This newsletter provides a summary of FUZE Beverage's marketing events on the West Coast from January to August 2009. Some key details include: - FUZE sampled products to over 85,000 people at a half marathon benefiting local schools and charities in Southern California. - Events in Los Angeles included the Presidential Inauguration broadcast and sampling to over 1,500 consumers. - A total of over 500,000 consumers were engaged through events like the Lakers championship parade and Electronic Daisy Festival. - Upcoming events promoted sampling opportunities at runs, festivals, and family activities across California and Las Vegas.

1. NEWSLETTER – JANUARY & FEBRUARY 2009
FUZE Beverages – West Coast Field Marketing
FUZE reached over 8500 runners and
consumers at the 18th Annual Kaiser
Permanente Southern California Half
Marathon and 5K race that benefited
Woodbridge High School athletics, other
schools in the Irvine Unified School District,
and local charities.
Los Angeles’ new LA Live
Complex is home to the Nokia
Theatre, across from the Staples
Center, where the 2009
Inauguration was broadcast on
the BIG Screen and open to the
public to view. FUZE made an
impression on over 1500
consumers.
FUZE reached over 700 UCLA students at
the Alpha Epsilon Phi Sorority’s annual
fundraising benefit for the Elizabeth Glaser
Pediatric AIDS Foundation.
The FUZE team made an impression on
thousands of consumers at the 120th
Annual Tournament of Roses in Pasadena,
CA. Many of the spectators at the 1pm
Float Showing were passing through on
their way from the Rose Parade to the Rose
Bowl where USC took on Philadelphia.
More FUZE Past Events
 San Diego Hoops Annual
Hillcrest Classic Basketball
Tournament
18th Annual Kaiser Permanente
Southern California Half Marathon
GID Records Concert
MLK Parade & Live Broadcast
with K-Day Radio Station
Presidential Inauguration
Broadcast @ Nokia Plaza
Santee High School Basketball
Spoken Funk Poetry & Comedy
Show
Santee High School Basketball
Call The Cops Video Shoot for
MTV & Fuse TV
San Diego Zoo High School Event
Lumanni's Sweet 16 Celebrity
Party @ The Hollywood Canteen
Long Beach Super bowl Party &
BBQ
Week of Welcome @ Cal State
Long Beach University
O Bar Concert
Blue Café
Upcoming FUZE Events
 Race on the Base
 Brea 8k Run
 OC Chili Winter Trail Run Series
 Coaster Run at Knott's Berry Farm
 Susan G. Komen Race for the Cure
 Cal State Long Beach Step Show
 Tresierras Scholarship Fund Golf Classic
 OC Chili Winter Trail Run Series
 Renegade Sprint Adventure Race
JAMIE SLAUGHTER
FIELD MARKETING MANAGER
WESTERN DIVISION
EMAIL:
Slaughter.Jamie@gmail.com
ISSUE
001
MARKET TOTALS TO DATE
CONSUMERS SAMPLED
53,844
CONSUMER IMPRESSIONS
134,610

2. NEWSLETTER – MARCH & APRIL 2009
FUZE Beverages – West Coast Field Marketing
Various law enforcement volunteers, and
community agencies gathered at the San
Diego Zoo for a educational, inspirational,
and entertaining event to provide mediums
for youth to plan for a successful future.
FUZE made an impression on over 500
youth and community leaders.
FUZE made an impression on over half a
million consumers who attended this years
Fiesta Broadway. FUZE sampled a majority
of Latino Consumers at this event where 36
city blocks were closed for LA’s largest
Annual Latino Event. Refresh & Slenderize
were a huge success!
Cal State Long Beach, also known as “The
Beach” held their Student Organization Fair
where sororities, fraternities, and clubs
promoted their organizations. FUZE
touched 1500 students and was invited to
sponsor some fun parties!
FUZE sampled over 20,000 breast cancer
supporters, runners and walkers at the
Susan G. Komen Los Angeles County
Affiliate’s 13th Annual Komen Race for the
Cure Series in March at the Rose Bowl in
Pasadena, California. American Idol’s
Taylor Hicks performed on a FUZE
decorated main stage. Great Photo-OP!
More FUZE Past Events
 Brea 8k Run
 Susan G. Komen Race for the
Cure
 Cal State Long Beach Step Show
 Tresierras Scholarship Fund Golf
Classic
 Fiesta Broadway
Upcoming FUZE Events
 Pegasus Cup Beach Soccer Jam
 Fiesta Broadway
 Susan G. Komen Race for The Cure Las
Vegas
 Cinco de Mayo
 Long Beach State Fashion Show
 American Idol Fantasia Family Event
 Memorial Day Family Event
 Henry's Health Fair
JAMIE SLAUGHTER
FIELD MARKETING MANAGER
WESTERN DIVISION
EMAIL:
Slaughter.Jamie@gmail.com
ISSUE
002
MARKET TOTALS TO DATE
CONSUMERS SAMPLED
77,194
CONSUMER IMPRESSIONS
192,985
What’
s
New?
Follow FUZE at
followfuze.tumblr.com

3. NEWSLETTER – MAY & JUNE 2009
FUZE Beverages – West Coast Field Marketing
FUZE was requested by the coca cola sales
center to participate a s a supporter for
one of our retail partners, Rite Aid, at their
golf tournament. FUZE was available at a
booth, on the course, and refreshment
area.
For the 2nd
year in a row, FUZE was visible
to more than 22,000 breast cancer
supporters and survivors at the Susan G.
Komen Race for the Cure Las Vegas race.
FUZE was one of the most popular of the
national touring sponsors. The Heroes for
Hope Capes were in high demand.
More FUZE Past Events
 Pegasus Cup Beach Soccer Jam
 Fiesta Broadway
 Susan G. Komen Race for The
Cure Las Vegas
 Cinco de Mayo
 Long Beach State Fashion Show
 American Idol Fantasia Family
Event
 Memorial Day Family Event
 Henry's Health Fair
 Rite Aid Golf Tournament
Upcoming FUZE Events
 4th
of July
 3rd
Annual 4th of July 5k/10k
 Katt Williams: Celebrity Basketball Game
 Athletes For Live NFL Summer Camp
 “Everybody Hates Chris” Celebrity Sweet 16
 Celebrity Charity event for Kids
JAMIE SLAUGHTER
FIELD MARKETING MANAGER
WESTERN DIVISION
EMAIL:
Slaughter.Jamie@gmail.com
ISSUE
003
MARKET TOTALS TO DATE
CONSUMERS SAMPLED
249,552
CONSUMER IMPRESSIONS
700,000
What’
s
New?
FUZE regional updates
drinkFUZE.com
FUZE made an impression on more than
100,000 consumers at the 2009 Electronic
Daisy Festival. This 2 day event featured
music performances from over 150 artists
at the LA Memorial Coliseum. Consumers
could get cold FUZE at the main entrances
and exits. We were definitely a huge hit!
FUZE made an impression on more than
500,000 consumers and Laker fans at this
years Championship Parade. Security
allowed us to sample right on the parade
course just in front of the Nokia plaza and
Staples Center. On this extremely hot day,
FUZE was much appreciated.

4. NEWSLETTER – JULY & AUGUST 2009
FUZE Beverages – West Coast Field Marketing
Over 500 youth, parents, and coaches
enjoyed ice cold, healthy FUZE at the NFL
football Athletes For Life Football summer
camp. The most popular choices were
Vitalize for the electrolytes, and Slenderize
because of the low sugar.
Over 5000 fans were exposed to FUZE at
the Katt Williams Annual Celebrity
Basketball Game at the USC Galen Center.
The event raised funds for children and the
game boasted famous actors, celebrities,
and musicians getting their ball on on the
court.
More FUZE Past Events
 Fiesta Broadway
 Susan G. Komen Race for The
Cure Las Vegas
 Henry's Health Fair
 Rite Aid Golf Tournament
 3rd Annual 4th of July 5k/10k
 Katt Williams: Celebrity
Basketball Game
 Director Guild Awards
Ceremony
 Dreamcenter Back to School
Community Event with Khol’s
Department Store
 Tao Beach Event in Las Vegas
 Paris Pool Event in Las Vegas
 Gardena Jazz Festival
Upcoming FUZE Events
 Susan G. Komen Race for The Cure Orange
County
 Los Angeles Motion Picture Film Festival
 Susan G. Komen T3 Rally
 Jump For The Cause
 University of California Trojans Football
JAMIE SLAUGHTER
FIELD MARKETING MANAGER
WESTERN DIVISION
EMAIL:
Slaughter.Jamie@gmail.com
ISSUE
004
MARKET TOTALS TO DATE
CONSUMERS SAMPLED
567,126
CONSUMER IMPRESSIONS
1,417,815
What’
s
New?
FUZE launches a NEW
Empower & a NEW Tea. Both
available September 2009.
FUZE made an impression on over 12,000
consumers over the 4th
of July weekend.
FUZE was enjoyed at parks, BBQ’s, beaches,
festivals, and an annual marathon in LA.
FUZE made an impression on over 3000
consumers at the Dreamcenter Back to
School Event. Khol’s Department Store
sponsored 2500 bookbags stuffed with
back to school supplies. The event stage
was packed with entertainment all day
long. The FUZE Refresh flavors were the
most popular.