The document provides an overview of Mexico including its geography, demographics, economy, culture and political system. It then discusses Wild Coyote Tequila's plans to enter the Mexican market through a joint venture with a local tequila producer. This will allow the company to produce and export a premium 100% blue agave tequila at lower costs while gaining access to local resources and markets. Financial projections estimate the venture will be profitable and increase the company's sales.