This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Introductory Presentation for Startups - using Digital Marketing to acquire first customers, given on behalf of Catalyst NI. Overview of the structure startups can use to decide which digital tools to use for acquiring customers and when to use them. Discusses ideal customer profiles, your value proposition and then Inbound and Outbound marketing. Finally, the presentation introduces the idea of Account Based Marketing.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Introductory Presentation for Startups - using Digital Marketing to acquire first customers, given on behalf of Catalyst NI. Overview of the structure startups can use to decide which digital tools to use for acquiring customers and when to use them. Discusses ideal customer profiles, your value proposition and then Inbound and Outbound marketing. Finally, the presentation introduces the idea of Account Based Marketing.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
Jody benson sharp how to get your lead generation to work for youJodyBensonSharp
Jody Benson Sharp Most excellent service provider If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Michelle marice mopkins effectively generating and managing leads with mobile...MichelleMariceMopkin
Michelle MariceMopkins Qualified tips provider. You know how much you or people you know love to play games on their mobile device. Whether waiting at the doctors office, riding on a bus, or wasting time at the end of the day, mobile gaming is pretty popular. Now imagine being able to spread your message to these select targets through mobile marketing.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
For a while now we've been discussing where the big opportunities for B2B brands are. Here's my take on what I think needs to happen next in the world of B2B Marketing
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
Jody benson sharp how to get your lead generation to work for youJodyBensonSharp
Jody Benson Sharp Most excellent service provider If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Michelle marice mopkins effectively generating and managing leads with mobile...MichelleMariceMopkin
Michelle MariceMopkins Qualified tips provider. You know how much you or people you know love to play games on their mobile device. Whether waiting at the doctors office, riding on a bus, or wasting time at the end of the day, mobile gaming is pretty popular. Now imagine being able to spread your message to these select targets through mobile marketing.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
For a while now we've been discussing where the big opportunities for B2B brands are. Here's my take on what I think needs to happen next in the world of B2B Marketing
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Retargeting exposed chango_2012_q1
1. Dax Hamman
Ben Plomion
Q1 2012
800.385.0607
sales@chango.com
Retargeting Exposed:
Not Another Whitepaper
About Retargeting
2. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 2
RETARGETING EXPOSED: Q1 2012
Introduction
To most marketers, the term ‘retargeting’ means
‘site retargeting’, the concept of placing display ads
in front of people who have visited a website.
This is a limited view: retargeting is in fact
a much broader series of marketing techniques, and
if properly understood can be used for acquisition,
prospecting and competitor conquesting, not just
winning back lost visitors.
Also, when using retargeting, marketers are
commonly wasting media dollars by talking to
the wrong people for too long and with the wrong
quickly by following a series of basic guidelines.
Dax Hamman
Ben Plomion
Dax Hamman is the Chief
Dax founded and led the
developing the concept of
Ben led digital initiatives at
GE Capital.
dax@chango.com @daxhamman
3. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 3
RETARGETING EXPOSED: Q1 2012
Table of Contents
How does ‘retargeting’ actually work?
Not all retargeting is the same
The dirty secrets of site retargeting
The new form of retargeting – search retargeting
Only Chango provides the solution
Common questions addressed
1
2
3
4
5
Ok, I get ‘retargeting’, but
how does it actually work?
How do I turn retargeting into
a prospecting or
competitor conquesting tool?
between site retargeting
and search retargeting?
Is my retargeting really
working?
my own site visitors?
Does creative matter?
my attribution model?
4. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 4
RETARGETING EXPOSED: Q1 2012
How does retargeting
actually work?
The rise of the ad exchanges
The rise of the media exchanges was the real tipping point, particularly the arrival
of Real Time Bidding (RTB) – a ‘live’ auction environment where every impression is
an individual transaction that looks more like Search Engine Marketing (SEM) than
display planning.
Imagine buying a house at an auction. Each house comes up for sale one by one and
the auctioneer shares some basic details such as the address and a starting price.
As the buyer it is your responsibility to know something about the properties you
are interested in, including the number of bedrooms, is their a garage, did it pass a
structural survey etc. and with that information you determine what value it holds to
you. And so you bid, and if you win at less than your maximum price then you know
you have achieved a deal that works for you.
The media exchanges are very much the same process. A marketer can be ‘present’
in these auctions for each ad impression, and based on what information they hold
about the individual who happens to be about to see the ad impression, they can
determine how much they are prepared to talk to that person. In the case of ‘retar-
geting’ that means knowing that the individual has perhaps visited your site before
(site retargeting) or performed a search on Google for something that matters to you
(search retargeting) and many other actions.
The mechanism that ties the information and the individual together is referred to as
a ‘cookie’, which is dropped on to an individual’s browser at the time of an event (a
search, a site visit etc.) and contains useful data about that individual that can be
read back by the marketer at the time of the auction.
As you think about traditional print buying, it is remarkable to realize just how much
has changed in such a short period of time, and that before the very recent history of
RTB, retargeting simply was not possible in the way we use it today.
Further reading:
5. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 5
RETARGETING EXPOSED: Q1 2012
Not all retargeting
is the same
The term ‘retargeting’ might be the most misunderstood and misused term in digital
marketing today.
When marketers refer to ‘retargeting’ they are commonly referring to ‘site retargeting’
- the ability to show display ads to an individual who has visited a site and then left,
often without completing a desired action.
Marketers have embraced this tool at an astonishing rate and love the results they
see from it, which often represents the highest Click Through Rates (CTRs) and the
lowest Cost Per Action (CPA). But retargeting is capable of much more than targeting
shopping cart abandoners.
The smart marketer must now look beyond ‘site retargeting’ and understand the
bigger picture, and if that happens there is an almost unlimited potential.
To give a more accurate definition, ‘retargeting’ is actually the process of identifying
an individual who has done something you have defined; that could be a previous
site visit, but it could also be a search on Google, a social interaction or the viewing
of some remote content.
There are in fact 7 key types of retargeting that a marketer needs to understand:
6. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 6
RETARGETING EXPOSED: Q1 2012
Retargeting a search event – ‘search retargeting’
Search retargeting is the fastest growing form of retargeting,
and has been proven to generate some of the highest returns
and highest percentages of new customers.
Retargeting a site visit – ‘site retargeting’
Retargeting an SEM / SEO visitor
A subset of site retargeting. Each of the individuals you can potentially
target has other behavioral data associated with them that can be useful.
One such piece of data is the search term they used prior to arriving on
your site.
Retargeting from an email
(4.5 – ‘email retargeting’ is in itself a different technique and involves
sending an email message to the targeted individuals rather than showing
them a display ad)
Retargeting from contextually relevant content
Find other companies and sites within your industry and talk to them
about having a deal by which you share the value of your site visits.
audience.
Retargeting from your own remote content
Retargeting from the social connection –
‘social retargeting’
2
3
4
5
6
7
1
7. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 7
RETARGETING EXPOSED: Q1 2012
The dirty secrets
of site retargeting
HOWEVER, if site retargeting is not understood then these results can paint a
false picture of what is really happening, and mislead the marketer into making
wrong decisions.
A double investment
Site retargeting is not a customer acquisition tool; it is actually an onsite
the site actually sees.
Don’t retarget twice
Don’t stalk your visitors
8. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 8
RETARGETING EXPOSED: Q1 2012
A marketer should start by looking at the buying cycle
Don’t retarget everyone
Best practice states that ONLY relevant sections of a site should be tagged – a
Understand ‘media reach’
By utilizing these simple ideas, you can lower your investment in site retargeting
whilst maintaining the same number of conversions!
9. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com 9
RETARGETING EXPOSED: Q1 2012
The new form
of retargeting:
search retargeting
How search retargeting works
the results typically place
search retargeting at the top of a media plan.
10. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com
RETARGETING EXPOSED: Q1 2012
Not all search retargeting companies are the same…
Critically, Chango collects, generates
and optimizes every piece of data and ad impression at the keyword level, allowing
Let’s look at some examples:
Clothes shop – CTR = vs. Clothes shopping – CTR =
Shoes – CTR = vs. Shoes mens – CTR = vs. Mens shoes – CTR =
Flight – CTR =
vs. hotel deal =
And this level of granularity leads to
Search Retargeting
in action:
new online channel that would
The campaign was set up to
Chango’s exclusion pixel was
implemented.
11. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com
RETARGETING EXPOSED: Q1 2012
Search retargeting for branding / awareness
Only Chango
provides the solution
Chango is an extraordinary media company
Under the hood
they used. At that point a
and if a match against a
B
C
A
12. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com
RETARGETING EXPOSED: Q1 2012
as standard.
additional cost
Contact Sales
Happy retargeting.
13. NYC - SAN FRANCISCO - TORONTO - CHICAGO - LONDON chango.com @chango 800.385.0607 sales@chango.com
RETARGETING EXPOSED: Q1 2012
Further reading
More Info Chango.com