Kevin N. Holt has over 20 years of experience in marketing and promotions for theatrical productions. He has held positions at various theaters and production companies in New York and Chicago, managing marketing campaigns and special events. His skills include digital marketing, media relations, and developing strategic plans. He maintains extensive contacts in the performing arts industry.
I am an all-around proficient marketing practitioner having developed core competencies in project management, strategic planning, multicultural markets, on-site activation/management as well as tour management and production. My masters degree in Advertising further adds a strategic perspective which integrates marketing practices with an in-depth understanding of maximizing value to a client through understanding the voice of the consumer.
For the past 7 years I have become an expert in leading the management of various experiential marketing events for brands such as McDonald's, The U.S. Army, Cadillac, and others. See below for some of the events that I worked on.
Specialties: Experiential Marketing, project management, event coordination, competitive analysis, Power Point specialist, database administration, fundraising coordination, Microsoft Office, Word, Excel, online research, strategic marketing and planning, on-site event activation execution
Interested in getting involved with the 2016 Republican Convention, but want to be able to give back as well? Find out more about how you can get involved through sponsorships and marketing opportunities at a premier location in Cleveland, just across the river from the Convention arena.
I am an all-around proficient marketing practitioner having developed core competencies in project management, strategic planning, multicultural markets, on-site activation/management as well as tour management and production. My masters degree in Advertising further adds a strategic perspective which integrates marketing practices with an in-depth understanding of maximizing value to a client through understanding the voice of the consumer.
For the past 7 years I have become an expert in leading the management of various experiential marketing events for brands such as McDonald's, The U.S. Army, Cadillac, and others. See below for some of the events that I worked on.
Specialties: Experiential Marketing, project management, event coordination, competitive analysis, Power Point specialist, database administration, fundraising coordination, Microsoft Office, Word, Excel, online research, strategic marketing and planning, on-site event activation execution
Interested in getting involved with the 2016 Republican Convention, but want to be able to give back as well? Find out more about how you can get involved through sponsorships and marketing opportunities at a premier location in Cleveland, just across the river from the Convention arena.
In this presentation, Economic Development Regina and Tourism Saskatchewan team up to showcase how they use data to target visitors inside and outside Regina.
STORY+AUDIENCE: A Practical Workshop for FilmmakersAnnelise Larson
This presentation discusses why story and audience need to be developed at the same time to find long term success in the current (& future) media ecosystem. It also outlines a practical approach over the lifecycle of a film for creative inspiration, discoverability, and fandom growth and engagement. This also includes a few select indie film case studies and an overview of some tools to help you get started.
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
The Butterfly Show at Krohn Conservatory has averaged about 50,000 visitors over a six-week show period since 1995. The teetering economy any many competing events around Cincinnati during the same time frame as the Butterfly Show caused concern that attendance would be flat or fall in 2009. In addition, Cincinnati Parks could not increase marketing spending to support the event with paid media, despite the addition of expanded after-hours events. More creative thinking was required to drive successful attendance figures.
In this presentation, Economic Development Regina and Tourism Saskatchewan team up to showcase how they use data to target visitors inside and outside Regina.
STORY+AUDIENCE: A Practical Workshop for FilmmakersAnnelise Larson
This presentation discusses why story and audience need to be developed at the same time to find long term success in the current (& future) media ecosystem. It also outlines a practical approach over the lifecycle of a film for creative inspiration, discoverability, and fandom growth and engagement. This also includes a few select indie film case studies and an overview of some tools to help you get started.
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
The Butterfly Show at Krohn Conservatory has averaged about 50,000 visitors over a six-week show period since 1995. The teetering economy any many competing events around Cincinnati during the same time frame as the Butterfly Show caused concern that attendance would be flat or fall in 2009. In addition, Cincinnati Parks could not increase marketing spending to support the event with paid media, despite the addition of expanded after-hours events. More creative thinking was required to drive successful attendance figures.
Cataldi Public Relations - Creativity Credentials January 2019Sal Cataldi
A look at some of the brand- and buzz-building out-of-the-box publicity campaigns and promotions created for leading names in media, consumer products, not-for-profit, technology and more by our agency. Fresh ideas that killed it...
Moscow ballet, is an annual 80 cities tour, reaching 200,000 patrons, DEMO: Women 35-55. HH income $75k+. passed sponsors: GM, IBM, Turkish Air, Campbell Soup, Coca Cola
biggest Christmas national tour
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
A survey of recent case studies for public relations, viral and guerilla marketing stunts for major names in entertainment, media and consumer products from Cataldi Public Relations. Clever, sometimes kitschy, always effective and kind to the bottomline. Including projects for AMC, IFC, TNT, WNYC, Fuse, WEtv, Tanqueray, Dewars, 1-800 Flowers and many more.
1. Kevin N. Holt
7741 South Indiana Avenue Chicago, IL 60619 Phone: 312.860.6051
E-Mail: knholt@sbcglobal.net
Present The Black Ensemble Theater Cultural Center
Manager African American Arts Alliance of Chicago
May 2012 Marbin
Marketing consultant
12/07-June 2011 Cerqua Rivera Dance Theatre at HSDC (Hubbard Street Dance Ct), Chicago, IL
Marketing
• Arranged all event details including catering, invitations, RSVP's during season, including the editing of programs and all
collateral marketing materials to the public
• Coordinate all donor and patron list direct mail campaigns for productions, special events, donor and fundraising campaigns
• Created text for all e-blast communication, timelines, marketing plans, newsletters, and press releases
• Social-media and digital marketing initiatives; Facebook, Twitter, weblog, and YouTube, Google +
• Compiled all appropriate stats and marketing metrics reports for each production, prepared all press packets for distribution,
setup--breakdown and monitored all merchandise sales
• Responsible for recruiting of seasonal interns--coordinating and securing of guerrilla marketing teams for summer initiatives,
programs and events
• Orchestrate all media buys for appropriate publications during season, contacted all media and soliciting press for interviews
on radio, TV, and onsite
• Developed extensive media list to include, ethnic, local and national press contacts
• Represented CRDT) at all local event seminars, meetings, webinars, classes and APAP national convention
• Work closely with the artistic director to secure venues for season and all annual special events
• Researched and contacted appropriate agencies, outside vendors and organizations for local and national performing arts
membership
• Secured local art from the Matt Lamb Gallery to be auctioned for CRDT fundraising events
• Monitored marketing and appropriate vendor budgets with financial officer and company treasurer per event
• Secured MacArthur Genius Fellow, Reginald Robinson for 3 collaborative performances
Organizations:
Du Sable Museum of African American History, Center on Halsted Street, National Museum of Mexican Art, Umbrellas for Peace—
The Matt Lamb Foundation, Concierge Preferred, Aids Run & Walk Chicago, Hyde Park Jazz Festival, Chicago Pride Parade, Halsted
Street Market Days end of Summer Festival
11/05-06/06 Chicago Theatre Company, IL
Marketing –Promotions consultant L. Trey Wilson’s, “Stage Directions” and the Chicago Theatre Company Youth Division
productions of “Makeda Queen of Sheba,” “Blood in My Eyes” and “Four Women.”
02/02-thru 06-06 JAM Theatricals, Chicago, IL
Customer Service: Customer service representative with the theatrical subscriptions department. Processed new and subscriber
renewal orders including local group solicitation for theatrical series in the following markets; Reno, NV, Corpus Christi, TX,
Charleston, WV and Sioux City, IA, El Paso, TX. Customer service for individual productions of “Matt & Ben,” “Three Mo Tenors,”
“Michael Buble,” and composer Howard Shores “Lord of the Rings” Symphony Center Concert at the Auditorium Theatre.
Researched potential group sales market for “Mat & Ben”
2. 09/03-03/04 The Black Ensemble Theater, Chicago, IL
Marketing Consultant: Composed biweekly marketing reports and updates of information gathered from research: Researched public,
private, foundations and corporations for donations, funding and sponsorship: Conducted periodic needs assessment(s) to gather
relevant market information for current and future potential audiences and current patrons/members:
Developed website strategy with e-mail blast, promoted Black Ensemble 2003-2004 season of “Mama Said”: Created audience
survey to obtain feedback for the current and upcoming season
10/00-12/01 The Folksbiene Yiddish Theatre, New York, NY
Marketing Promotions Associate Off Broadway: "An Amerikaner Mishpokhe" (An American Family), "Kids and Yiddish, “Kids and
Yiddish 2001 A Space Mishegas," "Celebrate Yiddish 2001 Benefit at Symphony Space," "Songs of Paradise"
: Worked closely with Board of Directors to help implement and outline all reports for strategic marketing
: Liaison with outside fund raising consultants concerning data on Yiddish related statistics both national and international
: Extensive web and e-marketing research and cross promotional linking to productions and other Theatre companies and arts
organizations,
: Solicited sponsorship and targeted product donation for benefits and fund-raisers, arranged for gift bags and quality control of
contents, and catering services for talent at Symphony Center event
: Created fliers for events and dispersal and :20 second spots for radio in the tri-state area including print ads for local publications
: Cultivated new membership development, significantly increased the annual fund raising campaign and expanded the major donor
solicitations list
: Develops and advises on product promotion strategies which may include packaging, pricing, and new product development for
productions, developed and implemented a corporate identity program to raise overall institutional awareness in the tri-state region
and beyond, created marketing channels that included (signage, displays, direct sales, telephone, advertising media, and direct mail) to
promote season
: Maintained new customer and vendor relations, coordinated the development and placement of advertising media, planned special
events with the cooperation of other staff to increase newsworthiness, visibility, and fund raising potential of the organization and its
activities
12/97- 07/00 Pro-Marketing/Iowa Boy Productions, New York, NY
Senior Account Executive Marketing and Promotions
Broadway: "The Real Thing," "A Moon for The Misbegotten" The Tony Award winner: "The Beauty Queen of Leenane," "Electra,"
"The Scarlet Pimpernel," "Lonesome West," "It Ain't Nothin but The Blues," "The Last Night of Ballyhoo," "Epic Proportions," "The
Herbal Bed" and others
Off Broadway: "As Bees In Honey Drown," "Gross Indecency - The Three Trials of Oscar Wilde," "Visiting Mr. Green," "Dinah
Was," "The Waverly Gallery," "June Moon," "2 Pianos 4 Hands," "Now Hear This," "Capital Steps," "Our Sinatra," " The Countess,"
"The Exact Center of the Universe," "Smoke on the Mountain," "Aunt Chooch's Birthday," and numerous productions from The Paper
Mill Playhouse in New Jersey
Organizations: Barter Advantage, The James Beard Foundation, Irish Arts Center, Carribean Cultural Foundation, Urban Decay
Makeup, Ford, Lincoln, Mercury, The Bachman-Strauss Dystonia & Parkinson Foundation, Inc., Bay Street Theatre, Kips Bay Boys
& Girls Club, Inc., USO, Sean "P. Diddy" Combs Justin's, Arts & Business Council Inc., Thirteen WNET, WLIW 21, WBGO, WBAI,
WFAS and others, National Urban League, Harlem YMCA, WNYC, VH1 Save the Music, New York Cares, Technicolor Films,
Empire State Pride Agenda, Central Parks Great Halloween Party, Soho Partnership, Daily News, GMHC, BLGPD, Teacher's Night
on Broadway, Time Out Magazine, New Yorker, Essence, Village Voice, Daily News Caribbeat Magazine, Nicholas Ashford and
Valerie Simpson Sugar Bar, Malik Yoba's Soul Cafe, Drama Department, Times Square Bid, Pro Piano, Change For Kids, Workmen's
Circle Arbiter Ring, AMFAR Boathouse Rocks, The International Auto Show, "The Atlantic Antic," Taste of Manhattan," " The King
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3. of Brooklyn Celebration," " Welcome back to Brooklyn Celebration" The New York Book Awards, Wykagl Celebrity Golf
Tournament, C.W. Post Celebrity ;Tennis Tournament, "Broadway in Bryant Park," "Starbucks," "Timothy's Coffee," and others...
: Booked promotional appearances and performances of cast members at special events, benefits, fund-raisers, galas and sports events,
TV, radio, website and e-marketing throughout the tri-state area
: Organized opening night party for "Visiting Mr. Green" and "June Moon" for Drama Department
: Prepared numerous promotional materials and packets for distribution at related events, including the processing of all accounts
payables/receivables
: Composed weekly status reports regarding all ongoing, and future promotions, handled house seats and comp seats list for all
productions
: Researched and maintained extensive list of annual promotional events that included benefits, inter and outer borough festivals,
sporting events, street fairs, parades and cross-promotional opportunities with numerous arts and civic organizations on the national
and local level
: Coordinated all promotions with tri-state radio stations including auctions, benefits, in store retail contest, merchandise and
giveaways: Actively participated in advertising meetings at Serino Coyne Advertising, Eliran Murphy Group
: Developed annual strategic marketing plan to achieve series ticket sales, and ancillary income goals: Consistent client contact with
regular follow up
: Relevant concert and event attendance representing our clients and company
: Maintenance of critical media lists and office resource
08/96-11/97 The National Performing Arts, Inc. New York, NY
Creative Consultant
Guest lecturer at the University of Wisconsin Drama department "Working with celebrities" Loretta Swit, Helen Reddy, Margot
Kidder, Christopher Reeve, Stacy Keach, Kathryn Crosby, John Davidson and classical violinist Leland Chen, Eli Wallach, Anne
Jackson, Oscar Winner Patricia Neal and various others
: Supervised all logistics for onsite interview locations; Accompanied Leland Chen, violinist on tour and at photo shoots
: Served as liaison for artist during regional and national tours
: Served as the representative in and out of state at national seminars
08/94-07/96 The Theatre Guild New York, NY
Assistant Company Manager
Broadway: "State Fair" Presented by David Merrick and Natalie Lloyd
: Distribution of company payroll with reconciliation of box office receipts and settlements
: Proven ability to work under extreme time constraints with vendors and the assembled creative team
: Supervised full time production staff and interns
: Scheduled and coordinated transportation, travel and hotel of all in house staff national and international including talent, prepared
all financial wraps for distribution to producers
: Oversaw all distribution and financial activity concerning tour merchandise
The Theatre Guild New York, NY
Apprenticeship Assistant to the Producer Robert Franz Apprenticeship
Regional: "Shirley Valentine," "Love Letters," "Stieglitz Loves O'Keefe," "In Persons," "Theatre at Sea" with Lynn Redgrave, Jean
Stapleton, Sandy Duncan, Joy Behar, Mary Louise Wilson, Patrice Munsel
: Coordinated distribution of in-house press materials for regional tours to out of state contacts for the purpose of booking our
productions
: Selected and scheduled readings of scripts for consideration for future productions roster
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4. : Maintained and created extensive interoffice pr database of clients, talent and industry contacts US and international
: Attended numerous readings and events including the annual Irene C. Ryan Awards at the Kennedy Center as the representative of
the Theatre Guild
Skills
MAC and PC proficient with Excel, Power point, Word, and Outlook
EDUCATION
Morgan Park High School, Chicago, IL
University of Rochester, Eastman School of Music Rochester, NY
French Culinary Institute
Member of University of Rochester Glee Club and Concert Choir, Men’s A cappella Group “Yellow Jackets,” Member of Eastman Chorale
References
The Black Ensemble Theatre Cultural Center
Ms. Gwen Sea, Assist to the Executive Director
4450 N. Clark Chicago, IL 60640
Tel. 773.769.3912
Email gsea@blackensemble.org
Jam Theatricals
Mr. Bob Lukanich, Director of Subscriptions
980 North Michigan Avenue
Chicago, IL 60614
Tel. 312.846.4277
Email blukanich@jamtheatricals.com
Actors Equity
Mr. Luther Goins, Representative
557 West Randolph
Chicago, IL 60661
Tel 312.641.0393 ext. 237
Email lgoins@actorsequity.org
Actors Equity
Ms. Maria A. Somma, Representative
165 W. 46 Street New York, NY 10036-2501
Phone 212.869.8530 ext. 425
Cell 917.386.7129
Email elkosam@aol.com
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