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  CREATE THE LINE




PROFILE
HOWWOULDYOULIKETOREVISEYOURADVERTISINGBUDGETTHE
CTL360WAY? IMAGINEIFCREATIVEADVERTISINGCOULDBE
COST-EFFECTIVEANDGIVEYOUWAYMOREINRETURN
WITHOUTCOMPROMISINGTHEQUALITYOFYOURBRANDANDITS
PERSONALITY. IMAGINEIFYOUCOULDSTILLGETSUPERIOR
QUALITY WORK, ATPARWITHINTERNATIONAL
STANDARDS, WHILE BEATING YOUR COMPETITION
TOAPULP. HOWWOULDYOULIKEABROCHURE, CAMPAIGNORJUST
AGREATIDEATHATISMADEWITHPERFECTION,
CREATIVITY AND INNOVATION? HOWWOULDYOULIKE
TOBEAT RECESSIONANDSTILLGUARANTEETHESUCCESS
OF YOUR BRAND? NOWIMAGINEALLOF ITCOMINGTRUE.
BECAUSE GREAT IDEAS DON’T NEED BIG BUDGETS,
JUST THE RIGHT PEOPLE. WELCOMETOCTL360,
THECREATIVESOLUTION.
VISION   &
         MISSION
VISION & MISSION




Our Vision
“I’ll think outside the box when the box is empty” -Steve Lance & Jeff Woll
CTL360 aims to do just that, we need not follow the popular trend of
thinking outside the box when there is so much we have yet to discover
within the box. We know most major brands have a set agency for all
their creative work but who gives voice to the smaller brands? The new
companies? The tiny little corner shop or your favorite cafe?

Us. That’s WHO.




Our Mission
We stand firmly at the fine line between creativity and practicality, merging
the two gracefully so that your company has the best of both worlds
while getting the message across to your target audience with ease and
precision.
LEAVE A LASTING IMPRESSION... ON YOUR COMPETITION
ABOUT US
ABOUT US




The Message
Don't you just love aesthetically pleasing visuals and catchy captions that
effectively deliver your message to your desired customers? Isn't it even
better when you don't need ludicrous budgets for it?

We, the creative youth of Pakistan, maintain that the best things in life are
free. Our passion for the world of creative arts knows no boundaries, and
there is definitely no compromise when it comes to the quality of our
work.

At CTL360, the rates include only our basic necessities such as rent, water,
electricity etc, while creativity remains as it should: absolutely free of charge!

Tired of recession? Sick of budget constraints?

So are we.
ABOUT US




The Who
We are a group of ambitious young 'uns who truly believe we have that extra
something to offer. We love what we do; expressing ourselves by any means
possible be it visually, interactively or simply by our words. This is our drug of
choice. This is our drive. This is our passion.

We aim to grow by providing completely original, fresh and innovative concepts
with amazingly cost-effective designs and execution.

Skeptical? Then why not test us out? Because aside from everything else that we
so generously provide, we also offer our piece of mind for your peace of mind.
ABOUT US




The How
It all started one day, driving around aimlessly, enjoying the scorching heat from
the comfort of our chilled car - silently observing billboards, shop signs and banners,
thinking to ourselves, we could improve that and that and that and hey That too!
Some of it looks great; amazing concepts, appealing visuals and slogans that make
one chuckle every now and then. However, the rest look like a child's school
project, created on a Paint tool, while flawlessly incorporating the 3 B's - Bland,
Boring, Banal.

So we decided to take matters into our own hands. We've got great ideas to fit
your brand like a glove. What could be better than cost-effective creativity with
no compromise on quality?

And so the dim bulbs hovering over our heads began shining brighter than ever.
We thought it was KESC, but it was just a great idea about to come to life.
ABOUT US




The Why
Why CTL? Perhaps it's a term someone with a marketing background might
understand a little better, but let us explain...

Sure most of us know the typical advertising techniques of ATL (Above The Line)
and BTL (Below The Line). The former uses mass media and the latter uses direct
means of communication. While we will eternally love the conventional methods,
we decided to add a little garnish to it. Why not just Create The Line? We create
the bar. We set the standards. We set the norms in the creative world. Where
we hold the bar is what differentiates our brands from their competition. We don't
just communicate, we innovate.

Why compromise on creative communication just because budgets are limited
due to recession? We've got tons of time and money saving ideas!

CTL360 has the creative solution your brand thirsts for; the next generation of
communication.
PORTFOLIO
PORTFOLIO
PORTFOLIO
The 4 C’s
The 4 C’s




Core Values
In the fast paced world of today, trends change faster than the tide. As the human
race evolves further, so does the way the audience thinks. The once popular 4
P's of Marketing (Product, Price, Place and Promotion) that revolved around the
product itself, have now been pushed aside by the 4 C's of Integrated Marketing
Communications (Consumer, Cost, Convenience and Communication) to make
way for the simple belief that the customer is the highest priority; the KING.

So we thought, why not coin the 4 C's of CTL360? A set of core values and
standards to which we are determined to live up to.
The 4 C’s




Cost-Effectiveness
We not only offer services which cost next to nothing but we save you the hassle
of running back and forth by corresponding directly via e-mail and telephone. That's
not all! WE will come to YOU to ensure a hassle-free service.

Because great ideas don’t need big budgets, just the right people.
The 4 C’s




Creativity
Beat recession to a pulp. We aim to spread creativity like wildfire, we like to take
risks within bounds, but only because we care. You give us pennies, we give you
great work. The creative solution.

Because great ideas don’t need big budgets, just the right people.
The 4 C’s




Client Satisfaction
Big organization, tiny corner shop, middle tier restaurant or even the friendly
neighborhood khokha... we aim to please. If you're happy, we're happy. If you're
not, we'll re-do the work for you or even better, throw in a service, free of charge!
The 4 C’s




Clairvoyance
While this is perhaps not a norm for a core value, we like to think we've got the
ability to predict the future, because we essentially ARE the future. ESP, second
sight, whatever you'd like to call it. We've got it.
YOUR PEACE OF MIND, OUR PIECE OF MIND
MAGENTA
 Corporate Color
MAGENTA




Why Magenta?
Here lies the rationale behind our corporate color.

In psychology, people with a magenta aura tend to have the ability of "the third
eye"

Magentas see life from a different perspective and consider following the crowd
to be boring and conformist. They are intelligent and innovative, often manifesting
as inventors of bizarre or controversial objects. Their imagination has no limits.
However, because they are a physical life color, Magentas enjoy taking physical
objects and molding them into new forms in unique ways. Most people don't have
the courage to live a Magenta lifestyle. Magentas do not join groups, organizations,
or anything else that will confine them to a set of rules.

Magentas measure success by how much freedom of expression they have. If they
are experiencing a good deal of joy and are presently pushing society's standards
to the limit, then they feel they are living a successful existence.

Because they are outgoing and creatively edgy, Magentas are great in unusual
settings. They need a flexible job that allows them to be inventive and artistic.
Occupations include: artist, comedian, actor, writer, inventor, set designer, art dealer,
costume designer, photographer, publisher or anything else in the creative field.
YOUR BRAND IS OUR BUSINESS
SERVICES
SERVICES




                    TABLE CALENDARS
                  PHOTOGRAPHY                   ILLUSTRATION POLE SIGN PRESS AD
                  PLANNERSTVCFINANCIAL RADIO
                                 WEBSITES
          PACK                                  CORPORATE IDENTITY
         DESIGN
       GREETINGMERCHANDISINGCONCEPTS POLE SIGN REPORT
                     INVITATIONS          SPOT                                             COMPUTER
                                                                                            GRAPHICS

     BILLBOARD WEBSITES DESIGN                                                      CONCEPTS
                              MOBILEPACKAGING
                                      GIVEAWAYS
                                                                        COMPUTER
   WALL CALENDARS                                                        GRAPHICS
                                                                                    WALL
                         CD/DVD
                         COVER

  ANNUAL DIARIES                      DISPENSER       CORPORATE
                                         DESIGN       & PROMOTIONAL                 CALENDARS
 POSTER                                               GIVEAWAY
                                           MOBILE




 FLASH BANNERS                                        BASKET                        WEBSITES
FLASH ANIMATION
CORPORATE                                             FLASH                         DESIGN
                                                                                    CORPORATE
IDENTITY                                              PRESENTATIONS
                                                      DISPENSER
                                                                                    & PROMOTIONAL

PRESS                                                 DESIGN
                                                           PRESS AD                 MOBILE
MAGAZINE AD
BILLBOARD
                                                      TABLE
                                                      CALENDARS
                                                                                    PLANNERS
                                                                                    GIVEAWAYS
                                                                                    BILLBOARD
                                                      POS
STATIONERY
 MAGAZINE AD                                   CD                                   CREATIVE
 WOBBLER
                                            DVD
                                          TVC                                       CONSULTATION

                                                      SHOP                          FACEBOOK
                                       CONCEPTS

  DISPENSER DESIGN                BROCHURES
                       INVITATIONS                                                  PAGE MANAGEMENT
    STICKERGRAPHICS        CD / DVD COVER
                                                      SIGNAGE                                WEDDING
                                                                                    BRAND ACTIVATION
      PACKAGING     BUNTING                           BROCHURES BILLBOARD
                                                      PLANNERS
                                                                                    BROCHURES INVITATIONS
         TABLE CALENDARS                                                            CORPORATE MAGAZINE AD
                                                      DIARIES                       CAMPAIGN
            POLE SIGNCORPORATE GREETING
              ILLUSTRATION
                   POSTER    POS      DESIGN
                                                      PRESENTATIONS                 STRATEGY           IDEAS
CLIENTS
CLIENTS




• Mom's Kitchen
• The Cakery
• The Palm (Luxury Wedding Gardens)
• KHANCO LLC (Muscat, Oman)
• OSAKA Toothbrushes
• Universal Logistics Services Pvt. Ltd. (Authorized Services Contractor of UPS)
• Instinct Candles
• Cistre's Salon
• Little World Pre School
• Keepsakes by Zantiana
• KASB Sky View
• UK Education & Career Services (UK)
• Mont Rose College (UK)
• Awan Photography (UK)
• Pakistan ke Bachay (PKB)
• www.MyRawalakot.com
• Mother & Child Care Trust (MCCT)
• Innovative School of Business Management (UK)
• Bookworms (Bookstore Muscat, Oman)
AT CTL360, RECESSION IS ALWAYS IN FASHION
CONTACT




                  WWW.CTL360.COM




                        CTL360 (Pvt) Ltd.
Plot 1-C, Gazdar Arcade Mezzanine Floor, 3rd Street, Main Saba Avenue,
              Phase 5, DHA, Karachi. Ph: 021 3 58 4 7689
         information@ctl360.com / management@ctl360.com

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CTL360 Profile

  • 1. ® CREATE THE LINE PROFILE
  • 2. HOWWOULDYOULIKETOREVISEYOURADVERTISINGBUDGETTHE CTL360WAY? IMAGINEIFCREATIVEADVERTISINGCOULDBE COST-EFFECTIVEANDGIVEYOUWAYMOREINRETURN WITHOUTCOMPROMISINGTHEQUALITYOFYOURBRANDANDITS PERSONALITY. IMAGINEIFYOUCOULDSTILLGETSUPERIOR QUALITY WORK, ATPARWITHINTERNATIONAL STANDARDS, WHILE BEATING YOUR COMPETITION TOAPULP. HOWWOULDYOULIKEABROCHURE, CAMPAIGNORJUST AGREATIDEATHATISMADEWITHPERFECTION, CREATIVITY AND INNOVATION? HOWWOULDYOULIKE TOBEAT RECESSIONANDSTILLGUARANTEETHESUCCESS OF YOUR BRAND? NOWIMAGINEALLOF ITCOMINGTRUE. BECAUSE GREAT IDEAS DON’T NEED BIG BUDGETS, JUST THE RIGHT PEOPLE. WELCOMETOCTL360, THECREATIVESOLUTION.
  • 3. VISION & MISSION
  • 4. VISION & MISSION Our Vision “I’ll think outside the box when the box is empty” -Steve Lance & Jeff Woll CTL360 aims to do just that, we need not follow the popular trend of thinking outside the box when there is so much we have yet to discover within the box. We know most major brands have a set agency for all their creative work but who gives voice to the smaller brands? The new companies? The tiny little corner shop or your favorite cafe? Us. That’s WHO. Our Mission We stand firmly at the fine line between creativity and practicality, merging the two gracefully so that your company has the best of both worlds while getting the message across to your target audience with ease and precision.
  • 5. LEAVE A LASTING IMPRESSION... ON YOUR COMPETITION
  • 7. ABOUT US The Message Don't you just love aesthetically pleasing visuals and catchy captions that effectively deliver your message to your desired customers? Isn't it even better when you don't need ludicrous budgets for it? We, the creative youth of Pakistan, maintain that the best things in life are free. Our passion for the world of creative arts knows no boundaries, and there is definitely no compromise when it comes to the quality of our work. At CTL360, the rates include only our basic necessities such as rent, water, electricity etc, while creativity remains as it should: absolutely free of charge! Tired of recession? Sick of budget constraints? So are we.
  • 8. ABOUT US The Who We are a group of ambitious young 'uns who truly believe we have that extra something to offer. We love what we do; expressing ourselves by any means possible be it visually, interactively or simply by our words. This is our drug of choice. This is our drive. This is our passion. We aim to grow by providing completely original, fresh and innovative concepts with amazingly cost-effective designs and execution. Skeptical? Then why not test us out? Because aside from everything else that we so generously provide, we also offer our piece of mind for your peace of mind.
  • 9. ABOUT US The How It all started one day, driving around aimlessly, enjoying the scorching heat from the comfort of our chilled car - silently observing billboards, shop signs and banners, thinking to ourselves, we could improve that and that and that and hey That too! Some of it looks great; amazing concepts, appealing visuals and slogans that make one chuckle every now and then. However, the rest look like a child's school project, created on a Paint tool, while flawlessly incorporating the 3 B's - Bland, Boring, Banal. So we decided to take matters into our own hands. We've got great ideas to fit your brand like a glove. What could be better than cost-effective creativity with no compromise on quality? And so the dim bulbs hovering over our heads began shining brighter than ever. We thought it was KESC, but it was just a great idea about to come to life.
  • 10. ABOUT US The Why Why CTL? Perhaps it's a term someone with a marketing background might understand a little better, but let us explain... Sure most of us know the typical advertising techniques of ATL (Above The Line) and BTL (Below The Line). The former uses mass media and the latter uses direct means of communication. While we will eternally love the conventional methods, we decided to add a little garnish to it. Why not just Create The Line? We create the bar. We set the standards. We set the norms in the creative world. Where we hold the bar is what differentiates our brands from their competition. We don't just communicate, we innovate. Why compromise on creative communication just because budgets are limited due to recession? We've got tons of time and money saving ideas! CTL360 has the creative solution your brand thirsts for; the next generation of communication.
  • 15. The 4 C’s Core Values In the fast paced world of today, trends change faster than the tide. As the human race evolves further, so does the way the audience thinks. The once popular 4 P's of Marketing (Product, Price, Place and Promotion) that revolved around the product itself, have now been pushed aside by the 4 C's of Integrated Marketing Communications (Consumer, Cost, Convenience and Communication) to make way for the simple belief that the customer is the highest priority; the KING. So we thought, why not coin the 4 C's of CTL360? A set of core values and standards to which we are determined to live up to.
  • 16. The 4 C’s Cost-Effectiveness We not only offer services which cost next to nothing but we save you the hassle of running back and forth by corresponding directly via e-mail and telephone. That's not all! WE will come to YOU to ensure a hassle-free service. Because great ideas don’t need big budgets, just the right people.
  • 17. The 4 C’s Creativity Beat recession to a pulp. We aim to spread creativity like wildfire, we like to take risks within bounds, but only because we care. You give us pennies, we give you great work. The creative solution. Because great ideas don’t need big budgets, just the right people.
  • 18. The 4 C’s Client Satisfaction Big organization, tiny corner shop, middle tier restaurant or even the friendly neighborhood khokha... we aim to please. If you're happy, we're happy. If you're not, we'll re-do the work for you or even better, throw in a service, free of charge!
  • 19. The 4 C’s Clairvoyance While this is perhaps not a norm for a core value, we like to think we've got the ability to predict the future, because we essentially ARE the future. ESP, second sight, whatever you'd like to call it. We've got it.
  • 20. YOUR PEACE OF MIND, OUR PIECE OF MIND
  • 22. MAGENTA Why Magenta? Here lies the rationale behind our corporate color. In psychology, people with a magenta aura tend to have the ability of "the third eye" Magentas see life from a different perspective and consider following the crowd to be boring and conformist. They are intelligent and innovative, often manifesting as inventors of bizarre or controversial objects. Their imagination has no limits. However, because they are a physical life color, Magentas enjoy taking physical objects and molding them into new forms in unique ways. Most people don't have the courage to live a Magenta lifestyle. Magentas do not join groups, organizations, or anything else that will confine them to a set of rules. Magentas measure success by how much freedom of expression they have. If they are experiencing a good deal of joy and are presently pushing society's standards to the limit, then they feel they are living a successful existence. Because they are outgoing and creatively edgy, Magentas are great in unusual settings. They need a flexible job that allows them to be inventive and artistic. Occupations include: artist, comedian, actor, writer, inventor, set designer, art dealer, costume designer, photographer, publisher or anything else in the creative field.
  • 23. YOUR BRAND IS OUR BUSINESS
  • 25. SERVICES TABLE CALENDARS PHOTOGRAPHY ILLUSTRATION POLE SIGN PRESS AD PLANNERSTVCFINANCIAL RADIO WEBSITES PACK CORPORATE IDENTITY DESIGN GREETINGMERCHANDISINGCONCEPTS POLE SIGN REPORT INVITATIONS SPOT COMPUTER GRAPHICS BILLBOARD WEBSITES DESIGN CONCEPTS MOBILEPACKAGING GIVEAWAYS COMPUTER WALL CALENDARS GRAPHICS WALL CD/DVD COVER ANNUAL DIARIES DISPENSER CORPORATE DESIGN & PROMOTIONAL CALENDARS POSTER GIVEAWAY MOBILE FLASH BANNERS BASKET WEBSITES FLASH ANIMATION CORPORATE FLASH DESIGN CORPORATE IDENTITY PRESENTATIONS DISPENSER & PROMOTIONAL PRESS DESIGN PRESS AD MOBILE MAGAZINE AD BILLBOARD TABLE CALENDARS PLANNERS GIVEAWAYS BILLBOARD POS STATIONERY MAGAZINE AD CD CREATIVE WOBBLER DVD TVC CONSULTATION SHOP FACEBOOK CONCEPTS DISPENSER DESIGN BROCHURES INVITATIONS PAGE MANAGEMENT STICKERGRAPHICS CD / DVD COVER SIGNAGE WEDDING BRAND ACTIVATION PACKAGING BUNTING BROCHURES BILLBOARD PLANNERS BROCHURES INVITATIONS TABLE CALENDARS CORPORATE MAGAZINE AD DIARIES CAMPAIGN POLE SIGNCORPORATE GREETING ILLUSTRATION POSTER POS DESIGN PRESENTATIONS STRATEGY IDEAS
  • 27. CLIENTS • Mom's Kitchen • The Cakery • The Palm (Luxury Wedding Gardens) • KHANCO LLC (Muscat, Oman) • OSAKA Toothbrushes • Universal Logistics Services Pvt. Ltd. (Authorized Services Contractor of UPS) • Instinct Candles • Cistre's Salon • Little World Pre School • Keepsakes by Zantiana • KASB Sky View • UK Education & Career Services (UK) • Mont Rose College (UK) • Awan Photography (UK) • Pakistan ke Bachay (PKB) • www.MyRawalakot.com • Mother & Child Care Trust (MCCT) • Innovative School of Business Management (UK) • Bookworms (Bookstore Muscat, Oman)
  • 28. AT CTL360, RECESSION IS ALWAYS IN FASHION
  • 29. CONTACT WWW.CTL360.COM CTL360 (Pvt) Ltd. Plot 1-C, Gazdar Arcade Mezzanine Floor, 3rd Street, Main Saba Avenue, Phase 5, DHA, Karachi. Ph: 021 3 58 4 7689 information@ctl360.com / management@ctl360.com