NanoBrew 2.18.16
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This document proposes a vocational brewing school called NanoBrew. It summarizes the growth of craft brewing and identifies an opportunity to train hobbyist brewers to become entrepreneurs. The school would offer part-time and full-time brewing courses taught by industry experts using top-level equipment. Students would receive certification and ownership of their beer recipes. The school aims to convert hobbyists into passionate entrepreneurs through hands-on education and opportunities in brewing science, business, and design. It presents market research supporting craft beer growth, identifies the West Coast as having high market potential, and outlines competitive programs. Revenue models include student tuition, membership fees, and a percentage of ownership in students' future companies.
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NanoBrew 2.18.16
- 1. A Vocational Brewing School Take your passion of beer and turn it into a lifestyle and career Ryan Smith – PM, 24 Final Presentation 2.18.16
- 2. Meet Ballast Point (Their Story) “After developing a taste for beer in college, founder Jack White decided to try making more interesting beer than he could find in the store or at a keg party. Jack, along with his college roommate Pete A’Hearn, began home brewing in their apartment at UCLA and soon realized it wasn’t easy to get access to the various supplies and ingredients he wanted—nor did he have anyone with whom to trade ideas about brewing.” Jack, Pete & Yuseff, 1996
- 3. Meet Ballast Point (Today) 3rd largest beer company (Corona, Modelo, Pacifico) acquires Ballast point for $1 BILLION. – Nov. ‘15
- 4. Persona Casey Ellis 37; Fresno, CA; Periodontist • Beer enthusiast. Likes to be hands on. A learner. Adventurous. Frustrated when things don’t meet his expectations. • Wanted a new hobby to take on with friends. Bought his own home brew kit. Learned on his own. Did it a few times. Equipment sits in the garage. • Wants the fundamentals. Learn from experts. Wants a fun environment. Access to equipment. Not a huge time constraint.
- 5. Vision and Mission NanoBrew converts hobbyist’s to passionate entrepreneurs through education and opportunities in brewing science, business and design.
- 6. Market Research (Lisa Rathke, AP - January 2016) “…an explosion in growth in craft beer industry over the last decade...” “...not enough to simply have a passion for brewing and beer...” “…has grown to more than 4,000 in the U.S. today…1,400 in 2005...” What are people saying?
- 7. Did you know? Beer supports 1.75 million American jobs and contributes $253 billion to the economy (Fortune.com)
- 9. Market Potential (West Coast is really the best coast) #1 – Portland, OR: 43.5% (% of Craft Beer Sold) #2 – Seattle, WA: 38.2% #3 – San Diego, CA: 34.9% #4 – San Francisco, CA: 34.7% #5 – Sacramento, CA: 33%
- 10. Competitive Landscape American Brewers Guild – Salisbury, VT American Society of Brewing Chemists – St. Paul, MN Master Brewer’s Association of the Americas – St. Paul, MN Siebel Institute of Technology & World Brewing Academy – Chicago, IL International Opportunities Various University Affiliated Brewing Programs (16) Online
- 11. Competitive Analysis Part Time/Online Courses: $1,200 – 4,000 Advanced Brewing Program: $9,700 International Diploma: $15,000 Master Brewing Program: $25,000 Application Process: Payment Programs: Student Loans or Grants: Tap Room: Memberships:
- 12. SWOT Analysis
- 13. Who We Are (One Stop Shop) Part Time (Social) & Full Time (Business) Courses Education from Industry Brewers Access to Top Level Equipment Certification Upon Completion You have ownership of your Beer Recipes Guest Speakers Bottling and Local Distribution Feedback from our Tasting Room / Open to Public Graphic Designer assigned to help with Branding
- 14. How We Are Profitable (Revenue Generation) 5% Ownership of students company Full-Time Student Tuition Part-Time Student Tuition Membership to use equipment for certified students Customers tasting at the tap room
- 15. 5% Ownership of company Profitability: 5% x $1Billion = $50,000,000 How We Are Profitable (Percentage of Ownership Revenue) THE BIG FISH
- 17. Lean Canvas
- 18. Road Map
- 19. Cheers