This document outlines 7 secrets for effective Wi-Fi planning: 1) Talk to stakeholders to understand requirements; 2) Use high-quality maps with proper scale and detail; 3) Consider 3D signal propagation between floors; 4) Coverage design is easier than ensuring proper channel separation to avoid overlap; 5) Adding more APs does not always improve capacity which is complex to calculate; 6) Factors like user devices, applications, and environment affect maximum capacity; 7) On-site surveys are sometimes faster than planning for certain challenging environments.