Banner ads are a form of online advertising that display visual advertisements on web pages. They work by linking to a website to generate traffic and can also inform, notify, and increase brand awareness. The effectiveness of banner ads is measured by their click-through rate, which is the percentage of impressions that result in clicks. Sharenet is a good place for brands to purchase banner ads because it has a large, mature, and affluent audience in South Africa that is receptive to advertising.

1. WHY YOUR BRAND SHOULD
PURCHASE BANNER ADS
BY : GUGU MKHIZE

2. WHAT ARE BANNER ADS?
Of course, it’s a form of online advertising through banners. Banner
advertising is also called display advertising (as opposed to text-only
advertising) because of the visual nature of banner ads.
A banner ad, or a web banner, is an advertisement displayed into a
web page. The advertisement consists of an image (.jpg, .png, .gif) or
of a multimedia object. Thus, banner ads can be static or animated,
depending on the technology used to make them.

3. WHAT DO THEY LOOK LIKE? (THE BLUE ARROWS )

4. HOW DO THEY WORK?
Banner ads are intended to generate traffic to a website by
linking to it. Also, web banners can function as regular, print
advertisements: inform, notify about a new product, increase
brand awareness and so on. However, most of banners are
clickable and their main function is to get clicked on.
Generally, banner ads are placed in high traffic websites ( such
as Sharenet) that offer interesting or useful content. But, besides
the traffic, there are other important aspects to be taken into
consideration when choosing a website to advertise on.
One of these aspects is the website’s target, which has to more
or less match with the banner’s intended audience.

5. HOW DO BANNERS WORK?
Banner ads are intended to generate traffic to a website by linking to
it. Also, web banners can function as regular, print advertisements:
inform, notify about a new product, increase brand awareness and so
on. However, most of banners are clickable and their main function is
to get clicked on. But we’ll talk about banner effectiveness in a few
moments.
Generally, banner ads are placed in high traffic websites that offer
interesting or useful content. But, besides the traffic, there are other
important aspects to be taken into consideration when choosing a

6. BANNER AD EFFECTIVENESS
One advantage of the online advertising over the traditional one is that its
effectiveness can be easily measured. Regarding banner ads, the main
effectiveness indicator is the click-through rate. The click-through rate
(CTR) is calculated by dividing the number of users who clicked on the ad by
the number of times the ad was displayed (impressions).
For instance, one might say that a certain ad has a click-through rate of 3%.
That means that out of 100 impressions delivered, the banner was clicked
on three times. Therefore, the higher the CTR is, the more effective the
advertisement is. It’s that simple.

7. BANNER SIZES

8. INTERESTING STATS ABOUT
SHARENETS’ DEMOGRAPHICS!
SHARENET’S AUDIENCE IS A MATURE, METROPOLITAN COMMUNITY
(March 2016)
GENDER
Male 90%
Female 10%
DOMICILLIUM
Gauteng 46%
Western Cape 29%
KZN 13%
AGE
18 – 34 7%
35 – 49 15%
50 – 59 24%
60+ 54%

9. AUDIENCE - DEMOGRAPHICS
OUR TYPICAL CLIENT IS A HIGH NET WORTH, EDUCATED PROFESSIONAL
(March 2016)
JOB TITLE
Professional 35%
Middle manager, owner of small company 24%
Dir, CEO, COO, CFO, govt. official, owner 10%
Senior manager, senior govt. official 5%
MONTHLY HOUSEHOLD INCOME
R70,000 + 28%
R50 to R70,000 11%
R30 to R50,000 19%
Up to R30,000 26%
EDUCATION
University or other tertiary – postgraduate 36%
University or other tertiary – graduate 30%
Technical College – certificate / diploma 20%

10. AUDIENCE - DEMOGRAPHICS
27.72%
9.51%
9.15%
8.29%
5.62%
4.98%
4.71%
4.57%
4.22%
3.99%
3.97%
2.49%
2.49%
1.75%
1.73%
1.55%
1.35%
0.91%
0.66%
0.33%
Occupational footprint

11. AUDIENCE – VISITORS AND VIEWS
1. SHARENET.CO.ZA
Unique Browsers: 121,692
Page Impressions: 4,441,665
2. HOME PAGE
Average Page Views per month: 600,000
3. QUICK SHARE SECTION
Average Page Views per month: 900,000
4. SPOT PRICE PAGE
Average Pages Views per month: 1.2 mllion
5. MARKETVIEWS MONTHLY NEWSLETTER
Subscribers 60,100
Average open rate: 10%
6. SHARENET DAILY NEWSLETTER
Subscribers: 55,800
Average open rate: 29%
(Google Analytics and Effective Measure
(March 2016)

12. I WOULD LOVE TO MEET YOU AND DISCUSS
WHY SHARENET IS THE PERFECT FIT FOR
YOUR BRAND
Thank you for your time.
If you have any questions or wish to discuss any
aspect of this presentation please contact:
Gugulethu Mkhize
Digital Advertising Executive
T: 011-440 9851
M: 071 046 8030
E: gugu@sharenet.co.za