This is a presentation is an introduction for organisations on how search engines like Google work, from search engine optimisation (SEO) to digital disruption.
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
LMFAO Leveraging Machines for Awesome OutreachGareth Simpson
Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle.
Gareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links.
All of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…
SEO Competitive Analysis - Rob Garner - iCrossingiCrossing
Rob Garner (@robgarner), iCrossing’s vice president of strategy and member of the SEMPO board of directors, joined the panel, SEO Competitive Analysis on Tuesday, March 20 at 2:45 pm EST. This session explored on-site competitive analysis, off-site competitive analysis and competitor monitoring to improve overall SEO strategy.
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
LMFAO Leveraging Machines for Awesome OutreachGareth Simpson
Use machine learning for data heavy lifting in order to increase efficiency at multiple stages of the outreach lifecycle.
Gareth will share how his agency is scaling their outreach activities, allowing them to have more conversations with the right people, and ultimately win more links.
All of this is already possible with readily-available technologies: most of these tactics aren’t as far-fetched as you might think…
SEO Competitive Analysis - Rob Garner - iCrossingiCrossing
Rob Garner (@robgarner), iCrossing’s vice president of strategy and member of the SEMPO board of directors, joined the panel, SEO Competitive Analysis on Tuesday, March 20 at 2:45 pm EST. This session explored on-site competitive analysis, off-site competitive analysis and competitor monitoring to improve overall SEO strategy.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
Sharing one of our internal presentation regarding search engine optimization.
We hope you'd love our mini powerpoint slides
Brought to you by http://www.convurgency.com
piwik is an open source (GPL license) web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak… and so much more.
piwik aims to be an open source alternative to Google Analytics.
===
What is web analytics?
What are the solutions available?
What is piwik? Why is piwik a great alternative to other solutions?
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
Landing Page Optimization Best Practices "Conversion Ninja Toolbox"
Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
Digital Marketing Basics Presentation - SEO by Tripp HamiltonTripp Hamilton
Digital Marketing Basics Presentation that Tripp Hamilton did on October 16th at the Frontier in RDU, NC. Overview of basic SEO principles such as metadata, crawl rate, backlinks, and many other topics.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
SEO Basics_Deck.pdf DIGITAL MARKETING SEOManojNNair3
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
Sharing one of our internal presentation regarding search engine optimization.
We hope you'd love our mini powerpoint slides
Brought to you by http://www.convurgency.com
piwik is an open source (GPL license) web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak… and so much more.
piwik aims to be an open source alternative to Google Analytics.
===
What is web analytics?
What are the solutions available?
What is piwik? Why is piwik a great alternative to other solutions?
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
Landing Page Optimization Best Practices "Conversion Ninja Toolbox"
Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
Digital Marketing Basics Presentation - SEO by Tripp HamiltonTripp Hamilton
Digital Marketing Basics Presentation that Tripp Hamilton did on October 16th at the Frontier in RDU, NC. Overview of basic SEO principles such as metadata, crawl rate, backlinks, and many other topics.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
SEO Basics_Deck.pdf DIGITAL MARKETING SEOManojNNair3
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Managing your personal online reputation - Interpreting and influencing searc...Sean McGinnis
This presentation details a method for positively managing your personal online reputation (or that of your business) through interpreting and influencing search results. Tips and tricks include understand the basics of search engine algorithms, using positive SEO techniques and tactics to create fresh content that will push negative results off the first page of search results.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5. Understanding user intent by type of
search query
(to buy something, to get an offer code, to register for
something)
Transactional
Navigational
Informational
(to look for something specific – e.g. your brand - using
the search engine as a proxy)
(to find out something e.g. weather – doesn’t require
many clicks)
10. • External links aka backlinks
How can a bot get to your website – what external
links link to you?
• Internal links
Can the bot crawl through your website, and not
just to it?
Type of links
Links affect content as without them, content won’t
be read
13. Ranking vs traffic
• Yes it’s important to rank highly on the search engine
results page
• But don’t forget about traffic
• E.g. sometimes you get more traffic to your site from
being ranked fourth in relation to a popular search term,
compared to being ranked first for a less popular search
term. Always look at traffic and conversions too.
21. SEO is a long term game.
But here are some quick wins:
• Do a link audit for your sites
• Use Moz Keyword Explorer to find out your keywords and use them
• Link Google Search Console to your Google Analytics & CMS analytics
• Ensure web pages always have meta titles and descriptions for the SERP
• Optimise content for social shares (e.g. with meta images)
22. How do we adapt
to the ‘no click’
Google?
Make your brand
more searchable
than the thing itself.
23. Why should
we care
about digital
disruption?
Because it is happening to every industry at
an unprecedented rate
Fail Succeed
24. More info
• All Links Are Not Created Equal: 20 Graphics on Google's
Valuation of Links
• Digital Disruption: What Is It and How Does It Impact Businesses?
• How digital disruption changed 8 industries forever
