The document outlines a market research plan for Wigle Whiskey to expand into Philadelphia and Washington D.C. It includes conducting primary and secondary research on the cities' demographics, identifying festival and event opportunities to create awareness, and finding potential restaurant partnerships through secondary research. Festivals in Philadelphia and D.C. that could provide awareness opportunities are identified, as are specific organic and upscale restaurants in each city that may be suitable partnership candidates.

1. Market Research for Wigle Whiskey
Gen Lohr, Asia Jackson, Brandon Marsico

2. • Conduct secondary research on Philadelphia and
Washington D.C.
• Conduct primary research to determine if women desire
the product and experience as much as men.
• Through secondary research identify opportunities to
create awareness in Philadelphia and Washington D.C.
• Through secondary research identify potential
partnerships in Philadelphia and Washington D.C.

3. Philadelphia Washington D.C.
Population

4. Philadelphia

5. Age

6. Education

7. Employment

8. Income

9. Survey

14. • Whiskey and Fine Spirits Festival
Location: Philadelphia-Lincoln Financial Field, The SCA Club
Vendor Admission: $1000.00
General Admission: $90.00
Turnout: Estimated Hundreds
• Philadelphia Taste Festival of Food, Wine and Spirits
Location: Philadelphia- Valley Forge Casino Resort
Vendor Admission: $1400.00-$1500.00
General Admission: $45.00
Turnout: Estimated Hundreds
Opportunities to create
awareness in Philadelphia

15. Opportunity to create awareness
in Washington D.C.
• Washingtonian on the Rocks
Location: Washington D.C. -Renaissance Washington
Vendor Admission: Not Listed
General Admission: $65.00
Turnout: Estimated Hundreds

16. Potential Partnerships in
Philadelphia
Organic
White Dog Café
Sprig and Vine
Melodia Grill
Harvest Seasonal Grill
Restaurants
Fork
MadMex
Melting Pot
The Capital Grill
Butcher and Singer
Chima Brazilian Steakhouse
Sovana Bistro
City Tavern
Supper

17. Potential Partnerships in
Washington D.C.
Organic
Restaurant Nora
Coppi’s Organic
Restaurant
Blue Duck Tavern
Chix
North Sea Restaurant
Restaurants
MadMex
Melting Pot
Ray’s the Steaks
Woodmont Grill
Black’s Bar and Kitchen
Komi
Vidalia
The Prime Rib

18. Washington D.C.
Based on statistics in:
• Income
• Education
• age