8 conference is the huge
T he focus of these conferences are generally new floating island of garbage t wice the size of Texas
WEB DESIGN PROJECT: OCE AN 8 exploration, new discoveries, and oceanic health. known as the Nor th Pacific Garbage Patch.

28. T he Ocean 8 website is intended to spark interes t in the user interacts with it . It is equipt with rollover
IDENTIT Y the conference. T he goal for this organization is to but tons that reveal oceanographic facts. It is meant
not jus t have scientis ts at tend, but also get general to be enter taining in hopes to encourage the user to
WEB DESIGN PROJECT: OCE AN 8 public to par ticipate. T he opening page moves as go fur ther into the website.

29. T he site will provide regis tration information,
conference schedule, lis t of keynote speakers
IDENTIT Y complete with bios, etc. T he inter face will s till
remain enter taining, but will also be conducive to
WEB DESIGN PROJECT: OCE AN 8 accessing and viewing large quantities of information.

30. IDENTIT Y
Annual is a high-end and sophis ticated res taurant
PACK AGING DESIGN that features a seasonally rotating menu and
ex tensive wine cellar. Each season has its own menu
BUSINESS COL ATER AL PROJECT: ANNUAL (RESTAUR ANT) shape, color scheme, and modified logo.

31. IDENTIT Y
Annual of fers its own wine brand in the res taurant .
PACK AGING DESIGN T hier private reser ve bot tles are packaged in a
wooden box , lined with quilted silk , and finished with
BUSINESS COL ATER AL PROJECT: ANNUAL (RESTAUR ANT) a glass pane front .

32. IDENTIT Y
PACK AGING DESIGN T his wine label is let terpressed, with a diecut
window, revealing a vellum s trip that diplays the
BUSINESS COLL ATER AL PROJECT: ANNUAL (RESTAUR ANT) wines year.

33. IDENTIT Y
A feature of Annual, is a seasonally rotating menu.
PACK AGING DESIGN Each seasonal menu is cut at an angle corresponding
to Ear th ’s axis and its relation to the sun for a given
BUSINESS COL ATER AL PROJECT: ANNUAL (RESTAR AUNT) season.