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Facilitating Mobility: Parking, Public
 and Alternative Transportation
In 1947, [New York City] Police Commissioner
Arthur Wallander stated that it "constitutes
one of the gravest problems facing the city";
“the public streets being used as garages.”
Parking Challenges Today
1. Public space available, but
   travelers do not know
   location, rates, or hours

2. Public parking is in short
   supply, and private parking is
   underutilized

3. Severe shortage of parking
   facilities, but travelers
   unaware until arriving
Enter Smart
  Parking
SmartParking
refers to the use of
    information
   technology to
 make parking less
   painful, more
  convenient and
  more efficient.
Information!
Information!

Locations
Rates
Availability
Hours
Attributes
Pre-Trip Planning
•Enhanced
Information
•Dynamic
Information
•Reservations
•Premium
Reservations
In-Route
•Static Signs
•Dynamic Signs
•GPS Unit
•Mobile Web
•Voice IVR
•SMS
Information when you need
it most
In-Facility
•Floor by Floor
parking
availability
•Guidance to
specific parking
spaces
Parking Problems & Smart
     Parking Benefits
Environmental
•Circling equals 5 VMT per day – Donald Shoup
•9 billion VMT Year
•450 million gallons gas /year searching

VMT = Vehicle Miles traveled
Environmental Gains


 •135 million VMT Energy Efficiency gain/year/city
 •6.5 million gallons gas savings
 •$20 million in fuel spent differently
 •152 million pounds CO2 reduced Year/City
 •15,000 homes “off the grid”
 •23,000 cars “off the road”
Financial
•$3K a year just in gas expenditures
•The average household spends nearly 19 % of its
income on transportation, which is second only to
housing
Underutilized Assets



 •Improper on-street vs. off-street pricing
 •Poor parking guidance and information
Increased Utilization



 •38% vacancy rate vs. 17% vacancy rate with an
 advanced parking trip planning system
 •BART increased actual utilization to 100% at the
 Rockridge BART Station
Congestion
•45% of traffic on streets in Brooklyn
related to searching for parking
•24% in Soho New York City is related to
circling for parking
•St. Paul Minnesota Study
•56 Parking Information signs
•10 Dynamic parking signs
•Travel times reduced by 9%
•Downtown now more “Accessible.”
Quality of Life
Driver Frustration
Hassle & Confusion
Rates & Hours Confusion
•No Easy “apples to apples” comparison
•Impossible for drivers to compare rates for
given date & times
•Result = loss of driver empowerment
Quality of Life Gains
•Milwaukee, WI – 10 %
decrease (year over year) in
respondents who felt
parking availability
prevented them from
visiting downtown after
system deployment

•68%, up from 54%
responded that downtown
was improving as a place to
visit

•BWI Airport – surveys
showed system “saved them
aggravation”
Safety
•Significant number of “fender bender” accidents
due to parking
•Amplifies congestion issues
•Costs $$
Insurance

                   Rates




   SmartParkingg
      Usage
Alternative Transportation
•On average people took 5.5 more trips a
month due to Smart Parking
•49% were first time Transit riders
Smart Parking Technology
Signage
Sign Types
•Static Signs
•Static/Dynamic
Combination
signs
•Fully Dynamic
Permanent Signs
•Temporary CMS
Signs
Sign Locations
•Freeways
•Arterial Roads
•Exterior Facility
•In-Facility
Counting Technology
Access Gates
•Existing assets
•Possible
Integration
Sensors
•Two main Types
•Lane Counting
•Space Specific
Software
Smart Parking Network
Predictive Analysis
•Predictive analysis by facility or by macro-area
(neighborhood)
•Use historical counts by day/time/day-of-
week/season/current weather/local events
Variable Pricing
Distance from Location
          Zone 3 $x



          Zone 2 $3x



          Zone 1 $4x




             City
          Center/POI
             $5x
Time Based
•Time and Day of
Week

•Increasing Costs
for Duration
Value Pricing
Auto Manufacturers Role
In-Vehicle Technology
Rollout Penetration
Case Studies
BART Pilot Program
•BART, UC
Berkeley, CalTrans, PATH, ParkingCarma
•First transit-based smart parking program
in the U.S.
•Increased transit ridership by ~ 6
trips/month
•Reduced amount of drive alone commutes
•Average commute time to work decreased
•Reduced VMT by 9 miles per user/month
•Advanced reservations
•Pay-by-phone
•Real-time dynamic signs on the freeway
NCTD Coaster Pilot Program
•NCTD, SANDAG, UC Berkeley, PATH,
ParkingCarma
•Parking sensor installation at most Coaster
Stations – both lane and space specific
•Feed data to local 511 organization
•Currently in deployment phase
Baltimore-Washington International Airport
•BWI Airport, SignalPark
•In 2001, 1,100 spaces installed with in-facility
parking guidance system
•Expanded to 13,000 spaces
•Cost $6 million
American Film Institute 2007 Film Festival
•AFI, ParkingCarma, Modern Parking
•Sensor-less installation
•Offering advanced 11-day as well as daily
premium reservations
•Incentive of free movie tickets to use service
•http://www.AFI.com
SmartParking.Org
 Mission:

 • Educate and engage relevant stakeholders
    * on the benefits of Smart Parking network
      solutions

 • to inspire them to execute
    * actions that benefit them, their communities,
       constituents and society,

 • in a way that grows
    * the SmartParking parking solutions industry.

 • Http://www.smartparking.org
ParkingCarma, Inc.
•   Christian McCarrick, CTO
•   cmccarrick@parkingcarma.com
•   650.281.9864
•   Offices in SF Bay Area & Flint, MI
•   http://www.parkingcarma.com
•   http://blog.parkingcarma.com

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Facilitating Mobility: Parking, Public and Alternative Transportation

Editor's Notes

  1. Empower the driver
  2. Talk about different tiers of information:Geocode each entrance location, with pictures, safety rating, # handicap spaces, motorcycle spaces, Electric car charging stationsLet people search by what is important to them
  3. Signal Park Example
  4. Circling equals 5 VMT per day – Donald Shoup9 billion VMT Year450 million gallons gas /year searchingVMT = Vehicle Miles traveled
  5. 135 million VMT EE gain/year/city6.5 million gallons gas $20 million in fuel spent differently152 million pounds CO2 reduced Year/City15,000 homes “off the grid”23,000 cars “off the road”
  6. $3K a year just in gasThe average household spends nearly 19 % of its income on transportation, which is second only to housing.The poorest families spend 40% of income on transportation
  7. Improper on-street vs. off-street pricingPoor way-finding and information
  8. 38% vacancy rate vs. 17% In a study where pre-trip parking information was available in MilwaulkiIn the Rockridge Pilot.BART increased actual utilization to 100%
  9. In February 2004 a study was performed in the downtown areaServed by 42 parking garages – 17 of which are in the St. Paul city advanced parking management systemIndividual vehicle delay reduced by 10% as volume increased 15%Also saved money on repairs enforcement, and created a better “more accessible” image for downtownGood for merchants
  10. Endless circlingRoad rageLate for Meetings and appts.High StressLocal residents unhappy due to illegal parking on side streets
  11. Not having proper changeConfusing ordinancesOnly have a $20 bill to park, but need a quarter
  12. Confusing rates vary wildly by date/time/special event
  13. Advanced Parking Options can be used as a viable alternative to getting people to take alternative transportation
  14. Static – Good for casual drivers. Usually show them where to driveStatic/Dynamic – Highest Aesthetic appealTemporary – good for location testing and pilot programs
  15. FreewaysRequire working with CaltransPermits and impact studies requiredArterials Best for in-city way findingCan guide people to least traffic routes to parkingExterior FacilityIn- facilityReduce driver frustrationDoes not heavily impact congestion mitigation
  16. Some of the newer parking control gates can be integrated into full Advanced Parking Management SystemsUtilize existing capital expenditure
  17. Smart Parking systems tend to use contactless sensor technology such as ultrasonic, magnometers, etc. for vehicle detection as opposed to the old rubber hoses and loops.The sensors can be wired or wireless, and can be run from batteries or standard 100v power. Some sensors need to be cored or mounted with brackets and some are surface mounted with 3m epoxy. They look like road reflectors
  18. Similar to congestion based pricing zones in LondonLondon average 65$/day, $1200/month
  19. Time and day Can be used to increase or decrease occupancyIncreasing cost for duration3/hour first 3 hours, 6/hour after, etc.
  20. The area under the supply and demand curves indicates the aggregate supply and demand respectively for a good or service. In a competitive, freely functioning market, a quantity Qm of the good or service is traded at the market price Pm, which is the price at which demand matches supply. If quantities less than Qm are traded, consumers are willing to pay more than the market price (the demand curve is higher than Pm), suggesting that market price alone is only a minimum estimate of the economic value or benefit derived. The area between the market price and the demand curve (triangle A) is the consumer surplus, or the additional utility gained by consumers above the price paid. Therefore, total social benefits or TEV are the expenditure (areas B + C, or price multiplied by quantity) plus the consumer surplus (area A). The total cost of producing quantity Qm is the area below the supply curve (area C). The area above the supply curve and below the market price the producer surplus; this occurs because producers are willing to sell for less than the market price if the quantity traded is less than Qm (the supply curve is less than Pm). The net social benefit is the consumer surplus (area A) plus the producer surplus (area B).www.fao.org/docrep/007/y5582e/y5582e06.htmThe price of the product gives the amount paid in the marketplace. Some individuals are willing to pay more than this price and so receive an additional benefit over and above the amount paid. This additional benefit the consumer surplus or net willingness to pay. Figure 8 illustrates this for the ordinary Marshallian formulation of welfare measures. Freeman (1993) presents a more precise Hicksian formulation. Economic value to society of a good or service is determined as the aggregate of all individuals’ willingness to pay. Therefore, the price of a good or service and its economic value are distinct and can differ greatly: water can have a very high value, but a very low price or no price at all.
  21. Call out GPS and RFID rates
  22. Advanced Parking Options can be used as a viable alternative to getting people to take alternative transportation
  23. Reduction in VMT was offset by increase in driving to this particular station over others that did not offer a smart parking program.
  24. Also have signs on the airport approach with the availability at the different parking garagesThis was very successful in decreasing people parking illegally and in firelanesIt also surveyed very well
  25. Quick setup and turnaround time