Build Your Platform The document provides tips for bloggers to expand their audience and platform beyond just blogging. It recommends adding audio or video content to blogs to attract more readers and increase discoverability. Creating a podcast on the blogger's topic and uploading it to their blog gives people a new way to find the content. The document also stresses the importance of email lists to grow readership and stay connected with an audience.

1. Build Your Platform
In the digital age, anyone can have a blog. The key is standing out from the crowd
and getting people to notice. This is usually easier said than done. However, the real
trick is to simply think outside of the box. In other words, don’t let the limitations
that other people have placed on themselves influence your blog. Think about the
possibilities of your blog beyond adding photos, and trying to receive a good search
engine ranking. There are several ways to do this, including adding audio or video to
your blog, which will also increase your readership.
Make an audio version of your blog posts, which also gives people a whole new way
to search for content and find your blog. It’s rather simple to create a podcast about
social media blogging or any other topic and simply upload it right to your blog. This
is a powerful tool in building a much wider audience of readers and listeners. Audio
is also a great tool for advertisements. This can even lead to integrating product
messages into your blog content or through ads. Adding advertisements to your blog
also means you can earn some revenue, thanks to Google Adsense, which is a
platform available to bloggers.
Don’t Forget About Email
Even in the age of instant messages and texting, email is still a very viable business
tool. Creating email lists is a good idea when wanting to increase readership. When
you make connections, you can record someone’s email address and the next time
you publish content, it will go to their email account. A blog mailing list is a good
tool for the blog too since all people have to do is put their email in a little box on the
side and they can receive your updates without having to do any work. Email
marketing platforms like MailChimp are also helpful for growing readership through
email, and this application allows you to see how effect your emails are based on
how many are opened, read, shared, etc.