What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
The document discusses how marketers are now responsible for managing the entire customer journey from initial touchpoint to win-back processes. It emphasizes that to truly understand customers, companies need a single customer view and must map individual customer journeys. The document promotes Digital Logic's services in helping companies achieve a single customer view, automate personalized journeys, and measure business impact through analytics.
People-based Marketing: How Data, Automatisation & Customer Centricity usher ...Namics – A Merkle Company
People-based marketing leverages user-based data, marketing automation technology, and a customer-centric approach to personalize experiences across digital touchpoints. It addresses limitations of past approaches by bridging data silos, organizational silos, and the gaps between channels and devices to develop a unified view of each individual customer. Implementing people-based marketing requires consolidating user data, using tools like a data management platform, and providing value for users to log in and be identified deterministically. Together, the three pillars of user-based data, marketing automation technology, and customer centricity allow for highly personalized experiences and interactions at every stage of the buyer journey.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
In our ever-increasingly digital society, whether you ‘exist’ depends upon whether you have a digital presence. And if you have a digital presence, the next question is, “How effective is your brand experience online, in attracting customers and creating tangible leads?”
It’s not just about making things look good, it’s about solving your business problem. How to use Purpose, Strategy and Design in meaningful ways, that differentiate your business with intent, vision, relevance and clarity.
What's Possible: Finally Finding the Elusive HR Buyer in the Digital WorldSinch
Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.
In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
The document discusses how marketers are now responsible for managing the entire customer journey from initial touchpoint to win-back processes. It emphasizes that to truly understand customers, companies need a single customer view and must map individual customer journeys. The document promotes Digital Logic's services in helping companies achieve a single customer view, automate personalized journeys, and measure business impact through analytics.
People-based Marketing: How Data, Automatisation & Customer Centricity usher ...Namics – A Merkle Company
People-based marketing leverages user-based data, marketing automation technology, and a customer-centric approach to personalize experiences across digital touchpoints. It addresses limitations of past approaches by bridging data silos, organizational silos, and the gaps between channels and devices to develop a unified view of each individual customer. Implementing people-based marketing requires consolidating user data, using tools like a data management platform, and providing value for users to log in and be identified deterministically. Together, the three pillars of user-based data, marketing automation technology, and customer centricity allow for highly personalized experiences and interactions at every stage of the buyer journey.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
In our ever-increasingly digital society, whether you ‘exist’ depends upon whether you have a digital presence. And if you have a digital presence, the next question is, “How effective is your brand experience online, in attracting customers and creating tangible leads?”
It’s not just about making things look good, it’s about solving your business problem. How to use Purpose, Strategy and Design in meaningful ways, that differentiate your business with intent, vision, relevance and clarity.
What's Possible: Finally Finding the Elusive HR Buyer in the Digital WorldSinch
Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.
In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
To build a data-driven marketing organization, companies should first assess their available technology, data assets, and business strategies. They should then map out use cases to grow revenue or customers. Creating a long-term road map that ties marketing initiatives to strategic objectives and leverages available technology and partners is important. Addressing attribution capabilities is also critical when adopting a data-driven approach. Taking the time for proper planning increases the chances of success in transforming the marketing organization.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
An optimized website aims to clearly and consistently communicate a company's unique value to persuade visitors in a customer-centric way. It should highlight benefits, appeal to diverse audiences with clean design, clear journeys, focused messaging, and compelling visuals to deliver meaningful interactive experiences that stand above competitors. Data should inform website optimization more than intuition alone.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
This document provides an overview of inbound marketing strategies in 4 steps: 1) Know your customer, 2) Craft an SEO strategy using keyword research and on-page optimization, 3) Create compelling content, and 4) Enable social channels like blogging, syndication, and communities. It emphasizes the importance of understanding customers, creating valuable content, and leveraging search and social channels to build relationships and achieve organic distribution through earned impressions.
This expert would advise focusing first on determining a data strategy. While many tools exist to support data-driven marketing, most companies still use a mix of digital and traditional channels. The challenges are balancing resources among channels and managing budgets as digital strategies grow in importance. It's a continuous process to evolve marketing practices and align teams and goals with data.
The document discusses how big data and analytics can help sales organizations by providing insights into customers and prospects. It notes that sales reps currently make guesses when engaging with customers due to a lack of relevant information. With big data, reps could intercept the right customer at the right time with the right insights. This would increase hit rates and conversions. However, sales teams currently struggle with too much information from various sources and outdated CRM systems. Implementing big data strategies could help organizations better analyze customer data and provide reps with the right insights to improve sales.
This document provides an overview of how marketers can move buyers from anonymity to revenue generation. It discusses how Buyer 2.0 spends most of their time independently researching options online before engaging vendors. It argues that marketers need new approaches to consistently provide valuable experiences and content to buyers throughout their journey. This includes using technologies that can identify and track anonymous website visitors in real-time to better personalize content for buyers based on their firmographics and interests. The document presents strategies for nurturing buyers across channels, shifting focus to accounts rather than just individuals, and improving data to enhance personalization. The goal is for marketers to impact buyers earlier in their process to increase the chances of revenue.
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
The document discusses how brands need to focus on creating excellent customer experiences in today's digital world where customers are more empowered and demand more from brands. It proposes that brands start with defining their core brand idea and then map out the customer experience they want to create by using branded content across channels to set expectations and guide customers. This holistic brand-customer experience approach is meant to build trust, loyalty, engagement and brand equity through both digital and traditional marketing that is rooted in the brand and measured by data.
Alberto Brea - Combining Creativity and Data to Develop Personalized ContentJulia Grosman
The document discusses how to develop personalized content on social media to drive sales. It recommends segmenting audiences based on consumer data and research. Deep audience understanding is developed using profiling and lookalike modeling. Personalized content is then created at different stages of the customer journey: hero content to inspire, preference content to further engage prospects, and commercial content to close sales. The path involves precisely identifying audiences, engaging them with brand stories, re-engaging prospects with preferred products or propositions, and retargeting visitors to drive purchases.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
The document discusses how to increase website conversion rates by better understanding website visitors. It argues that most companies have an inaccurate default view of their "ideal customer" that is too broad. Instead, companies should create detailed "Touchpoint Personas" for each major visitor group coming to their website based on demographics, decision-making styles, needs, and other factors. These personas provide insights into what content and customer journeys will most effectively meet visitor needs and lead to conversions. The presentation provides templates and examples for developing touchpoint personas and mapping out conversion scenarios to optimize the visitor experience.
This document discusses approaches for measuring digital marketing and customer experiences. It notes that the amount of available data has increased exponentially, making understanding marketing data more difficult. The document advocates simplifying measurement and making data more accessible and meaningful to empower better marketing decisions. It also examines different metrics that can be used to measure customer experiences at various stages, from awareness to purchase and beyond, and challenges around valuing diverse digital interactions. Combining multiple metric types is presented as the best approach.
The pressure is on to grow your business, while operating on a tight budget. To do so means getting the right data. Customer profiling provides key customer insight that can help businesses better manage their marketing dollars to increase ROI.
The Road to Becoming a Data Driven CompanyFramed Data
Today we discuss the 4 tiers that drive a data driven company via the "Data Pyramid". Included in this pyramid are key performance metrics, data warehousing , analytics and business intelligence and data science. Tune in to see how each of these tiers can play a role in helping you measure the success of your business.
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
This document summarizes a presentation about unleashing the power of retargeting. Retargeting involves remarketing to users who have previously visited a website. It can be more effective than display ads because it targets prequalified users. Industry averages show retargeting conversions increasing over time. Retargeting can be done through Google's remarketing tools or by outsourcing to a retargeting company. Best practices include managing retargeting as its own channel, targeting users at the right point, using compelling creatives, and constantly optimizing the campaign.
Moving Minds and Moving Code - Understanding, Exploring and Defining SMB Web...IIBA Rochester NY
The document discusses requirements for small business websites. It begins with an introduction of the speaker and their philosophy of understanding customer needs and planning for future growth. Common challenges marketing departments face with websites are described. The importance of requirements, current analytics, and usability reviews are covered. The speaker's design process involves competitive analysis, usability testing, creative exploration, implementation, and outcome evaluation. Specific analytics and website tools are also presented.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
To build a data-driven marketing organization, companies should first assess their available technology, data assets, and business strategies. They should then map out use cases to grow revenue or customers. Creating a long-term road map that ties marketing initiatives to strategic objectives and leverages available technology and partners is important. Addressing attribution capabilities is also critical when adopting a data-driven approach. Taking the time for proper planning increases the chances of success in transforming the marketing organization.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
An optimized website aims to clearly and consistently communicate a company's unique value to persuade visitors in a customer-centric way. It should highlight benefits, appeal to diverse audiences with clean design, clear journeys, focused messaging, and compelling visuals to deliver meaningful interactive experiences that stand above competitors. Data should inform website optimization more than intuition alone.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
This document provides an overview of inbound marketing strategies in 4 steps: 1) Know your customer, 2) Craft an SEO strategy using keyword research and on-page optimization, 3) Create compelling content, and 4) Enable social channels like blogging, syndication, and communities. It emphasizes the importance of understanding customers, creating valuable content, and leveraging search and social channels to build relationships and achieve organic distribution through earned impressions.
This expert would advise focusing first on determining a data strategy. While many tools exist to support data-driven marketing, most companies still use a mix of digital and traditional channels. The challenges are balancing resources among channels and managing budgets as digital strategies grow in importance. It's a continuous process to evolve marketing practices and align teams and goals with data.
The document discusses how big data and analytics can help sales organizations by providing insights into customers and prospects. It notes that sales reps currently make guesses when engaging with customers due to a lack of relevant information. With big data, reps could intercept the right customer at the right time with the right insights. This would increase hit rates and conversions. However, sales teams currently struggle with too much information from various sources and outdated CRM systems. Implementing big data strategies could help organizations better analyze customer data and provide reps with the right insights to improve sales.
This document provides an overview of how marketers can move buyers from anonymity to revenue generation. It discusses how Buyer 2.0 spends most of their time independently researching options online before engaging vendors. It argues that marketers need new approaches to consistently provide valuable experiences and content to buyers throughout their journey. This includes using technologies that can identify and track anonymous website visitors in real-time to better personalize content for buyers based on their firmographics and interests. The document presents strategies for nurturing buyers across channels, shifting focus to accounts rather than just individuals, and improving data to enhance personalization. The goal is for marketers to impact buyers earlier in their process to increase the chances of revenue.
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
The document discusses how brands need to focus on creating excellent customer experiences in today's digital world where customers are more empowered and demand more from brands. It proposes that brands start with defining their core brand idea and then map out the customer experience they want to create by using branded content across channels to set expectations and guide customers. This holistic brand-customer experience approach is meant to build trust, loyalty, engagement and brand equity through both digital and traditional marketing that is rooted in the brand and measured by data.
Alberto Brea - Combining Creativity and Data to Develop Personalized ContentJulia Grosman
The document discusses how to develop personalized content on social media to drive sales. It recommends segmenting audiences based on consumer data and research. Deep audience understanding is developed using profiling and lookalike modeling. Personalized content is then created at different stages of the customer journey: hero content to inspire, preference content to further engage prospects, and commercial content to close sales. The path involves precisely identifying audiences, engaging them with brand stories, re-engaging prospects with preferred products or propositions, and retargeting visitors to drive purchases.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
The document discusses how to increase website conversion rates by better understanding website visitors. It argues that most companies have an inaccurate default view of their "ideal customer" that is too broad. Instead, companies should create detailed "Touchpoint Personas" for each major visitor group coming to their website based on demographics, decision-making styles, needs, and other factors. These personas provide insights into what content and customer journeys will most effectively meet visitor needs and lead to conversions. The presentation provides templates and examples for developing touchpoint personas and mapping out conversion scenarios to optimize the visitor experience.
This document discusses approaches for measuring digital marketing and customer experiences. It notes that the amount of available data has increased exponentially, making understanding marketing data more difficult. The document advocates simplifying measurement and making data more accessible and meaningful to empower better marketing decisions. It also examines different metrics that can be used to measure customer experiences at various stages, from awareness to purchase and beyond, and challenges around valuing diverse digital interactions. Combining multiple metric types is presented as the best approach.
The pressure is on to grow your business, while operating on a tight budget. To do so means getting the right data. Customer profiling provides key customer insight that can help businesses better manage their marketing dollars to increase ROI.
The Road to Becoming a Data Driven CompanyFramed Data
Today we discuss the 4 tiers that drive a data driven company via the "Data Pyramid". Included in this pyramid are key performance metrics, data warehousing , analytics and business intelligence and data science. Tune in to see how each of these tiers can play a role in helping you measure the success of your business.
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
This document summarizes a presentation about unleashing the power of retargeting. Retargeting involves remarketing to users who have previously visited a website. It can be more effective than display ads because it targets prequalified users. Industry averages show retargeting conversions increasing over time. Retargeting can be done through Google's remarketing tools or by outsourcing to a retargeting company. Best practices include managing retargeting as its own channel, targeting users at the right point, using compelling creatives, and constantly optimizing the campaign.
Moving Minds and Moving Code - Understanding, Exploring and Defining SMB Web...IIBA Rochester NY
The document discusses requirements for small business websites. It begins with an introduction of the speaker and their philosophy of understanding customer needs and planning for future growth. Common challenges marketing departments face with websites are described. The importance of requirements, current analytics, and usability reviews are covered. The speaker's design process involves competitive analysis, usability testing, creative exploration, implementation, and outcome evaluation. Specific analytics and website tools are also presented.
What’s the Deal with Profiles, Personas, and Patterns?Sitecore
The document discusses profiles, personas, and patterns used in website experience optimization. It defines key terms like profiles (categories that track visitor behavior), profile keys (variables that relate profiles to patterns), patterns (predefined groups of typical visitors), and profile cards (sets of profile keys representing relationships). It explains how profiles are assigned to website content and visitors, how their behavior creates a unique profile, and how their profile can be matched to patterns to personalize experiences. Measuring these patterns over time can provide insights into website usage and conversion rates.
An Under-the-Hood Tour of Sitecore Experience AcceleratorSitecore
YouTube presentation: https://www.youtube.com/watch?v=L6xIIVQ0G6E
It’s the best invention since electricity and possibly the wheel. Come to this mega-demo session to see exactly how Sitecore Experience Accelerator allows for rapid prototyping of information architecture, wire framing and content entry. Sitecore XA allows creative designers and UI developers to implement Sitecore designs faster than ever before–up to 80% faster––without writing any code.
Speakers:
John Field, Product Strategist - Sitecore
Ryan Donovan, SVP of Product Management - Sitecore
Website personalization: The best way to boost your conversion ratesQubit
The document discusses how website personalization can boost conversion rates. It provides an overview of personalization strategies and techniques, including collecting visitor data, identifying useful customer segments, delivering personalized content, testing approaches, and analyzing results. Examples are given of companies that achieved conversion rate increases of 7-13% through personalization efforts like targeting messages to new or international visitors in their native language. The presentation encourages testing personalization approaches and evolving strategies based on measurement.
Real-Time Personalization: How to Optimize Your Website and Boost ConversionsMarketo
Today's marketer delegates 42% of their budget to attracting new website prospects. What does this mean for you? It means that personalization is key. Without it, you cannot engage with prospects with relevant content or propel them through the funnel. How can you get the most out of your budget spend and generate high quality leads?
In this must-see webinar, Insightera's Mike Telem and David Myers will help you discover:
- What real-time personalization is and how it works
- How to determine prospect industry, company, and actual behavior — even if they're unknown
- Real examples of successful use cases
- How you can get started with your own personalized campaigns
Sitecore & Microsoft Breakfast: Sitecore opening addressSitecore
Simon Etherington from Sitecore UK will give a presentation on "The Future of Digital Retail". Customer experience is becoming the primary way companies compete and a focus on customer experience leads to greater profits. Businesses must focus on delivering excellent customer experiences to succeed. Sitecore's customer experience management platform helps companies analyze customer data and improve their customer experience across e-commerce, CRM, marketing automation and other areas. This allows companies like Media-Saturn, a large European retailer, to better serve customers online and in stores.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
This document provides a guide to building a high-converting website. It begins by debunking some common myths, including that visitors will automatically come without marketing efforts. It emphasizes that the goal is to convert the "undecided" visitors. The guide covers planning topics like understanding customers, defining goals and conversions. It then covers basic design principles like simplicity, mobility, consistency and speed. It stresses the importance of attractive offers to entice visitors to take action. Overall, the document provides a checklist of 47 points to optimize websites for higher conversion rates.
Moz holy grail of e commerce conversion optimizationBitsytask
This document provides a 91-point checklist for optimizing e-commerce conversion rates. It discusses the importance of optimizing the user experience across all touchpoints on a store's website. This includes understanding customers, optimizing pages like home, navigation, categories, product pages, checkout, and others. It provides tips like showing top products prominently, offering multiple ordering options, using videos to showcase products, localizing the store for different countries, improving the category structure and search, and writing clear unique selling points. The document emphasizes the need to understand customer behavior through surveys, chat interactions, and other tools to inform conversion optimization efforts.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
https://abhinandantripathi.com/web-design-company-in-bhopal/
Welcome to "Web Design On A Budget - How to Create a Great Website Without Spending a
Lot of Money." In this book, we will embark on a journey to demystify web design, making it
accessible to individuals and small businesses with limited budgets.
The digital world is ever-evolving, and having a strong online presence is crucial. Whether
you're a small business owner, a freelance professional, or an aspiring blogger, a well-designed
website can be your most potent tool. However, you don't need deep pockets to create an
effective web presence.
This book is your comprehensive guide to designing, building, and maintaining a remarkable
website without breaking the bank. It's a step-by-step handbook filled with practical advice,
creative solutions, and cost-effective strategies that will help you create a website that not only
looks fantastic but also achieves your goals.
We'll explore the art of choosing the right domain name, selecting the perfect hosting solution,
crafting compelling content, and designing your website for success. You'll learn how to create
attractive visuals and write engaging copy, all without costly investments. We'll delve into the
world of search engine optimization (SEO) and how to make your website discoverable to your
target audience.
Moreover, we'll discuss the importance of a responsive design, ensuring your website is
accessible on various devices, and optimizing the user experience. You'll discover how to
integrate social media effectively, market your website on a budget, and track your success
using analytics.
But it doesn't end there. This book emphasizes the significance of ongoing maintenance and
continuous improvement to keep your website current and competitive.
With "Web Design On A Budget," you'll have all the tools and knowledge you need to embark on
your web design journey. Let's get started on creating a stunning, effective website that won't
drain your bank account
This document provides an overview of web personalization and why it is important for marketers. It defines web personalization as creating a dynamically personalized website experience for visitors based on their behavior, location, profile and other attributes. The goal is to understand visitors and provide tailored, relevant content. Web personalization delivers a personal experience on a company's website, which is often the main interaction channel with customers. It is important because personalized experiences increase engagement, conversion rates and sales. When done effectively through tools that identify visitor attributes in real-time, web personalization can engage more visitors and improve marketing results.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
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3. Table of Contents
Learning from the Real World 4
Going Online 4
Questions to Consider 5
From Evolution to Revolution 7
Enter into the Age of Web Engagement Management 8
Personalization and Customer Dialog 12
Where Do We Go From Here? 13
About Sitecore 16
About the Author 16
3
4. Learning from the Real World
There is a lot of buzz going on around personalization in the online world, such as
how to use it, does it matter, won't the visitor be suspicious and other factors.
In the offline world, personalization is everywhere; if I go shopping for clothes and
enter a store I have never visited before, the sales clerk will immediately analyze
and segment me, according to parameters like:
Gender
Age
What I'm wearing (suit or casual clothes)
Style (beard, hair, watch, etc.)
Brands I'm wearing
Say I'm 33, male, wearing jeans (Hugo Boss), shirt (Eton) and brown leather shoes
(Lloyds) - the clerk will show me clothes which match the brands I’m wearing and
my style. Perhaps the clerk will try to up-sell me on other more expensive brands,
like Armani, but would never recommend "cheaper brands".
If I buy a new pair of shoes and return a few days later, the sales clerk will probably
remember me and ask about the shoes, thereby showing interest in me. He could try
to sell me a belt, which matches the shoes - and he would probably succeed. One
thing is certain - he would never try to sell me the shoes I already bought.
The highest priority business objective at the clothing store, as with most
companies, is to increase revenue.
And how do they deliver that? By focusing on customer service, with personal advice
that treats each customer as a unique individual.
Going Online
The online world can learn a lot from the offline world!
Today, even after many decades in which technology and the online experience have
improved by leaps and bounds, many sites are still nineties static, showing the same
content to all the visitors, even if the visitor has bought one or more products (if it's
eCommerce), signed up for the newsletter or completed another action. These static
sites are primitive and don’t provide compelling reasons for a customer to visit
again or spend more time on the site. This can result in low conversion rates.
4
5. Why is that?
The reality is many companies have not transferred and translated their business
objectives to the online world and built their online presence with desired outcomes
in mind.
Instead the focus has been on redesign, user experience and SEO.
There’s no denying that these are also important objectives, but the main question
"What do we want with our website?" is often left hidden in the background.
Therefore the entire budget ends up going to redesign, and when you’re finished,
you get a very nice, more user-friendly, more SEO-friendly website...that hasn’t
fundamentally changed from its prior incarnation.
In fact, if you compare your online presence today to your online presence in the
nineties - what is the difference, besides a more appealing site with higher Google
rankings?
Questions to Consider
Hopefully you don't recognize yourself in the scenario above, and instead have an
answer to the question "What do we want with our website?" that is based on your
business objectives, with goals like:
Increase revenue
Improve customer loyalty/satisfaction
Reduce costs
For example, if your desired outcome is to increase revenue, your thought process
may have gone like this:
"How can we increase revenue?"
Well, we sell a lot?
"How do we do that?"
By identifying our visitors and tailoring our online presence around their needs and
behavior.
5
6. "What does that mean?"
Our visitors have different behaviors: sometimes they are just looking at our range
of products; sometimes they are gathering information in order to confirm that their
choice is right, and if you have met their needs, they will buy.
If we sense and adapt to their behavior, we can focus on getting the visitor in
browsing mode signed up for a newsletter, so we can start a dialogue early.
We can show content like customer reviews, shipping details and return policies to
the visitor who is considering a purchase and build trust with him or her.
For the visitor exhibiting primed to buy behavior, we make it easy with “buy now”
call to actions and offers according to his or her interest.
"Isn't that difficult?"
Once we know our different target groups, their behaviors, how they search and
why they buy, we can tailor existing content and calls to action for the specific target
groups according to their specific behavior.
"Doesn't that take time?"
It’s true that this approach, where you analyze your goals, segment your visitors and
provide targeted content based on the visitors’ needs, takes time to accomplish
successfully.
Because your goal is getting conversions (purchase, newsletter signup, etc.), your
effort should be spent creating proper content and defining which content and call
to actions to show to your different segments.
You can build the design and the user experience around appealing to your
identified categories, and then focus on SEO and getting traffic to your site.
It’s very exciting to see the transformation from the old static brochure ware
website of yesterday to the personalized, user behavior-driven website of today.
6
7. From Evolution to Revolution
Back in the nineties, a company’s website focus was primarily on writing content,
which often duplicated offline material like printed brochures. In the new century,
the focus has shifted to the usage of content, making it easier to manage and get
access to, both for visitors and search engines.
As a company’s website evolves over the years, how content is used has been
extended and added to, most recently with a focus on measurement and
conversions.
The illustration above shows the evolution of websites from the nineties to the present.
Since many websites have just added layers on top of content, the foundation for
conversion is unstable.
When building a stable foundation for conversions, the focus is on creating an
engaging and personalized experience for each user. The goal is to create content
that can be used for different target groups and different types of conversions,
depending on visitor behavior.
7
8. The illustration above shows a stable website foundation where key performance
indicators (KPIs) and business objectives form a solid base on which to build a
successful website experience.
Enter into the Age of Web Engagement Management
Sitecore’s Online Marketing Suite gives you an out-of-the-box solution with features
and tools that include:
Real-time personalization
A/B split and multivariate testing
Visitor experience optimization
Campaign management
Sales enablement
And more
These features can help you build more engaging websites, which sense the
intention of the users and adapt by showing relevant content.
8
9. With the Sitecore Online Marketing Suite, you can create personalization rules,
based on conditions like:
Which country or even city the visitor is from (like showing targeted content
to all visitors from London or running an A/B split test to all visitors from
Iceland).
Visit number to our site (for example, a popup survey that asks the visitor
“what can we help you with?” when the user visits the site for the ninth time
without registering any conversions).
Keywords (show content related to keywords)
Another condition can be to base rules on profiles scores. This means you can create
different visitor personas and profiles to assign value to your content. Examples of
profile categories could include:
Target group (like B2C, B2B, non-profit)
Behavior (looking, confirming, buying)
Lead value (hot, medium, cold)
All content, whether a news item, product page or contact form, can easily be
profiled by giving each content item a score, according to the categories determined.
9
10. With Sitecore Online Marketing Suite, any content can be given profile scores. As
scores build for a visitor in one category or another, the site can trigger and target
personalized offers.
Profiling content gives you an effective way to tell determine how much any content
"belongs" to your different profiles.
When the visitor clicks through your site, he or she will "earn" scores according to
the profiling. Using these profiles, you can set up rules based on conditions such as:
"If the value of a profile score is greater than or equal to 3, then show this content.”
10
11. The image above shows the rule editor in the Sitecore Online Marketing Suite, where
profile values indicating interest in yellow paint will trigger a yellow paint product
offer.
The personalization happens in real time and is the result of Sitecore’s strong page
rendering engine, which displays dynamic content and stores analytic data that
reveals the individual visitor experience.
By using real-time personalization, you get a cost-effective way to deliver your
business objectives. It turns your website into an effective customer intelligence
engine which delivers targeted content.
The Online Marketing Suite makes it easy to nurture your prospects, showing the
right calls to action based in their behavior and click stream, and can sense buying
signals from the visitors.
11
12. By having access to past visitor experiences, you can analyze and optimize your
website based on previous successful conversions. You can also track failures, and
learn from what went wrong.
Do only eCommerce sites benefit from the Sitecore Online Marketing Suite?
No, since every website, whether non-profit, government or B2B has to have
measurable outcomes. For example:
If your site is non-profit, one of your goals would be to engage the visitor to
sign up for information or support your case.
If your site is government, one of your goals could be to provide the visitor
pathways to self-service, so you reduce costs related to phone support.
If your site is B2B, your goal is to get leads - this could be to convince the user
to submit a "contact me" form.
By using real-time personalization you close the gap between your goals and the
visitor’s intentions, accomplished by showing relevant content in the right context
and bringing the visitor closer to a conversion.
Personalization and Customer Dialog
If your visitors have the same behavior, same goals and are looking for the same
information, they would probably look like this:
In this case, it's good to show the same content to all visitors, because they aren't
exhibiting any differing characteristics.
But if you see your visitors as a mix of people, with different behavior and different
goals, they would look more like this:
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13. Then personalization would be an effective way to transfer your business objectives
to the online world, and use segmented content to start a dialogue with your visitors
and move them closer to conversion as you learn more about their unique interests
and goals.
By using A/B split and multivariate testing, you can test content and optimize for
what gives you the best conversion rates. Content to be tested can be everything
from different versions of the home page to text or colors on submit buttons. Testing
gives you an immediate response from your site users on what works and what
doesn't. You can use testing on personalized spots and call to actions, to ensure you
have identified the correct visitor segments for your site and work to get the best
conversion rate for a new promotion.
Where Do We Go From Here?
Once you’ve tuned your site to deliver real-time personalization to your visitors, the
next step is to store the behavior and visitor experience for future use. With
Sitecore’s Online Marketing Suite you can store this data within the application or
integrate with your existing CRM system, which then becomes your customer
intelligence base for all offline and offline communication and behavior.
This gives your sales force access to real-time information about a prospect’s online
visits, leaving them well-informed for future conversations with the prospect.
The information can then be used in campaigns such as personalized newsletters
based on online behavior and offline dialogue. When a link in the personalized
newsletter is triggered, Sitecore can access existing information and deliver
personalized content - moving the visitor ever closer to a conversion.
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14. The illustration above demonstrates a 360 degree customer view, where visitors find
your site via organic or paid search and their subsequent web (or mobile) behavior is
stored in Sitecore or a CRM. This forms the basis for personalized interactions such as
newsletters, where open and click behavior is stored back in Sitecore or a CRM.
The starting point for handling more engaging personalized websites is to lay the
proper foundation: once a good foundation is built and tested with website visitors,
it’s easy to add layers of improvement to the visitor experience and extend the
possibilities of website personalization.
Start with a couple of spots that are personalized according to the visitor’s behavior,
such as different offers for new or returning visitors. This will have two benefits:
first simple spots, such as sidebar offers, are easy to get up and running and second,
this is a low maintenance way to watch and learn which kind of personalization is
working for your visitors. With this knowledge you can extend the level of
personalization; for example, by offering particular resources based on external
search keywords used.
Website personalization is here to stay and website visitors will experience it more
and more frequently in coming years. If this personalization is done well, we will be
engaged by content that is tailored just for us and we will make purchases, be
engaged members and repeatedly visit the sites that know us best—just like we’ll
return to the store that always seems to have just the pair of shoes we wanted.
Are you ready for the new age of Web Engagement?
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16. About Sitecore
Sitecore’s Web Content Management System (CMS) and portal software solutions enable
companies to deliver compelling Web experiences. Sitecore’s award-winning CMS
software makes it easy for businesses to create and keep up-to-date dynamic, full
featured Web sites of all types. Sitecore’s industry-leading flexibility and scalability allow
companies to better leverage their content to improve customer experience and drive
business growth.
Thousands of public and private organizations, including national governments and
Fortune 500 companies utilize Sitecore solutions for their web sites. These organizations
have created and now manage over 22,000 dynamic web sites with Sitecore including
Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, ISS and Atlanta
Falcons.
As a Gold Certified Microsoft Partner, Sitecore works closely with Microsoft in the
development and improvement of both products and services. Sitecore’s solid
architecture and dedication to the .NET framework and Service Oriented Architecture
principals provide companies with virtually unlimited development and integration
opportunities. Microsoft named Sitecore ISV partner of the year in 2004, based on the
impressive success of Sitecore’s software for many significant mutual clients.
For more information about Sitecore CMS, visit www.sitecore.net.
About the Author
Lars Birkholm Petersen has 12 years of experience with Web Content Management,
started as a developer back in the days where frames and active server pages where cool.
Lars has been involved with project management and participated in over 100 different
website projects and WCMS product development. Today Lars works with Sitecore,
helping customers and partners with Sitecore Online Marketing Suite among others.
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