The document discusses smart parking initiatives in Utrecht, Netherlands. It outlines the current parking market in Utrecht and the Netherlands, including the number of public parking spaces, revenue generated, and transactions. It then describes Utrecht's vision to modernize its parking system using new digital technologies and a revised business model to address increasing scarcity and customer needs. Some key lessons learned included that new technologies can outpace political and public acceptance, the public responded positively to new digital parking options, and introducing smart parking has been financially successful.

1. Smart Parking in city of Utrecht
The new Businessmodel
Wilco van de Vosse
18 september 2014
Lisbon

2. program
• Our vision
• The parking market
• The life cycle of parking
• How it’s made
• The new Businessmodel
• Learned lessons

3. Parking is not about
cars standing still
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4. Goals
Wellness Accessibility
Profit

5. Parking market in the Netherlands
• Number of public parking places about 9.000.000
• Number of regulated public parking places about 2.000.000
• Number of paid parking places 500.000
• Total revenue for local government € 380.000.000,- per year
• Estimation of transactions 200.000.0000
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6. Utrecht
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7. Parking market in Utrecht
• Number of public parking places 28.000
• Number of permits 51.000
• Total revenue € 15.000.000,- per year
• Total revenue short stay parking € 13.000.000,- per year
• Number of transactions 2.800.000
• Number of parkingmachines 850
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8. Context
• Increase in scarcity
• Price per hour is increasing
( € 4,20/hr)
• Increasing customer need
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9. The life cycle of (short stay)Parking

10. Life cycle Permits
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11. The life cycle of Parking
Number of employees

12. What have we done so far?
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13. Digital (parking)rights

14. The life cycle of (short stay)Parking

15. Life cycle Permits
X P
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16. Businessmodel
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17. Proces engineering
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18. The life cycle of Parking
Number of employees

19. New products (business)
(Big data)
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20. Parking is not about
cars standing still
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21. Parking in the mobility chain
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22. Parking in the mobility chain
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23. Lessons learned
• Modern techniques move forward faster than the political
reality and the public opinion
• The reaction of the public to the new digital parking options
has been very positive
• Employees try to keep the system as it is
• Focus on the result (big thoughts, small steps)
• Introduction of digital (smart) parking was a financial success

24. Questions ?

25. Wilco van de Vosse
Email : w.van.de.vosse@utrecht.nl
Telefoon : 0031302860333
Cellphone : 0031610683477
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