The Cali-Baja Competitiveness Study examines the economic integration and competitiveness of the cross-border region between Baja California and Southern California, highlighting the importance of long-term strategies for industry integration. It presents key findings on population growth, industry clusters, and economic contributions in terms of trade and employment, revealing the significance of manufacturing and technological sectors. The study also addresses challenges such as border infrastructure and unemployment, emphasizing the need for new strategies to stimulate investment and job creation in this dynamic megaregion.