This document describes a video advertising product called "WHERE TV MEETS THE NET" or "Netspots" that allows TV advertisements to be viewed and interacted with online. It allows users to watch or skip the ad, rate it, and participate in polls. Brands can get feedback and insights from viewers. The ad can achieve extra reach beyond TV. Demo cases showed positive user ratings and engagement with polls. Publishers benefit from extra revenue and keeping users on their site. The document promotes joining the Netspot network to implement this product.

1. WHERE TV MEETS THE NET

2. “Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET

3. “Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET
is a video advertising product where
- user decides whether he wants to watch or not
- user can indicate whether he likes the spot (rating)
- user can give his opinion (poll)
- brands can do market research/feedback while
advertising (poll)
- brands get insights in who is watching/liking/… their
spot
- TV advertisers can easily extend their campaign online
without extra costs for creation

4. “Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with customers- Get
feedback of TV campaigns (ratings, polls)- Link viewers and feedback to
demographic data- Create viral impact and give your spot even a 3rd live
WHERE TV MEETS THE NET
How it works…

5. Bubble : CAP 2Bubble : CAP 2
Close button: On
click no more
Netspots are
shown this day
Close button: On
click no more
Netspots are
shown this day

6. Video: CAP 1Video: CAP 1
Full Screen attentionFull Screen attention
PollPoll
Rate your videoRate your video

7. Demo movie:
http://dl.dropbox.com/u/8164427/Netspot_ASC3.mov
Live online demo on Netlog.com:
http://ar.netlog.com/?forcetoonspot=211848

8. CASES

9. AVERAGE
USER RATINGS
test cases
7,9/10
Users react positively:

10. AVERAGE
CTR BUBLE
test cases
6,1%
GOOD PERFORMANCE:

11. AVERAGE
% viewers who answer poll
test cases
9,2%
GOOD PERFORMANCE:

12. Extra revenues without sales effort
No cannibalization on current ad formats
(no loss of inventory + get budget from TV adspend)
Keep your users on your site
(Action happens on the spot – no clickout)
Very easy implementation
Publisher benefits:

13. JOIN
THE NETSPOT NETWORK
in Romania
www.q2m.ro/netspot